[00:00:01]
[(EDC) Board Meeting/(CDC) Board Meeting]
TIME IS SIX 40 AND I CALL THIS REGULARLY SCHEDULED HEAD OF ECONOMIC MCDONALD CORPORATION, TYPE A AND TYPE B BOARD DIRECTOR LEADING TO ORDER ROLL CALL PLEASE.CHAIR CARLSON PRESENT, VICE CHAIR LUCAS.
SECRETARY CLANCY, TREASURER COLEMAN.
WE DO HAVE A QUORUM ONTO THE PLEDGE.
I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FR ON UNDER THE TEXAS FLAG.
I PLEDGE ALLEGIANCE TO THE TEXAS ONE STATE UNDER GOD.
ALRIGHT, DO YOU HAVE ANYBODY SIGNED UP FOR PUBLIC COMMENT? NO, SIR.
STAFF WILL PROVIDE UPDATES ON CRITICAL PROJECTS, INCLUDING THE MEGASITE FIND ROAD CONSTRUCTION PROJECT, COTTONWOOD PROPERTIES, MASTER PLANNING, CITY STAFFING UPDATES, AND, UH, ECONOMIC DEVELOPMENT DEPARTMENT SALES TAX TRAINING, WILLIAMSON COUNTY ECONOMIC DEVELOPMENT PARTNERSHIP EVENT RECAPS, UPCOMING EVENTS AND DEADLINES AND BUDGET PREPARATION AND IMPLEMENTATION.
SO FOR THE MEGA SITE, WE HAVE, UH, ONE PROJECT ON THE AGENDAS TONIGHT FOR CONSIDERATION, AND THAT WOULD MAKE THE AVAILABLE LAND, UH, FOR INDUSTRIAL DEVELOPMENT OUT THERE, JUST OVER A HUNDRED ACRES.
UM, ALL PROJECTS THAT ARE UNDER CONTRACT RIGHT NOW ARE MOVING THROUGH THEIR VARIOUS STAGES OF DUE DILIGENCE, UM, AND STAYING ON PACE AT THIS TIME.
AND THEN WE'LL CONTINUE TO PRI PROVIDE UPDATES, UM, AS WE MOVE FORWARD.
THE SPINAL CONSTRUCTION IS ALSO ON SCHEDULE, BUT AS MENTIONED AT THE LAST MEETING AND UM, BEING DISCUSSED AT THIS ONE, WE DO ANTICIPATE SOME CHALLENGES TO THE TIMELINE JUST DUE TO THE DRAINAGE DESIGN CHANGE.
THOSE DESIGN CHANGES WERE APPROVED BY THE CITY ENGINEER TODAY, AND THEY WERE ALREADY SHARED WITH JORDAN FOSTER CONSTRUCTION AND THERE WERE NO CHANGES SINCE THE DRAFT WAS SHARED.
AND SO THEY'VE BEEN ABLE TO ALREADY START GOING THROUGH THAT AND FIGURING OUT WHAT THEIR CHANGE ORDER NEEDS TO LOOK LIKE AS WELL.
SO I'LL HAVE AN UPDATE ON THAT.
UM, BY MAY WE'LL HAVE IT SOONER, BUT I'LL PROVIDE, UH, TO THE BOARD FORMALLY IN MAY.
UM, THEY'RE ALSO WORKING ON THE DESIGN FOR THE REQUIRED FIRE ACCESS ROAD AT THE MEGA SITE.
UM, THAT IS BEING DONE IN-HOUSE AS A REMINDER.
SO CITY ENGINEERS FINALIZING THAT DESIGN AND HAS BEEN COMMUNICATING WITH THE PUBLIC WORKS DIRECTOR, UH, AS IT WILL BE BUILT BY PUBLIC WORKS AS WELL, UM, TO MAKE SURE THAT HE'S AWARE OF THE DESIGN AND, AND WHAT'S GONNA BE NEEDED TO MAKE THAT HAPPEN QUICKLY.
UH, SO I'LL, UH, KEEP YOU GUYS POSTED ON THAT AS WELL.
COTTONWOOD PROPERTIES, THE $125,000 EXPENSE FOR THE SIX MONTH MOU WAS APPROVED BY CITY COUNCIL ON THE FOURTH.
UM, THERE WAS AN EXPRESS SENSE OF URGENCY AROUND PROGRESS, SO THAT IS NEVER FAR FROM OUR MIND, OF COURSE.
UM, WE'VE BEEN SHARING DOCUMENTS AND INFORM INFORMATION WITH MIDWAY REGULARLY.
UM, AN EXAMPLE OF THAT MOST RECENTLY IS THE ATHLETIC FIELDS FEASIBILITY STUDY THAT THE THE PARKS DEPARTMENT DID.
UM, SO WE'VE SHARED THAT WITH THEM.
IT IS STILL TECHNICALLY A DRAFT.
IT'S NOT BEEN FORMALLY ADOPTED BY OR APPROVED BY THE COUNCIL YET, BUT THEY DO HAVE THAT DOCUMENT IN HAND.
WE ALSO HAVE A PENDING TAX INCREMENT FINANCING ANALYSIS THAT THE COMMUNITY OUTREACH TEAM IS ACTUALLY DOING.
UH, IT DOES FOCUS ON DOWNTOWN, BUT INCLUDES THE COTTONWOOD PROPERTIES AND THE CO-OP DISTRICT, UM, JUST FOR THE PURPOSES OF MARKET ANALYSIS.
SO WE'LL GET SOME INFORMATION FROM THAT AS WELL THAT WE'LL SHARE WITH THE BOARD AS WELL AS MIDWAY.
UH, THEY ARE ALSO GETTING CONNECTED TO GARVER, UM, NEXT MONTH.
UH, GARVER IS THE ONE THAT'S DESIGNING THE 79 1 32 OVERPASS THAT WILL DIRECTLY IMPACT THOSE PROPERTIES.
SO WE REALLY WANNA MAKE SURE THAT MIDWAY IS LOOPED IN AND CAN PROVIDE SOME EXPERTISE AND GUIDANCE ON HOW TO MAINTAIN GOOD ACCESS SO THAT WE'RE ABLE TO CAPITALIZE ON THOSE PROPERTIES MOVING FORWARD.
WE ALSO GAVE THEM SOME DATES FOR SOME UPCOMING EVENTS SO THAT THEY CAN PLAN FOR SOME COMMUNITY ENGAGEMENT.
SO WE LOOK FORWARD TO WELCOMING, WELCOMING THEM INTO THE HU COMMUNITY AND, UM, ENGAGING WITH THEM SO THAT THEY CAN GET SOME GOOD FEEDBACK.
UH, THEY'RE STILL PLANNING TO PROMOTE THE COTTONWOOD PROPERTIES AT ICSC, SO I'LL BE SURE AND GET AN UPDATE AFTER THAT EVENT.
AND FOR THOSE OF YOU ATTENDING, PLEASE GO BY AND SAY HELLO TO MIDWAY AND KIND OF I SPY AND LISTEN IN ON WHAT THEY'RE SAYING ABOUT THE COTTONWOOD PROPERTIES AND WE'LL HAVE A, AN UPDATE ON THAT, KIND OF WHAT THEIR PLANS ARE.
I HOPE TO BRING THAT TO YOU IN MAY AHEAD OF ICSE, SO WE HAVE AN IDEA OF WHAT THEY'RE PLANNING TO DO THERE.
CITY STAFFING UPDATES, UH, THE MARKETING ANALYST POSITION WAS POSTED LAST WEEK.
IF YOU HAVE ANY RECOMMENDATIONS FOR CANDIDATES, UH, PLEASE SHARE THAT POSTING WITH THEM AND SHARE ON YOUR LINKEDIN IF YOU WOULD PLEASE.
SO WE CAN CAST A BIG NET FOR THAT POSITION.
REALLY LOOKING FORWARD TO GETTING SOME QUALITY CANDIDATES.
I'LL BE POSTING THAT ON THE TEDC JOB BOARD AS WELL.
UH, WE HAD A REALIGNMENT ANNOUNCED LAST WEEK AND I JUST WANTED TO SHARE THE DIRECT IMPACT FOR ECONOMIC DEVELOPMENT.
SO OUR DEPARTMENT IS GROWING TO A DEPARTMENT OF FIVE, SO IT WILL BE MYSELF
[00:05:01]
AND KRISHNA LEADING OUR BRE EFFORTS.THE MARKETING ANALYST POSITION THAT I JUST SHARED, AS WELL AS TAYLOR ARRINGTON IS MOVING OVER FROM COMMUNITY PROGRAMS AND OUTREACH, UM, TO ECONOMIC DEVELOPMENT TO HEAD OFF OUR COMMUNITY STAKEHOLDERS AND SPONSORSHIP OPPORTUNITIES.
SO THAT POSITION CAME OUT OF, UM, ALL OF THESE NEEDS THAT OUR COMMUNITY HAS THAT REQUIRE A LOT OF MONEY TO DO, UM, SUCH AS SOME FACILITIES THAT ARE ON THE HORIZON.
AND WE DO HAVE SOME REALLY GREAT COMPANIES THAT ARE CHOOSING TO LOCATE IN HU AND THEY HAVE FUNDS THAT THEY WANT TO SPEND IN OUR COMMUNITY.
SO WE REALLY NEED TO BE MORE INTENTIONAL ABOUT REACHING OUT TO THEM, LEVERAGING THOSE RELATIONSHIPS AND THOSE FUNDS AND ALIGNING THOSE.
SO SHE'S GONNA HELP, UH, LEAD THE CHARGE FOR THAT.
SO WE'RE REALLY EXCITED TO HAVE HER.
AND THEN THE FIFTH PERSON IS GOING TO BE CHARLOTTE GONZALEZ.
SHE'S MOVING OVER FROM OUR HR DEPARTMENT AND SHE WILL BE OUR MANAGEMENT ASSISTANT.
SO WE ARE GETTING SOME ADMIN SUPPORT, WHICH I'M VERY EXCITED ABOUT
SO WE'LL BE SHARING HER WITH, UH, EMERGENCY MANAGEMENT AND COMMUNICATIONS, BUT SHE WILL REPORT TO ECONOMIC DEVELOPMENT.
SO JUST WANTED TO MAKE YOU AWARE OF THOSE CHANGES.
UM, IF YOU'LL RECALL THIS YEAR'S OUR FIRST YEAR NOT HAVING ANY ECONOMIC DEVELOPMENT STAFF SALARIES IN FUND 35 FOR THE CORPORATION THAT WA IS EXPECTED TO CONTINUE.
BUT SINCE THIS DEPARTMENT SUPPORTS THIS BOARD'S EFFORTS, I THOUGHT IT WOULD BE GOOD TO LET Y'ALL KNOW WHAT'S GOING ON IN THAT DEPARTMENT WITH REGARD TO STAFFING.
LET'S SEE, SALES TAX TRAINING.
UM, EVENTUALLY THIS WILL COME OFF THE AGENDA, I PROMISE.
UH, I WAS ABLE TO TALK WITH THE CEO OF TEDC AND WE'RE LOOKING AT DOING JUNE JULY TIMEFRAME.
UM, WE'D LIKE IT TO BE ON A SATURDAY OR AN EVENING.
UH, COUNCIL HAS EXPRESSED PREFERENCE FOR A THURSDAY EVENING ON NON COUNCIL WEEKS, SO I CAN SEND THAT COMMUNICATION OUT TO Y'ALL TO CHECK YOUR CALENDARS, KIND OF CROSS REFERENCE AND SEE WHAT'S LOOKING GOOD.
UM, I WOULD PLAN FOR ABOUT A THREE HOUR TRAINING, SO I'LL SEND THOSE DETAILS AROUND.
BUT, UM, REALLY LOOKING FORWARD TO THAT.
CARLTON SCHWAB, THE, THE CEO OF TEDC IS VERY ENGAGING.
I KNOW SALES TAX DOESN'T SOUND LIKE A REAL EXCITING TOPIC AND MAYBE IT'S NOT TO MOST, BUT, UH, HE DOES TRY TO MAKE IT AS FUN AND RELEVANT AS POSSIBLE.
SO WE'RE CONTINUING TO GET A SOLID STREAM OF PROJECTS FROM THEM.
WE HAVE TWO SITE VISITS COMING UP LATER THIS MONTH.
ONE IS FOR AN EXISTING SPACE, SO, UH, THAT'S A LITTLE BIT DIFFERENT.
THAT'S MORE OF AN IMMEDIATE NEED, IMMEDIATE TURNAROUND.
SO THAT WOULD BE SUMMER FALL OCCUPATION OF THAT BUILDING SHOULD THEY CHOOSE TO MOVE FORWARD.
SO WE'RE PRETTY EXCITED ABOUT THAT.
UM, THEY'RE STILL PLANNING FOR THE 79 CORRIDOR STUDY, SO WE'RE TRYING TO DETERMINE COSTS RIGHT NOW SO THAT THAT CAN BE CONSIDERED IN THE DRAFT BUDGET THAT I BRING Y'ALL NEXT MONTH.
SO I WILL KEEP Y'ALL POSTED ON THAT.
CHRISTIAN AND I ATTENDED THE PFLUGERVILLE CDC FARM TO FAB ONE 30 CORRIDOR EVENT, UH, WEEK BEFORE LAST.
UM, IT WAS REALLY GREAT TO BE THERE, HOSTED BY ONE OF OUR NEIGHBORING COMMUNITY DEVELOPMENT CORPORATIONS.
UM, GOOD INFORMATION ABOUT THE ONE 30 CORRIDOR, WHAT'S MAKING IT SO ATTRACTIVE, THE WORKFORCE AROUND THERE, UM, AND WHAT TYPE OF BUSINESSES ARE LOOKING TO LOCATE ALONG THAT CORRIDOR.
SO MORE TO COME ON THAT, IT SOUNDS LIKE THEY'RE GONNA EXPAND THAT AND, UM, DO A LITTLE BIT BIGGER PUSH.
UH, THEY WOULD ALSO LIKE SOME MARKETING SUPPORT.
SO I THINK THERE'S MORE TO COME WITH EFFORTS ON HOW WE POSITION THE ONE 30 CORRIDOR AS A WHOLE, UH, INSTEAD OF JUST OUR, OUR SEGMENT OR APPROXIMATION TO IT.
SO LOOKING FORWARD TO, UM, TEAMING UP WITH OUR NEIGHBORS ON THAT ONE.
AND THEN, LET'S SEE, WE ALSO, COUNCIL HAD THEIR STRATEGIC PLANNING SESSION AND THEIR SPEED DATING EVENT FOR THE 25 BUDGET.
UH, I'LL BRING BACK ANY TAKEAWAYS FROM THOSE EVENTS.
UM, WE HAVEN'T HAD A A RECAP ON THOSE YET.
SO ONCE THAT INFORMATION'S AVAILABLE, I'LL BRING THAT TO YOU.
UPCOMING EVENTS AND DEADLINES.
SO THE 19TH IS THE HU WINE BAR RIBBON CUTTING.
HU WINE BAR IS AN EDC SUPPORTED BUSINESS.
SO I WOULD LOVE FOR ANY AND ALL OF YOU THAT ARE ABLE TO PLEASE ATTEND.
IT'S AT FOUR O'CLOCK AT THEIR LOCATION ON EAST STREET.
UM, AND THAT'S IN PARTNERSHIP WITH THE TRA CHAMBER.
FINANCIAL DISCLOSURES ARE DUE THE 30TH OF THIS MONTH, SO IF YOU NEED ASSISTANCE, PLEASE REACH OUT TO THE CITY SECRETARY'S OFFICE.
I DID SHARE THE LINK IN LAST MEETINGS, UM, DOCUMENTS.
SO IF YOU NEED IT RECENT OR NEED A PRINTED COPY, I'M HAPPY TO DO THAT.
AND YOU CAN SWING BY CITY HALL TO GET THAT.
WE ARE ALSO, UH, CONTINUING TO HAVE A CONSISTENT PRESENCE AT CHAMBER EVENTS, LIKE THEIR MONTHLY LUNCHEON.
THE NEXT ONE IS THIS WEDNESDAY AT 1130 AT U CHECK.
WE'VE ALSO BEEN ATTENDING, UH, THAT THEY CO-HOST WITH ESD THREE.
THAT'S THIS THURSDAY AT 8:00 AM ALSO AT
[00:10:01]
U CHECK.AND THEN LATER THIS MONTH, THE CITY IS CONTINUING ITS BUDGET PROCESS.
WE HAVE ANOTHER PUBLIC EVENT WITH THE CITY PRIORITIZATION WORKSHOPS.
SO ALL THE THINGS THAT WERE DISCUSSED THIS LAST SATURDAY ARE GONNA GET PRIORITIZED.
AND, UH, SIMILAR TO LAST YEAR, THERE'S A COST ASSOCIATED WHICH WITH EACH ONE OF THOSE ITEMS. AND SO THEY'RE ABLE TO KIND OF SEE WHAT THEIR TAX BILL DOES AND WHAT THEY GET FOR THAT AND PRIORITIZE WHAT THEY WOULD LIKE THE CITY TO CONSIDER IN THEIR BUDGET.
SO IT'S A PRETTY NEAT LITTLE WORKSHOP, UH, IF YOU'D LIKE TO ATTEND.
THAT'S ON THE 20TH AT 9:00 AM.
UH, WILCO, EDP ANNUAL SITE SELECTORS VISIT IS COMING UP APRIL 18TH TO THE 20TH, AND HURO IS HOSTING THE WORKFORCE PANEL LUNCH ATRY COM ON FRIDAY THE 19TH.
SO WE'RE EXCITED TO ENGAGE WITH THAT GROUP AND SHARE SOME KEY INSIGHTS WITH THE BOARD AT A FUTURE MEETING.
TCS WOMEN IN ECONOMIC DEVELOPMENT CONFERENCE IS ON THE 23RD AND 24TH HERE IN ROUND ROCK.
MYSELF AND KRISHNA WILL BE ATTENDING MAY 1ST.
WE HAVE A VISIT WITH GIN'S ECONOMIC DEVELOPMENT TEAM.
WE'RE GONNA GO DOWN AND SPEND THE DAY WITH THEM.
WE'VE BEEN REALLY IMPRESSED WITH THEIR PROGRAMS SPECIFIC TO BRE, BUT ALSO INCENTIVES.
UM, SO WE'RE EXCITED TO TEAM UP WITH THEM AND LEARN FROM THEM FOR THAT DAY.
UH, AND THEN THAT NIGHT,
WE HAVE A SMALL BUSINESS EVENT IN SUPPORT OF NATIONAL SMALL BUSINESS WEEK THAT, UH, WEEK RUNS 4 28 TO FIVE FOUR, SO MAY 1ST WE'RE HOSTING AN EVENT DOWNTOWN.
UM, AND WE'LL HAVE A PANEL DISCUSSION WITH EXPERTS FROM KEY AREAS FOR SMALL BUSINESS, INCLUDING REAL ESTATE FINANCING, LEGAL AND MARKETING.
SO YOU CAN LOOK FOR MORE INFORMATION ON THAT IN THE CITY AND EDC SOCIAL ACCOUNTS IN THE NEAR FUTURE.
BUDGET PREP AND IMPLEMENTATION.
THE $28,000, UH, THAT IS IN THE FUND 10 BUDGET.
WE DISCUSSED THIS AT THE LAST MEETING, BUT UM, THAT AMOUNT IS CURRENTLY IN THE CITY'S ECONOMIC DEVELOPMENT BUDGET.
IT IS SPECIFIED AS COTTONWOOD, UH, PROPERTY PLANNING.
SO, UM, WE ARE GONNA BE GOING BACK TO COUNCIL TO ASK FOR THOSE FUNDS TO OFFICIALLY BE TRANSFERRED.
I'M WORKING WITH FINANCE TO SEE WHAT THAT LOOKS LIKE EXACTLY.
AND THEN I'LL BRING THAT BUDGET AMENDMENT TO THE BOARD ONCE THAT'S BEEN DECIDED SO WE KNOW, UM, WHAT WE NEED TO ACCOUNT FOR IN OUR BUDGET ON THE 35 SIDE.
SO, UH, JUST A QUICK UPDATE ON THE BUDGET TIMELINE.
SO RIGHT NOW IN LOOKING AT WHAT, AT THE BUDGET CALENDAR PROVIDED BY THE FINANCE DEPARTMENT, IT LOOKS LIKE THE CITY IS ADOPTING A BUDGET ON SEPTEMBER 5TH AND SIXTH.
SO BACKING UP FROM THAT, I ACTUALLY HAVE UNTIL MAY TO BRING YOU A BUDGET
SO, UH, THE DRAFT WILL BE TO Y'ALL IN MAY AT THAT MEETING.
AND THEN JUNE WILL BE THE FINAL, UM, PROPOSED BUDGET FOR ADOPTION.
AND THEN THAT WAY IT CAN GO TO CITY COUNCIL ON JUNE 21ST FOR APPROVAL TO KEEP US IN OUR, OUR REQUIRED TIMELINE.
UH, SO WE'LL DECIDE AT THE MAY MEETING IF AN ADDITIONAL SPECIAL CALLED MEETING WOULD BE REQUIRED.
IT JUST DEPENDS ON HOW HAPPY OR UNHAPPY YOU ARE WITH THE DRAFT BUDGET AND HOW MANY CHANGES YOU WANNA MAKE TO THAT.
SO WE'LL FIGURE THAT OUT AT THAT TIME.
UH, AND THAT CONCLUDES MY COMMENTS.
UH, ITEM SIX ONE, DISCUSS AND CONSIDER A PRESENTATION ON THE BUSINESS RETENTION AND EXPANSION PROGRAM.
UH, IF I MAY, UH, CHAIR? YES, SIR.
UH, I'D JUST LIKE TO NOTE THAT, UH, SECRETARY CLANCY, UM, YES.
ETC BOARD, KRISHNA GARZA BAKER, UH, BUSINESS RESOURCE SPECIALIST.
I APOLOGIZE FOR SITTING IN THE BACK.
I DO HAVE A SMALL COMPANION WITH ME TODAY.
UM, SO I WILL BE PRESENTING, UH, YOU PRESENTING TO YOU ON BUSINESS RETENTION AND EXPANSION AND WHAT WE HAVE BEEN DOING ON THIS AREA.
SO JUST TO, UH, SHARE AN OVERVIEW, WE'VE, UH, FINALIZED WHAT THE BUSINESS RETENTION AND EXPANSION PROGRAM STANDS FOR.
AND I DO WANT TO READ IT FROM THE SLIDE BECAUSE I THINK IT'S IMPORTANT TO, TO SHARE THIS.
AND AS WE GO THROUGH OUR INITIATIVES, UNDERSTAND WHERE OUR FOCUS IS.
SO OUR HUDDLE BUSINESS RETENTION AND EXPANSION PROGRAM IS AN INITIATIVE FOCUSING ON THE PROSPERITY OF OUR BUSINESS COMMUNITY.
OUR OBJECTIVE IS TO SUPPORT SUCCESS THROUGH ENGAGEMENT AND PROVIDE ACCESS TO RESOURCES IN KEY AREAS SUCH AS PROFESSIONAL EDUCATION, WORKFORCE DEVELOPMENT, AND SOURCES OF FUNDING.
WE SEEK TO UNDERSTAND THE NEEDS OF ALL STAKEHOLDERS AND WORK TOWARDS COLLABORATIVE SOLUTIONS.
SO ALL OF THIS TO SAY THAT THERE'S SEVERAL KEY FOCUS AREAS AND HOW WE, UM, GO THROUGH THOSE INITIATIVES IS WITH ONE-ON-ONE VISITS.
AND WE HAVE BEEN ENGAGING IN THAT, AND I'LL SHARE SOME DATA WITH YOU ALL DATA.
SO WE'RE TRYING TO GATHER THOSE ANALYTICS THAT COULD INFORM OUR PROGRAMS AND WHERE WE FOCUS ON OUR BUSINESS DIRECTORY.
I ALSO SHARE SOME INFORMATION ON THAT AND OUR RESOURCES.
SO THE DELIVERABLES THAT WE'VE BEEN, UM, WORKING ON, I'VE BEEN PUTTING TOGETHER, UH, FOR OUR TEAM WITH THE BUSINESS VISITS, OUR GOAL IS TO HAVE AT LEAST, UH, 50, UH, VISITS BY THE END OF SEPTEMBER.
IT DID START IN MARCH 1ST, AND SO FAR WE'VE HAD 19 VISITS, AND THAT INCLUDES THREE, UH, FACILITY TOURS.
[00:15:01]
TOURED PARADIGM MANUFACTURING.UH, WE TOUR WITH MEMBRANE AS WELL, AND EDC MOVING SYSTEMS. THERE IS A COMPANY OUT THERE CALLED EDC.
UM, SO WE'VE TOURED THOSE COMPANIES AND WE ARE VERY APPRECIATIVE OF OF THEM OPENING THEIR DOORS TO US.
UM, WE HAVE AN UPCOMING VISIT WITH CABLE AND WESTERN INDUSTRIAL CORPORATIONS WITH THE HO BI STRIPE ANNUAL SURVEY.
WE ARE, OR I'VE BEEN VISITING A LOT OF OUR SMALL BUSINESSES AND DOING A WALK-IN SHOWING MY FACE SHARING MORE ABOUT ECONOMIC DEVELOPMENT.
AND I'VE DONE SO FAR, I VISITED KNOCKED ON THE DOOR OF 82 BUSINESSES.
UM, TO DATE, THEY, WE HAVE RECEIVED 10 OF THOSE SUBMISSIONS.
SO THIS IS AN AREA WHERE WE, I WOULD REALLY APPRECIATE EVERYONE'S SUPPORT IN, IN SHARING THAT.
I KNOW IN THE LAST CITY COUNCIL MEETING, CITY MANAGER DID SHARE OUR HUDDLE BEST THRIVE SURVEY.
SO IF YOU CAN SPREAD THE WORD, UM, I WILL BE SHARING THE, THE, THE LINK LATER ON IN THIS SLIDE.
BUT THIS IS AN AREA WHERE, WHERE WE REALLY NEED SUPPORT, AND THEN WE'RE ALSO DOING SOME MARKETING.
OOPS, WE'RE ALSO DOING SOME MARKETING AROUND THIS DURING NATIONAL SMALL BUSINESS WEEK WITH THE BUSINESS DIRECTORY, I'VE BEEN CLEANING UP OUR CRM AND SO FAR WE HAVE 400 CLEAN LISTED BUSINESSES.
I DID NOTICE THIS MORNING THAT OUR PLATFORM HAD A LITTLE FLUKE.
SO I'M WORKING WITH OUR CRM UH, TECH TEAM TO MAKE SURE THAT WE KEEP THAT CLEAN.
BUT SO FAR, 400 LISTED BUSINESSES THAT I'VE GONE THROUGH CLEANED IT UP, MAKE SURE THAT THEY'RE ACTIVE OR IF THEY'RE NOT, UH, ACTIVE MOVING THOSE, THOSE TWO ARCH ARCHIVE ARCHIVES.
SO THE OTHER ITEM, THE OTHER DELIVERABLE, WE ARE LOOKING, ACTIVELY LOOKING AT UPDATING OUR EDC WEBSITE.
UH, ONE TAKEAWAY, AND I'LL SHARE THIS ALSO SHORTLY, UM, ONE TAKEAWAY FROM A, UH, CONFERENCE THAT I ATTENDED TO WAS, UH, SITE SELECTORS THAT WERE SHARING THAT ONE OF THE BIG THINGS FOR THEM IS TO HAVE, UH, INFORMATION READILY AVAILABLE.
SO I, I'VE SHARED WITH CHENEY THAT WE REALLY NEED TO UPDATE SOME OF OUR WEBSITE CONTENT, AND WE'VE BEEN WORKING TOGETHER TO SEE WHAT WILL THAT BE.
WE'VE ALSO BEEN WORKING WITH OUR MARKETING TEAM TO MAKE SURE THAT WE GET VERBIAGE AND, UM, DEMOGRAPHICS AND DATA CORRECT UP IN OUR WEBSITE.
SO MORE TO COME ON THIS, UH, AS FAR AS TIMELINES AND WHEN WE WILL BE, UM, THOSE UPDATED LIFE PUSHES.
THE OTHER ASPECT OF IT IS, UH, RELATIONSHIP BUILDING.
SO FROM THE MOMENT MOMENT I STARTED, I WAS TRYING TO FIGURE OUT, OKAY, WHAT IS BUSINESS RETENTION AND EXPANSION AND HOW DO WE PLUG THIS IN WITH OUR, OUR COMMUNITY? UM, AND ONE OF THE BIG THINGS OF OF BRE IS THE RELATIONSHIP THAT WE BUILD.
UM, THIS IS EXTERNAL RELATIONSHIPS, AND SO FAR I'VE HAD TOUCH POINTS WITH TSTC, TEMPLE COLLEGE, ARMA, TMAC SMALL BUSINESS DEVELOPMENT CENTER, BOTH AT, UH, SAN ANTONIO, BUT ALSO OUR TEXAS STATE, UH, SBDC, SKILL POINT ALLIANCE WORKFORCE SOLUTIONS, TEXAS WORKFORCE COMMISSION, BCL OF TEXAS.
SO ALL THIS TO SAY THAT WE ARE ACTIVELY BUILDING THOSE RELATIONSHIPS AND MAKING SURE THAT, THAT THESE ORGANIZATIONS KNOW THAT HUDU IS HERE AND THAT WE'RE, UM, TRYING TO BUILD THOSE RESOURCES FOR OUR SMALL BUSINESSES.
JUST AS A QUICK OVERVIEW, THIS IS WITHOUT ME ANALYZING THE DATA, IS JUST AS I CONSUME INFORMATION AND I TALK TO OUR BUSINESSES, UM, I DID WANT TO SHARE WHAT HAS STOOD OUT VERY QUICKLY WITH OUR INDUSTRIAL BUSINESSES.
UH, THE WORKFORCE ATTRACTION AND RETENTION HAS DEFINITELY BIG BEEN THE BIG TALK.
AND THIS IS ALSO IN COMMUNICATING WITH OTHER CITIES, WITH OTHER, UH, COMPANY PARTNERS.
IT, THAT'S THE BIG THING RIGHT NOW.
SO HOW TO SOLVE FOR WORKFORCE ATTRACTION AND RETENTION FOR OUR SMALLER, VERY SMALL BUSINESSES, UH, AS THEY'RE CALLED, UM, THE MARKETING AND ATTRACTING NEW CUSTOMERS HAS BEEN A PAIN POINT FOR THEM.
SO IT'S FINDING AND FIGURING OUT WAYS HOW WE CAN SUPPORT THAT.
SO THIS IS THE, THE LEARNINGS FROM THE WINTER CONFERENCE THAT I ATTENDED IN SAN ANTONIO IN FEBRUARY.
AND I HIGHLIGHTED A FEW THINGS.
I'M NOT GONNA READ EVERYTHING, BUT THIS, THE BIG THING IS THAT BRE IS RELATIONSHIP BUILDING.
SO IT'S GONNA, UH, BE ALL INCLUSIVE RELATIONSHIP WITH ORGANIZATIONS WITH OUR ISE.
I ALSO TOURED, UM, OUR CTE PROGRAM.
UM, THE DIRECTOR THERE, TRAVIS CLARK, GAVE ME A TOUR OF THEIR PROGRAM AND THEIR CLASSES, AND THAT WAS REALLY GREAT.
SO BRI IS, IS VERY MUCH ABOUT BUILDING THOSE RELATIONSHIPS AND EVERY CITY APPROACHES IT VERY DIFFERENT.
SO WE'RE BUILDING SOMETHING THAT FITS FOR OUR COMMUNITY.
AND THEN AS, UH, CHENEY MENTIONED, SO SEIN WILL BE, UH, WILL BE VISITING SEIN.
UH, I DISCOVERED THAT THEY'RE DOING A LOT OF GREAT THINGS OVER THERE.
UM, AND THEY EVEN HAD A PRESENTATION.
SO THE SECOND PICTURE IN THE SLIDE IS OF THEM PRESENTING WITH THEIR EY PARTNERS, UH, WHO CONSULTED FOR THEM.
UM, BUT WE'RE GONNA BE, BE, UH, VISITING WITH THEM, HEARING HOW THEY'RE GOING ABOUT WORKFORCE AND HOW THEY'RE GOING ABOUT APPROACHING THEIR COMMUNITY ENGAGEMENT.
AND THE LAST ONE IS A PIECE THAT I WAS TALKING ABOUT THE WEBSITE AND MAKING SURE THAT THE INFORMATION IS READILY AVAILABLE.
THIS IS SOMETHING THAT'S VERY IMPORTANT FOR SITE SELECTORS AND OTHERS.
[00:20:01]
THIS IS A QUICK OVERVIEW ABOUT THE MEETINGS THAT I'VE HAD WITH OTHER CITIES.SO I'VE ACTIVELY REACHED OUT TO PFLUGERVILLE SALINA SHIRTS.
GEORGETOWN SAG IS OUR VISIT AND RESEARCH, AUSTIN CEDAR PARK, FRISCO, AND GRAPEVINE TO REALLY CONSUME THE INFORMATION AND SEE WHAT ARE THEY DOING THAT COULD FIT OUR COMMUNITY, OR IF THEY'RE DOING SOMETHING, CAN WE, UH, EFFECTIVELY FOCUS IT FOR, FOR OUR SMALL BUSINESSES, OUR BIG LARGE BUSINESSES.
AND, UM, MAKING SURE THAT WE KEEP THEM HERE AND WE, UH, SUPPORT THEM.
SO, UPCOMING MAY 1ST, THIS WAS ALREADY SHARED, BUT MAY 1ST IS OUR ENTREPRENEUR NETWORKING EVENT.
WE'RE WORKING ON THIS, WE HAVE, UH, SECURED OUR VENUE WITH 44 DESIGN IN, UM, IN, IN DOWNTOWN.
SO THEY HAVE GRACIOUSLY ALLOWED US TO HOST THIS IN THEIR SPACE.
AND WE'RE REALLY EXCITED TO PARTNER UP WITH ONE OF OUR, OUR SMALL BUSINESSES.
AND THEN, UM, SUPPORT YOUR SUPPORT IN THE, UM, PUSHING THE HUDDLE B THRIVE SURVEY.
AND I WILL LIKE TO SAY A PUBLIC SERVICE ANNOUNCEMENT OF IF YOU SEE ME KNOCKING ON YOUR DOOR, SENDING YOU AN EMAIL.
IF YOU SEE KRISHNA GARZA BAKER, PLEASE DON'T THINK I'M SPAM.
MAKE SURE THAT THAT YOU REPLIED TO ME.
UH, WE'RE TRYING TO CONNECT WITH OUR CURRENT BUSINESS COMMUNITY, BUT THIS IS THE, THE BITLY THAT I'VE BEEN SHARING WITH THEM AND ALSO DISTRIBUTING A SMALL, UH, HALF SHEET ABOUT OUR PROGRAM.
AND WE DID CREATE A, AN EMAIL SPECIFICALLY FOR OUR EFFORTS AND IT'S BIZ THRIVE@HUTX.GOV.
ALRIGHT, QUESTIONS? ANY QUESTIONS? YEAH, THAT WAS A GREAT PRESENTATION.
UM, I REALLY LIKE THAT YOU GUYS ARE GOING OUT AND MEETING WITH BUSINESSES.
HOW, UM, LIKE WHAT DATA ARE YOU COLLECTING AND HOW ARE YOU COLLECTING IN THAT? ARE YOU JUST HAVING THESE CONVERSATIONS OR ARE YOU MORE JUST VISITING WITH THEM? YEAH, SO IT'S A MIXTURE.
SO THE ACTUAL DATA THAT I'M LOOKING AT IS A SURVEY.
AND THE SURVEY CON HAS FOUR AREAS.
ONE OF THEM IS WORKFORCE SALES WITH SLASH GROWTH, UM, ANY ADDITIONAL COMMENTS AND CHALLENGES THAT THEY'VE BEEN FACING.
SO WE GIVE THEM SOME OPTIONS AND SOME AREAS WHERE THEY CAN ADD ADDITIONAL COMMENTS.
AND I'LL SHARE, I CAN SHARE THAT SURVEY WITH, WITH EVERYONE SO Y'ALL CAN SEE IT, BUT THEY FILL THAT OUT AND THOSE ARE THE BIG THINGS WITH THE BUSINESS VISITS.
UM, AND THEN FOR THE, SOME OF THE WALK-INS I HAVE IN ACTIVE CONVERSATION WITH THEM.
AND ARE A LOT OF PEOPLE FILLING OUT THESE SURVEYS OR IS IT TOUGH TO GET THEM? IT'S BEEN A LITTLE TOUGH TO GET THEM.
UM, AFTER I DO THE WALK-IN AND I TELL THEM ABOUT OUR SURVEY AND OUR PROGRAM, I DO DO, I DO AN OUTREACH AGAIN THROUGH EMAIL MM-HMM.
AND THAT'S WHY WE ARE TRYING TO MERGE IT WITH THE NATIONAL SMALL BUSINESS WEEK TO TRY TO PUSH FOR THAT.
BUT IT'S BEEN A LITTLE ROUGH AND TOUGH TO GET THAT, UM, SURVEY BACK.
AND THEN ALSO I SAW THAT YOU WERE REACHING OUT TO OTHER EDCS.
UM, WHAT INFORMATION DID YOU GATHER FROM THE OTHER EDCS THAT YOU THOUGHT WOULD BE HELPFUL FOR US HERE? YEAH, SO I'VE BEEN GATHERING SPECIFICALLY ON BUSINESS RETENTION AND EXPANSION, AND IT'S THE WAY THAT THEY APPROACH THEIR BUSINESS RETENTION AND EXPANSION PROGRAM.
UH, SOME OF THEM HAVE IT DIVIDED INTO BUCKETS AS TO WE ONLY FOCUS ON WORKFORCE FOR OUR BIGGER INDUSTRIAL COMPANIES, OR WE ONLY FOCUS ON OUR SMALL BUSINESSES AND THEN ASK THEM HOW THEY, WHAT THAT FOCUS IS.
SO SOME OF THEM HAVE ACTIVE QUARTERLY MEETING AND PROGRAMS FOR THEM, OTHERS, THEY HAVE ACTUAL VISITATIONS AND THEN EVERY QUARTER, UH, THINGS LIKE THAT.
YEAH, THAT'S GREAT BECAUSE I THINK WE COULD DEFINITELY, UH, USE OTHER PEOPLE'S HELP WITH FIGURING OUT THEIR OWN.
AND I, I AM COLLECTING ALL OF THAT.
I HAVE LIKE 12, 13 PAGES BY NOW,
UM, KRISHNA, SO IN GOING TO THE SMALL BUSINESSES, WHAT YOU BEING THE PROFESSIONAL, WHAT DO YOU FEEL IS THE, THE, LIKE THE ATMOSPHERE, THE, THE SENSE THAT THE, THE BUSINESS COMMUNITY IN HUDU HAS ABOUT, UM, YOU KNOW, THE RESOURCES THAT THEY'RE OFFERED, THE HELP THAT THEY CAN GET, UM, DO THEY KNOW ABOUT, YOU KNOW, APPLYING FOR INCENTIVES? UM, DO THEY, YOU KNOW, WISH THAT THINGS WOULD BE A LITTLE BIT MORE STREAMLINED? WHAT HAS BEEN YOUR OVERALL, YOU KNOW, UH, FEELING THERE? YEAH, YEAH.
SO WHAT I'VE GATHERED, JUST MY PERCEPTION IS A LOT OF PEOPLE OR A LOT OF BUSINESS OWNERS DON'T KNOW ABOUT THE FREE WORK RESOURCES THAT ARE OUT THERE.
SO THE FIRST THING I SHARE WITH THEM IS, HAVE YOU TALKED TO SBDC? HAVE YOU GONE TO THEIR WORKSHOPS? THERE'S OTHER ORGANIZATIONS THAT HAVE COMPLETELY FREE PROGRAMS. UM, I JUST LEARNED BCL, THE BUS BUSINESS AND COMMUNITY LENDERS, THEY ALSO OFFER FREE WORKSHOPS.
SO IT'S THESE RESOURCES THAT ARE NOT NECESSARILY IN A ONE-STOP PLACE, AND IT'S DIFFICULT FOR THEM TO FIND BECAUSE OF HOW BUSY THEY ARE.
UM, SO YES, IT'S, IT'S THAT THE FACT OF HOW CAN I LEARN ABOUT MANAGING MY FINANCES OR IF I WANT TO EXPAND, WHERE DO I EVEN EVEN GO? SO THE PURPOSE OF THIS
[00:25:01]
IS REALLY TO BRING THAT AND STREAMLINE THAT.AND THAT'S THE, THE MESSAGE THAT I'VE BEEN SHARING WITH EVERYONE.
UM, BUT THAT'S BEEN THE BIG THING.
IT'S THE RESOURCES AS FAR AS THEIR, UH, THEIR, I WOULD CALL IT PROFESSIONAL DEVELOPMENT AS AN ENTREPRENEUR, UM, HAS BEEN A BIG THING.
AND THEN THE OTHER THING IS ALSO, UM, THE DISCONNECT WITH, UH, I WOULD SAY OVERALL THE CITY.
UM, SO I THINK THIS IS GONNA BE IMPORTANT TO, FOR THEM TO, TO HEAR THAT WE'RE HERE TO SUPPORT THEM, UM, THAT WE'RE BUILDING THIS RESOURCES SPECIFICALLY FOR OUR SMALL BUSINESSES AND THAT THEY CAN COUNT ON US BECAUSE WE DO CARE ABOUT, UM, BUSINESS ATMOSPHERE.
WHETHER YOU'RE A BIG INDUSTRIAL BUSINESS OR A SMALL, VERY SMALL BUSINESS, THERE ARE RESOURCES HERE.
IF, IF WE NEED TO SHARE A LINK WITH YOU OR GUIDE YOU TO THE RIGHT PERSON, WE'LL DO IT.
IF YOU NEED HELP WITH RETENTION, WE'LL WE'LL DO IT.
SO IT'S MAKING SURE THAT THEY KNOW THAT WE'RE HERE TO SUPPORT AND THE CITY'S LISTENING, EDCS LISTENING.
UM, SO I, I THINK THAT'S BEEN A BIG MESSAGE BECAUSE I GO IN THERE AND THEY'RE LIKE, WAIT, WHO ARE YOU EDC? WHAT IS THAT? AND THEN I, I EXPLAIN WHAT THAT IS, WHAT OUR PROGRAM IS.
YEAH, NO, THAT'S GREAT INFORMATION.
AND I GUESS TO, TO PILE ON ON THAT, UM, IS THERE GONNA BE RECOMMENDATIONS THAT YOU'RE GONNA BE COMING BACK TO LIKE COUNCIL AS WELL AS EDC, WHERE, HEY GUYS, YOU KNOW, IT'S GREAT WHAT WE'RE DOING, BUT WE NEED TO DO MORE AS FAR AS, YOU KNOW, HAVING WORKSHOPS, HAVING, YOU KNOW, UH, I DON'T KNOW, LIKE, YOU KNOW, OPPORTUNITIES TO, TO SHARE INFORMATION, BEST PRACTICES WITH BUSINESSES ABOUT HUDU, HOW THEY CAN THRIVE IN HUDU, YOU KNOW, WHAT TYPES OF THINGS WE'RE DOING, UM, SO THAT THEY'RE AWARE OF AND THEY CAN AMPLIFY THOSE AND VICE VERSA.
ARE YOU, ARE WE GONNA BE GETTING RECOMMENDATIONS THERE WHERE IT'S LIKE, YOU KNOW, HEY, WE COULD PROBABLY FORM SOME SORT OF SUBCOMMITTEE TO HELP OUT KRISHNA TO, YOU KNOW, START DOING SOME OF THESE, YOU KNOW, TASKS THAT SHE'S SET OUT IN THE COMMUNITY TO DO TO HELP OUR BUSINESSES.
IS THAT SOMETHING THAT YOU'LL BE COMING BACK TO US WITH? ABSOLUTELY.
UM, YEAH, SO MY INTENTION IS TO GET, GATHER ALL THESE SURVEYS, AND THAT'S WHY I REALLY WANT TO PUSH IT SO I CAN HAVE AS MUCH DATA AS POSSIBLE IN DIFFERENT DEMOGRAPHICS, DIFFERENT TYPE TYPE OF INDUSTRIES TO SEE AND, AND DEEP DIVE DEEP, UM, INTO WHAT ARE THOSE NEEDS.
AND NOW THAT HOPEFULLY WE HAVE OUR NEW MARKETING ANALYST ANALYST WHO, WHO COULD ALSO SUPPORT THAT DATA-DRIVEN DECISIONS.
UM, THAT'S GONNA BE MY NEXT STEP IS GATHERING ALL OF THIS AND SEEING, OKAY, WHERE ARE THE LOOPHOLES? WHERE ARE THE GAPS? WHAT DO WE NEED TO BUILD? UM, BECAUSE WE ALSO DON'T WANNA GO AND BUILD THINGS BLINDLY AND THEY DON'T WORK FOR OUR COMMUNITY.
I WILL BE COMING BACK ASKING YOU FOR MONEY, ASKING YOU FOR PROGRAMS, ASKING YOU FOR, FOR A LOT OF THINGS.
AND I, I THINK, YOU KNOW, WE GET SO CAUGHT UP IN, YOU KNOW, HEY, I HAVE A BUSINESS.
THIS IS HOW I DO IT, THIS IS HOW EVERYBODY DOES IT.
UM, BUT BUSINESSES ARE UNIQUE AND ESPECIALLY WITH HOW YOU'RE TALKING ABOUT SMALL BUSINESSES, UM, TO EACH HIS OWN, RIGHT.
AND BECAUSE OF THAT, WE NEED TO BE COGNIZANT OF HOW BUSINESSES ARE OPERATING, HOW THEY'RE THRIVING, WHAT THEIR VISION IS FOR THEIR BUSINESS, UM, AND, AND BE, UH, YOU KNOW, RESPECTFUL TO THAT VISION THAT THEY HAVE.
AND SO THAT'S WHY I ASK, WILL YOU BE COMING BACK WITH THOSE RECOMMENDATIONS? BECAUSE I THINK THERE'S EMPOWERMENT THAT WE CAN, UM, PROVIDE AS AN EDC BOARD, AS A CITY COUNCIL TO HELP YOU, UM, YOU KNOW, UH, ACCOMPLISH WHAT THE GOAL IS FOR A LOT OF THESE SMALL BUSINESSES IN OUR COMMUNITY.
AND SO I'D LOVE TO BE A PART OF THAT.
AND I THINK, YOU KNOW, MEMBERS OF, OF CITY COUNCIL AS WELL AS THE BOARD, NOT SPEAKING FOR THEM, BUT I THINK MEMBERS WOULD, YOU KNOW, KIND OF APPRECIATE THAT, THAT, THAT THAT VISION ON, YOU KNOW, WHERE ARE WE GOING? HOW CAN WE EMPOWER YOU TO DO THAT? AND SO, UM, I THINK THAT'LL BE GREAT WHENEVER WE GET THOSE RECOMMENDATIONS.
AND I'M ALSO TRYING TO GET MORE ANALYTICS.
UM, AS FAR AS HURO, UH, WE HAVE VERY MINIMAL ANALYTICS.
SO I'M TRYING TO GET, OKAY, WHAT ARE OUR DEMOGRAPHICS, OUR INDUSTRIES HERE, HOW MANY SMALL BUSINESSES WE HAVE PERCENTAGE WISE, BECAUSE, UH, THE DEFINITION BASED ON SB SBA IS 500, UH, EMPLOYEES OR LESS CONSTITUTES A SMALL BUSINESS.
AND THEN THERE'S ANOTHER DEFINITION, WHICH IS A VERY SMALL BUSINESS, WHICH IS, I BELIEVE IT'S 20 TO 50, LESS THAN 50 EMPLOYEES IS A VERY SMALL BUSINESS.
SO THERE'S DIFFERENT DEFINITIONS THERE.
IS THERE, UM, ANY CONVERSATIONS THAT YOU'RE HAVING AS FAR AS HEALTHCARE, AS FAR AS DOCTOR'S OFFICES, OUTPATIENT CLINICS? AND I DON'T EVEN KNOW IF THAT'S SOMETHING THAT WOULD BE IN THE PREVIEW OF THE EDC, BUT JUST TALKING TO THEM ALSO AND JUST SEEING WHAT THEIR NEEDS ARE, WHAT THEY'RE SEEING, BECAUSE AT SOME POINT WE'RE GONNA HAVE TO HAVE SOME MORE SERVICES IN THAT AREA.
SO I'VE VISITED SOME OF OUR CLINICS AROUND AND DROPPED OFF THE INFORMATION.
UM, THAT'S THE EXTENT OF WHAT I'VE BEEN DOING WITH THE HEALTHCARE AREA FOR THE BUSINESS RETENTION AND EXPANSION, JUST DOING THE BI THE VISITS.
BUT I'LL MAKE SURE TO MAKE NOTES OF IF WE CAN GET IN THE DOOR TO HAVE A FULL DISCUSSION, A WHOLE FULL VISIT, RATHER THAN JUST TO WALK IN.
AND THEN ALSO, UM, I APPRECIATE YOU REACHING OUT TO TRAVIS.
[00:30:01]
WEEK VISITED, UH, SOME SCHOOLS AND CT PROGRAMS UP IN THE DALLAS AREA.AND, AND SO ONE OF THE THINGS THAT THEY'RE LOOKING AT IS SEEING WHAT PROGRAMS WE NEED TO OFFER FOR THE WORKFORCE AND, YOU KNOW, WHAT, WHAT ARE THOSE INDUSTRIES? AND ONE OF THE THINGS THAT THEY'RE LOOKING AT IS HAVING SPACE THAT CAN BE INTERCHANGED, YOU KNOW, DEPENDING ON WHAT'S COMING TO, UH, TO HUD OFF.
SO, UM, I'LL, UH, JUST YEAH, CONTINUE TO KEEP REACHING OUT TO HIM AND SHARING THAT INFORMATION.
'CAUSE THAT'LL BE HELPFUL FOR THE DISTRICT.
AND, UM, WE'RE ALSO MAKING A TOUCH POINT WITH THE ROBOTICS, UH, LIAISON.
THEY'RE GOING TO BE HAVING AN EVENT, UM, I BELIEVE NEXT MONTH.
UM, SO WE'RE, WE'RE TRYING TO MAKE SURE THAT WE CATCH EVERYONE WHEREVER THEY ARE.
ANY OTHER QUESTIONS? THANK YOU.
ALRIGHT, ITEM SEVEN ONE, DISCUSS, CONSIDER ACTION TO APPROVE THE CORPORATION MINUTE FROM THEIR MEETING ON MARCH 18TH, 2024.
I'LL MAKE A MOTION TO APPROVE 7.1 SECOND.
WE HAVE A MOTION BY BOARD MEMBER THOMPSON, SECONDED BY BOARD MEMBER MINTON, UH, TO APPROVE AS PRESENTED.
MOTION PASSES 5 0 7 2, DISCUSS AND CONSIDER ACTION TO APPROVE THE CORPORATION FINANCIAL STATEMENTS FOR MARCH, 2024.
CHRISTINA BISHOP, CITY CONTROLLER, UM, FOR THE MARCH FINANCIALS.
I HAD EMAILED THOSE OUT TO EVERYONE ON THE BOARD ON FRIDAY EVENING.
UM, I'LL OPEN UP FOR QUESTIONS IN JUST A MOMENT.
UM, ONE THING I WANTED TO TOUCH ON IS I WASN'T HERE LAST MEETING AND I UNDERSTAND THAT THERE WAS A QUESTION ON MAYBE SOME, THE REVENUE'S LOOKING VERY, VERY SHORT ON THE EDC SIDE.
UM, THAT IS MOSTLY BECAUSE, UH, YOU HAVE TWO LARGE REVENUE SOURCES.
ONE OF THEM IS YOUR OTHER REVENUE ACCOUNT AND THAT IS LAND SALES.
SO AS LONG AS YOUR LAND SALES ARE SHORT, YOUR CORRESPONDING PRINCIPAL PAYMENTS TO ALLIANCE BANK ARE ALSO GONNA BE SHORT.
SO I DON'T THINK THAT'S ANY ALARM AT THIS POINT.
I DON'T THINK WE EXPECTED ANY LAND SALES TO CLOSE AT THIS MOMENT.
AND THE OTHER LARGE, UM, UH, REVENUE ITEM WAS THE CONTRIBUTION FROM CITI, WHICH SHOULD CORRESPOND PRETTY DIRECTLY WITH, UM, THE PAYMENTS TO, UM, FOR THE EAST WEST SPINE ROAD CONSTRUCTION TO JORDAN FOSTER.
SO IF THERE'S NOT LARGE EXPENDITURES COMING YET, YOU'RE NOT GONNA SEE THE LARGE REVENUE CORRESPONDING REVENUES.
SO, UM, I THINK RIGHT NOW YOUR STATUS IS BUSINESS AS USUAL.
UM, I SHOULD HAVE AN UPDATED CASH FLOW AVAILABLE FOR THE NEXT MEETING IF THAT'S SOMETHING WE WOULD LIKE TO CONSIDER FOR NEXT EXECUTIVE SESSION.
UM, BUT OTHER THAN THAT, I'D LIKE TO OPEN IT UP FOR QUESTIONS.
SO CHAIR, I MOVE, WE, UH, ACCEPT THE FINANCIAL REPORT AS STATED.
ALRIGHT, WE HAVE A MOTION BY BOARD MEMBER MINTON, SECONDED BY BOARD MEMBER OWENS, UH, TO APPROVE IS PRESENTED.
DISCUSS AND CONSIDER ACTION ON RESOLUTION R 2024 DASH 0 8 0 TO AUTHORIZE CHAIR TO EXECUTE NECESSARY DOCUMENTS TO COMPLETE SPINE ROAD, UH, PROJECT INCLUDING TEMPORARY CONSTRUCTION EASEMENTS.
STEVEN, DO YOU WANNA TAKE THIS ONE OR DO YOU WANT ME TO? SURE I CAN.
SO THIS IS A RESOLUTION FOR THE CHAIR TO BE ABLE TO AUTHORIZE TEMPORARY CONSTRUCTION, UH, EASEMENTS IN ORDER TO COMPLETE THE SPINE ROAD.
UH, THESE ARE NECESSARY PART OF THE PROJECT, UH, TO COMPLETE THE SPINE ROAD.
THE RESOLUTION APPROVING THE SPINE ROAD PROJECT, UH, DIDN'T NECESSARILY, UH, GIVE THE CHAIR AUTHORITY TO, UH, APPROVE ALL DOCUMENTS.
SO THAT'S WHY WE HAVE THIS ON THE AGENDA FOR THE BOARD CHAIR.
I'LL MAKE A MOTION TO APPROVE 7.3 PRESENTED.
WE HAVE A MOTION BY BOARD MEMBER THOMPSON, SECONDED BY SECRETARY CLANCY TO APPROVE SEVEN THREE AS PRESENTED.
[00:35:01]
ME, DISCUSSION ON PLANNING AND PREPARATION FOR BOARD ATTENDANCE AT THE UPCOMING ICSC INTERNATIONAL COUNCIL OF SHOPPING CENTERS TRADE SHOW IN MAY.MAYOR, WOULD YOU CARE TO JOIN ME? YES.
WITH YOUR PERMISSION? EH, JUST THIS TIME.
UH, THIS ITEM IS TO START THE CONVERSATIONS AROUND PLANNING FOR ICSC.
WE DO HAVE FOUR BOARD MEMBERS ATTENDING ICSC.
AND AS SUCH, OUR PLANNING MEETINGS DO NEED TO BE HELD DURING OUR PUBLIC MEETINGS, UH, FOR TOMA COMPLIANCE AND TRANSPARENCY.
SO I'VE ALSO INVITED THE MAYOR HERE.
UM, HE IS ALSO PLANNING TO ATTEND ICSC AND IN THE SPIRIT OF COLLABORATION AND EFFICIENCY, I THOUGHT IT WOULD BE PRUDENT TO INCLUDE HIM IN THE DISCUSSION SO THAT WE ARE NOT, UM, DUPLICATING EFFORTS OR HAVING CONTRADICTORY, UM, EVENTS AND ENGAGEMENTS WHILE WE'RE THERE.
UM, ADDITIONALLY, UH, I WANTED TO REVIEW THE SCHEDULE AND SEE WHAT SESSIONS EVERYBODY WAS LEANING TOWARDS TO MAKE SURE THAT WE HAVE GOOD COVERAGE.
UM, AND THEN ALSO GET SOME IDEAS FROM Y'ALL ABOUT MARKETING COLLATERAL.
UH, I'VE BROUGHT OUR, OUR STAR OF THE SHOW LAST YEAR.
WHAT'S FUN ABOUT THIS IS YOU CAN LOOK AND SEE WHO'S COMING LAST YEAR AND SEE SOME OF THE BUSINESSES THAT HAVE ACTUALLY MOVED UP TO THE WHO'S HERE PORTION.
SO WE WILL NOT HAVE A POP-UP BANNER BECAUSE WE DON'T HAVE A BOOTH THIS YEAR.
SO, UM, BUT I DID WANNA BRING THIS FOR POINT OF REFERENCE IF IT GIVES ANYBODY IDEAS, IF THERE'S SOMETHING FROM THIS THAT YOU REALLY LIKE AND WOULD WANT TO INCLUDE IN SOME OTHER FORM OF HANDOUT.
UH, SPEAKING OF HANDOUTS, YOU'VE EACH BEEN PROVIDED A FOLDER OF INFORMATION THAT WAS PROVIDED AT OUR BOOTH LAST YEAR AND GIVEN DURING VARIOUS APPOINTMENTS AND MEETINGS.
FORM, UH, OUR HIPPO DIE CUT, WHICH WAS SUPER FUN.
UH, I WILL SAY AFTER ATTENDING ICSE FOR TWO YEARS, HIPPOS ARE WHERE IT'S AT.
THAT'S WHAT EVERYBODY REMEMBERS ABOUT HUDU.
SO I DO THINK IT'S GONNA BE REALLY IMPORTANT THAT WE INCORPORATE THE HIPPO IN ANY AND ALL MARKETING MATERIAL JUST BECAUSE IT DOES HAVE A LASTING IMPACT AND SOME STAYING POWER IN THE BRAIN WHEN YOU'RE THERE.
YOU'RE MEETING WITH HUNDREDS AND HUNDREDS OF PEOPLE AND SO MANY DIFFERENT PROJECTS AND PROJECT NAMES AND CITY NAMES AND ALL THESE THINGS.
SO I THINK HAVING SOMETHING, IT'S A LITTLE GIMMICKY, I KNOW, BUT IT IS OUR, OUR SYMBOL OF OUR COMMUNITY AND IT, IT REALLY STANDS OUT AMONG THE REST.
SO I DO WANNA PROVIDE THAT BIT OF, UM, INPUT ON HOW WE GO ABOUT OUR MARKETING EFFORTS FOR THIS YEAR.
SO, UM, WITH THAT, I'LL LEAVE IT TO THE CHAIR.
DO YOU WANNA START WITH, UM, SCHEDULING? IT'S UP TO YOU OR, OKAY.
THIS IS GAVEL FOR ME ON THE WAY.
SO DID ANYONE LOOK AT THE AGENDA FOR THE SESSIONS? MM-HMM.
IS THERE ANYTHING THAT STANDS OUT TO YOU THAT YOU'RE LIKE, HECK YES, I WANNA ATTEND THAT OR NO, THANKS.
CAN WE GET THE AGENDA UP ON THE, ON THE SCREEN? WE PROBABLY CAN.
AND I DON'T HAVE TO SPEAK FROM DOWN THERE.
I JUST WANTED TO MAKE SURE HE WAS ABLE TO ENGAGE.
SO PODIUM'S USUALLY WHERE IT'S AT, SO I THINK I WOULD'VE FELT LONELY.
THERE'S A UM, A TITLE CALLED STUDENT LUNCH OR STUDENT SPEED NETWORKING.
JUST WONDERING WHAT IT MEANS BY A STUDENT IS THAT, ARE THERE YOUNGER PEOPLE COMING? YEAH, THERE ARE STUDENTS THAT COME.
UM, SOME OF THEM ARE ON SCHOLARSHIP FOR DIFFERENT THINGS, BUT ICSE ACTUALLY AWARDS SCHOLARSHIPS FOR STUDENTS TO ATTEND.
SO DID YOU FEEL LIKE THE BREAKFAST WAS A GOOD ONE TO ATTEND LAST YEAR? THE WOMEN'S BREAKFAST? YEAH.
YEAH, I REALLY THOUGHT THAT WAS GOOD.
WHAT WAS YOUR FAVORITE ONE FROM LAST YEAR?
I SHARED IT WITH COUNCIL, IT'S SO BORING.
OH SEE MINE WAS ON LEADERSHIP.
I THINK ANDY REED WAS THE SPEAKER.
OH SEE WAS THIS SORRY, I DID NOT, THAT'S ALL.
I WAS ACTUALLY, I WILL SAY THIS BECAUSE I AM A CHIEFS FAN AND SO HOPEFULLY I HAVE SOMETHING TO STAND ON WITH THAT.
BUT UM, I WAS A LITTLE CURIOUS ABOUT WHAT HE WAS GONNA TALK ABOUT.
YOU KNOW, NFL COACH, WHAT ARE YOU GONNA TALK ABOUT WITH RETAIL AND DEVELOPMENT? I WAS LIKE, I DON'T UNDERSTAND THIS.
BUT HE DID GREAT AND WE HAD THE BONDING EXPERIENCE OF LOSING A PHONE IN THE LOCKED ROOM.
IT SOUNDED LIKE YOU SAID IN THE LOCKER ROOM, WHICH SOUNDS REAL WEIRD.
OH, I SAID I MUMBLE A LOT SO YEAH IT WAS LOCKED.
'CAUSE I SAID IT DOWN WHEN I WAS TAKING THE PICTURE OF YOU WITH THE COACH.
[00:40:01]
ALRIGHT, THE ONE THING I'LL SHARE WHILE I'M PULLING THIS UP TO UM, IN THE DOCUMENTS FOR THIS MEETING, I DID SHARE KIND OF A PLANNING OUTLINE.SO YOU'RE NOT CARRYING AND SHUFFLING PAPERS ALL AROUND.
IT'S GOT SOME GOOD CAPABILITIES.
I WOULD ENCOURAGE YOU TO EXPLORE IT AND START PLAYING WITH IT WELL AHEAD OF THE EVENT SO THAT YOU KNOW HOW TO NAVIGATE IT WELL UH, WITHOUT DOING THAT IT'S GONNA BE A CHALLENGE.
'CAUSE HAVING TO LEARN IT WHILE YOU'RE TRYING TO USE IT IN THE MOMENT IS NOT IDEAL.
YOU CAN VERY EASILY, AARON, YOU CAN PROBABLY ATTEST BETWEEN THE WEST HALL, THE NORTH HALL, YOU THINK YOU'VE HIT IT ALL AND YOU'VE ONLY HIT LIKE A FOURTH OF IT.
YEAH, I DON'T THINK THAT I SAW EVERYTHING IN THE THREE DAYS THAT I WAS THERE, SO PROBABLY NOT.
BUT THAT'S BECAUSE WE WERE AT A BOOTH.
THAT'S THE GOAL IS TO GET YOU GUYS OUT AND TALKING.
BUT BECAUSE IT IS SO BIG, IT'S REALLY IMPORTANT THAT WE HAVE A GOOD STRATEGY SO THAT WE CAN MAKE SURE THAT ALL OF THE PRIORITIES OF THIS BOARD AND THE ECONOMIC DEVELOPMENT DEPARTMENT, UM, ARE COVERED.
SO THAT'S WHY WE WANTED TO, YOU SAID KRISHNAM WOULD BE JOINING US AS WELL? YES.
UH, I WILL NOT BECAUSE I HAVE A FIFTH GRADER WHO'S GRADUATING FROM ELEMENTARY SCHOOL AND THIS ALWAYS FALLS,
SO, ALRIGHT, LET ME PULL THIS.
YOU'LL NOTICE IN THE PEOPLE HAVE BEEN THERE A LOT, THE OLDER PEOPLE, THEY WEAR TENNIS SHOES, NOT DRESS SHOES.
UM, I WORE BOOTS ONE TIME AND UH, YOU CAN DO THAT ONE DAY USUALLY, BUT I FOUND IT MUCH EASIER TO WORRY ABOUT FROM THE ANKLES UP WHAT YOU LOOK LIKE.
AND BELOW WERE THE MOST COMFORTABLE THINGS BECAUSE THERE'S SO MUCH WALKING.
OKAY, SO I HAVE THE AGENDA UP.
THANKS FOR YOUR PATIENCE WITH THAT.
IT'S NOT THE EASIEST THING TO NAVIGATE TO THE ACTUAL DETAILS.
SO I THINK Y'ALL GET THERE IN TIME.
UM, I THINK THE EARLIEST SESSIONS YOU WOULD BE ATTENDING IS THE ONE O'CLOCK.
SO, UM, YOU CAN SEE THERE'S YEAH, FOUR SESSIONS AVAILABLE AT THAT TIME.
I'M GONNA GRAB MY PAPER SO I CAN WRITE THIS DOWN.
WHAT TIME DO YOU GUYS COME IN? 11.
WHAT DAY ON SUNDAY AND THEN THEY FLY OUT TUESDAY AFTERNOON.
I MEAN SOME PEOPLE AT THE CONTAINER PARK ON SATURDAY.
I MEAN THAT NAVIGATING SEO JUST BECAUSE WE'RE TALKING ABOUT, UM, COMMUNICATION TO THE PUBLIC AND AND MAKING SURE THAT UM, BUSINESSES ARE REPRESENTED, REPRESENTED ON UM, SOCIAL CHANNELS.
AND SO NAVIGATING SEO THAT CATCHES MY ATTENTION.
AND NOT, NOT ALL OF THESE ARE GONNA BE RELEVANT.
I KNOW SOME OF THESE ARE GONNA BE REAL HEAVY INTO LIKE THE DEVELOPER OR THE FINANCING SIDE AND WHILE THERE'S DEFINITE VALUE IN UNDERSTANDING HOW PROJECTS ARE EVALUATED AND FINANCES ARE SECURED, ET CETERA, I DON'T KNOW THAT THAT'S NECESSARILY WHERE THE BOARD NEEDS TO SPEND THEIR TIME.
SO DON'T FEEL LIKE WE HAVE TO ATTEND EVERY SINGLE SESSION, BUT THERE ARE GONNA BE QUITE A FEW THAT IT WOULD BE GOOD TO HAVE COVERAGE.
YEAH, I'M KIND OF NERVOUS IN THE SEO MYSELF SO I SAY THIS NOT TO LIKE SOUND LIKE I'M TALKING DOWN TO ANYBODY 'CAUSE THAT'S THE FURTHEST THING FROM IT.
DOES EVERYBODY UP HERE KNOW WHAT SEO STANDS FOR WHEN THEY'RE TALKING ABOUT THIS? NO.
YOU'RE TALKING ABOUT SEARCH ENGINE OPTIMIZATION WHERE YOUR WEBSITE ENDS UP ON THERE.
SO IT HAS NOTHING TO DO WITH SOCIAL, NO X, TWITTER, FACEBOOK, TIKTOK, NOTHING.
IT'S NOTHING MORE THAN, HEY, IF I GO ONTO GOOGLE AND SAY I WANT TO FIND, UM, YOU KNOW, A GAS STATION NEARBY, OKAY, GAS STATION NEAR ME, WHATEVER, YOU KNOW, TRYING TO PULL UP SOMETHING THAT WAY.
IT'S THROWING IN SPECIALIZED KEYWORDS OR, OR OR BUILDING YOUR WEBSITE IN SUCH A WAY THAT ALL OF THOSE KEYWORDS CAN ALLOW IT TO FUNNEL UP TO THE TOP.
BUT IT'S MORE BACKEND MARKETING STUFF.
IF FROM MY SEAT, IF IT'S ONE OF THOSE THINGS WHERE EVERYBODY'S GONNA GO INTO THE SAME THING, I WILL TELL YOU ALL THAT SEO PROBABLY HAS VERY LITTLE VALUE VERSUS SOMETHING LIKE AI BECAUSE AI IS IN EVERYTHING ALREADY AND IT'S BECOMING MORE AND MORE PREVALENT AND IT WILL CONTINUE TO DO SO AND IT HAS A LONGER LASTING IMPACT TO GROW A TAX BASE.
SEO I'M SORRY TO SAY IT IN MY PERSONAL OPINION, THIS IS
[00:45:01]
NOT, NOT A SHOT AGAINST PEOPLE THAT DO MARKETING BUT THAT WOULD NOT HAVE THE SAME LEVEL OF IMPACT THAT SOMETHING LIKE AI OR SIMILAR WOULD ACTUALLY DO.YOU'RE GONNA BE USING IT DAY TO DAY.
I THINK SOME INTERESTING THINGS FOR PROFESSIONAL DEVELOPMENT WORKSHOPS.
SO YOU WANNA RENEW ANYTIME YOU UNDERSTAND WHAT THE DEVELOPERS AND THE TENANTS, THE END USERS, WHAT THEIR, WHAT, WHAT DO THEY CARE ABOUT IN THEIR LEASES, WHAT DO THEY NOT CARE ABOUT? WHAT ARE STICKING POINTS? WHERE ARE DEAL KILLERS? TO ME THAT'S ALWAYS GOOD TO KNOW BECAUSE AS A CITY YOU MAY THINK YOU KNOW AND YOU MAY IMPLEMENT THINGS, UM, THAT MEDIANS FOR ONE, THERE'S A LOT OF LEASES OUT THERE THAT IF YOU PUT A MEDIAN IN A ROAD AND BROCK A BLOCK A UM, AN ENTRY DRIVE, THAT TENANT HAS A RIGHT TO TERMINATE THAT LEASE.
AND SO PEOPLE THINK MEDIANS AREN'T THAT BIG OF AN ISSUE WHEN YOU PUT 'EM IN ROADWAYS.
ALSO DEAL MAKING, I MEAN AS YOU GUYS ARE NEGOTIATING ECONOMIC DEALS AND EDPA THINGS LIKE THAT ARE GONNA BE VERY USEFUL TO, AGAIN, YOU MAY THINK SOMETHING'S IMPORTANT BUT I USED TO SAY TO THE COUNCIL, UM, WHEN WE'RE DEALING WITH THESE PEOPLE, WE ARE MINNOWS IN A SEA OF SHARKS AND SO THEY ARE OUT THERE TRYING TO GET THE BEST THING FOR THEM.
THE MORE WE CAN LEARN, UM, THE BEST THING THAT WE CAN GET ON OUR END NEVER HURTS.
UM, 'CAUSE THAT'S WHERE ALL THEIR NEWER PEOPLE ARE GOING TO.
THEY'RE FRESH OUTTA COLLEGE OR HITTING NOSE.
SO CHANEY, DO YOU WANT US TO GO THROUGH LIKE HOUR BY HOUR AND LOOK AT 'EM OR COME TO A CONSENSUS ON WHAT TO ATTEND? WHAT ARE YOU, WHAT ARE YOU THINKING? I WAS JUST GONNA ASK IF THERE WAS ANY THAT ANYONE FELT VERY STRONGLY ABOUT.
EITHER WAY I CAN TAKE NOTE OF THAT.
OTHERWISE I WILL PROBABLY REVIEW AND JUST SEND OUT THE RECOMMENDED REQUESTS FOR ATTENDANCE AND LET Y'ALL DECIDE JUST IN THE SPIRIT OF TIME.
'CAUSE IT'S A LOT, IT'S THREE FULL DAYS OF PROFESSIONAL DEVELOPMENT.
IT WILL TAKE QUITE A WHILE TO REVIEW
SO IS THERE ANYTHING OFF THE TOP OF ANYBODY'S HEAD ON ANY DAY THAT YOU'RE LIKE, NO, THAT'S A HARD NO FOR ME, OR, I REALLY WANNA MAKE SURE I CAN GO TO THIS SESSION AND I I I WOULD JUST ASK, YOU KNOW, WHEN YOU DO THAT, MAYBE GETTING WITH THE MAYOR AND JUST KIND OF GETTING AN IDEA OF WHAT WE NEED TO BE SPENDING OUR TIME.
YEAH, I WOULD SAY THAT DEAL MAKING MASTERCLASS, THAT THAT DOES LOOK VERY INTERESTING.
UM, I MEAN I THINK SEO IS IS SOMETHING TO FOCUS ON, UH, YOU KNOW, NOT DISAGREEING OR DISAGREE, BUT I THINK THERE'S A LOT OF, UH, OPPORTUNITY IN SEO ESPECIALLY WITH WHAT WE JUST HEARD WITH KRISHNA, YOU KNOW, UM, GOING OUT AND ASKING BUSINESSES HOW THEY WANT TO IMPROVE.
I THINK THERE'S THINGS THAT THE CITY CAN PROVIDE WHERE UM, YOU KNOW, BUSINESSES COULD ESSENTIALLY GO TO THE CITY'S WEBSITE TO, TO OBTAIN THAT KNOWLEDGE AND SEOI THINK WOULD BE SOMETHING THAT WOULD REALLY, UM, HELP OUT IN THAT AREA.
BUT, UM, I'D PROBABLY WANNA SEE THE REST OF THE AGENDA TO SEE WHAT, WHAT ELSE IS THERE.
BUT THAT DEFINITELY DEAL MAKING, I MEAN ON THE EDC THAT DOES MAKE A LOT OF SENSE.
AND MAYOR, JUST FOR MY REFERENCE, ARE YOU PLANNING TO ATTEND ANY OF THE GENERAL SESSIONS OR IS YOUR PLAN TO GO EXHIBITOR HALL? LIKE I KNOW YOU'RE NOT ATTENDING TECHNICALLY ON THE BEHALF OF THE CITY ON OFFICIAL BUSINESS, SO I DIDN'T KNOW IF YOU'RE GONNA BE LIKE ENJOYING VEGAS AND MIXING THIS IN OR LIKE WHAT DO WE, WHAT DO WE NEED TO PLAN FOR? I MEAN IT'S, IT'S OFFICIAL BUSINESS BUT NOT BEING PAID FOR BY ANYBODY AT THE CITY.
UM, I TYPICALLY, I'M NOT KNOCKING THESE CLASSES.
I TYPICALLY DON'T GO TO THESE BECAUSE REAL ESTATE IS RELATIONSHIP DRIVEN.
AND SO WHAT DO THE PEOPLE, I JUST ASK YOURSELVES, WHAT DO THE PEOPLE IN HUDA WANT? AND IF YOU'RE GOING OKAY, WELL THEY WANT X TYPE OF RESTAURANT, NONE OF THOSE CLASSES WILL HELP YOU GET THAT.
WHAT'S GONNA HELP YOU GET THAT IS NOT NECESSARILY BUDDYING UP WITH THE DEVELOPER BUT BUDDYING UP WITH AND LEARNING FROM THE, THE DIFFERENT CHAINS.
LIKE EVERYBODY SAYS THEY WANT WHOLE FOODS.
OKAY, IF WE SPEND OUR EFFORTS TRYING TO GET A WHOLE FOODS, IS THAT GOOD TIME SPENT OR IS THAT POOR TIME SPENT? AND I THINK IF YOU SPEND TIME GOING TO THE WHOLE FOODS, THE TRADER JOE'S AND YOU TALK TO THEM AND SAY, WHAT ARE YOU LOOKING FOR? THEY MAY TELL YOU, WELL WE WANT $150,000 HOUSEHOLD INCOME, BUT WE DON'T HAVE THAT.
WE'RE LOOKING FOR A TRADE AREA OF 65,000 PEOPLE.
WELL WHAT IS OUR TRADE AREA? WE'RE LOOKING TO BE LIKE ALDI'S WANTS TO BE IN FRONT OF AN HEB.
DOES IT MAKE SENSE? THAT'S WHAT THEY'RE WHERE THEY WANNA BE OR A WALMART.
SO FOR ME, I FIND IT ALWAYS MORE FRUITFUL.
BUT FOR THE ULTIMATE JOB, TO ME THE BENEFITS ARE MORE FOR CITY OR AND UM, EDC STAFF TO GO BECAUSE THEY'RE THE ONES THAT'S DOING A LOT OF THIS TYPE OF WORK.
AND I THINK IT'S ALWAYS BEST FOR THE BOARD.
[00:50:01]
WAS GO SEE AND ASK THEM.LIKE SIGNAGE IS A MAJOR ISSUE FOR A LOT OF BUSINESSES.
AND SO IF YOU WANT A CERTAIN BUSINESS YOU CAN LOSE THE WHOLE BUSINESS OVER A SIGN.
STAFF MAY TELL YOU THEY'LL GET OVER IT.
WELL WHEN YOU TALK TO THEM AND YOU'RE NOT TALKING TO THE DEVELOPER WHO PLAYS THE GAME, YOU'RE TALKING TO THE ACTUAL USER.
TO ME THERE'S SO MUCH BENEFIT IN THAT.
AND THEN YOU MEET AND THEN MEET WITH PEOPLE THAT ARE ALREADY HERE IN HUDA.
WHAT IS CVS LOOKING FOR TO SEE KIND OF GAUGE IT.
IS THAT REALLY ACCURATE? WHAT THEY SAY THEY WANT? AND THEN, UM, WHEN YOU GO MEET WITH 'EM, YOU'LL START SEEING REOCCURRING THEMES.
AND THIS ISN'T KNOCKING, THIS IS A REALLY GOOD, UM, WHAT'D YOU CALL THIS? A DI A DICHOTOMY? DI CUT DI I DIDN'T FINISH COLLEGE.
SO SOME OF THESE THINGS WE DIDN'T, WE DIDN'T GET INTO TO, WHEN I LOOK AT THIS, THIS MAYBE WOULD BE BETTER FOR PEOPLE MOVING TO HUDU, NOT FOR BUSINESSES BECAUSE IF IT WAS ME, WE, WE MAY LOOK AT DIFFERENT THINGS INSTEAD OF SAYING ONE OF THE FASTEST GROWING CITIES IN TEXAS, NOT MANY PEOPLE YOU MEET AT ICSC, EVERY CITY IN TEXAS IS ONE OF THE FASTEST GROWING.
SO WHAT, WHAT ARE THEY REALLY LOOKING FOR? AND I'M GONNA TELL YOU, YOU'RE PROBABLY GONNA FIND TRADE AREA.
THEY'RE GONNA WANNA KNOW DRIVE TIME.
HOW MANY PEOPLE LIVE WITHIN 15 MINUTES OF THAT PARTICULAR THING.
SO YOU MAY THINK 33 49 IS WHERE PEOPLE WILL GO, BUT WHEN YOU TALK TO THEM, NOT JUST ONE, BUT YOU TALK TO LIKE 15 DIFFERENT RESTAURANTS, YOU MAY FIND, OKAY, WE GOT A MARKETING THING, WE NEED TO CHANGE WHAT WE'RE DOING.
IF WE WANT THAT TYPE OF USE TO COME, IF YOU WANT THE INDUSTRIAL PEOPLE TO COME, THEN YOU CAN MEET.
YOU KNOW, LIKE ME, I PLAN ON MEETING WITH JLL ENDEAVOR MIDWAY, UM, NEWQUEST BECAUSE THOSE ARE ALL THE BIG PEOPLE JUST IN OUR METRO AREA.
UM, ANYBODY THAT'S EVEN SNIFFING AROUND IN THE AREA JUST TO GO BY, MEET THE PRINCIPALS, MEET THE PEOPLE BECAUSE IT'S A LOT HARDER FOR THEM TO STICK IT TO YOU WHEN YOU CAN.
WHEN YOU KNOW THEM AND YOU HAVE THEIR CARDS AND YOU CAN SAY, HEY JAY, WHY ARE YOU BEING TOUGH ON US WITH ACADEMY? UM, IT'S EASIER TO DO THAT THAN NAMELESS FACES.
SO, UM, I MEET WITH, UPON MEETING WITH PEOPLE LIKE THEM AND THEN ALSO TO TRY TO LOOK AT OTHER THINGS.
YOU'LL SEE LIKE THE GUY THAT HAS THE WAVE SET UP WHERE THEY'RE UM, WHAT DO YOU CALL THAT? THAT WAVE POOL THING WHERE YOU CAN MM-HMM THOUGHT THAT WAS SO NEW.
YEAH, THERE WAS ONE NEED ONE IN HU YOU'LL SEE ALSO A LOT OF ELECTED PEOPLE.
THERE'S A TON OF PEOPLE FROM TEXAS THAT GO THERE.
A FEW FROM CALIFORNIA, MOSTLY TEXAS, COLORADO MAYOR'S, EDC, UM, THERE YOU'D THINK YOU'RE IN TEXAS.
UM, BUT JUST TO SEE ALSO LIKE WHAT ARE THEY SEEING? WHAT ARE ALWAYS ASK ALL THEM PEOPLE.
UM, SO LIKE I SAID, THERE'S PROBABLY BENEFITS TO SOME OF THIS, BUT FOR ME IT'S MORE TALKING PEOPLE, SEEING HOW THINGS HAVE CHANGED, WHAT WE'RE DOING THAT'S BAD, WHAT WE'RE DOING.
AND NOT JUST HOW TO, JUST IN GENERAL, WHAT DO CITIES DO GOOD AND BAD MAYBE WHAT DO EDCS DO THAT'S GOOD AND BAD? UH, 'CAUSE AGAIN, WE MAY BE OUT THERE TRYING TO BRING A RESTAURANT IN AND THINKING THE INCENTIVE IS THIS AND WE'RE LIKE, WHY ARE WE NOT GETTING WHAT WE WANT? THEN YOU GO OUT THERE AND YOU REALIZE, I HAD NO IDEA.
THE ONE THING THEY'RE CONCERNED ABOUT IS THIS.
AND THEN YOU CHANGE YOUR, YOUR MARKETING AND ALL OF A SUDDEN YOU HAVE PEOPLE, UM, I'LL JUST FINISH WITH THIS AND THE OTHER THING YOU IS PROBABLY I'LL BE DOING IT JUST ABOUT HUDU.
'CAUSE MOST PEOPLE DON'T KNOW WHERE HUDU IS.
WHEN A COMPANY WANTS TO EXPAND, UM, STATE OF TEXAS AND THEY WANNA GO TO CENTRAL TEXAS, THEY GO AND THEY TYPICALLY WILL HIRE A BROKERAGE COMPANY LIKE A JLL AND THEY'LL ASK THEM TO UM, YOU KNOW, GO OUT.
WE WANT A SITE IN AUSTIN, WE WANT ONE IN GEORGETOWN, ONE IN ROUND ROCK.
UM, AND MAYBE CEDAR PARK, THE CITIES THEY'VE HEARD OF.
'CAUSE THESE ARE PEOPLE LIKE IN SAY PORTLAND, OREGON, THEY DON'T KNOW WHERE HUTTO IS.
AND SO THEY NEVER THINK ABOUT THAT.
SO WHAT DO THE JLL PEOPLE DO? THEY ONLY LOOK IN THOSE FOUR AREAS.
SO EVERY TIME YOU CALL THEM THEY'RE LIKE, NOPE, THAT'S NOT ON MY LIST.
SO YOU HAVE TO GET THE END USER TO TELL THE BROKER, DEVELOPER, HEY, WE NEED TO BE IN HUDU ALSO.
AND THEN ALL OF A SUDDEN, AUTOMATICALLY THEY FIND A SITE IN HUDU.
BUT UNTIL THEY'RE TOLD TO GO LOOK IN.
I MEAN, IF YOU GUYS BOUGHT A HOUSE, DID THE REAL ESTATE AGENT, WHEN YOU SAID I WANNA BUY A HOUSE IN HU DID THEY SHOW YOU A HOUSE IN LEANER? NO, THEY NEVER EVEN BROUGHT IT UP BECAUSE YOU SAID HUDU.
AND SO YOU, WE HAVE TO GET IN MY MIND, IF YOU WANT LIKE A, WHATEVER, A TEXAS ROADHOUSE TO COME, YOU HAVE TO GET THEM TO CALL THEIR PEOPLE TO SAY GET US A SPOT IN HU AND THEN BY TALKING TO THEM, YOU ALSO KNOW WHAT THE HANG UPS GONNA BE.
AND MAYBE IT'S PARKING OR IT'S OUR HOURS OR SOMETHING WEIRD LIKE THAT.
AND ALL OF A SUDDEN YOU HAVE WHAT YOU'RE LOOKING FOR OR YOU KNOW, THAT YOU CAN JUST TELL PEOPLE, WE WILL NEVER GET A WHOLE FOODS BECAUSE THEY'RE NOT LOOKING HERE UNLESS THEY CHANGE THEIR FORMAT.
BUT LIKE THAT SETTING, YOU CAN LEARN, THEY HAVE A NEW FORMAT OUT.
TYPICAL STORE I THINK IS LIKE 40,000 SQUARE FEET AND THEY HAVE A 14,000 SQUARE FOOT SMALL CONCEPT, UM, THAT POTENTIALLY, I DON'T KNOW, MAYBE WE MAY LEARN THAT HEY, WE CAN GET A LITTLE 14,000 S SQUARE FOOT WHOLE FOODS 365 AND
[00:55:01]
THEN ALL OF A SUDDEN WE DID BRING ONE TO JUDO.IT'S JUST NOT WHAT YOU'D SEE ON MOPAC.
SO IT'S A LOT OF THINGS I, TO ME, EVERY TIME I GO, I'VE BEEN THERE LIKE SIX, SEVEN TIMES.
I LEARN SO MUCH JUST BY TALKING TO PROFESSIONALS.
AND THEY ALSO LEARN, LIKE THEY'LL TELL YOU USUALLY WHAT THEY DID TO ANOTHER CITY AND THEN, YOU KNOW, LIKE WATCH OUT FOR THAT BECAUSE THEY'RE GONNA TELL YOU HOW THEY GOT 'EM FOR INCENTIVES OR SOMETHING LIKE THAT AND HOW THEY DIDN'T NEED THEM.
BUT I DON'T KNOW IF YOU GUYS ARE GOING TO DINNERS WITH ANYBODY, BUT OBVIOUSLY YOU GOTTA BE CAREFUL 'CAUSE YOU HAVE TO, YOU KNOW, EITHER PAY A WRITE OFF ON HOW YOU GUYS HANDLE THAT ON THE EDC SIDE.
BUT YEAH, OUR STAFF'S A LITTLE DIFFERENT THAN THE BOARD, SO I WOULD LEAVE THAT TO Y'ALL TO DECIDE.
UM, KRISHNA WILL NOT BE PARTICIPATING IN ANY DINNERS OR COFFEES OR ANY OF THAT WHILE SHE'S THERE.
SO, UM, SO THEN I GUESS TAKING FROM THAT AND, AND WHAT THE BOARD'S LEANING TOWARDS, UM, I DID HAVE IN MY NOTES ALSO A DEADLINE.
MAYOR, I WILL INCLUDE YOU IN THIS 'CAUSE IT SOUNDS LIKE IT'S RELEVANT.
UM, APRIL 22ND, IF Y'ALL CAN GO THROUGH THE EXHIBITOR LIST AND THE LIST OF REGISTRANTS.
SO NOT EVERYONE THAT ATTENDS IS AN EXHIBITOR.
YOU GUYS ARE A PERFECT EXAMPLE.
WE'RE ATTENDING, BUT WE'RE NOT EXHIBITING.
SO THERE MAY BE INDIVIDUALS THERE AND THEY HAVE SPECIAL AREAS SET UP FOR Y'ALL TO SCHEDULE MEETINGS AND HAVE TIME TOGETHER, UM, IN THOSE DESIGNATED AREAS WITHOUT HAVING TO HAVE A BOOTH.
SO I DO WANT YOU TO GO THROUGH AND IDENTIFY DEVELOPERS, FINANCIAL PEOPLE, TENANTS, OTHER CITIES, WHOEVER IT MAY BE, OTHER EDCS THAT YOU WANT TO CONNECT WITH.
AND SO I'LL CROSS-REFERENCE THOSE AND SEE KIND OF WHERE WE'RE LANDING ON THINGS.
SO IF THERE'S ANYTHING THAT'S NOT ON ANYBODY'S LIST THAT I THINK IS REAL IMPORTANT, UH, I'LL SHARE THAT OUT.
AND THEN WE WILL GET, WE'LL GET KIND OF A PLAN OF ATTACK AND START SCHEDULING MEETINGS AND APPOINTMENTS EITHER AT BOOTHS OR AT THESE LITTLE NETWORKING AREAS, ET CETERA.
IS THAT, DOES THAT WORK FOR YOU? YEAH.
AND THEN WE WANNA FIGURE OUT IF THERE'S ANYBODY THAT ANYBODY KNOWS OR CROSS MEET.
I LIKE TO INTRODUCE PEOPLE LIKE, HEY, YOU OUGHT TO MEET SO AND SO BECAUSE BEING, IT'S A ICEBREAKER AND THEN THEY END UP USING, OH, WELL THANK YOU.
AND THEN THEY END UP INTRODUCING YOU TO SOMEBODY ELSE AND EVENTUALLY YOU GET TO THE PERSON THAT'S RUNNING THE DECISION MAKER.
UM, BECAUSE A LOT OF TIMES YOU DEAL WITH THE PEOPLE THAT ACTUALLY DON'T MAKE THE DECISIONS.
UM, WHAT, WHAT HOTEL ARE YOU GUYS STAYING AT? UH, THEY'RE STAYING AT THE SAHARA, SO IT'S RIGHT ON THE MONORAIL.
YEAH, I TRIED TO STAY AT THE ONE THAT, THAT JUST CLOSED, BUT IT WAS TOO LATE.
BUT YEAH, IT PRETTY MUCH, LIKE I SAID, EVERYBODY, EVERYBODY YOU CAN THINK OF, I MEAN EVERYBODY BOJANGLES OPENED UP THEIR FIRST LOCATION IN TEXAS IN THIS AREA IN UM, LIBERTY HILL.
THE BOJANGLES PEOPLE WILL BE THERE.
EVERY PERSON THAT COULD SPELL SMOOTHIE OR SELL SMOOTHIES, BOTH WILL BE THERE OFFERING SAMPLES AND NEW STUFF.
AND I THINK IT'S IMPORTANT, I MEAN IT'S, THERE'S SOME PLACES LIKE YOU, I MEAN, THINK OF ALL THE DIFFERENT PLACES WE HAVE LIKE ON THIS, I'D ALMOST PUT WHAT OUR DRIVE TIME IS TO TESLA AND ALSO TO SAMSUNG OR LIKE DRIVE TIME TO TESLA, BUT MILES TO SAMSUNG BECAUSE THE AMOUNT OF PEOPLE AT SAMSUNG, I DON'T THINK THEY'RE EVER GONNA SHOP AT TAYLOR BECAUSE THE ENTIRE SERVICE IS FOR TAYLOR'S ON THE NORTH END OF TOWN.
AND YOU CAN DRIVE TO HUDA QUICKER, BUT THE PEOPLE THAT WORK AT SAMSUNG DO NOT SHOP AT ANYTHING IN HUDA RIGHT NOW.
BECAUSE IF YOU GO DOWN TO SAMSUNG AND AUSTIN TECH RIDGE AREA, IT'S A DIFFERENT MAKEUP OF RESTAURANTS, BUSINESSES.
BUT THERE'S A LOT OF THEM, THE OWNERS IN AUSTIN WANNA COME UP HERE, BUT WE DON'T, I THINK EXACTLY UNDERSTAND WHAT, WHAT DO THEY WANT, WHERE WOULD THEY GO? UM, BUT YOU'LL SEE THINGS LIKE THAT, DIFFERENT CONCEPTS, UM, THAT YOU'RE LIKE, WELL I DIDN'T EVEN KNOW THAT WAS A, SOME KIND OF ICE CREAM THING.
I FORGOT WHAT IT WAS, I'D NEVER HEARD OF IT.
BUT IT WAS OUTTA CALIFORNIA AND UH, IT WAS CATERED TO THE ASIAN COMMUNITY.
WAS IT THE ROGUE ICE CREAM? NO, IT WAS SOMETHING LIKE NEVER SEEN BEFORE IN MY LIFE.
IT WAS DELICIOUS, BUT I KEPT A THING IN CASE HE EVER CAME HERE.
AND THEN I GUESS THAT MOVES US ON TO THE MARKETING ASPECT.
IS THERE ANYTHING, I KNOW WE'VE GOTTEN SOME INPUT FROM THE MAYOR SPECIFIC TO TRADE AREA.
WELL, DO WE HAVE ANY INPUT, UM, FROM OUR MASTER PLANNER, LIKE WHAT WE'RE GONNA BE PUTTING IN THE AREA? 'CAUSE THEN THAT CAN THEN WE CAN START MAYBE CREATING RELATIONSHIPS AT ICSC.
DO THEY HAVE ANY DATA YET? BECAUSE I KNOW THAT THEY WERE PLANNING ON NO, THE, THE EXPENSE JUST GOT APPROVED.
SO I WOULD IMAGINE THEY HAVEN'T STARTED THAT PROCESS JUST YET.
SO, UM, THAT'S WHAT I'M GONNA CONNECT WITH THEM AND SEE LIKE WHAT THEIR PLAN IS AND HOW THEY'RE PLANNING TO MARKET THE COTTONWOOD PROPERTIES AND WHAT THEIR APPROACH IS.
SO WE CAN CIRCLE THAT INTO OUR COLLECTIVE AS WELL.
[01:00:02]
I DON'T WANNA SAY FROM A MARKETING THAT GOES BACK TO WHAT, WHAT WE'RE TRYING TO GET.IF YOU WANT MORE INDUSTRIAL PEOPLE, THAT'S A COMPLETELY DIFFERENT MARKETING, YOU KNOW, THAN IF YOU WANT USERS.
IF YOU WANT USERS AND SERVICES, DARDEN DOES A REALLY GOOD JOB OF FILLING EVERY SINGLE THING OUT THERE JUST FOR SOME IDEAS WHAT PEOPLE ARE LOOKING FOR.
LIKE, I'VE BEEN TRYING TO GET A TOTAL WINE TO COME TO JUTO FOREVER AND I JUST THINK IT WOULD DO GREAT RIGHT THERE AT THE CORNER.
BUT YOU TALK TO THEM, PEOPLE WE'RE LIKE COUNTRY PEOPLE, THERE'S NO WAY A TOTAL WINE WOULD EVER WORK HERE BECAUSE WE DON'T HAVE ANY MONEY, WE DON'T, WE DON'T DRINK ALCOHOL, IT WOULD NEVER WORK.
AND I'M LIKE, HAVE YOU GUYS EVER BEEN TO HUDU? AND SO I HAD TO GET THE GUY TO COME TO HUDU TO EVEN ACKNOWLEDGE HUDU EXISTED ON THE EAST SIDE OF ONE 30.
AND I WAS LIKE, YOU CAN SAY NO BUT DON'T SAY NO BECAUSE OUR INCOMES AREN'T HIGH ENOUGH.
UM, AND I WAS LIKE, WHAT IS YOUR INCOME LEVEL? AND THEN I THINK HE SAID LIKE A HUNDRED THOUSAND.
AND I SAID, WE'RE, WE'RE AT A HUNDRED.
SO WHAT'S THE NEXT THING? DO YOU NEED LAND? LIKE WHAT DO YOU NEED? UM, THERE'S A TIGER WOODS, UM, HOW WAS IT CALLED? POP POP POPS.
I'M MEETING WITH THOSE GUYS, UM, BECAUSE I KNOW THE PERSON DOING THEIR, THEIR DEAL IN CEDAR PARK.
AND AT FIRST IT WAS THE THING I HEARD WAS THERE NOT ENOUGH PEOPLE AROUND.
AND I SAID, WELL, AND THAT'S WHEN YOU LEARN THE TERMINOLOGY WELL WHAT'S THE, WHAT'S THE MARKET? WHAT'S THE DRIVE TIME GOTTA BE? WHAT'S YOUR, WHAT'S YOUR MARKET RADIUS? WHAT ARE YOU LOOKING FOR? BECAUSE I'M LIKE, IF YOU DRAW A FIVE MILE CIRCLE, YOU CAN PRETTY MUCH GET ANYBODY.
AND THEN I'M LIKE, WE'RE LIKE FIVE, EIGHT MINUTES DOWN FROM KALAHARI, THE STATE'S LARGEST WATER PARK, SO WHY WOULD YOU NOT WANNA HAVE SOMETHING LIKE THAT RIGHT OFF ONE 30 VISIBLE TO THREE MAJOR CITIES? AND THEN IT WAS LIKE, WELL I NEVER THOUGHT OF IT LIKE THAT.
SO I, I'LL GO MEET WITH THOSE GUYS.
I DON'T THINK TIGER'S GONNA BE THERE, BUT UM, ONE OF THEIR PEOPLE WILL BE IN THE WHOLE ANTENNAS JUST GONNA BE TO GET THEM TO COME HERE.
SO THEN I CAN BUG CHENEY AND SAY, HEY, DO YOU GOT A MINUTE TO MEET WITH THESE GUYS? BECAUSE TO ME THIS IS SOMETHING THAT WOULD CHECK A BOX.
I DON'T EVEN KNOW WHAT IT INCENTIVE WISE.
I DON'T KNOW IF IT'S INCENTIVES, I DON'T KNOW.
BUT FIRST THEY GOTTA AT LEAST FIGURE OUT WHERE HU TO IS TRY TO GET BABE'S CHICKEN TO COME TOO.
BUT THEY ONLY DO FRESH FOOD AND WE'RE TOO FAR FOR THEIR DELIVERY DRIVERS.
SO YOU LEARN THINGS LIKE THAT.
UM, IF, IF YOU WANNA GO TO POP STROKE TOO, I'LL TELL YOU WHEN THE MEETING IS.
I ALWAYS THINK IT'S GOOD TO HAVE A REPRESENTATIVE FROM THE BOARD IN THOSE MEETINGS TO HEAR AND THEN ALSO TO BRING BACK MM-HMM.
'CAUSE THERE'S JUST SO MANY THINGS GOING ON, BUT MAYBE LIKE PLAN AHEAD OF TIME OF HOW WE CAN FIT THAT IN.
THAT AGAIN IS PROBABLY GONNA HAVE TO EITHER BE ONE OFFS OR IT'S GONNA HAVE TO BE DONE AT A MEETING JUST BECAUSE WE HAVE FOUR BOARD MEMBERS GOING.
IF YOU'RE GONNA DO A, A WRAP UP AFTER THE, AFTER THE CONFERENCE, IT'S GONNA HAVE TO BE AN OPEN MEETING.
LIKE, LIKE, LIKE DISCUSS HERE WHAT WAS LEARNED, THE TAKEAWAY, STUFF LIKE THAT.
BECAUSE REALITY, THEY CAN'T EVEN MEET AS A GROUP IN VEGAS TALKING ABOUT STUFF IN HUDA, RIGHT? MM-HMM.
THEY CAN TALK ABOUT THE WEATHER, RIGHT? BUT THEY CAN'T TALK ABOUT THE BUSINESS.
SO, AND YOU GUYS GOTTA BE CAREFUL.
TWO OF YOU DON'T MEET ONE DAY AND THEN YOU GO MEET WITH SOMEONE ELSE THE NEXT DAY AND THE NEXT DAY ALL TALK ABOUT THE SAME THING.
'CAUSE THEN YOU'VE GOT YOUR WALKING QUORUM.
THAT'S PART OF WHY WE'RE TRYING TO BE REAL CLEAR ABOUT WHO'S DOING WHAT SO THAT WE LESSEN THE CHANCES OF THAT.
ANOTHER JUST TO ADD INTO THAT IS YOU DON'T WANT TO ASK EACH OTHER WHAT YOU TALKED ABOUT WITH WHAT THAT PERSON TALKS ABOUT WITH OTHER MEMBERS OF THE BOARD AND THAT 'CAUSE THAT'S HOW YOU REALLY GET INTO THE METHOD OF A, OF A WALKING FORUM.
BUT LIKE FOR ME LAST YEAR I DIDN'T EVER MEET WITH AARON OR SEAN OR MARCUS.
YOU GUYS WERE HAVING MEETINGS AND I WAS LIKE, YOU KNOW, HAVE FUN.
AND I NEVER CAME BY JUST BECAUSE I WAS ON THE BOARD, BUT IT WAS LIKE, I DON'T EVEN WANT TO GET IN THERE.
SO IF WE EVER MET WITH ANYBODY, IT WAS TO TALK ABOUT CRAPS OR SOMETHING LIKE THAT.
IT WASN'T ANYTHING BUSINESS THAT WAY.
AT LEAST ANYBODY COULD SAY HE WAS VERY UNAPPROACHABLE ABOUT BUSINESS, UH, WHILE WE WERE IN VEGAS.
AND THEN I WOULDN'T HAVE AN ATTORNEY YELLING AT ME THAT, UM, SO YEAH, WHAT I WOULD ENCOURAGE AS A BEST PRACTICE PRACTICE, JUST HAVING BEEN TO A LOT OF CONFERENCES AND TRADE SHOWS, AND I'M TRYING TO IMPLEMENT THIS MYSELF, IT'S JUST A DAILY RECAP.
SO LIKE WHEN YOU GET BACK TO THE HOTEL OR YOU KNOW YOU'RE DONE FOR THE DAY, TYPE UP YOUR NOTES IN IN A RECAP AND JUST EMAIL IT TO ME.
AND THEN THAT WAY YOU'VE GOT EVERYTHING CAPTURED WHILE IT'S FRESH ON YOUR BRAIN AND IT'S SMALLER BITES RATHER THAN TRYING TO TAKE EVERYTHING BACK FROM THE ENTIRE THREE DAYS AND BETWEEN THE MEETINGS AND EXHIBIT BOOTHS AND EDUCATION SESSIONS
[01:05:01]
AND KEYNOTES AND ALL THESE THINGS, THAT'S A LOT TO TRY TO KEEP IN HERE AND THEN ORGANIZE AT THE END.SO THE DAILY RECAPS ARE REALLY A HELPFUL WAY TO GO TO KEEP IT FRESH AND, UM, COMPLETE.
ALL RIGHT, SO MARKETING STUFF, UM, WE'LL BRING BACK SOME MOCKUPS AT THE MAY MEETING.
I AM MIGHT SEND SOMETHING OUT IF I'M ALLOWED TO
UM, BUT THAT'S SOMETHING THAT WE ARE, WE'RE GONNA HAVE TO GET FIGURED OUT PRETTY IMMEDIATELY SO THAT WE HAVE ENOUGH LEAD TIME TO GET THAT PRODUCED FOR Y'ALL.
NOW THE THING IS, IS THAT I DON'T WANT YOU GUYS HAVING TO CARRY AROUND BINDERS AND BINDERS AND BINDERS OF INFORMATION EITHER.
SO WE ARE GONNA BE LEVERAGING TECHNOLOGY PRETTY HEAVILY.
YOU'LL SEE IT ICSC QR CODES ARE EVERYWHERE, BUT THAT ALSO MEANS THAT WE GET LOST IN THE SEA OF QR CODES.
SO WE'LL TRY AND DO SOMETHING CREATIVE WITH OUR INFORMATION.
PROBABLY A HIPPO AS I MENTIONED, BUT WE'LL DO SOMETHING TO HELP STAND OUT BUT ALSO MAKE IT EASY FOR PEOPLE TO FIND THE INFORMATION ABOUT HATO THAT'S RELEVANT FOR THEM.
AND THEN ALSO SCHEDULE FOLLOW, FOLLOW-UPS.
ANYTHING ELSE ON SCHEDULING OR MARKETING FOR THIS EVENT? GO BACKS, ALIBIS, ANYTHING WITH THAT? ITEM EIGHT, THE BOARD, EXCUSE ME.
THE BOARD WILL NOW RECESS THE OPEN MEETING AND RECONVENE EXECUTIVE SESSION PURSUANT SIX COMMITMENT CODE SECTION 5 5 1 0 7 1 ATTORNEY CONSULTATION 5 5 1 0 8 7 ECONOMIC, UH, ECONOMIC DEVELOPMENT AND 5 5 1 0 7 2 RAIL PROPERTY DELIVERY.
SEEK LEGAL VICE REGARDING PENDING LITIGATION CONCERNING LONGHORN TITLE, WORKFORCE INCENTIVES, EXPANSION INCENTIVES, PROJECT SEVEN FINAL CONSTRUCTION PROJECT, THE MEGA ACT PROJECT, PROJECT TITAN PROJECT FE PROJECT VANILLA WAFER.
THE PLANNING AND DEVELOPMENT OF THE COTTONWOOD PROPERTIES AND THE EVALUATION AVAILABLE CORPORATE FUNDS FOR INCENTIVE.
ALL RIGHT, THE TIME IS 8 43 AND WE HAVE RETURNED FROM EXECUTIVE SESSION.
NEXT ON THE AGENDA ITEM NINE ONE, DISCUSS AND CONSIDER ACTION ON RESOLUTION R 2024 DASH 0 6 9 TO ENTER INTO A PURCHASE AND SALE AGREEMENT FOR PROJECT FEE AT THE MEGASITE AND AUTHORIZE THE CHAIR TO EXECUTE THE AGREEMENT AND ALL ASSOCIATED DOCUMENTS TO ENTER THE AGREEMENT CHAIR.
I MOVE, WE ACCEPT, UH, AND TAKE ACTION ON RESOLUTION R 2024 DASH OH 69 PURSUANT TO DISCUSSION IN EXECUTIVE SESSION.
ALRIGHT, WE HAVE A MOTION BY BOARD MEMBER MINAN, SECONDED BY SECRETARY CLANCY TO, UH, APPROVE NINE ONE AS PRESENTED WITH DIRECTION AND EXECUTIVE SESSION.
OPEN UP FOR DISCUSSION REAL QUICK.
LEGAL, DID THAT WORK FOR YOU? GOOD.
HEARING NONE, ROLL CALL PLEASE.
MOTION PASSES FIVE OH ITEM NINE TWO.
DISCUSS AND CONSIDER ACTION REGARDING ANY ITEM DISCUSSED IN EXECUTIVE SESSION.
I DO NOT BELIEVE THERE WAS ANYTHING.
NO HEARING NONE, NO ACTION ON NINE TWO.
UH, ITEM 10, FUTURE AGENDA ITEMS? YEAH, I PROVIDED A LIST OF THE, WHAT I HAVE RECORD OF, UH, ITEMS BEING REQUESTED FOR FUTURE AGENDA ITEMS IN YOUR NOTES FOR THIS WEEK.
IF THERE'S ANYTHING ADDITIONAL, PLEASE LET ME KNOW.
OR IF THERE'S ANYTHING ON THAT LIST THAT NEEDS MODIFICATION OR UM, PRIORITIZATION, LET ME KNOW.
JUST FOR THE, JUST, UH, FOR THE PUBLIC'S INFOR UH, UNDERSTANDING, UM, CAN WE BEGIN TO WORK ON THOSE INCENTIVE, UH, CATEGORIES, UM, SO THAT WAY WE CAN BE, UM, MORE STREAMLINED WHENEVER LOOKING AT INCENTIVES FOR DIFFERENT BUSINESSES? YOU BET.
ANYTHING ELSE? MM-HMM? HEARING NONE.
THE TIME IS 8 45 AND WE ARE ADJOURNED.