* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. OKAY, [00:00:01] GO AHEAD. [(EDC) Board Meeting/(CDC) Board Workshop on December 9, 2024.] OKAY. THE TIME IS NOW FOUR 12, AND I CALL THE HACO HEAD ECONOMIC DEVELOPMENT CORP, TYPE A AND TYPE B BOARD OF DIRECTORS WORKSHOP. UM, BOARD OF DIRECTORS INTO MEETING. MAY I GET A ROLL CALL, PLEASE? CHAIR CLANCY. HERE. VICE CHAIRMAN MITTEN. SECRETARY OWENS. HERE. TREASURY. GIDEON. BOARD MEMBER THOMPSON. PRESENT BOARD MEMBER MCLAUGHLIN. HERE. BOARD MEMBER. BOARD MEMBER GONZALEZ. HERE. . OKAY. PLEASE JOIN ME IN THE PLEDGE OF ALLEGIANCE. DO PLEDGE. WE DON'T NEED TO. NOPE. NOPE. PLEDGE. WE'RE FOR WORKSHOPS UNTIL THE ACTUAL, ACTUAL, SORRY. WE'RE GOOD. I KNOW. SHORT AND SWEET. WE GET RIGHT INTO BUSINESS. STAND UP AND SALUTE MY FLAG WHEN I SEE IT. OKAY. SO NOW GOING INTO THREE OTHER BUSINESS 3.1. DISCUSS, UM, DISCUSSION ON A STRATEGIC PLAN FOR THE CORPORATION, INCLUDING AL LIMITED TWO MISSION, VISION, STRATEGICALLY, UH, PRIORITIES AND INCENTIVE PROGRAMS. AWESOME. CHAIR, IF I MAY. YES, PLEASE. YEAH. EXCELLENT. SO, I KNOW Y'ALL GOT SENT A WHOLE BUNCH OF LINKS, UH, LOTS OF INFORMATION TO REVIEW, BUT HOPEFULLY THAT WAS HELPFUL FOR, TO GIVE EVERYONE SOME CONTEXT. UH, THE CORPORATION HAS, THANK YOU FOR SENDING THOSE. THANK YOU FOR SENDING THOSE. YOU'RE WELCOME. UH, THE CORPORATION HAS SO MUCH OPPORTUNITY, IT CAN BE A LITTLE OVERWHELMING, UM, BUT YOU, YOU DO HAVE THE ABILITY TO INFLUENCE SO MANY ASPECTS OF OUR COMMUNITY, AND SO I THOUGHT IT WAS IMPORTANT THAT Y'ALL LOOK AT, AT EACH ONE OF THOSE AND CONSIDER THOSE WHILE YOU'RE, UH, DEVELOPING YOUR STRATEGIC PLAN AND PRIORITIES. UM, WHAT I'VE PRINTED FOR YOU TODAY IS THE STRATEGIC PILLARS AND OBJECTIVES FROM THE CITY'S ADOPTED STRATEGIC PLAN THAT WAS ALSO SENT TO Y'ALL, BUT, UH, I THINK IT'S NICE SOMETIMES TO HAVE IT PRINTED. I'M A BIT OF A DINOSAUR, SO I LIKE THINGS PRINTED THAT I CAN TAKE NOTES ON, ET CETERA. SO WANTED TO GIVE Y'ALL THAT JUST FOR SOME EXTRA POINT OF REFERENCE WHILE WE'RE TALKING THROUGH THINGS, HOW WE CAN MAKE SURE WE'RE ALIGNING WITH THE CITY'S ALREADY APPROVED AND ADOPTED STRATEGIC PILLARS AND OBJECTIVES. AND THEN THE STAPLED PACKET THAT I HAVE FOR YOU ARE SOME SLIDES FROM SOME DIFFERENT PRESENTATIONS THAT I GIVE. UM, I THOUGHT IT WOULD BE HELPFUL FOR THE BOARD TO SEE HOW ECONOMIC DEVELOPMENT IN OUR COMMUNITY IS BEING COMMUNICATED AT PRESENT. UM, I THOUGHT THAT MIGHT BE A GOOD JUMPING OFF POINT, UM, TO MAKE ANY EDITS, ADDITIONS, SUBTRACTIONS, ALL OF THOSE THINGS. SO IN HERE ARE SOME SLIDES FROM, UM, OUR JUDO CITIZENS UNIVERSITY PROGRAM THAT ECONOMIC DEVELOPMENT PRESENTS AT EVERY SESSION, UM, AS WELL AS SOME SLIDES FROM OUR RECRUITMENT PRESENTATION. SO, UM, TALKING ABOUT THINGS LIKE, UH, EVENTS I THOUGHT WOULD BE IMPORTANT. SO IF I COULD, I'D JUST LIKE TO TAKE A FEW MINUTES AND ROLL THROUGH THAT PACKET REAL QUICK JUST TO KIND OF GET EVERYBODY PRIMED FOR OUR DISCUSSION. SO ONE OF THE THINGS THAT WE WANNA COMMUNICATE TO OUR COMMUNITY IS WHO DOES ECONOMIC DEVELOPMENT? WHAT IS ECONOMIC DEVELOPMENT AND WHERE DOES IT HAPPEN? AND SO I THOUGHT WHAT MIGHT BE HELPFUL ON THIS FIRST SLIDE IS UNDERSTANDING WHAT DOES ECONOMIC DEVELOPMENT DO? AND SO THESE ARE THINGS THAT COULD BE INCORPORATED INTO OH, EXCELLENT. UH, INTO OUR, UH, THE BOARD'S VISION AND MISSION AND PURPOSE AS WELL AS SOME PRIORITIES. DO YOU WANNA? YEP. I'D LIKE TO, UM, NOTE THAT AT FOUR 16 TREASURER HENRY GIDEON JOINED US. GREAT. MY APOLOGIES. NO, WE JUST GOT STARTED. WE JUST GOT STARTED. WE JUST STARTED. OH, OKAY. WE JUST GOT INTO IT. SO YOU'RE GOOD. UM, SO I'LL JUST GO AHEAD AND READ WHAT DOES ECONOMIC DEVELOPMENT DO? SO WE SUPPORT EVERY STEP OF, SORRY, SUPPORT EVERY STEP OF EVERY ECONOMIC DEVELOPMENT CORPORATION PROJECT. SO VIABILITY, ADMINISTRATIVE SUPPORT, CONTRACTS, NEGOTIATIONS, RECOMMENDATIONS, INCENTIVE CALCULATIONS AND STRUCTURE MARKETING, LEGAL SUPPORT BOARD, PUBLIC CITY COUNCIL AND CLIENT COMMUNICATIONS, TRAINING AND DEVELOPMENT, NETWORKING, COMMUNITY ENGAGEMENT, COLLABORATION WITH INTERNAL AND EXTERNAL STAKEHOLDERS. AND THAT RESULTS IN INCREASED SALES, TAX REVENUES, HIGHER NUMBER OF OPPORTUNITIES FOR EMPLOYMENT, MORE AMENITIES FOR THE COMMUNITY. SO THAT'S FROM A STAFF PERSPECTIVE. AND SO I THOUGHT THAT MIGHT BE HELPFUL FOR Y'ALL TO UNDERSTAND LIKE WHAT EVERYTHING THAT STAFF IS DOING IN ORDER TO SUPPORT, UM, WHAT Y'ALL, UM, DIRECT AND AND APPROVE HERE. SO, UM, AS A REMINDER, ECONOMIC DEVELOPMENT HAPPENS PRIMARILY WITHIN CITY OF HUNTER LIMITS. HOWEVER, UH, THIS CORPORATION IS AUTHORIZED TO INCENTIVIZE, UH, DEVELOPMENT IN OUR ETJ. AND THEN OF COURSE, UH, TYPICALLY PRIORITY GIVEN TO OUR EDC OWNED PROPERTIES AT THE MEGASITE AND COTTONWOOD PROPERTIES AS WELL. AND THEN MOVING ON, UM, WHEN WE TALK ABOUT DEVELOPMENT, WE'RE LOOKING AT TYPICALLY TWO YEAR CYCLES, UM, FROM A TIME THAT A DEAL IS ACTUALLY INKED TO WHEN YOU MIGHT SEE SOMETHING COMING OUT OF THE GROUND OR, OR POSSIBLY OPEN. IT JUST DEPENDS ON WHAT INFRASTRUCTURE MIGHT ALREADY BE THERE, UM, PRIOR TO THE PROJECT COMING ON. AND OUR PURPOSE, OUR WHY IS TO SUPPORT GROWTH AND OPPORTUNITY FOR [00:05:01] THE HU COMMUNITY USING VARIOUS RECRUITMENT AND RETENTION RESOURCES TO CREATE JOB OPPORTUNITIES AND INCREASE QUALITY OF LIFE FOR OUR RESIDENTS. AND WE DO THAT THROUGH RELATIONSHIPS, RECRUITMENT, AND RETENTION. AND YOU CAN SEE SOME OF THOSE DETAILS THERE. THE NEXT SLIDE IS WHAT THIS CORPORATION DECIDED ON AS SORT OF THEIR RALLY CRY, IF YOU WILL. I DON'T KNOW THAT IT QUITE QUALIFIES AS A VISION OR MISSION STATEMENT , UM, BUT WHEN THE, UM, CORPORATION REDID THEIR, UM, BRANDING GUIDELINES AND THEIR WEBSITE, ADVANCING GROWTH AND OPPORTUNITY WAS SORT OF THE TAGLINE, IF YOU WILL, THAT THAT WAS DECIDED ON. SO THAT'S WHAT'S EXISTING. SO I THOUGHT THAT WOULD BE HELPFUL FOR Y'ALL TO, TO HAVE IN, IN YOUR MIND AS WELL. UM, I INCLUDED NEXT THE INFRASTRUCTURE PROJECTS. SO THESE ARE JUST SOME OF THE INFRASTRUCTURE PROJECTS GOING ON. I THOUGHT THAT WOULD BE A HELPFUL MAP TO SHOW YOU KIND OF WHERE STUFF'S HAPPENING AS FAR AS INFRASTRUCTURE AND HOW THAT COMPARES TO WHERE THE EDC CURRENTLY HAS PROJECTS, AS WELL AS SOME PROJECTED GROWTH THAT WE'RE GONNA SEE. UM, PRIMARILY ALONG, YOU KNOW, US 79 OF COURSE, BUT WE ARE GONNA START TO SEE SOME DEVELOPMENT KICKING OFF ALONG LIMMER LOOP, UM, OVER TOWARDS THE ONE 30 TOLL ROAD. UM, AND SO I THINK THAT MIGHT BE A KEY CORRIDOR WITH THE ADDITION OF THE, THE BUILD OUT OF INNOVATION BUSINESS PARK, TITANS PARK. UM, WE HAVE IRONWOOD, UH, INDUSTRIAL PARK COMING ONLINE RIGHT ACROSS FROM EVO AT ALLIANCE, UH, KIND OF BETWEEN ALLIANCE AND INNOVATION AT 79. AND THAT DOES GO ALL THE WAY BACK TO THAT EXISTING KIND OF RV STORAGE AREA. IT'S PRIMARILY THIS SIDE OF ONE 30. YES. OKAY. YEAH, EVERYTHING'S ON THE, THE EAST SIDE OF ONE 30 AT THIS TIME. UM, SO THEN, UH, WANTED TO ALSO TALK ABOUT ONE OF OUR, UM, INITIATIVES, OUR BUSINESS SUPPORT. SO OBVIOUSLY YOU GUYS HAVE THE INCENTIVE OPPORTUNITIES TO HELP ATTRACT AND RETAIN BUSINESSES HERE. UM, I WANTED TO SHARE A LITTLE BIT OF THE STATE AS WELL, JUST SO YOU'RE NOT DOING IT BY YOURSELF. THE STATE DOES HAVE SOME PROGRAMS, BUT REALLY WANTED TO CALL OUT OUR BIZ THRIVE PROGRAM. SO THIS IS OUR BUSINESS RETENTION EXPANSION PROGRAM THAT LAUNCHED EARLIER THIS YEAR. UM, WE DO HAVE A, A RECENT HIRE THAT FILLED THAT POSITION. UM, AND SO THAT'S AN ONGOING PROGRAM THAT WE'RE LOOKING TO BOLSTER. UM, AND SHE'S REALLY MADE SOME GREAT STRIDES IN HER, HER SHORT TENURE THUS FAR. UM, BUT THAT'S A REALLY CRITICAL COMPONENT. TYPICALLY, THAT IS THE SECOND ARM OF ECONOMIC DEVELOPMENT. WHEN ANY CITY IS READY TO ADD A SECOND STAFF MEMBER, TYPICALLY BRE IS WHERE IT GOES. SO THAT'S A CRITICAL COMPONENT. UM, MOVING ON THE HIPPO SIZE SATISFACTION, UH, JUST WANTED TO CALL ATTENTION TO EVENTS. SO THAT IS SOMETHING THAT THE EDC IS ABLE TO SUPPORT. Y'ALL ARE ALREADY DOING THAT VIA YOUR $50,000 ANNUAL CONTRIBUTION TO THE HOLIDAYS AND HU EVENT SERIES. UM, SO JUST WANTED TO CALL OUT EVENTS, MAKE SURE WE DIDN'T, DIDN'T LOSE SIGHT OF THAT AS AN OPPORTUNITY AS WELL, UM, FOR BOTH QUALITY OF LIFE AND FOR TOURISM OPPORTUNITIES. UM, CONTINUING ON WITH THE HIPPO SIZE SATISFACTION, I WANTED TO SHARE A LITTLE BIT ABOUT PARKS. JUST TO KEEP IN MIND, PARKS AND TRAILS ARE ALSO AN OPPORTUNITY FOR THE EDC TO INVEST IN. UM, AND THEN THE NEXT SLIDE, YOU MIGHT BE A LITTLE CONFUSED, WHY IN THE HECK WOULD YOU TALK ABOUT OUR NEIGHBORS? BUT IT'S BECAUSE WE HAVE GOALS, RIGHT? AND SO WHEN WE TALK ABOUT SOME OF OUR SURROUNDING COMMUNITIES AND THE ASSETS THAT THEY HAVE, UM, I WAS HOPEFUL THAT THIS MIGHT HELP Y'ALL START TO BRAINSTORM ABOUT WHAT ARE THE THINGS THAT HUDU COULD DO? WHAT ARE THE THINGS THAT HUDU MIGHT WANT TO ATTRACT AND SUPPORT IN THE WAY OF TOURISM? SO WE HAVE KALAHARI ON THERE. WE HAVE THE DELL DIAMOND, WE HAVE, UM, THE DOWNTOWN AUSTIN AREA, YOU KNOW, ALL THE CONCERTS AND FESTIVALS THAT GO ON THERE, THE SOCCER STADIUM. AND THEN WE HAVE CIRCUIT OF THE AMERICAS FOR OUR FORMULA ONE AND LOTS OF CONCERTS TOO. UM, AND THEN ALMOST DONE, Y'ALL, UM, WANTED TO SHARE WHAT WHAT WE'RE STARTING TO COMMUNICATE OUT AS FAR AS OUR VISION AND FOCUS. SO ONE THING THAT THAT STOOD OUT TO ME WHEN I WAS GOING THROUGH ALL OF THE DIFFERENT OPPORTUNITIES AND GOALS FOR ECONOMIC DEVELOPMENT WAS MAKING HUTTO A DESTINATION. AND THAT DOES NOT JUST MEAN A DESTINATION FOR BUSINESSES THAT ARE WANTING TO COME HERE, OR PEOPLE THAT ARE WANTING TO MOVE HERE, BUT ALSO A DESTINATION FOR THE FOLKS THAT ARE ALREADY HERE. WE WANT OUR FAMILIES TO BE ABLE TO MAKE KATO A DESTINATION FOR EVERYTHING THAT THEY WANNA DO, FROM CHILDCARE, TO SHOPPING, TO EXTRACURRICULARS, TO ENTERTAINMENT, TO, UM, RESTAURANTS AND ALL OF THE, ALL OF THE THINGS, RIGHT? SO, AND THEN SIMILARLY FOR OUR BUSINESS COMMUNITY, WE WANT HUTTO TO BE THEIR DESTINATION TOO. YOU'RE ALREADY HERE, BUT WE WANT YOU TO STAY HERE. WE WANT THERE TO BE PLACES FOR YOUR EMPLOYEES TO LIVE AFFORDABLY. WE WANT THERE TO BE PLACES FOR YOUR EMPLOYEES TO SHOP AND GO HAVE FUN AND TAKE THEIR KIDS AND DO THINGS IN THE COMMUNITY. SO THAT WAS SOMETHING THAT I FELT WAS VERY UNIFYING FOR KIND OF THE, THE VARIETY OF OPPORTUNITIES THAT, THAT ARE BEFORE US. SO, UM, THEN MOVING ON TO THE FOCUS, SUPPORTING THE [00:10:01] NEEDS AND WANTS OF OUR RESIDENTS AND BUSINESSES. SO THE ICONOGRAPHY THAT'S THERE IS PRETTY SELF-EXPLANATORY, BUT WE KNOW OUR RESIDENTS WANT MORE PLACES TO SHOP. THEY WANT MORE PLACES TO EAT, AND THEY WANT MORE PLACES TO GATHER, WHETHER THAT'S EVENT SPACES, MEETING ROOMS, OR, UM, PLACES TO GO HAVE FUN, UH, IN GROUPS. ADDITIONALLY, WE WANNA DIVERSIFY THE TAX BASE. THIS MEANS TWO THINGS HERE. UH, TYPICALLY PEOPLE TALK ABOUT DI DIVERSIFYING THE TAX BASE WITH REGARD TO PROPERTY TAXES. ABSOLUTELY. AND THIS CORPORATION IS DOING THAT WITH THEIR SUPPORTIVE PROJECT SKYBOX, AS WELL AS PROJECT SQL. THOSE WILL BE HUGE FACTORS FOR OUR ENTIRE COMMUNITY, NOT JUST THE CITY'S BUDGET, BUT OUR ISD AS WELL AND OUR ESD THREE. SO, UM, KUDOS ON THAT. BUT WE REALLY WANNA CONTINUE THAT INVESTMENT IN DIVERSIFYING OUR PROPERTY TAX, BUT IT ALSO MEANS DIVERSIFYING OUR SALES TAX BASE. SO RIGHT NOW WE ARE SEEING AN INFLUX OF RESTAURANTS COMING, LOTS OF FAST FOOD, WE KNOW, BUT WHAT ARE THE OTHER OPPORTUNITIES THAT WE COULD INCENTIVIZE? WHAT'S THE, WHAT ARE THE GAPS IN OUR COMMUNITY THAT WE COULD DIVERSIFY THAT TAX BASE FOR A COUPLE OF REASONS. ONE, WHEN WE BRING DIFFERENT BUSINESSES, DIFFERENT SALES TAX GENERATING BUSINESSES, THAT GIVES MORE REVENUE TO OUR CITY, MORE OPPORTUNITIES FOR OUR RESIDENTS AND VISITORS TO GO SPEND THEIR MONEY HERE IN HURO. BUT ALSO IT INCREASES THE QUALITY OF LIFE BECAUSE NOW OUR RESIDENTS AREN'T HAVING TO DRIVE TO ROUND ROCK OR PFLUGERVILLE OR GEORGETOWN TO GO DO X OR GO BY Y. SO, UM, I THINK THERE'S AN OPPORTUNITY TO MAKE SURE THAT WE'RE HITTING ON BOTH, BOTH CYLINDERS THERE. JOB CREATION, THAT IS A CORE, UM, CORE RESPONSIBILITY OF AN ECONOMIC DEVELOPMENT CORPORATION IS JOB CREATION. SO WE WANNA MAKE SURE THAT STAYS, UH, AT THE FOREFRONT. AND THEN EVENTUALLY, UM, I DO SEE HUDU, UH, SECURING A FORMAL CVB, SO A CONVENTION AND VISITORS BUREAU. SO, UM, I KNOW THIS CORPORATION, THIS BOARD HAS DISCUSSED THE OPPORTUNITIES AT THE COTTONWOOD PROPERTIES TO HAVE SOME KIND OF HOTEL CONVENTION CENTER, UM, TO WHAT SIZE WE'RE NOT QUITE SURE YET. BUT TO BE ABLE TO HAVE THAT HERE IN THE CITY WILL BE A, A GREAT OPPORTUNITY TO ATTRACT DIFFERENT, UM, CONVENTIONS AND CONFERENCES AND THINGS LIKE THAT TO THE CITY. SO WE'RE EXCITED ABOUT THAT OPPORTUNITY IN THE FUTURE. UM, SO THAT'S WHAT I SHARE EXTERNALLY AS FAR AS THE FUTURE, UH, FOCUS INTERNALLY, WE TALK ABOUT OUR BRE POSITION, WHICH I'VE MENTIONED A LITTLE BIT. UM, STRATEGIC INCENTIVES AND PARTNERSHIPS. SO WHEN I TALK TO OUR RESIDENTS, IT'S IMPORTANT THAT THEY UNDERSTAND THAT THE EDC IS BEING VERY STRATEGIC ABOUT THE FUNDING THAT THEY'RE PROVIDING TO DIFFERENT BUSINESSES TO ATTRACT THEM AND RETAIN THEM. HERE, OUR FOCUS ON INDUSTRIAL, WE NEED TO GET MEGASITE TENANTS. OUR INFRASTRUCTURE AND PARKS ARE, ARE COMING INTO VIEW AS WELL AS A FOCUS HERE INTERNALLY. UM, AND THAT INFRASTRUCTURE CAN ALSO INCLUDE OUR ROADS, WATER, WASTEWATER, AND DRAINAGE. SO THOSE ALL QUALIFY. UM, BUT I DID PUT PARKS AND TRAILS INSIDE THAT, THAT, UM, MAGNIFYING GLASS BECAUSE WE KEEP SEEING THAT AS A RECURRING THEME FROM OUR COMMUNITY SURVEY THAT PARKS AND TRAILS, SPECIFICALLY TRAILS CONTINUES TO BE THE TOP WANT, NEED, DESIRE FROM THE COMMUNITY AS FAR AS THAT QUALITY OF LIFE COMPONENT, UM, OUTSIDE OF, I THINK THAT PROBABLY THE RESTAURANTS IN RETAIL, UM, BUT THE FOLKS THAT TAKE THE TIME TO FILL OUT THOSE SURVEYS, TRAILS IS, CONTINUES TO BE, UH, UH, A TOP RESULT AS FAR AS WHAT THE COMMUNITY IS WANTING. AND THERE ARE SOME GREAT OPPORTUNITIES TO DO SOME TRAIL CONNECTIONS TO REALLY LEVERAGE, UH, THE ECONOMIC COMPONENT OF THAT. HOW CAN WE ATTRACT, ATTRACT MORE FIVE KS? WHAT LOOPS NEED TO BE COMPLETED SO THAT WE CAN ATTRACT 10 KS? IS THERE A POSSIBILITY OF DOING A HALF MARATHON? AND HOW HUDU, WHAT WOULD THAT ROUTE LOOK LIKE? SO THERE ARE SOME REALLY GREAT OPPORTUNITIES IF WE START THINKING ABOUT IT THROUGH AN ECONOMIC DEVELOPMENT LENS, UM, TO, TO PROVIDE BOTH KIND OF HIT ON, ON BOTH SIDES OF THE COIN THERE. AND THEN FOR OUR COMMERCIAL FOCUS, WE HAVE OUR RESTAURANTS SHOPPING, HOSPITALITY, UM, OFFICE, WHICH IS UNIQUE FOR HUDU, OUR DOWNTOWN AREA CO-OP RECRUITMENT, AND THEN OF COURSE OUR COTTONWOOD PROPERTIES. SO JUST A LITTLE REFRESHER, A LITTLE, UM, KIND OF LEVEL SET FOR THE GROUP BEFORE WE HEAD INTO THE DETAILED DISCUSSIONS ABOUT WHAT PRIORITIES THIS BOARD WANTS TO SETTLE ON AND HOW THAT PLAYS INTO THE STRATEGIC PLAN OF THIS CORPORATION AS WELL AS THE CITY. AND THEN DIVIDING, DEVISING WHAT PROGRAMS AND INITIATIVES SUPPORT THOSE GOALS. THANK YOU, CHENEY. SURE. YEAH. THIS IS ALL GREAT. UM, SO DO WE WANT TO DISCUSS, UM, START A DISCUSSION FOR STRATEGIC PLAN? OR IS THAT IN A 3.2? NO, 3.2 IS, UH, IS THE ACTION POSSIBILITY. OKAY. SO THREE, ONE IS JUST ALL THE DISCUSSION, COLLABORATION, OKAY. DECISION MAKING. AND THEN THREE, TWO IS IF THERE'S FORMAL ACTION TO DRAFT ANYTHING OR APPROVE ANYTHING THAT Y'ALL WILL BE ABLE TO DO THAT. OKAY. SO, UM, IF IT'S OKAY WITH EVERYONE, UM, MAYBE WE CAN TALK ABOUT DRAFTING A VISION. UM, [00:15:01] AND I HAVE SOME EXAMPLES ON THAT. UM, AND WHAT THAT MEANS FOR OUR STRATEGIC PLAN. IS IT, MAY I ASK ONE QUESTION? YES. I'M ALWAYS IFFY ABOUT UNDERSTANDING HOT TAXES. MM-HMM . SO AS YOU FOCUS ON DIVERSIFYING YOUR PROPERTY, BUT ALSO SALES TAX MM-HMM . AND IF WE'RE TALKING ABOUT SELLING THIS COMMUNITY TO THE OUTSIDE WORLD AS A PLACE TO COME AND PLAY, AND ALSO A PLACE FOR US TO ATTRACT TOURISM, DOES THE EDC HAVE ACCESS TO THAT? OR IS THAT A SEPARATE TAX THAT THE CITY DOLES OUT? I MEAN, IS THE LATTER? YEAH. IN WORDS, CAN IT BE PARTNERED HOT? HOT TAX IS ITS OWN FUND. OKAY. AND THERE'S A SEPARATE PROCESS FOR APPLYING FOR USING THOSE FUNDS FOR VARIOUS PROJECTS. UM, THE EDC TECHNICALLY CAN APPLY FOR THOSE FUNDS, UM, FOR USE. THEY CAN ALSO RECOMMEND THAT CERTAIN PROJECTS BE FUNDED WITH THOSE, THOSE MONIES, UM, THAT WOULD COMPLEMENT THE WORK AND THE MISSION OF THE, THE CORPORATION TOO. AND I, AND I GUESS WHEN I'M GETTING AT IS IF WE ENCOURAGE, LET'S SAY THE LATTER, THE CVB, AND THERE'S A COMPONENT THERE, IT'S NOT SO MUCH THAT WE'RE ACCESSING THE HOT TAX, I SUPPOSE, BUT THAT'S AN OPPORTUNITY FOR MORE HOT TAXES MM-HMM . AND THEREFORE DIVERSIFY THE, THE LOCAL ECONOMY. THAT'S, THAT'S ALL I WAS GONNA SAY. MM-HMM . OKAY. SORRY. NO, YOU'RE OKAY. ALL COMMENTS ARE WELCOME. SO WHEN WE TALK ABOUT STRATEGIC PLAN AND THE DEFINITION OF IT, UM, SOMETHING THAT I THOUGHT WAS HELPFUL IS TO REMEMBER, IT'S A PROCESS TO DEFINE OUR VISION AND IDENTIFY OUR GOALS AND ACTION PLAN AND HOW WE'RE GONNA GET THERE SO THAT WAY WE CAN MEASURE IT. UM, SO I'D LIKE TO START WITH A VISION. UM, AND AGAIN, THIS IS CAN BE VERY AMBIGUOUS AND IN GENERAL. SO FOR EXAMPLE, I WOULD SAY SOMETHING LIKE TO REINVEST RESOURCES TO PROMOTE ECONOMIC GROWTH AND ENHANCE THE WELLBEING OF THE COMMUNITY. AND WITH SOMETHING LIKE THAT, IT'S, YOU CAN PUT A LOT OF ECONOMIC DEVELOPMENT INSIDE OF THAT, UM, IDEA. OR THE EDC IS COMMITTED TO SERVING AND SUPPORTING LOCAL BUSINESSES BY CREATING AN ENVIRONMENT FOR GROWTH AND SUSTAINABILITY. AGAIN, THAT'S JUST AN EXAMPLE THAT I CAME UP WITH. AND THEN THE LAST EXAMPLE I CAME UP WITH IS, UH, THE ED C'S FOCUS IS TO PROMOTE, UM, ECONOMIC GROWTH THROUGHOUT THE REGION BY ENHANCING THE STANDARD OF LIVING, CREATING MORE JOBS AND SUSTAINABLE DEVELOPMENT THROUGHOUT THE COMMUNITY. SO THOSE ARE JUST SOME IDEAS THAT I CAME UP WITH. I'M WONDERING, UM, I'D LIKE TO HEAR FROM EVERYONE ELSE AND SEE WHAT VISION YOU HAVE FOR THE EDC. UM, I HAVE A QUESTION WOULD LIKE TO ASK. YEAH, THOSE ARE VERY GOOD ONES. I LIKE THEM, BUT THEY SOUND MORE TO ME, LIKE MISSION STATEMENTS. YEAH. THIS IS A VISION. MM-HMM . . RIGHT. SO I HAVE A SUGGESTION FOR, UM, A VISION STATEMENT. SO, UM, VISION STATEMENT TO POSITION HEDO AS A SUSTAINABLE, INNOVATIVE, AND WELL-MANAGED CITY THAT EMBRACES ITS HISTORY AND CULTURE, LEVERAGING ITS YOUNG, EDUCATED AND DIVERSE POPULATION TO ATTRACT QUALITY BUSINESSES, VISITORS, AND NEW RESIDENTS. HU'S ECONOMIC DEVELOPMENT FOSTERS AN INCLUSIVE AND CONNECTED COMMUNITY, AMPLIFYING ITS UNIQUE SMALL TOWN CHARM AND UPHOLDING THE HIPPO WAY. SO THAT'S A, JUST A VERSION OF A VISION STATEMENT. IT MIGHT BE A LITTLE LONG, BUT, UM, THAT WAS TAKEN THROUGH OR DEVELOPED THROUGH TAKING SOME OF THE, UM, TEXT AND CONTENT FROM CITY COUNCIL'S STRATEGIC PLAN FOR 2024, AS WELL AS SOME OF THE STUFF FROM THE VISION 2040, UM, AND PUTTING IT INTO CHAT GPT AND ASKING IT TO HELP US CRAFT SOME OF THESE THINGS, UM, SO THAT WE CAN SORT OF MASSAGE THEM INTO SOMETHING THAT'S USEFUL FOR US. OKAY. THAT WAS JUST A SUGGESTION. MM-HMM . I REALLY LIKE THE, THE, THE PART ABOUT INCORPORATING THE HIPPO WAY, THE HISTORY MM-HMM . AND THAT'S WHAT REALLY DEFINES OUR COMMUNITY, UH, IN LOTS AND LOTS OF WAYS. SO THAT'S A LONG ONE TOO. I REALLY, I DID LIKE THE FACT THAT IT MENTIONED THE DIVERSE POPULATION, UM, AND THAT WE DO HAVE, UH, A YOUNG EDUCATED POPULATION AS WELL. UM, AND SO I THINK THAT IS ATTRACTIVE FOR SOME BUSINESSES, PARTICULARLY COMING INTO THE AREA, AS WELL AS MAYBE SOME RETAILERS, UH, WHO ARE, ARE TRYING TO TARGET THAT, THAT AGE GROUP. UM, AND THE FACT THAT IT TALKS ABOUT, UM, ITS HISTORY, BUT THEN ALSO ITS FUTURE. MM-HMM . TO YOUR POINT, I WOULD, I WOULD SAY THAT, YOU KNOW, I PULLED UP CHAT, GPT , UM, SO A, A MISSION'S THE PLAN OF ACTION THAT DEFINES WHAT WE'RE DOING, WHAT OUR OBJECTIVES, ET CETERA. THE VISION IS THE DREAM OF THE ORGANIZATION. THAT'S WHY I SAID THIS IS MORE LIKE A, A, A VISION STATEMENT. WHAT YOU READ IS MORE LIKE A MISSION. WELL, HERE'S THE MISSION STATEMENT THAT IT, IT PRODUCED TO SUPPORT HUDA'S GROWTH AS A DYNAMIC, INCLUSIVE, AND VIBRANT COMMUNITY BY CULTIVATING ECONOMIC OPPORTUNITIES THAT ENHANCED QUALITY OF LIFE, HONOR THE CITY'S [00:20:01] HERITAGE, AND DRIVE SUSTAINABLE INNOVATION WHILE COLLABORATING WITH STAKEHOLDERS TO ADVANCE STRATEGIC INFRASTRUCTURE IMPROVEMENTS. SO HOW WOULD YOU SAY THAT JUST, JUST TAKING THAT AND ATE THAT IN THE FORM OF A VISION STATEMENT TO THAT, THAT INSPIRES THIS TEAM AND DEFINES WHAT SUCCESS LOOKS LIKE? BECAUSE A COMPONENT OF THE VISION STATEMENT WILL BE TO TAKE WHAT YOU JUST SAID, AND HOW DO WE MAKE THAT A DREAM STATEMENT? AND WHAT, WHAT, WHAT, AND, AND IT, AND, AND BY SOME FORM OR FASHION, IT THEREFORE DEFINES AN OUTCOME. YEAH. NO, I THINK THAT THAT'S WHAT THE TEXT IS MEANT TO DO. UM, THAT ONE-LINER TO ME FEELS MORE LIKE A TAGLINE OR LIKE, YOU KNOW, IN THE CASE OF LIKE AN ADVERTISING, UM, YOU KNOW, WHAT WOULD BE, YOU KNOW, A BRANDING STATEMENT, SOMETHING VERY SHORT, EASY TO REMEMBER. UM, IN MY OPINION, VISION STATEMENTS ARE A LITTLE MORE MEATY. UM, AND THEN THE MISSION STATEMENT THEN SUPPORTS WHAT THAT VISION STATEMENT IS. UM, THAT'S JUST MY EXPERIENCE IN, IN OTHER TYPES OF PLANNING SITUATIONS. BUT, UM, I DO THINK THAT THIS VISION STATEMENT IS LONG THAT IT, IT CAN USE SOME, LIKE, YOU KNOW, MEAT CUT, FAT CUT OUT OF IT. UM, I AGREE WITH YOU. I LIKE THAT VISION STATEMENT. IT IS A LITTLE LONG, BUT IT'S MORE THE DREAM THAT YOU'RE REFERRING TO. YEAH. WHAT ARE THE SUGGESTIONS? YEAH. HOW DO WE SMUSH THAT TOGETHER? MM-HMM . YEAH. SO THAT SHOULD BE ENOUGH, BECAUSE YOU HAVE PLENTY IN THERE THAT EMBRACES THE HISTORIC ASPECTS OF HARO, THE RESIDENTS. I LIKE THAT I COULD ENVISION IMMEDIATELY IN MY MIND'S EYE WHAT THAT WOULD LOOK LIKE. A GROWING, THRIVING COMMUNITY THAT'S EMBRACING NEW TECHNOLOGY, NEW BUSINESSES, NEW RESIDENTS, UM, AND HAVING COMMUNITY WITH IT. WELL, AND I MEAN, I CAN READ IT AGAIN, IF YOU GUYS WANNA THINK ABOUT WHAT YOU WANNA CUT OUT OR IF SOMEBODY ELSE HAS SOME OTHER SUGGESTIONS OR RELATING TO THE MATERIALS, A FLIP CHART THAT WE CAN ACTUALLY WRITE IT OUT AND WE CAN KINDA LOOK AT IT. AND THEN I WISH WE HAD A, OR A WHITEBOARD, WHITEBOARD THAT WE CAN WRITE ON. UH, I CAN LOOK AND SEE WHERE THE, THE BIG WHITEBOARD IS. YEAH. LET ME GO SEE IF I CAN CHECK THAT DOWN. THAT IT WOULD BE COOL TO TAKE THAT ENTIRE DOCUMENT AND THEN HOW DO YOU SAY IT? PUT IT BACK. MM-HMM . WELL, UM, AND THIS I FEEL LIKE IS COMPARABLE TO THAT IS LIKE THE ED'S FOCUS OR EDCS FOCUS IS TO PROMOTE ECONOMIC GROWTH THROUGH THE REGION BY ENHANCING THE STANDARD OF LIVING, CREATING MORE JOBS AND SUSTAINABLE AND DEVELOPMENT THROUGHOUT THE COMMUNITY. THAT'S LIKE A ONE-LINER. IT KIND OF ENCOMPASSES ALL OF THAT. AND I, I WANNA, I WANNA GO OVER A LITTLE BIT OF LIKE, ARE WE GOING TO DO A VISION AND A MISSION? BECAUSE I'VE SEEN WHERE IT'S KIND OF, IT KIND OF CAN GO SIDE BY SIDE, CAN COINCIDE TOGETHER. UM, AND THEN GOALS, AND THEN ACTION PLAN. UM, OR DO WE WANNA DO VISION, MISSION, THEN GOALS, THEN ACTION PLAN. BECAUSE IF WE'RE GONNA SPLIT IT UP, THEN WE CAN BE A LITTLE BIT MORE, UH, DECISIVE ON WHAT EACH MEANS. OR WE COULD JUST HAVE ONE VISION AND IT COULD ENCOMPASS BOTH. WELL, I MEAN, I, I DON'T WANNA BE A A MY HOG HERE, UM, BUT I'VE, I FEEL LIKE IT'S IMPORTANT TO HAVE A SEPARATION BETWEEN VISION AND MISSION. AND, AND HERE'S WHY. BECAUSE THE VISION, YOU KNOW, AS, AS YOU STATED, IS KIND OF LIKE AN OVERALL SORT OF OVERARCHING DREAM. AND THEN THE MISSION IS, YOU KNOW, SOMETHING THAT YOU, YOU DO GO BACK TO THAT WHEN YOU'RE LOOKING AT THINGS LIKE INCENTIVES AND CORE VALUES AND THINGS OF THAT NATURE. YOU, YOU GO BACK AND SAY, DOES THIS CHECK, YOU KNOW, DOES THIS BALANCE AGAINST THIS, THIS MISSION THAT WE'RE ON? RIGHT. AND THE VISION IS SORT OF YES, THE OVERARCHING, UM, DREAM AS IT WERE MM-HMM . BUT THAT'S JUST MY OPINION. MM-HMM . I THINK THAT IT'S NECESSARY TO HAVE BOTH. YEAH. I THINK SO TERRA, WHY DON'T YOU SHARE, IF I MAY ASK HIM, HOW DO ISD REDID ITS STRATEGIC PLAN, RIGHT? AND SO THE BOARD RECEIVING FEEDBACK FROM THE COMMUNITY DEVELOPED A NEW MISSION, AND THEN YOUR VISION, AND THEN FROM THAT THEY DID THEIR STRATEGIC PLAN. SO YOU MIGHT SHARE THE MISSION AND VISION OF HUDDLE. YEAH. LET ME PULL IT UP REAL QUICK. AND BECAUSE WE, WE SIMPLIFIED WHAT WE HAD HAD FOR A LONG TIME, AND I KNOW THE SCHOOL DISTRICT'S A LOT DIFFERENT, DIFFERENT, BUT, UH, EVERYTHING THAT WE DO TIES INTO WHAT THAT PLAN IS. WE HAVE LIKE LOTS OF 8.1, 8.2. THAT'S YOUR STRATEGIC PLAN. PLAN. YEAH. THAT'S YOUR OBJECTIVES AND YOUR, YOUR GOALS, OBJECTIVES AND STRATEGIES. I TRIED TO PULL IT UP. I COULDN'T FIND . I THOUGHT MAYBE YOU KNEW IT OFF THE TOP OF YOUR HEAD. I'M SUPPOSED TO . SO THIS IS WHAT WAS IN THE, UM, THE HU THE CITY COUNCIL'S, UH, STRATEGIC PLAN. HUDU IS A SUSTAINABLE, INNOVATIVE, AND WELL-MANAGED CITY THAT HONORS ITS HISTORY AND CULTURE TO ATTRACT QUALITY BUSINESSES, VISITORS, AND NEW RESIDENTS. IT CULTIVATES AN ATMOSPHERE OF INCLUSION AND CONNECTION, OFFERING COMMUNITY ACTIVITY AND ENTERTAINMENT OPTIONS THAT STRENGTHEN ITS QUALITY OF LIFE AND ATTRACTS AND RETAINS PEOPLE FROM ALL WALKS OF LIFE. HIDO FOCUSES ON ITS SMALL TOWN FEEL AND UPHOLDS THE HIDO WAY, [00:25:01] THE, THE HIPPO WAY. SORRY ABOUT THAT. UM, AND THEN THEY HAVE THEIR CORE VALUES, INTEGRITY, CONSISTENCY, COLLABORATION, MUTUAL RESPECT, FORWARD THINKING, SERVANT LEADERSHIP. THEY DON'T REALLY, IN THIS PARTICULAR DOCUMENT, SEPARATE A MISSION AND VISION NECESSARILY, BUT THEY DO HAVE STRATEGIC PILLARS, WHICH IS THIS DOCUMENT THAT CHENEY PROVIDED WITH US TO US. RIGHT? I THINK THAT'S TO OUR DETRIMENT ON THE CITY COUNCIL. I DON'T THINK THAT'S SOMETHING THAT I WOULD LOOK TO, TO BE, UM, YOU KNOW, A SHINING LIGHT, AN EXAMPLE MOVING FORWARD. YEAH. UM, I THINK THERE'S, THERE'S ISSUES WITH THAT IN ITSELF. AND SO I THINK WHAT THE EDC WOULD DEVELOP HERE AS FAR AS A, UM, A SEPARATE MISSION, A SEPARATE, UH, WHETHER IT'S CORE VALUES OR, OR, UH, I DON'T KNOW, LIKE A, A MISSION, A VISION. I THINK THAT COULD BE SOMETHING THAT COULD REALLY DRIVE THE CITY COUNCIL INSTEAD OF THE, THIS OTHER WAY WHERE, YOU KNOW, THIS IS WHAT THE CITY COUNCIL HAS AND, YOU KNOW, WE COULD OR SHOULD MIMIC OR FALL IN LINE WITH WHAT THEY HAVE, BUT SHOULDN'T WE COMPLIMENT OR BE IN ALIGNMENT WITH THEIR REVIEW? I THINK YOU, I THINK THERE'S YEAH'S THERE'S AN IDEA TO DO THAT, BUT I ALSO THINK THAT WHENEVER IT'S NOT SPECIFICALLY CLEAR FROM A CITY COUNCIL STANDPOINT, UM, I DON'T THINK THERE'S ALIGNMENT THAT CAN HAPPEN WITH JUST STRATEGIC PILLARS AND CORE VALUES. I THINK THERE NEEDS TO BE SOMETHING THAT IS, UH, AN ACTION AND TANGIBLE, UH, UH, TANGIBLE, UM, A TANGIBLE, UM, PURPOSE INSTEAD OF JUST WHAT'S CURRENTLY HERE. AND TO THAT POINT AS WELL, WE'LL BE MEETING IN JANUARY TO REDO ALL OF THIS ANYWAY. AND SO IT'S KIND OF LIKE, I JUST WOULDN'T TAKE IT AS A GOOD STARTING POINT. ANOTHER WAY TO LOOK AT WHAT HE'S SAYING IS MISSION, VISION. THEN YOU ADOPT GOALS THAT MAY BE CENTERED AROUND THE STRATEGIC PLAN. AND FROM THAT YOU HAVE OBJECTIVES AND STRATEGIES MM-HMM . AND THE GOAL YEAH. OF ALL OF THAT IS TO GET SOMETHING THAT'S MEASURABLE MM-HMM . THAT WE'RE HELD ACCOUNTABLE FOR, WE HOLD EACH OTHER ACCOUNTABLE FOR, AND IT, THEN THOSE ARE YOUR ACTION. WHAT'D YOU CALL THAT? ACTION ITEMS. ACTION. YEAH. ACTION PLAN. ACTION PLAN. MM-HMM . SO YOUR, YOUR, YOUR ACTION PLAN IS BORN OUT OF MAYBE THE PHILOSOPHICAL COMPONENT OF A MISSION STATEMENT WITH A VISION, A DREAM. AND THEN YOU WORK YOUR WAY INTO FIVE OR SIX STRATEGIC GOALS. MM-HMM . UH, THAT, THAT, THAT HAVE OBJECTIVES AND THEN MEASURABLE STRATEGIES THAT ARE THEN REPORTED. AND THEN WHAT'S COOL ABOUT IT IS IT DRIVES THE AGENDA. IT DRIVES, RIGHT? MM-HMM . THAT'S KIND OF WHAT THE SCHOOL DISTRICT, IT KIND OF DRIVES OUR AGENDA. AND THAT'S, THAT'S WHAT WE'RE TRYING TO DO HERE, I THINK. RIGHT. UM, SO A DEFINITION THAT I FOUND, UM, JUST TO GIVE SOME CLAR, UH, CLARIFICATION SO THAT WE CAN ALL STRATEGIZE ON WHAT WOULD BE A GOOD MISSION OR, UM, VISION. SO IT SAYS HERE THAT A MISSION DESCRIBES WHAT AN ORGANIZATION IS CURRENTLY DOING AND HOW IT AIMS TO ACHIEVE THOSE GOALS WHILE A VISION OUTLINES THE ORG OR OUTLINES THE ORGANIZATION'S ASPIRATIONS IN FUTURE STATE DETAILING WHERE IT WANTS TO BE IN A LONG TERM. SO IT SEEMS LIKE VISION IS MORE LIKE, UM, FUTURE FIVE YEAR PLAN THAT'S TYPE OF LIKE, ASPIR, LIKE YOUR ASPIRATIONS FOR THE FUTURE. AND THE MISSION SEEMS LIKE IT'S MORE OF LIKE, WHAT ARE WE DOING RIGHT NOW? OR WHAT ARE WE, UM, FOCUSING ON WITHIN THE NEXT YEAR OR TWO? UM, AND THOSE ARE OUR GOALS, RIGHT? SO, SO THAT'S WHERE THE GOALS ARE DRIVEN. YEAH. SO DO YOU WANT ME TO READ THESE AGAIN? SO TO JUST MAKE SURE THAT THEY JIVE AGAINST THE DEFINITIONS THERE? SURE. SO THE VISION STATEMENT, UM, TO POSITION HUDU AS A SUSTAINABLE, INNOVATIVE, AND WELL-MANAGED CITY THAT EMBRACES ITS HISTORY AND CULTURE, LEVERAGING ITS YOUNG, EDUCATED AND DIVERSE POPULATION TO ATTRACT QUALITY BUSINESSES, VISITORS, AND NEW RESIDENTS. HU'S ECONOMIC DEVELOPMENT FOSTERS AN INCLUSIVE AND CONNECTED COMMUNITY, AMPLIFYING ITS UNIQUE SMALL TOWN CHARM AND UPHOLDING THE HIPPO WEIGHT. OKAY. AND THEN THE MISSION IS THE, WHAT WE'RE DOING NOW TO SUPPORT HU'S GROWTH AS A DYNAMIC, INCLUSIVE, AND VIBRANT COMMUNITY BY CULTIVATING ECONOMIC OPPORTUNITIES THAT ENHANCE QUALITY OF LIFE, HONOR THE CITY'S HERITAGE, AND DRIVE SUSTAINABLE INNOVATION WHILE COLLABORATING WITH STAKEHOLDERS TO ADVANCE STRATEGIC INFRASTRUCTURE IMPROVEMENTS. SO I LIKE BOTH OF THOSE. AND I THINK [00:30:01] IF WE PUT 'EM UP ON THE BOARD, THEN WE NEED TO DOWN YEAH. SCO. YEAH. CUT THE FAT OFF. BUT, BUT THERE ARE ELEMENTS IN EACH OF THOSE THAT THEN I SEE ONCE WE, BECAUSE THE HARDEST PART OF GETTING INTO A STRATEGIC PLAN IS THE FIRST TWO STUDENTS. YES. MISSION AND VISION. YEAH. WAY TOO WORDY. AGAIN, THIS IS MY OPINION. IT NEEDS TO BE MEMORABLE. MEMORABLE. IT NEEDS TO BE BRANDED. AND, AND SO I THINK IF WE PUT ALL YOUR LANGUAGE UP THERE, MISSION AND VISION, THEN WE FINE TUNE IT. AND THEN THE ELEMENTS OF WHAT YOU'VE GOT THERE THAT'S CAPTURED IN THE VERBIAGE COULD THEN BEGIN TO BE, UH, PLACES WHERE GOALS CAN BE, UH, ESTABLISHED FROM THAT. THAT'S MY SUGGESTION. SO ARE THERE, MAYBE WE READ LIKE ONE CHUNK AT A TIME MM-HMM . FOR THE VISION AND SAY LIKE, WHAT STANDS OUT AND CAPTURE THE WORDS AND THE SENTIMENTS OUTTA THESE THING MM-HMM . AND THEN THAT'LL HELP US FIGURE OUT MM-HMM . WHAT ARE THE THINGS THAT WE REALLY WANNA RESPOND DO . YEAH. I LIKE THE FIRST STATEMENT. I THINK THAT REALLY WAS ENCAPSULATING SOME KEY, UM, KEYWORDS WE WANNA INCLUDE THAT'S A LOT LIKE EDUCATED, UH, POPULATE YOUNG, EDUCATED POPULATION. AND LIKE I SAID, I KNOW IT'S TOTALLY TWO DIFFERENT ENTITIES, BUT THE HUDDLE, ISDS VISION IS TO BE, UM, TO BE THE TOP CHOICE OF EDUCATION THROUGH INNOVATION, LEADERSHIP AND DIVERSITY. THE MISSION TO INSPIRE EXCELLENCE AND ACADEMICS, CHARACTER AND COMMUNITY. AND IT TOOK US SOLID. IT TOOK US, UH, BRINGING IN SOMEONE TO HELP US. MM-HMM . UH, IT WAS LIKE, OH YEAH. MM-HMM . IT TOOK A COUPLE OF WEEKS, SO YEAH. THIS IS, AND SO WE CAN, IT'S REALLY TO Y'ALL, Y'ALL TOOK A STAB AT IT, UH, WITH STRATEGIC PLAN 2025 MM-HMM . THAT'S WHERE YOU STARTED IT. YEP. AND THEN WE HAVE BELIEFS FOR EACH ONE. AND I MEAN, I'D LIKE TO ADD MINE, IF THAT'S OKAY. I KNOW THAT HERS IS A, KELLY'S A LITTLE WORDED, BUT AGAIN, MINE, UM, MY EXAMPLE WOULD BE THE EDCS FOCUS IS TO PROMOTE ECONOMIC GROWTH THROUGHOUT THE REGION BY ENHANCING THE STANDARD OF LIVING, CREATING MORE JOBS AND SUSTAINABLE DEVELOPMENT THROUGHOUT THE COMMUNITY. AND I, AND I LIKE, I LIKE YOURS. YEAH. WE NEED TO PUT 'EM LIKE SIDE BY SIDE. AND MAYBE WE COULD, AND FOR ME IT'S LIKE WHAT AARON'S SAYING, BUT ALSO TAKING YOUR PART ABOUT THE HIPPO AND SOME OF THE DIVERSITY AND ALL THAT KIND OF STUFF. AND THAT'S THE LAST YEAH, THAT'S, I MEAN, IT'S VERY, UM, I MEAN THE SUSTAINABLE, INNOVATIVE, AND WELL-MANAGED CAME FROM THE, UH, CITY COUNCIL'S PLAN, RIGHT. SO IF WE DON'T WANNA USE THOSE THINGS RIGHT. UM, ESPECIALLY IF THEY'RE GONNA CHANGE, MAYBE I THINK IT'S A GOOD IDEA TO MAYBE TALK A LITTLE BIT ABOUT OUR, UH, DIVERSE AND EDUCATED POPULATION. POPULATION. YES. I AGREE. UM, THAT CERTAINLY JIVE, THAT'LL SPEAK TO BUSINESSES, YOUNG, YOUNG PROFESSIONALS COMING INTO THE COMMUNITY MM-HMM . AND THEN OF COURSE ATTRACTING QUALITY BUSINESSES, VISITORS, AND NEW RESIDENTS. I MEAN, THAT'S KIND OF NO BRAINER STUFF. AND NOT THAT WE WOULD DO IT HERE, BUT ONE THING WE DO ON THE SCHOOL DISTRICT BEFORE WE START E EACH, BEFORE WE START EACH MEETING, WE STAND UP AND READ OUR VISION AND MISSION STATEMENT. I LOVE THAT. TO THE PUBLIC MM-HMM . SO IT KIND OF KEEPS US FOCUSED ON WHAT WE WE'RE HERE, HERE FOR. YEP. THAT'S GREAT. ON THOSE THINGS. WE DO THE SAME THING AT ROTARY. YES. , THIS ONE, ONE THING I WOULD OFFER, JUST HAVING BEEN PART OF SOME OF THE STRATEGERY, UM, IS REALLY KEEPING THIS FOCUS ON ECONOMIC DEVELOPMENT. YEP. SO YOU ALREADY MENTIONED LIKE SOME OF THAT'S OUT OF THE CITIES. SO WHAT ONE OF ALL THESE THINGS THAT WE'RE GONNA, ECONOMIC DEVELOPMENT OR THIS CORPORATION OR THIS SPORT, IMPACT, INFLUENCE, SUPPORT, WHAT ARE THOSE THINGS? AND REALLY HONING IN ON THAT. AND THAT'LL HELP US REALLY PRETTY QUICKLY. I JUST WANT, WE GET YOURS UP THERE TOO, SO WE CAN LOOK AT BOTH OF 'EM. YEAH. I THINK YOURS, ERIN, WAS, UH, MORE TACTICAL. SO I THINK IT WOULD MAKE SENSE TO BE MOSTLY IN THE VISION MISSION STATEMENT. 'CAUSE THAT'S MORE ACTIONABLE ITEMS. MM-HMM . VERSUS THE ASPIRATIONAL WORDING OF A VISION. SO IF I COULD MAKE IT A SUGGESTION REAL QUICK. UM, SO I'M, AND THIS IS JUST ME PERSONALLY, I'M ONE OF THOSE PEOPLE THAT IF SOMETHING'S ALREADY BEEN CREATED, I DON'T LIKE TO REINVENT THE WHEEL, ESPECIALLY IF IT'S SOMETHING THAT, UM, ENCAPSULATES WHAT WE'RE, WHAT I'M TRYING TO DO. AND SO UNDERSTANDING THAT AND JUST LOOKING AT OTHER CITIES THAT ARE A LITTLE BIT MORE ESTABLISHED THAN HUDU, UM, BUT ALSO HAVE THE, UM, THE GROWTH, HAVE THE, UM, THE CHARM, BUT THEN ALSO HAVE THE, UM, THE, THE IT FACTOR TO WHERE WE WANT TO BE AS A CITY OR, OR AS AN EDC BOARD. UM, UNDERSTANDING ALL OF THOSE DIFFERENT NUANCES. UM, I WAS JUST LOOKING AROUND AT OTHER CITIES AND THEIR MISSION STATEMENTS ARE SMALLER IN SIZE, AND [00:35:01] I WOULD, UH, I WOULD CREDIT THAT TO THEM JUST BEING A LITTLE BIT MORE, UM, DEVELOPED THAN US, BUT ALSO WITH IT BEING SO SMALL, THEY REALLY HIT ON A LOT OF THE KEY POINTS THAT I JUST FEEL LIKE I'VE HEARD IN THE DISCUSSION THAT'S BEEN ENSUING. AND I WANTED TO READ ONE JUST TO SEE IF THIS IS SOMETHING THAT, YOU KNOW, WE WOULD ENTERTAIN. UM, IT'S AT THE CITY OF HU'S ECONOMIC DEVELOPMENT, OUR MISSION IS TO PURPOSEFULLY SUPPORT A BUSINESS FRIENDLY ENVIRONMENT WHERE COMPANIES CAN AND WANT TO GROW. AND SO THAT'S HOW SHORT IT IS. I AGREE. ADDING IN A LOT OF THESE, UH, SYNONYMS TO, YOU KNOW, EXPLAIN WHAT OUR FOCUS IS ON. BUT I THINK AT THE END OF THE DAY, THE MOST IMPORTANT THING FOR BUSINESSES, VISITORS, RESIDENTS, IS TO HAVE, UM, A BUSINESS FRIENDLY ENVIRONMENT WHERE COMPANIES CAN GROW. THAT'S THE LAST ONE AND WANT TO COME TO. AND SO I THINK JUST HONING IN ON THOSE, THOSE SMALL PIECES, AND THEN FROM THERE, MAKING SURE THAT OUR KIND OF, OUR ACTION ITEMS, EM EMBRACE OR TAKE INTO ACCOUNT ALL OF THE DIFFERENT SYNONYMS THAT WE HAVE IN THERE. I THINK THAT'S THE MORE APPROPRIATE PLACE TO PUT THOSE THINGS. THAT'S JUST MY IDEA, BUT, UM, I WANTED TO MAKE SURE I EXPRESSED THAT. YEAH. I MEAN, CLEARLY THE TOP ONE IS TOO, IT'S JUST, IT'S TOO LONG. UH, YEAH. I MEAN, IF YOU START PLAYING GAMES, RIGHT? WELL-MANAGED CITY CAN PROBABLY GO, THAT CAN PROBABLY GO, YEAH. YOU'RE SUSTAINABLE AND INNOVATIVE. MM-HMM . RIGHT? IT GOES WITHOUT SAYING, YOU GONNA BE WELL-MANAGED. MM-HMM . RIGHT? MM-HMM . SO THERE'S WAYS TO GET CLOSER TO WHAT YOU'RE TALKING ABOUT MM-HMM . BY WORDSMITHING, TAKING THIS CONCEPT THAT YOU PUT THERE AND GET IT INTO A, A BITE SIZED WAY THAT'S, THAT'S IS EASY TO COMMUNICATE, BUT ALSO EASY TO UNDERSTAND. AND IT STRICTLY FOCUSED ON BUSINESSES, IS THAT WHAT YOU'RE SAYING? RIGHT. IT JUST FOCUSED ON SUPPORT, A BUSINESS FRIENDLY ENVIRONMENT WHERE COMPANIES CAN AND WANT TO GROW. AND I MEAN, I REALLY LIKE WHAT KELLY WAS TALKING ABOUT, THE HIPPO WAY. 'CAUSE THAT'S SOMETHING THAT REALLY ENCAPSULATES OUR, OUR, OUR ECOSYSTEM, OUR, YOU KNOW, WHO WE ARE AND OUR CHARM HERE IN HUDU. AND SO EVEN ADDING IN SOMETHING LIKE, YOU KNOW, TO PURPOSEFULLY SUPPORT A BUSINESS FRIENDLY ENVIRONMENT WHERE COMPANIES CAN GROW, CAN AND WANT TO GROW, INCLUDING INITIATIVES LIKE THE HIPAA WAY TO FOSTER INNOVATION AND COLLABORATION AMONG LOCAL BUSINESSES. UM, THAT MIGHT BE SOMETHING WHERE WE COULD SLIP IN THE, THE HIPPO WAY. RIGHT. WELL, AND IT'S LIKE THE PART OF THE INCENTIVE PROGRAMS, AND I, I KNOW I'M GOING OFF TOPIC HERE, BUT MM-HMM . JUST BE PATIENT WITH YOU FOR ONE SEC. UM, PART OF THE ELIGIBILITY CRITERIA SUGGESTED FOR SOME OF THESE INCENTIVES COULD BE CULTURAL ALIGNMENT, YOU KNOW, THAT BUSINESSES RESPECT AND INTEGRATE HOW THOSE HERITAGE AND VALUES, YOU KNOW, THERE, THERE'S, THAT'S JUST A, A POTENTIAL WAY TO SORT OF INTEGRATE THAT VISION INTO THE INCENTIVE PROGRAMS AS THEY'RE BECOMING, AS THEY'RE GETTING DEVELOPED. MM-HMM . CAN I OFFER ONE, UM, NUGGET FOR THOUGHT? SO I LIKE WHAT Y'ALL ARE TALKING ABOUT WITH REGARD TO HOW TO INCORPORATE THE AWAY, BUT WHO KNOWS WHAT THE OA IS? MM-HMM . YEAH. I MEAN THAT'S THE, THAT'S SOMETHING WE HAVE TO DEFINE. WHAT IS IT? SAY IT AGAIN. RESPECTFUL, RESPONSIBLE AND SAFETY. AND THAT'S MORE OF A CHARACTER ED OF THE SCHOOL DISTRICT, RIGHT? YEAH, YEAH, YEAH. I AGREE. I AGREE WITH THAT. YEAH, I DO. I DUNNO THAT THAT REALLY ALIGNS WITH ECONOMIC, I DO UNDERSTAND PEOPLE LIKE, I MEAN, SUSTAINABLE, INNOVATIVE, IT'S, YOU KNOW, THAT'S, YOU KNOW, THOSE ARE SUSTAINABLE AND INNOVATIVE AND I THINK THE HIPAA WAY IS SOMETHING THAT, YOU KNOW, THE HEART OF THE COMMUNITY REALLY GRABS ONTO, EVEN THOUGH IT IS THOSE, I THINK, YOU KNOW, YOU COULD, YOU COULD EVOLVE ALL THREE OF THOSE INTO SOMETHING ECONOMIC VALUE. AND SO I THINK THAT'S JUST SOMETHING TO TIE THE COMMUNITY TOGETHER. CAN YOU SAY THAT AGAIN, CHANEY? 'CAUSE I'M GONNA WRITE IT DOWN. RESPECT. BE RESPECTFUL, RESPONSIBLE, AND SAY REALLY RESPONSIBLE FIRST. I THINK RESPECTFUL IS FIRST. I THINK IT'S RESPECTFUL, RESPONSIBLE, AND THEN SAFE. LIVE IT. OWN IT. WHAT WERE THE LAST IT WAS RESPECTFUL, RESPONSIBLE, AND SAFE. PARDON ME? BECAUSE I DIDN'T, MY KIDS DIDN'T GO TO SCHOOL HERE, SO. OH, YOU'RE GOOD. CHANEY. WHY DON'T YOU JUST TYPE IT UP ON HERE? 'CAUSE I DUNNO HOW , SO RESPECTFUL, RESPONSIBLE, AND SAFE. I MEAN, I THINK THAT THOSE ARE LIKE, WHY WOULDN'T WE WANT BUSINESSES THAT WERE RESPECTFUL AND RESPONSIBLE? AND I'M NOT, I'M NOT SUGGESTING THAT YOU WOULDN'T WANT BUSINESSES THAT ARE THAT WAY, BUT WHEN WE'RE TALKING ABOUT THE [00:40:01] WAY THAT THIS IS WRITTEN HERE IS UNIQUE SMALL TOWN CHARM, UPHOLDING HIPPO AWAY ECONOMIC DEPARTMENT. MM-HMM . I DUNNO. I JUST DON'T KNOW THAT IT NECESSARILY YEAH. ALIGNS. I, I SUPPORTS AS BROAD OF A, AND I LIKE THAT. I LIKE THE MEANING BEHIND IT AND EVERYTHING. BUT IF, IF WE WANNA ENCOURAGE OUTSIDE, DEVELOP, OR OUTSIDE BUSINESSES TO COME INTO HUDU, THEY MIGHT NOT UNDERSTAND WHAT THAT MEANS UNLESS RIGHT UNDERNEATH WE PUT THE HIPPO AWAY AND RES JUST PUT RESPECTFUL, RESPONSIBLE, SAFE, OR GIVE IT LIVE IT, OWN IT. I LIKE, I LIKE THAT. OR WE GIVE BUSINESSES THE OPPORTUNITY TO ASK ABOUT WHAT IT IS AND ENGAGE US IN THAT CONVERSATION. I MEAN, THAT'S, YOU KNOW, THAT'S, THAT'S MY ONLY THINKING THERE. NOT THAT I'M TRYING TO BE A THORN, BUT, YOU KNOW, LIKE, WELL, WHAT IS THE HIPAA WAY? TELL ME WHAT DOES THAT MEAN? YOU KNOW, LIKE, WHAT IS THAT ALL ABOUT? I DON'T KNOW IF THAT'S NECESSARILY THAT THE VISION STATEMENT IS NECESSARILY THE PLACE FOR THAT. I DON'T KNOW. WHAT ARE Y'ALL, WHAT ARE Y'ALL SAWS ON THAT? I THINK THE, I THINK THE HIP, SORRY, GO AHEAD. NO, IT'S OKAY. I THINK THE HIPPO WAY COULD BE INCORPORATED SOMEWHERE ELSE. I DON'T THINK IT SHOULD BE IN THE VISION. THAT'S JUST ME PERSONALLY. IT CAME FROM THE ISD. UM, THE VISION IS MORE ECONOMIC DRIVEN. AND IF, TO YOUR POINT, IF, IF BUSINESSES WANT TO LEARN ABOUT THE, THE HIPAA WAY, I THINK THERE'S A WAY TO INCORPORATE IT INTO, UM, THE MISSION. ONE OF OUR MISSION VALUES OR MISSION STATEMENTS IS TO INCORPORATE THE HIPPO WAY INTO, UM, OUR, INTO OUR EDC MENTALITY OR SOMETHING LIKE THAT. BUT I THINK THE VISION SHOULD JUST STICK STRAIGHT TO ECONOMIC, RIGHT? I MEAN, IT COULD BE PART OF THE CORE VALUES, RIGHT? SO, RIGHT. UM, CORE VALUES, UM, COMMUNITY CENTERED GROWTH, PRIORITIZING PROJECTS AND INITIATIVES THAT ENHANCE HIDO SMALL TOWN FEEL, HIDO SMALL TOWN FEEL WHILE EMBRACING OPPORTUNITIES FOR PROGRESS, INCLUDING PRESERVING HU'S UNIQUE IDENTITY AND TRADITIONS, INCLUDING HIPPO WAY, INCLUDING INITIATIVES LIKE THE HIPAA WAY, RIGHT. LIKE A CORE VALUE TYPE SITUATION INSTEAD OF NECESSARILY SITTING IN THE VISION STATEMENT. YEAH. 'CAUSE I, I, I, I GET ALL OF THAT IS THE HIPAA WAY. ALL OF THAT COULD GO UNDERNEATH THE HIPAA WAY, INCLUDING, AND THEN, YEAH. LET'S, UM, HOW ABOUT THIS, UM, WE GO THROUGH SENTENCE BY SENTENCE. THANK YOU SO MUCH, CHANEY, FOR WRITING ALL OF THAT UP THERE. YES. THANK YOU. WE CAN SEE IT AND IT FEELS MORE TANGIBLE. AND SO MAYBE WE CAN WALK THROUGH IT AND THEN UNDERLINE OR CROSS OUT OR CIRCLE WORDS THAT WE LIKE THAT WE CAN KEEP AND THEN MAYBE CROSS OUT SOME VERBIAGE THAT'S TOO MUCH. UM, AND GO FROM THERE. DOES THAT SOUND OKAY FOR EVERYONE? YEAH, THAT SOUNDS GOOD. I WAS JUST SAY, OKAY, IS THERE ANYTHING REDUNDANT? IF, IF THIS IS HAPPENING, THEN THIS IS HAPPENING, RIGHT. AND VICE VERSA. WELL, YEAH. I THINK THAT'S WHAT SHE WAS SAYING. SO YOU MEAN START ELIMINATING A BUNCH OF THESE ADJECTIVES, RIGHT, RIGHT DOWN TO THE, TO THE REAL, I, I DON'T KNOW, CORE THE ADVERBS AND ADJECTIVE THAT WE'RE PASSIONATE ABOUT. YEAH, YOU'RE RIGHT. ONE SUGGESTION OR LIKE, THAT'S YOU JUST SAID, I MIGHT MAKE FOR, ESPECIALLY FOR VISION, WHEN Y'ALL ARE TALKING ABOUT LIKE, FUTURE, WHAT WE WANT IT TO BE, IT'S ASPIRATIONAL POSITION FEELS VERY FINITE. RIGHT? LIKE IF IT'S IN A POSITION IT IS HERE. MM-HMM . MAYBE WE SAY GROW HU OKAY. OKAY. SOMETHING, SOMETHING MORE. THAT'S TRUE. I LIKE THAT. ONGOING OR HAVING KIND OF ACTION TO IT. ALSO THROWING IT ASIDE HERE. UM, POSITION IS ALSO A, A WORD THAT IS USED A LOT IN THE BUSINESS COMMUNITY IN MARKETING AND ADVERTISING AND STUFF TOO. LIKE WHAT'S, YOU KNOW, WHAT'S YOUR POSITION? WHAT, WHAT'S THE POSITION THAT YOU'RE TRYING TO TAKE, UM, YOU KNOW, AS A BRAND OR AS A, UH, SERVICE, LIKE WHATEVER THAT IS. UM, I THINK POSITION FINITE THOUGH. LIKE, THIS IS OUR POSITION. WE'RE LIKE STUCK HERE. WELL, WE'RE, OUR VISION IS TO POSITION US IN A CERTAIN WAY IN FRONT OF, YOU KNOW, OTHER BUSINESSES AND STUFF LIKE THAT, THAT I THINK GROW. IT KIND OF ALLUDES TO THE FACT THAT WE'RE NOT THERE YET. WE'RE NOT . SO POSITION, BUT POSITION IS LIKE A LITTLE MORE, A LITTLE MORE FINITE THAN GROW, WHICH IS TO ME SEEMS VERY GENERALIZED. BUT, BUT, BUT YOU'RE POSITION YOURSELF TO BE A SUSTAINABLE, INNOVATIVE, AND WELL MANAGED CITY. SO THAT'S THE HOW I LOOK AT THE WORK POSITION. I DON'T LOOK AT FINITE. I JUST LOOK AT IT AS WE'RE PUTTING OURSELF IN A POSITION SO THAT WE CAN DO, AND LIKE YOU SAY, TAKE OUT SOME OF THE ADJECTIVES THERE THAT INCORPORATE IT. BUT, UM, I THINK WELL AND WELL-MANAGED CITY PROBABLY CAN BE REMOVED AS PER HENRY'S SUGGESTION THAT IF YOU'RE SUSTAINABLE AND INNOVATIVE, THEN LET'S JUST NOT FEEL LIKE WE HAVE TO REITERATE THE WAY WE'RE MANAGED. THINK YOU ERASE OR ERASE IT. ? UM, NO. IT, YOU'RE BRINGING, I LIKE SEEING IT. YOU'RE BRINGING BACK. I LIKE SEEING IT. YEAH. OKAY. NEVERMIND. JUST TO SEE HOW IT WAS. SEE HOW IT WAS TO SEE WHERE WE, YEAH. THAT EMBRACES HISTORY, CULTURE, ATION. WELL, YOU BROUGHT THAT RED PEN OUT. [00:45:01] IT BROUGHT BACK NIGHTMARES STUFF. . OH, OKAY. NO, I WAS JUST, I ONLY DO RED ON MINE. OKAY. SO WE'LL LEAVE POSITION FOR NOW. WELL, UNLESS YOU WHAT ABOUT FOCUS? UM, SO YOURS, EC FOCUS IS TO PROMOTE ECONOMIC GROWTH. SO WHAT IF IT WAS SOMETHING LIKE HEAD EDCS FOCUS IS TO POSITION. NO, THAT'S TOO MUCH. UM, THE MISSION STATEMENT OF THE MEMORIAL STADIUM IS HONORING HIPPO NATION, PAST, PRESENT, AND FUTURE. AND I'M NOT SAYING TO USE THAT, BUT, BUT, UH, AS I READ THIS, I'M SEEING A NOTE OR A SHOUT OUT TO HISTORY. SO THAT'S OUR PAST. UM, WE'RE WANTING TO EMBRACE SUSTAINABLE AND, AND, AND INNOVATIVE, UM, APPROACHES TO BUSINESS DEVELOPMENT, WHICH IS PRESENT WORK. AND THEN THERE'S A FUTURE OUTCOME. SO, UH, AS I THINK ABOUT IT IS IN, IN THREE CATEGORIES, IT'S, THERE'S A, THERE'S A, THERE'S A, THERE'S A SHOUT OUT TO THE PAST, THERE'S A HERITAGE WE WANT TO, THERE'S SMALL TOWN CHARM, ALL THAT KINDA STUFF THAT Y'ALL HAVE UP THERE. AND THEN THERE IS THE QUALITY APPROACH TO ECONOMIC DEVELOPMENT AND THE OUTCOME, WHICH IS TO GROW HUD UP AND MAKE IT SUSTAIN, YOU KNOW, BE A SUSTAINABLE, INNOVATIVE PLACE TO COME RISK YOUR CAPITAL. YEAH. THAT'S, UM, A GREAT POINT TO THINK ABOUT AS WE'RE READING THROUGH THIS. UM, SO LET'S JUST GO THROUGH EACH SENTENCE, I THINK, AND THEN GRAB OR KEEP VERBIAGE THAT WE LIKE AND THEN CROSS OUT THAT THE VERBIAGE WE DON'T, AND THEN MAYBE WHAT YOU WERE TALKING ABOUT KELLY, MERGING 'EM TOGETHER SOMEHOW AT THE END. SO, UM, DO YOU WANNA GO THROUGH, DO YOU WANT ME TO READ THROUGH IT? YEAH. SENTENCE BY SENTENCE. OKAY. POSITION HU AS A SUSTAINABLE, INNOVATIVE, AND, AND WE CROSSED OUT WELL-MANAGED CITY. IS THAT LOOK GOOD FOR EVERYONE? NEXT SENTENCE. UM, THAT EMBRACES ITS HISTORY, CULTURE, LEVERAGE, AND LEVERAGING ITS YOUNG, EDUCATED, AND DIVERSE POPULATION. SO DO WE LIKE THAT SENTENCE OR DO WE THINK THAT'S, HOW ABOUT WE CHANGE HISTORY? A LOT OF RUN ON, RIGHT? MM-HMM . CHANGE HISTORY AND CULTURE AND SAY HERITAGE. THAT'S GOOD. KEEP IT SIMPLE. YEP. OKAY. YEP. THAT, SO TAKE HISTORY. THAT'S AND CULTURE OUTPUT. HERITAGES. AND SO THERE'S THE PAST, RIGHT? UHHUH, THE LEVERAGING IS THE WORK AGE YEARS. A GE. YEAH. OKAY. YEAH. LEVERAGING ITS YOUNG, EDUCATED, AND DIVERSE POPULATION. I MEAN, COULD, COULD WE JUST SAY EDUCATED AND DIVERSE? IS YOUNG ALSO PART OF, YOU KNOW, DIVERSITY? WELL, YOUNG BECAUSE OF TECHNICAL COMPANIES ARE ALWAYS LOOKING FOR YOUNGER. SO WE THINK WE NEED TO LEAVE THAT. I I'M THINKING IT'S A ATTRACTIVE, UH, DESCRIPTOR. I THINK THAT'S WHY A LOT OF COMPANIES COME TO AUSTIN. 'CAUSE OF THE UNIVERSITIES. DO WE WANT TO MAYBE WE CAN CONDENSE THAT INTO QUALIFIED WORKFORCE BECAUSE A DIVERSE AND QUALIFIED WORKFORCE THAT SEEMS LIKE, UH, WHAT EVERYBODY SAYS, RIGHT? LIKE SO, SO GENERALIZED. MM-HMM . I THINK WE REALLY COULD, COULD CAPITALIZE ON THE FACT THAT WE DO HAVE SUCH A YOUNG POPULATION HERE. MM-HMM . BUT WE DON'T, WE DON'T WANNA EXCLUDE OLD PEOPLE LIKE ME, FOLKS, OLD RETIRED FOLKS, FOLKS. FOLKS. WE STILL OUT HERE WORKING. THAT'S RIGHT. WE'RE STILL OUT HERE WORKING. UM, I WONDER IF THERE'S A WAY TO, TO PL THIS, BECAUSE THE WAY THAT IT READS IS THAT WE'RE LEVERAGING OUR YOUNG, EDUCATED, DIVERSE POPULATION TO ATTRACT QUALITY BUSINESSES, VISITORS, AND NEW RED. HOW DOES OUR YOUNG, EDUCATED, DIVERSE POPULATION ATTRACT EACH OF THOSE THINGS? IS THAT ACCURATE? IS THAT RELEVANT? DO WE WANT IT TO END WITH BUSINESSES? DO WE WELL AND DOES IT NEED TO BE IN THE VISION NECESSARILY? IT COULD BE SOMEWHERE ELSE. YOU KNOW, LEVERAGING YOUNG, EDUCATED AND DIVERSE POPULATION COULD BE SOMEWHERE ELSE IN THE STRATEGIC PLAN. DOES IT NEED TO LIVE IN THE VISION STATEMENT OR SOME SHOUT OUT TO THE WORKFORCE, RIGHT. WHATEVER AGE GROUP THAT IS. I AGREE WITH THAT. YEAH. I AGREE. SO, SO TAKE, YOU CAN JUST BRACKET IT AND MOVE IT. WE MIGHT JUST YEAH. BRACKET IT AND THEN WE CAN THINK ABOUT IT. WHEN WE THINK ABOUT OUR MISSION, WE DON'T WANT IT TO STOP AFTER BUSINESSES. WE WANNA FIGURE OUT HOW TO INCORPORATE VISITORS. I DON'T KNOW THAT ECONOMIC DEVELOPMENT IS ROLE IN THE BUSINESS OF THE ATTRACTING RESIDENTS, RIGHT. NECESSARILY. WELL, TRACKING RESIDENTS. YOU WANNA TAKE CARE OF THE ONES THAT ARE HERE. THAT QUALITY OF LIFE COMPONENT, FOR ME, IT'S QUALITY OF LIFE. MM-HMM . EX EXCLUDING WHETHER THEY'RE NEW OR OR EXISTING RESIDENTS. IT'S THE QUALITY OF LIFE OF THE RESIDENTS REGARDLESS OF WHAT THEIR, THAT'S RIGHT. DEMOGRAPHIC MAKEUP IS. WELL, WHAT IF IT WAS SOMETHING LIKE, YOU KNOW, UM, IT'S YOUNG, EDUCATED, DIVERSE POPULATION TO ATTRACT QUALITY BUSINESSES AND FOSTER A QUALITY OF LIFE FOR THE REGION BY ENHANCING THE STANDARD OF LIVING, [00:50:01] CREATING MORE JOBS, BLAH, BLAH, BLAH. DO YOU SEE WHAT I'M SAYING? LIKE, OBVIOUSLY THAT ONE NEEDS TO BE SHORTENED TOO. BUT, UM, YOU KNOW, WE'RE TRYING TO CREATE, CREATE OPPORTUNITIES FOR BUSINESSES. WE WANT THE VISION STATEMENT TO BE SOMEWHAT ATTRACTIVE TO THEM, THAT WHEN THEY LOOK AT IT, BUT THEN ALSO WE'RE TRYING TO CREATE QUALITY OF LIFE FOR THE PEOPLE THAT ARE HERE NOW THAT'S GONNA ATTRACT NEW RESIDENTS. SO THAT'S KIND OF REDUNDANT. WOULD WE WANNA MAYBE SAY TO, RATHER THAN ATTRACTING QUALITY BUSINESSES, WE COULD COMBINE THAT INTO THE, A WORKFORCE COMPONENT AND SAY, UM, SOMETHING ABOUT LIKE FOSTER QUALITY, FOSTER AND THE IMPROVEMENT OF QUALITY OF LIFE AND THE ATTRACTION OF QUALITY BUSINESSES OR SOMETHING LIKE THAT. YEAH. MAYBE WE CAN CROSS OUT FOR NOW NEW RESIDENTS AND THEN BUSINESS, NEW JOB, JOB CREATION. RIGHT? BUT YOU'RE CREATING QUALITY JOBS AND MAYBE YOU ARE CREATING QUALITY JOBS BY SUPPORTING EXPANSION. IT'S NOT NECESSARILY NEW BUSINESS, NEW BUSINESSES, RIGHT? MM-HMM . THAT MIGHT HIT ON A COUPLE OF DIFFERENT YEAH, THAT MAKES A LOT OF SENSE. I THINK IT, THAT NEEDS DEFINITELY NEEDS TO BE CHANGED TO JOBS. DO WE WANNA BE CREATING JOBS OR ATTRACTING JOBS, WORK QUALITY JOBS? WELL, I THINK IT'S THE PROMOTE, IT'S THE WHOLE PICTURE OF ECONOMIC DEVELOPMENT. NOT SPELL IT OUT, BUT IF WE'RE TO PROMOTE ECONOMIC DEVELOPMENT, IT'S ALL OF THE ABOVE, RIGHT? SO IT'S, IT'S NOT JUST ATTRACTING BUSINESSES AND CAPITAL, IT'S ALSO DEALING WITH QUALITY OF LIFE, THE TOURISM AND THE OTHER THINGS. SO THE WHOLE KIT AND CABOOSE, IT'S NOT JUST BUSINESSES, BUT IT'S EVERYTHING ELSE YOU KINDA LAID OUT IN HERE. RIGHT? WITHOUT THE PEOPLE, YOU WON'T HAVE THE BUSINESSES. WITHOUT THE BUSINESSES, YOU WON'T HAVE, YOU KNOW, PEOPLE, THE SCHOOLS, YOU WON'T HAVE NEW BUILDINGS, NEW HOUSING, NEW COMMUNITIES. IT ALL TIES TOGETHER. RIGHT? ABSOLUTELY. SO FOR THIS SENTENCE, UM, AGAIN, LET'S GO THROUGH SENTENCE BY SENTENCE AND THEN SEE HOW WE CAN MERGE THEM. UM, DO WE WANT TO JUST, UM, BRACKET THAT AT VISITORS AND THEN JUST CROSS OUT NEW RESIDENTS AND THEN GO FROM THE NEXT SENTENCE AND THEN, YOU KNOW, WHEN WE MERGE THESE TOGETHER, WE CAN THINK ABOUT NEW WORDS THAT GO THERE TO YES. UM, TO FOSTER THE, THOSE VISION STATEMENTS TO GET TOGETHER. OKAY. SO FOR THE NEXT SENTENCE, IT SAYS, HEDO ECONOMIC DEVELOPMENT. OKAY. ECONOMIC DEVELOPMENT FOSTERS AN INCLUSIVE AND CONNECTED COMMUNITY, AMPLIFYING ITS UNIQUE SMALL TOWN CHARM AND UPHOLDING THE HIPPO WAY. SO TO ME, INCLUSIVE AND CONNECTED ARE SOMEWHAT INTERCHANGEABLE. IT'S EITHER ONE OR THE OTHER. OR IS IT MORE POSITIVE TO SAY IF WE ARE SAYING CONNECTED, THAT MEANS EVERYONE IS INCLUDED IN THAT? I DON'T KNOW, BUT I THINK YOU GOT TWO WORDS THERE THAT COULD BE CONDENSED. WELL, I THINK THE WORD CONNECTED COULD ALSO BE, UM, INTERPRETED IN SEVERAL DIFFERENT WAYS. YOU'RE CONNECTING PEOPLE, YOU'RE CONNECTING BUSINESSES, YOU'RE CONNECTING PARTNERS, YOU'RE CONNECTING RESOURCES. MM-HMM . YOU'RE CONNECTING PHYSICALLY THROUGH TRAILS, LIKE ROADS. MM-HMM . ALL THE THINGS. MM-HMM . CONNECTED COULD, YOU KNOW, LOT OF DIFFERENT THINGS THAT, AND COULD SHOW UP IN A LOT OF DIFFERENT GOALS AND PROGRAMS, ET CETERA. SO MM-HMM . I LIKE THE CONNECTED. YEAH, I DO TOO. WE'VE GOT A LOT OF, AND SEE THAT'S WHERE YOU REALLY ARE STARTING TO SEE IT MATERIALIZE THOUGH. IF YOU SAY HU DO ED FOSTERS AND A CONNECTED COMMUNITY, UH, THAT IS SUSTAINABLE AND INNOVATIVE, THAT CELEBRATES ITS HERITAGE, AMPLIFIES ITS UNIQUE, SMALL TOWN CHARM. AGAIN, THAT HAS TO BE DUMBED DOWN A LITTLE BIT. NOW YOU'RE STARTING TO PULL THOSE TOGETHER A LITTLE BIT. YOU'RE STARTING OFF WITH THE CONNECTED. YOU'RE, YOU'RE, YOU'RE PAYING HOMAGE TO THE HERITAGE, BUT YOU WANT TO BE SUSTAINABLE. YOU WANT TO BE INNOVATIVE. ALSO, YOU WANNA BE CUTTING EDGE, FUTURE THINKING. MM-HMM . GREAT POINTS. SO, UM, IT SOUNDS LIKE WE ALL LIKE THE WORD CONNECTED 'CAUSE IT CAN HAVE MULTIPLE MEANINGS. UM, I DO LIKE THE AMPLIFY, ITS UNIQUE SMALL TOWN TERM, BUT I'M NOT EXACTLY SURE THAT, THAT YOU MIGHT JUST THROW IN HERITAGE THERE, A VISION STATEMENT AND PICK THAT OUT. VISION. I THINK IT MIGHT BE, I THOUGHT WE DECIDED TO MOVE THAT TO THE OKAY. OR THE MISSION STATEMENT. BUT SO WHAT IF IT WAS POSITION HUDA AS A CONNECTED AND SUSTAINABLE AND INNOVATIVE CITY? SO THAT WAY YOU'RE NOT SAYING, YOU KNOW, POSITION HU AS A SUSTAINABLE, AS A CONNECTED, SUSTAINABLE AND INNOVATIVE COMMUNITY. ALL [00:55:01] RIGHT. I LIKE THAT. I LIKE WHERE YOU'RE GOING. YEP. SO THAT WAY IT JUST RE IT JUST, IT'S RID OF THAT WHOLE SENTENCE ENTIRELY. SO IT'S UP AT THE TOP POSITION HU AS A CONNECTED, SUSTAINABLE, AND INNOVATIVE. AND THEN DO WE SAY CITY OR COMMUNITY? COMMUNITY. COMMUNITY. SO COMMUNITY. MM-HMM . SO WHERE, UP THERE WHERE IT SAYS CITY, JUST PUT COMMUNITY OR WHATEVER. YEAH. I HAVE A QUESTION. WHAT DOES SUSTAINABLE MEAN TO, TO Y'ALL? I DON'T KNOW THAT I LIKE THE TERM FROM A POLITICAL LENS, BUT I LIKE THE TERM BECAUSE IT'S, IT'S, IT'S ONE OF THOSE HOT BUTTON ITEMS THAT WE HEARD ABOUT DURING THE ELECTION. RIGHT. BUT I LIKE IT FROM THE POINT OF VIEW OF AN EDC. WE SHOULD GROW AND, AND, AND, AND, AND ATTRACT BUSINESS AND CAPITAL SUCH THAT WE CAN SUSTAIN THE NEEDS OF THE QUALITY OF LIFE WE'RE LOOKING FOR. THE INFRASTRUCTURE PROJECTS WE'RE LOOKING FOR KIND OF PAYS FOR ITSELF IN SOME WAYS. THE EDC HELPS BRIDGE THE TAX COLLECTION, RIGHT? WITH NEW GROWTH THAT WILL HELP OFFSET THE BURDEN ON THE TAXPAYER. MM-HMM . FOR WHAT THE CITY IS FUNDAMENTALLY TRYING TO DO WITH ROADS, INFRASTRUCTURE, WASTEWATER. THAT'S WHAT I THINK IN TERMS OF SUSTAINABLE. SO YOU JUST CROSS OUT THAT WHOLE LAST SENTENCE, CHANEY FROM HU DO EDDC FOSTERS AN INCLUSIVE AND CONNECTED COMMUNITY, AMPLIFYING ITS UNIQUE CHARM, BLAH, BLAH BLAH. SO ALL THAT JUST GOES. YEAH. AND I THINK CONNECTED ALSO SPEAKS TO HERITAGE. YOU DON'T HAVE TO USE THE WORD HERITAGE UP THERE, RIGHT. IF YOU DON'T WANT TO. 'CAUSE YOU'RE CONNECTING TO THE PAST. YOU'RE CONNECTING TO THE PRESENT, YOU'RE CONNECTING TO THE FUTURE. MM-HMM . MM-HMM . I WOULD JUST BE A LITTLE LEERY OF STILL USING A LOT OF THESE SYNONYMS. THERE'S SO MANY INFRASTRUCTURE PROJECTS THAT WE HAVE ON THE CITY SIDE. ON THE CIP SIDE, THERE'S SO MANY THINGS THAT WE'RE TRYING TO WORK OUT FROM A COMMUNITY STANDPOINT. I MEAN, IF WE LOOKED AT LAST MEETING, THERE WAS SOME COMMUNITY ISSUES THERE. UM, I JUST HATE NAILING DOWN THE EDC THAT'S FOCUSED ON ECONOMIC DEVELOPMENT WITH SOME OF THE SYNONYMS THAT THE CITY ON THE CITY COUNCIL SIDE IS STILL TRYING TO COME TOGETHER TO SOLVE. AND THAT'S A GOOD POINT, RYAN. BUT ALSO LIKE WE, WE STILL HAVE OUR OWN, LIKE OUR CHARGE, OUR THINGS THAT WE NEED TO DO. RIGHT. AND OUR CHARGE IS MORE ABOUT THE, YOU KNOW, ECONOMIC DEVELOPMENT SIDE, NOT ABOUT THE SUSTAINABILITY, NOT ABOUT THE COMMUNITY. IT'S ABOUT THE, THE, THE BUSINESS ENVIRONMENT HERE IN HUDU. AND DO YOU NOT AGREE THAT WE SHOULD HAVE A CONNECTED, SUSTAINABLE AND INNOVATIVE BUSINESS COMMUNITY? I DO, BUT I DON'T THINK THAT IS SOMETHING THAT RIGHT NOW WE CAN, WE SHOULD HOLD OURSELVES TO, WELL, REMEMBER THIS IS . IT'S A VISION. RIGHT. AND TO YOUR POINT, WHEN IT GETS DOWN INTO LIKE THE PRIORITIES MM-HMM . ALIGNING THOSE WITH WHAT, WHAT IS UNDER THE EDCS PURVIEW, RIGHT. THAT MOVES THE NEEDLE TOWARDS THE VISION, I THINK WOULD BE AN OPPORTUNITY TO KIND OF RIGHT. BRING THAT BACK IN FOR VISION. I THINK, I THINK IT'S OKAY TO DREAM BIG UP THERE. THE EDC SHOULD BE TAKING ON MM-HMM . INFRASTRUCTURE PROJECTS AND TRAIL PROJECTS, THINGS LIKE THAT. THOSE ARE CORE FUNCTIONS. MM-HMM. MM-HMM . YEP. SO, CIP PROJECTS WILL BE COMING TO THE WORK OF CONSIDERATION. OKAY. LET, AS WELL AS FOCUSING ON LIKE DOWNTOWN OTHER, I MEAN, I APPRECIATE YOU, LIKE NOT TRYING TO LIKE, THROW US ALL UNDER THE BUS TO TRY TO MAKE PROMISES WE CAN'T KEEP, BUT AT THE SAME TIME, I MEAN, IT IS A VISION STATEMENT. AND, AND WE'RE, WE, I JUST SPEAKING FOR MYSELF, I DON'T WANNA BE IN THE WEEDS OF ANYTHING THAT'S GOING ON AT CITY COUNCIL THAT'S GONNA PREVENT US FROM DOING WHAT OUR BOARD IS TASKED WITH. RIGHT. AND I, YEAH. WHAT IF YOU, WHAT IF WHAT? OH, I WAS JUST GONNA SAY, LET'S READ THROUGH THE NEXT COUPLE OF SENTENCES AND THEN SEE HOW WE CAN MERGE UP ALL OF IT TOGETHER. YEP. DO YOU HAVE SOMETHING THAT YOU WANNA JUST TALK ABOUT REAL QUICK? WELL, I'M KIND OF THINKING TOSS SUSTAINABLE AGAIN, SIMPLIFYING IT A LITTLE BIT. OKAY. AND MAY MAYBE RESTATING IT POSITION HU AS AN INNOVATIVE AND CONNECTED COMMUNITY AS OPPOSED TO WHAT'S UP THERE NOW. THAT'S JUST ONE THOUGHT. AND THEN IS THERE ANYTHING ELSE WE GRAB BELOW TO PULL UP INTO THAT STATEMENT? MM-HMM . GET RID OF SUSTAINABLE, I THINK INNOVATIVE SPEAKS TO FORWARD LOOKING. CONNECTED SPEAKS TO QUALITY OF LIFE, HERITAGE, WHO WE ARE. SMALL TOWN CHARM, ALL OF THAT'S IN THERE. MM-HMM . RIGHT. UH, AND THEN, AND GET RID OF THE [01:00:01] TERM. 'CAUSE IF WE'RE INNOVATIVE, WE'RE GONNA BE SUSTAINABLE. MM-HMM . IF WE'RE INNOVATIVE, WE'RE GONNA BE A WELL-MANAGED CITY. WE'RE GONNA LOOK, BE LOOKING TO MAXIMIZE EFFICIENCIES. MM-HMM . RIGHT? THAT IT SHOULD GO WITHOUT SAYING. WELL, I MEAN, BUT ALSO YOU HAVE IT IN THE SECOND PART. IT COULD BE A PART OF THE LAST, IT DOESN'T NECESSARILY HAVE TO BE IN THE FIRST SENTENCE RIGHT. NEXT TO CONNECTED AND INNOVATIVE. I MEAN, I, I FEEL LIKE SUSTAINABLE IS A, IS AN IMPORTANT THING TO DISCUSS JUST BECAUSE, YOU KNOW, WE WANT TO ATTRACT BUSINESSES THAT ARE GOING TO SUSTAIN THE COMMUNITY AND THAT THEY'RE GONNA BE ABLE TO SUSTAIN THEMSELVES IN SOME WAY AND NOT BE DEPEND, YOU KNOW, SO THAT, I THINK THAT ALSO SPEAKS TO OUR, OUR SORT OF CHARGE TO WORK ON SOME OF THE TAX BURDEN WITH SOME OF THESE BUSINESSES THAT ARE COMING IN. WHAT ARE THEY DOING TO PROVIDE EXTRA SUSTAINABILITY IN THE WAY THEY'RE DEVELOPING THEIR PROJECTS? I FEEL LIKE IT'S A RELEVANT WORD. I GET WHAT YOU'RE SAYING, HENRY, IN TERMS OF, YOU KNOW, THE FACT THAT IF YOU'RE INNOVATIVE, YOU'RE SUSTAINABLE, BUT I FEEL LIKE IT WOULD, IT'S KIND OF ASSUMPTIVE. SO THEN LET'S FLIP THE TWO POSITION HU, AS AN INNOVATIVE, SUSTAINABLE, AND CONNECTED COMMUNITY. WELL, OR WHAT ABOUT MOVING SUSTAINABLE TO THE BOTTOM? LIKE, YOU SEE THE, THE ONE THAT, UM, THE, THE SECOND SENTENCE THERE, THE SECOND, UH, VISION STATEMENT, ED EDCS FOCUS IS TO PROMOTE ECONOMIC GROWTH THROUGHOUT THE REGION BY ENHANCING THE STANDARD OF LIVING, CREATING MORE JOBS IN SUSTAINABLE DEVELOPMENT OF THE COMMUNITY. SO WHAT IF WE END THE, THE VISION STATEMENT WITH SUSTAINABLE DEVELOPMENT OF THE COMMUNITY? AND THEN JUST TAKE IT OUT OF THE FIRST SENTENCE. STILL SAY IT, BUT MAYBE DON'T LUMP IT IN AT THE TOP RIGHT THERE. JUST CONNECTED AND INNOVATIVE AS YOU SUGGESTED. AND THEN JUST REITERATE SUSTAINABLE TOWARDS THE END. SO I SEE POSITION HU AS AN INNOVATIVE AND CONNECTED COMMUNITY BY PROMOTING ECONOMIC GROWTH. AND THEN HOWEVER WE WANNA WORDSMITH THE LATTER PART OF THAT SENTENCE. THAT'S WHAT I WAS SUGGESTING. WHAT DO YOU THINK? YEP. OKAY. SO SUSTAINABLE COMES DOWN. SO DO WE, HOW DO YOU FEEL ABOUT THAT? YEAH. YOU LIKE THAT. LET'S, UM, LET'S, UM, GO THROUGH THE NEXT COUPLE OF SENTENCES AND SEE WHAT WE LIKE. WE DON'T LIKE. SO IT SOUNDS LIKE, WELL, I'LL JUST READ IT AND I'LL, WE'LL TALK ABOUT WHAT WE WANNA CUT OUT. BUT IT SAYS, EDCS FOCUS IS TO PROMOTE ECONOMIC GROWTH THROUGHOUT THE REGION. SO IT SOUNDS LIKE WE DON'T WANNA START WITH EDCS FOCUS, WE WANNA SAY POSITION HU. IS THAT CORRECT? IS THAT HOW WE WANT IT WORDED POSITION? HU AND THEN LATER ON BY PROMOTING. OKAY, YOU GOT ONE STATEMENT ABOUT IT, THEN CROSS OUT AND THEN BY PROMOTING. OKAY. EDCS FOCUS IS TO OKAY. AND THEN PROMOTE ECONOMIC GROWTH THROUGHOUT THE REGION BY ENHANCING THE STANDARD OF LIVING. DO WE LIKE THAT? I WOULD TAKE THROUGHOUT THE REGION OUT? YEAH. I WAS GONNA SAY PROMOTE LOCAL ECONOMIC GROWTH. OKAY. UHHUH, . JUST REMOVE OKAY. THE REGION. I AGREE WITH THAT. OKAY. DO YOU WANT LOCAL OR DO YOU WANNA JUST LEAVE IT? PROMOTE ECONOMIC GROWTH? I THINK JUST PROMOTE, PROMOTE IT'S SPECIFIC. PROMOTE ECONOMIC GROWTH. YEAH. MM-HMM. OKAY. THAT MAKES SENSE. UM, BY ENHANCING THE STANDARD OF LIVING, CREATING MORE JOBS. I HAVE AN ISSUE WITH THAT ONE. OKAY. WE'RE, WE'RE NOT IN CHARGE OF CREATING MORE JOBS, BUT ATTRACTING EMPLOYMENT OR BUSINESSES THAT CAN BRING IN MORE JOBS. RIGHT. I WOULD, I WOULD STRIKE EVERYTHING OUT UNTIL SUSTAINABLE BY, YOU KNOW, PROMOTE ECONOMIC GROWTH AND SUSTAINABLE DEVELOPMENT OF THE COMMUNITY. RIGHT. I MEAN, KIND OF ENHANCING THE STANDARD OF LIVING AND CREATING MORE JOBS. IT'S KIND OF, IT'S IN THERE. WHAT YEAH. WHAT WE, WHAT WE DO, WHAT WE'RE TRYING TO COMMUNICATE HERE. MM-HMM . ARE WE TALKING ABOUT LEGIT STANDARD OF LIVING? LIKE PERSONAL HOUSEHOLD ECONOMICS. RIGHT. ARE WE TALKING ABOUT QUALITY OF LIFE? RIGHT. QUALITY OF LIFE. OKAY. YES. SO THEN I, I THINK THOSE ARE TWO VERY DIFFERENT THINGS. OKAY. SO IF THAT'S WHAT WE'RE TALKING ABOUT, THEN WE CAN, I THINK IT'S IMPORTANT. WELL, BY CREATING MORE JOBS IN THERE AND ENHANCING THE QUALITY OF LIFE OR SOMETHING LIKE THAT, RIGHT? YEAH. BY ENHANCING, BY ENHANCING THE QUALITY OF LIFE INSTEAD OF STANDARD OF LIVING. AND TAKE, CREATING MORE JOBS OUT AND PUT LIKE, OR, 'CAUSE WE ALREADY SAID ATTRACT QUALITY BUSINESSES UP TOP. OKAY. AND THEN SUSTAINABLE CROSSING OUT, CREATING MORE JOBS AND SUSTAINABLE AND SUSTAINABLE DEVELOPMENT. ALRIGHT. OF THE COMMUNITY. YEAH. AND I WOULD STOP DEVELOPMENT O OF THE COMMUNITY. JUST TAKE THAT OUT. OKAY. AND SUSTAINABLE DEVELOPMENT PERIOD. AND SUSTAINABLE DEVELOPMENT. AND SUSTAINABLE DEVELOPMENT. PERIOD. AND THEN TAKE OF THE COMMUNITY OUT, DOWN AT THE VERY BOTTOM. LAST THREE WORDS. THERE YOU GO. NOW YOU'VE GOT POSITION HU AS A INNOVATIVE AND CONNECTED COMMUNITY BY PROMOTING ECONOMIC GROWTH. NO, LET'S SEE. POSITION, QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. SO ARE WE TAKING OUT HERITAGE BECAUSE WE FEEL LIKE THAT'S INCLUDING, IT'S KIND OF INCLUDING CONNECTED MM-HMM . MM-HMM. OKAY. WITH THAT. OKAY. SO WE'RE GONNA SAY THAT EMBRACES ITS YOUNG, EDUCATED AND DIVERSE POPULATION TO ATTRACT, MOVE ALL THAT OUT. I'M GONNA QUALITY, I'M GONNA THROW THAT IN. YOU TOOK THAT OUT. YEAH. QUALITY UHHUH S OH, THAT'S RIGHT. OKAY. OKAY. DO YOU WANT ME TO WRITE THE NEW ONE ON THE BOTTOM? YES, PLEASE. THANK YOU. CHANEY. IT WAS [01:05:01] BRACKETED. IT WASN'T CROSSED OUT, SO I GOT CONFUSED. , YOU'RE DOING GREAT. THANK YOU SO MUCH. YOU'RE DOING SO GREAT. YEAH. YEAH. WE ARE GONNA POSITION HU I'M AS A RIGHT. I THINK IT'S AND INNOVATIVE AS AND INNOVATIVE. I MAY BE WRONG. WE'LL CHECK THE INNOVATIVE AND CONNECTED. YEAH. INNOVATIVE AND CONNECTED COMMUNITY. IT'S, AND IF THE NEXT WORD STARTS WITH THE VOW. OKAY. SO YOU'RE RIGHT. AND CONNECTED COMMUNITY BY PROMOTING. WAIT, WHERE'S, HOW ABOUT WE, WHERE'S BY PROMOTING? I DON'T SEE THAT UP THERE. WELL, IT'S PROMOTE ECONOMIC. PROMOTE ECONOMIC DEVELOPMENT. OH. BY PROMOTING ECONOMIC, PROMOTING ECONOMIC GROWTH. GOTCHA. OKAY. AND THEN WE CAN KEEP GOING, BUT KEEP WORDSMITHING IT. WE'LL KEEP WORDSMITHING IT. NO, JUST, JUST QUALITY OF LIFE. DO, DO A COMMA GROWTH, QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. AND THEN WE CAN CHANGE IT. I JUST THREW IT OUT THERE REAL QUICK. YEAH, NO, I THINK THAT'S CONCISE. I THINK IT TAKES EVERYTHING. IT JUST OCHES IT. BIT OF WORK EVERYONE. I'M REALLY HAPPY WITH THIS SO FAR. THANK YOU FOR EVERYONE CONTRIBUTING THEIR THOUGHTS. AND THE ONLY THING I WOULD CHANGE IS CHANGE THE WORD GROWTH TO DEVELOPMENT. WE HAVE DEVELOPMENT AT THE, NOW WE'RE, WE'RE GONNA STOP WITH SUSTAINABLE WAIT AND SUS DEVELOPMENT HERE. SUSTAIN DEVELOPMENT. OKAY. SO RIGHT NOW IT'S DATES, POSITION HURO AS AN INNOVATED AND CONNECTED COMMUNITY BY PROMOTING ECONOMIC GROWTH, QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. BAM. WOW. BAM. OUT . OKAY. SO LOOKING AT THIS, I LOVE IT. I KNOW, I LOVE IT. I LOVE IT. BUT IS THERE ANY WORDSMITHING THAT WE NEED TO DO TO THIS STATEMENT? BRIAN? I THINK IT HITS ALL TERRENCE. GOOD. YEAH. I THINK IT HITS ALL THE POINTS. HENRY KELLY? NO, I THINK IT'S, I THINK IT'S GREAT. IRMA. I THINK IT'S VERY CONCISE. I'M GOOD. I'M GOOD WITH IT. I'M JUST, UM, SUSTAINABLE FOR ME, I WORKED IN A FIELD, THE DAIRY FARMERS FIELD A FEW YEARS BACK. AND SUSTAINABLE, IT MEANT IN THAT INDUSTRY, THE GREEN. YEAH. YEAH. AND IT WAS AN ENVIRONMENTAL APPLICATION OF THE WORD SUSTAINABLE. RIGHT? THAT'S THE THING. MM-HMM . START YOUR GOALS. PRIORITIES. THAT GIVES FLEXIBILITY FOR SUSTAINABLE, MEANING LONG TERM SUSTAINABILITY. MM-HMM . AND STABILITY OR MM-HMM HMM. WONDER INITIATIVES. BECAUSE WE ALL KNOW WE'VE GOT CHALLENGES COMING DOWN THE PIKE. RIGHT. AND SUSTAINABLE CAN ALSO MEAN A GROCERY STORE THAT PROVIDES FRESH FOOD. I MEAN, IT'S RIGHT. YOU KNOW, IT'S, YEAH. I THINK IT'S A REALLY GOOD DIVERSE WORD TO, TO COVER A LOT OF WHAT YOU WANT IN A VISION. RIGHT. RIGHT. YEAH. I HAVE ONE QUESTION. YEAH. UM, SO THIS, THERE'S TWO ANDS, AND THAT JUST LOOKS, UM, WRONG TO ME. BUT IS THERE A WAY TO JUST SAY, POSITION HUDU AS AN INNOVATED, CONNECTED COMMUNITY. UHHUH WITHOUT THE AND OR DO WE NEED THAT AND WE DON'T NEED IT? YOU JUST NEED A COMMA THERE. JUST NEED A COMMA. YEAH. YOU DON'T NEED A, YOU DON'T NEED AN AND, BUT COULD INNOVATIVE, LIKE BE, YOU COULD JUST PUT INNOVATIVE, CONNECTED COMMUNITY BECAUSE IT COULD BE DESCRIBE INNOVATIVE COULD DESCRIBE YOUR CONNECTEDNESS. RIGHT, RIGHT, RIGHT. SO IT, SO YOU DON'T NEED A INSTEAD OF AND OKAY. YEAH. BY JUST PUTTING THE COMMA. SORRY, I TAUGHT ENGLISH FOR A MINUTE. SO WELL, WHY DON'T YOU TELL US. SPEAK UP. . . I TAUGHT ENGLISH AS A SECOND LANGUAGE. JUST SPANISH SPEAKERS. YEAH. ARE WE WRITING THIS SOUND? SHOULD SPANISH TOO. ARE WE GONNA DO, WE DON'T WANNA LOSE IT. WE WE'RE TRYING TO GET IT. WE GOT IT. DEAN RECORDED ALSO. OKAY. PERFECT. I WAS GONNA SAY, AREN'T WE RECORDING THIS MEETING? YES. YES. WE'RE, WE'RE. OKAY. NOW THE VISION, GOD, THE, I KNOW, I KNOW THAT IT'S BEEN AN HOUR, BUT I THINK THAT'S REALLY, WE DID REALLY GOOD WORK. WE DISSECTED EXACTLY WHAT WE LOOKING FOR. YEP. HAD A COUPLE OF DIFFERENT, I MEAN, EVERYBODY BROUGHT THEIR OPINIONS, WHICH IS REALLY IMPORTANT TO ME IN MAKING SURE THAT EVERYBODY, EVERYONE'S VOICE IS HEARD. SO THANK YOU ALL FOR SOMETIMES THAT TAKES DAYS. MM-HMM . SO TO DO IT IN AN HOUR IS ALMOST MIRACULOUS. . IT IS. RIGHT. IT'S TOTALLY MIRACULOUS. GREAT WORK, EVERYONE. IT GOES TO SHOW THE CALIBER OF THE MONITOR YOU WANT. THANK YOU. I DON'T KNOW HOW TO WORK THIS. INCLUDING YOU . THAT'S SUCH A NICE THING TO SAY. CONNECTED COMMUNITY. SOMEBODY'S LIKING. GOT TWO OF 'EM SITTING HERE. I WAS REALLY LIKING CHANNELING MY LIKE ELEMENTARY SCHOOL MAJOR UP HERE. BRIAN . HEY, I WAS, I JUST TRYING TO HELP, I WAS TRYING TO HELP YOU OUT. I DIDN'T WANT YOU TO, WHAT DO YOU NEED [01:10:01] TO SIT HERE? YOU WANNA CHANGE? OH, IT'S, IT'S EXTENDED RIGHT NOW. OH, OKAY. BY PROMOTING ECONOMIC GROWTH, QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. YEAH. THEY ALL HAVE IT. COOL. NOW SAME THING WITH THE MISSION STATE. YEAH. 'CAUSE IT WENT THROUGH THE OTHER SCREEN. 'CAUSE IT, IT, IT HAD BEEN EXTENDED BY, I DON'T KNOW IF IT WAS I RID OF IT. EVERYONE CAN STILL SEE IT ON OR NOT. SO HOLD ON. LET ME, LET ME GET YOU. OKAY. LOVE IT. ALRIGHT. I'M ACTUALLY GONNA LOOK AT THE PILLARS. COMPARED TO THE STATEMENT, IT KIND OF BLENDS. YEAH. I HAVE TO BE GO DOWN OR UP MY WHOLE COLLECTION. THANKS FOR DOING THAT. OF COURSE. YEAH. THANK YOU. CHANEY. SO LIKE SIDEWAYS AN ANGLE THAT PROBABLY SAVED US DAYS. HER DOING THAT. YEAH. . DIAGONAL UP. DIAGONAL DOWN. LOOK PAPER INSTEAD OF YES. JUST ARGUING BACK AND FORTH ABOUT THE, HOLD ON, LET ME LET WORD, WORD VERBIAGE SOMETHING ELSE. HONESTLY, YOU'VE DONE THIS BEFORE, SO IT'S TAKEN. IS IT NOT? OH YEAH. DAYS. DAYS AND DAYS. DAYS. I'VE DONE LIKE MARKETING, YOU KNOW, PLANS WHERE IT'S TAKEN THEM. GO. JUST MINIMIZE THAT. YEAH. TO COME UP WITH, YOU KNOW, STRATEGIC A, LET'S SEE, WHAT DID YOU CALL IT? THE, UM, OH GOD. THIS USED TO BE MY FIRST LANGUAGE. UM, WHAT'S UP BROTHER? WORKING HARD ELL OH MAN. TO BE OR TO DO US? I JUST, I DON'T, I SAID THAT I'VE DO A BIG BOARD PRISON PROMOTING ECONOMIC GROWTH, QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. SO I GOTTA DO A BIG PRESENTATION ON THE 19TH. AND UH, I DON'T, I JUST SEE THE DOORS. MIDDLE SCHOOL NUMBER NINE $97 MILLION. ELEMENTARY. 23. WHAT WAS LESS? 50 54. THANK YOU LAURA. YEAH. SO SHOWS YOU HOW MUCH AND IT'S ABOUT SAME SQUARE FOOTAGE. THAT'S ALL ON OUR SCREEN. IS IT? UH, SIX, SEVEN LABOR? THERE IT IS. OH YEAH. IT'S ALL LABOR. ALRIGHT. ELEMENTARY 23. NO PROBLEM. CAME IN AT 71, MAN. AND I JUST FINISHED OPENING UP HILL COUNTRY COLLEGE PREP, WHICH WILL BE A COOL SCHOOL FOR Y'ALL TO TOUR. ALL, ALL OUR SET SCREEN ARE SET. YOU GOTTA CHECK THAT SCHOOL OUT. THEY BUILT A CASTLE ON THE SIDEWALK. YEAH. BE OKAY. UH, THAT WAS, THAT COULD BE. SO AFTER THIS CHINEY, ARE WE GONNA GO THROUGH A MISSION? OUR MISSION IS THAT NEXT ON THE AGENDA. OKAY. I THINK. AND THEN AFTER THAT, GOALS AND ACTION PLAN, HOPEFULLY. MM-HMM . JUST AS A REMINDER, WE HAVE ONE HOUR LEFT BEFORE OUR NEXT MEETING. SO NOW THAT WE HAVE OUR VISION. FOUR MINUTES LEFT. OH, THE NEXT IS AT SIX. NO, BUT I ORDERED DINNER FOR YOU GUYS. OH, OKAY. YOU WOULDN'T BE HANGRY FOR THE NEXT MEETING BECAUSE IT'S GONNA BE A MINUTE. OKAY. OKAY. SO 30 MINUTES WORK IF YOU WANT. BUT I DON'T KNOW HOW, HOW DOES EVERYONE FEEL ABOUT THAT? ARE YOU OKAY WITH EATING WHILE WE WORK THROUGH OUR MISSION AND GOALS AND TRY TO GET AS FAR AS WE CAN BEFORE OUR NEXT MEETING? YEP. DONE BEFORE. YEAH, THAT'D BE GREAT. I'D BE HAPPY TO DO THAT. SO JUST KEEP IN MIND THAT WE HAVE SOME TIME CONSTRAINTS SO THAT WE CAN GET THROUGH OUR, UM, MISSION STATEMENT AND HOPEFULLY JUST SOME GOALS AND ACTION PLAN. IF WE DON'T, UM, COMPLETE EVERYTHING. WE HAVE MORE TIME TO WORK ON THIS. AND AGAIN, WE'RE GONNA DISCUSS THIS WITH CITY COUNCIL, UM, COME JANUARY 9TH. SO, AND I'M GLAD THAT WE'RE GONNA BRING SOMETHING TO THE TABLE THOUGH. SOME TYPE OF VISION AND STATEMENT AND MISSION STATEMENT. THAT AN WORKSHOP WITH THEM. YES. OKAY. THAT'S WHEN OUR WORKSHOP IS WITH THEM. THAT WAY WE CAN LIKE, COLLABORATE FOR NEXT YEAR. ARE YOU READY FOR SOMEBODY TO READ YOU THE MISSION DRAFT? NO, IT'S ON THERE. THE MISSION DRAFT IS ON THERE. OH, SORRY. NOT THE MI JUST KIDDING. HERE. DO YOU WANT THIS, THIS ONE OR NO? JUST YES, PLEASE. TO SUPPORT HUDA'S GROWTH AS DYNAMIC, INCLUSIVE, AND VIBRANT COMMUNITY BY CULTIVATING ECONOMIC IMPACT. HERE, I'LL JUST GIVE IT TO YOU. OH GOD. I WAS SO SMELL GOOD. I JUST WANTED TO, SORRY. I WAS UNLOCKING THE DOORS SO THAT DINNER CAN GET DELIVERED AND IF SMITH VALLEY HIGH SCHOOL, IT'S, THEY WON AGAINST FLOWER BOUND. I'D LIKE TO MAKE A MOTION THAT WE HAVE BOOSTER SEATS FOR SHORT PEOPLE. OR STACKED DOWN HERE THAT'S LIKE, NO, IT'S LIKE I CAN'T SEE OVER MY NAME THINGY. . THE DIOCESE IS A LITTLE HIGHER. CAN YOU READ, DO YOU HAVE AN EXTRA COPY? I DO. HERE. HEY, WONDERFUL. WHY DON'T YOU READ IT? SO LET'S GO. WE'RE MOVING ONTO OUR MISSION. AND SO, UM, AND I THINK WE WANTED TO TAKE SOME STUFF OUT OF THE OTHER VISION STATEMENT MAYBE, BUT LET'S SEE. TO SUPPORT HU'S GROWTH AS A DYNAMIC, INCLUSIVE, [01:15:01] AND VIBRANT COMMUNITY BY CULTIVATING ECONOMIC OPPORTUNITIES THAT ENHANCE QUALITY OF LIFE. WHICH WE HAVE SAID THAT. SO, OR DID WE SAY THAT? QUALITY OF LIFE. I LIKE THAT TERM. CULTIVATING, UM, HONOR THE CITY'S HERITAGE AND DRIVE SUSTAINABLE INNOVATION WHILE COLLABORATING WITH STAKEHOLDERS TO ADVANCE STRATEGIC INFRASTRUCTURE IMPROVEMENTS. IT'S REALLY REPETITIVE TO WHAT WE ENDED UP EDITING THE VISION STATEMENT DOWN TO. UM, WHAT I LIKE THOUGH IS THE, LIKE YOU SAID, THE TERM CULTIVATING. 'CAUSE THEN THAT PUTS THE JOB BACK ON US. THE VISION IS THE DREAM. HOW ARE WE GONNA DO IT? WELL, WE'RE GONNA CULTIVATE THE WORK WE DO. MM-HMM . IN YOUR MISSION, AND AGAIN, THE OPPORTUNITIES. YEP. MM-HMM . UM, JUST TO REITERATE THE DIFFERENCE BETWEEN MISSION AND VISION. SO WE JUST CAN, IT'S FRESH ON OUR MIND. UM, SO THE MISSION DESCRIBES WHAT AN ORGANIZATION IS CURRENTLY DOING AND NOW HOW IT FOCUSES AND AIMING NOW TO ACHIEVE ITS PRESENT GOALS. SO THAT'S KIND OF WHAT WE WANNA THINK ABOUT WHEN WE THINK ABOUT MISSION. MM-HMM . UM, SO THE ORGANIZATION, WHAT THEY'RE CURRENTLY DOING, AND HOW IT AIMS TO ACHIEVE ITS GOALS. CAN I OFFER A, UH, A POSSIBILITY? YES, PLEASE. SO OUR MISSION IS TO ACTIVELY PURSUE OPPORTUNITIES TO BECOME A EMPLOYMENT OR A REGIONAL EMPLOYMENT CENTER, UM, IN THE AREAS OF BUSINESS RETENTION, EXPANSION, AND ATTRACT AND ATTRACTION. UM, AS A MEANS OF PROMOTING ECONOMIC DEVELOPMENT WITHIN THE CITY OF HUDU. OKAY. UM, CHENEY, IS THERE ANY WAY THAT YOU CAN WRITE THAT OUT FOR US? YEAH, I CAN SEND, I I'LL SEND IT TO HER. OKAY, GREAT. GET IT DOWN HERE. OH. AND THEN IF WE HAVE BOTH, THEN WE CAN MAYBE CUT IT THROUGH LIKE WE DID THE LAST ONE. WE HAD TWO AND THEN WE CUT THE, CUT THAT. PERFECT. ALL RIGHT. READ TO ME AGAIN. I WILL TRY. DESCRIBE YOU GOT KELLY'S. OKAY. MM-HMM . MISSION IS TO ACTIVELY PURSUE OPPORTUNITIES TO BECOME A REGIONAL EMPLOYMENT CENTER. SORRY. ACTIVELY PURSUE OPPORTUNITIES. CORRECT. ACTIVELY PURSUE OPPORTUNITIES TO BECOME A REGIONAL EMPLOYMENT CENTER IN THE AREAS OF BUSINESS RETENTION, EXPANSION, AND ATTRACTION AS A MEANS OF PROMOTING ECONOMIC DEVELOPMENT WITHIN HUDU. I LIKE THAT. THANK YOU BRIAN. YES, I LIKE THAT TOO. I JUST PUT A NOTE UP HERE. THE MISSION, SINCE CHAIR REDDIT AGAINST SO BAD SINCE THE CHAIR REDDIT AGAIN, I JUST WANTED TO PUT LIKE, THE FOCUS IS HOW WE'RE DOING IT NOW. SO JUST HOW NOW, RIGHT? MM-HMM. FOR SHORT MM-HMM. , WE'RE GONNA CALL IT. WE'RE, I REALLY LIKE, WHAT'S JUMPING OFF THE PAGE OF ME IS TWO PRETTY KEY WORDS. CULTIVATE, COLLABORATE, UH, HOW DO NOT HAVE CULTIVATE, WE CAN'T DO WHAT WE DO IN A VACUUM NO LESS, NO MORE THAN THE CITY CAN DO WITHOUT PARTNERSHIPS AND COLLABORATION WITH COUNTY AND SCHOOL DISTRICTS. AND SCHOOL DISTRICTS CAN'T DO WITHOUT, YOU KNOW, IT'S ALL, IT GOES BACK TO SOMETHING THAT IRMA SAID EARLIER ABOUT, UH, THE, I DON'T, I DON'T REMEMBER HOW YOU SAID IT. UM, BUT THAT, THAT STICKS OUT TO ME. SO MAYBE IF YOU PULLED CULTIVATE DOWN TO ACTIVELY PURSUE, REPLACE, ACTIVELY PURSUE MO PUT THE WORD TO CULTIVATE OPPORTUNITIES, OR, OUR MISSION IS TO CULTIVATE OPPORTUNITIES AND START THERE. AND THEN HOW DO WE WEAVE SOME OF THE ABOVE MISSION IN WITH THE COLLABORATIONS COMPONENT? I'D JUST LIKE TO NOTE THAT VICE CHAIR, UM, MATTHEW MINTON JOINED US AT 5 32. SORRY. I SHOULD NO, THANK YOU HENRY. NO, WE'LL GO BACK TO THAT. HENRY, I LIKE WHAT YOU'RE SAYING. MM-HMM . I, I THINK THE, I THINK IT IS IMPORTANT THOUGH TO KEEP PURSUING IN THERE AND JUST BECAUSE THAT'S SOMETHING THAT WE WANT TO DO, NOT JUST FOR THIS EDC BOARD, BUT ALSO FOR FUTURE EDC BOARDS. WE NEVER WANT TO STOP PURSUING OPPORTUNITIES FOR CITIZENS OF HUDU TO LIVE, WORK, AND PLAY IN HUDU. 'CAUSE I MEAN, WHAT IS THAT LIVE WORK PLAY? IS THAT A PART OF OUR CITY COUNCIL? THAT'S, THAT'S A DEVELOPMENT FAD. IT'S A TAGLINE FOR, IT'S A TAGLINE. A WHOLE BUNCH OF, SO THEN TAKE TAKE TO CULTIVATE OPPORTUNITIES IN PURSUIT OF BECOMING A [01:20:01] REGIONAL EMPLOYMENT CENTER. GET YOU GO OF BECOMING A REGIONAL EMPLOYMENT DESTINATION INSTEAD OF CENTER. I WAS GONNA ASK, WHAT ABOUT THE DESTINATION PART? THAT'S TRUE. YES. I, BECAUSE THAT SPEAKS TO SOME OF THIS THAT Y'ALL HAVE ALREADY SHARED. SO REPLACE CENTER WITH DESTINATION. MM-HMM . OR DESTINATION WITH CENTER. UGH. SORRY. THIS KEYBOARD IS SMALLER THAN MINE. . AND, AND THEN SAY, UH, SUPPORTING TAKEOUT IN THE AREAS OF, AND JUST SAY SUPPORTING AREA, UH, SUPPORTING BUSINESS RETENTION, EXPANSION AND ATTRACTION. WHAT ABOUT COLLABORATING WITH BUSINESSES? YEAH. I WANTED TO PUT COLLABORATION TO RETAIN, EXPAND AND ATTRACT. OKAY. THAT'S GOOD. ACTION BIRDS. I LIKE WHAT EVERYONE'S SAYING. SHOULD WE GO THROUGH SENTENCE BY SENTENCE AGAIN AND TRY TO SEE IF WE CAN MERGE THE TWO TOGETHER? DON'T FORGET WHAT I JUST SAID THOUGH. ALL STATE OPPORTUNITIES IN PURSUIT. OH YEAH. NO, YEAH. THAT WAS GOOD. ALL GREAT POINTS. NO, I LOVE, I LOVE EXACTLY WHAT YOU'RE SAYING BECAUSE WE WANNA CREATE, ARE WE SAYING IN SUPPORT OF, RIGHT. IN PURSUIT OF BECOMING. OKAY. CHANGING THEM TO A REGIONAL. RIGHT. EXACTLY. AND THEN WE'LL STOP AND DO WHAT OUR, AND THEN DO THE COLLABORATE OUR TEACHER WANTS US TO DO TO, THERE YOU GO. A REGIONAL POINT DESTINATION IN COLLABORATION. WHAT DID YOU SAY? NO, I SAID, UM, YES. IN COLLABORATION, UH, WITH BUSINESSES FOR, IN THE AREAS IN, IN, UH, WAIT, HOLD ON, HOLD ON. 'CAUSE I LOST IT. IN COLLABORATION WITH BUSINESSES TO RETAIN, EXPAND, OR, LET'S SEE. AND ATTRACT. AND ATTRACT. THERE YOU GO. MAYBE WITH STAKEHOLDERS OR LIKE, SOMETHING LIKE THAT. 'CAUSE I, I FEEL LIKE WE'RE JUST COLLABORATING WITH BUSINESSES. WE'RE NOT GONNA REALLY HIT THAT KEY STAKEHOLDERS TO RETAIN, EXPAND, AND ATTRACT BUSINESS. THERE YOU GO. ATTRACT. I LOST MY . YOU'RE DOING GREAT, KELLY. AS SOON AS IT CAME OUTTA MY MOUTH, I WAS GONE. , BUT YOU'VE GOT IT BACK KIND OF ISH. TRACK, ATTRACT, RETAIN, AND EXPAND. OKAY. PERIOD. AREAS OF BUSINESS. YEAH, I WOULD, I WOULD LOSE THE REST OF THAT. AND THEN LET'S PULL SOME OF YOU. UH, LIKE SHE SAID, LET'S GO LINE BY LINE ABOVE AND SEE IF THERE'S ANY WE CAN PULL DOWN. YEP. YEP. AND AS WE GO AGAIN, LINE BY LINE. UM, PLEASE EVERYONE, IF YOU HAVE AN OPINION OR A COMMENT ABOUT VERBIAGE, WORDSMITHING. I THOUGHT WE WERE GONNA LET MENDEN TAKE IT OVER FROM HERE. DO IT. ALL RIGHT. , SCRAP ALL START FROM, WE CULTIVATE BLANK AGE COLLAB FROM THE FIRST ONE. ARE THERE ANY OTHER WORDS? AND THANK YOU BOTH FOR BRINGING EXAMPLES. UM, SO MISSION TO SUPPORT HU'S GROWTH AS A DYNAMIC, INCLUSIVE, AND VIBRANT COMMUNITY. UM, DO WE LIKE THAT SENTENCE AND HOW IT FLOWS? OR DO YOU THINK IT'S A LITTLE TOO WORDY? IS THERE, ARE THERE WORDS THAT, THAT WE CAN TAKE OUT? OR WHAT IS, WHAT ARE YOUR THOUGHTS ON THE FIRST TWO SENTENCES THERE? I MEAN, I THINK THE ONLY THING REALLY IS JUST TO SUPPORT HUDA'S GROWTH. UM, BECAUSE THE OTHER STUFF IS KIND OF DUPLICATIVE OF THE VISION WITH THE, OF THE VISION STATEMENT. OKAY. SO WE WE'RE, THAT'S JUST MY OPINION THOUGH. YEAH. I GUESS I WOULDN'T, YEAH. MM-HMM. INCLUSIVE AND ALL THE OTHER. RIGHT. SO WE WANNA KEEP TO SUPPORT HO'S GROWTH. SO LIKE, INSTEAD OF SAYING JUST TO CULTIVATE OPPORTUNITIES, YOU COULD SAY TO SUPPORT HEAD'S GROWTH BY CULTIVATING OPPORTUNITIES IN PURSUIT OF, I MEAN, THAT MIGHT BE WORDY TOO. BUT'S A THOUGHT. SO, GOSH. OKAY. SO WE'RE KIND OF SCRATCHING EVERYTHING ELSE IN THE FIRST MM-HMM . MISSION STATEMENT THERE. YEAH. I MEAN, WE'VE ALREADY TALKED ABOUT STAKEHOLDERS. UM, MAYBE SOMETHING ABOUT THE STRATEGIC INFRASTRUCTURE IMPROVEMENTS. IS THAT NECESSARY TO ADD INTO, UM, BRIAN, DO YOU THINK, UM, THAT'S SOMETHING THAT'S IMPORTANT TO ADD? BECAUSE I KNOW THAT'S MENTIONED A LOT ABOUT EDC AND, AND TRYING TO HELP RESOLVE SOME TAX BURDEN BY HAVING SOME OF OUR DEVELOPERS ASSIST WITH, UH, INFRASTRUCTURE IMPROVEMENTS. I DON'T THINK, I DON'T THINK YOU WANT TO, I DON'T THINK YOU WANNA PUT THE HOUSE INTO THE MISSION STATEMENT. I, I WOULD. THAT SEEMS I WOULD LEAVE IT, HONESTLY, I WOULD LEAVE IT LIKE THIS. 'CAUSE THIS REALLY COVERS OUR MM-HMM . COLLABORATION MM-HMM . AND IT COVERS, YOU KNOW, WHAT WE ARE IN CONSTANT PURSUIT OF ATTRACTING, RETAINING, AND EXPANDING MM-HMM . AND THEN IT TALKS ABOUT WHAT WE SEE FOR A FUTURE, TO YOUR POINT IRMA, UM, ABOUT WHAT'S, WHAT DO WE SEE IN THE FUTURE? WE SEE THIS BECOMING A REGIONAL EMPLOYMENT DESTINATION. SO I WOULD HONESTLY LEAVE IT HERE. 'CAUSE ONCE YOU START ADDING IN THOSE TYPES OF THINGS, THOSE [01:25:01] THINGS ARE GONNA COME AND GO, IN MY OPINION. MM-HMM . OKAY. THANK YOU BRIAN. UM, CHANEY, WILL YOU DO ME A FAVOR? YEP. CAN YOU PUT THE NEGATIVE, HIT THE NEGATIVE BUTTON JUST SO IT MAKES IT SHRINK A LITTLE BIT SO THAT HOPEFULLY WE CAN SEE BOTH SENTENCES ALL ON ONE SCREEN. YES. THE BOTTOM PERFECT. RIGHT THERE. MAYBE ONE MORE TIME. AND WE CAN STILL READ THIS, RIGHT? EVERYBODY CAN STILL SEE IT. YEAH. EVERYONE'S GOT IT ON THEIR SCREEN. SO HERE. PERFECT. OKAY. PERFECT. RIGHT THERE. AND NOW I CAN SEE EVERYTHING TOGETHER. IT'S EASIER TO, UM, READ. SO, UM, RIGHT NOW, JUST TO HELP ME OUT, WHERE ARE WE? SO WE'RE AT TO SUPPORT HU'S GROWTH, CULTIVATING COLLABORATING BY, BY CULTIVATING, SO I THINK WE'RE RIGHT HERE. YEAH. TO SUPPORT HU'S GROWTH BY CULTIVATING OPPORTUNITIES IN PURSUIT OF BECOMING A REGIONAL EMPLOYMENT DESTINATION IN COLLABORATION WITH STAKEHOLDERS TO ATTRACT, RETAIN, AND EXPAND BUSINESSES. SO, COULD WE CHANGE, INSTEAD OF TO SUPPORT HU'S GROWTH, COULD WE SAY SOMETHING LIKE, TO GROW HU BY CULTIVATING OPPORTUNITIES TO KIND OF GO BACK TO ADVANCING GROWTH AND OPPORTUNITY? WELL, BUT HURO, I HU'S GROWING AS IS. I MEAN, THAT, THAT'S, THAT'S A LOT ON THE EDC, RIGHT? THAT'S, THAT MAKES IT SOUND LIKE IT'S THE EDCS RESPONSIBILITY TO GROW. OKAY. SO THEN WE'RE, WE'RE REALLY SUPPORTING. YES, ABSOLUTELY. YEAH. I GOT YOU. BECAUSE THE GROWTH IS ALREADY HAPPENING FROM, AND WE CAN SEE THAT FROM THE, UH, SURVEYS THAT HAVE BEEN TAKEN. RIGHT? OKAY. TO SUPPORT MEADOW'S GROWTH BY CULTIVATING OPPORTUNITIES IN PURSUIT OF BECOMING A REGIONAL EMPLOYMENT DESTINATION IN COLLABORATION WITH STAKEHOLDERS TO ATTRACT, RETAIN, AND EXPAND WHAT BUSINESSES? BUSINESSES. SO DO YOU THINK THAT THAT, THAT SAYS A LOT ABOUT BUSINESS, WHICH I LIKE, BUT ALSO, UM, WHAT ABOUT COMMUNITY? LIKE, UM, AND QUALITY OF LIFE. DOES THAT, UM, SO YOU HAVE A VISION RIGHT ABOVE IT NOW, RIGHT? SEARCH. AND I SEE THAT THE MISSION IS MORE FOCUSED ON BUSINESS. IS THAT RIGHT? I'M JUST ASKING IN GENERAL, DO YOU THINK I THINK THAT'S OUR MISSION. I DON'T, IN THAT, I KNOW I'M TALKING A LOT, BUT I JUST DON'T THINK THE MISSION FOR THE EDC IS TO ALL OF THE COMMUNITY BENEFITS WILL COME FROM A ACHIEVEMENT OF THE EDC MISSION. I WOULDN'T BE OPPOSED TO PUTTING SOMETHING IN THERE THOUGH ABOUT QUALITY OF LIFE, BUT I JUST DON'T THINK IT FITS. WELL, WE DO, DO WE, WE PUT, UM, QUALITY OF LIFE IN THE VISION. RIGHT. AND SO WE DO HAVE IT MENTIONED. OKAY. YOU KNOW? RIGHT. I DON'T KNOW THAT WE NEED TO DO IT AGAIN IN THE, IN THE MISSION STATEMENT BECAUSE IT'S THE HOW. RIGHT. IT'S THE HOW THAT WE'RE GONNA DO IT. OKAY. SO WE'RE STRICTLY FOCUSED ON BUSINESSES, OUR MISSION. DO WE NEED JUST SAY ANYTHING ABOUT PARKS OR, UH, YOU KNOW, THE OTHER PARKS OR EVENTS, YOU KNOW, THE THINGS THAT CHENEY MENTIONED TO US, UM, WHEN WE WENT THROUGH THAT SLIDE DECK MM-HMM . UM, DO WE NEED TO ADD ANYTHING ABOUT THAT? THAT'S WHAT I WAS THINKING. SOMETHING OF THAT NATURE. YOU COULD DO BUSINESSES. I SEE A HAND. I SEE A HAND. I'M SORRY. I'M LIKE BEHIND ALL THE GARLAND. UM, SO PERHAPS THERE'S ROOM FOR A SECOND SENTENCE THAT FOCUSES ON THE QUALITY OF LIFE, MAYBE FOR RESIDENTS THAT ARE ALREADY HERE TOO. WE'RE REFLECTING BACK ON SOME OF THE INFORMATION SHARED AT THE BEGINNING IS LIKE MAKING HU DESTINATION. BUT FOR OUR RESIDENTS IS ALSO, SO WE'VE JUST TALKED ABOUT HOW TO MAKE IT A DESTINATION FOR BUSINESSES, RIGHT? RIGHT. MM-HMM . SO THEN IF THERE'S AN OPPORTUNITY TO INCLUDE, YOU KNOW, EVENTS AND PARKS AND TRAILS AND, UM, YOU KNOW, TOURISM OPPORTUNITIES OR WHATEVER THAT LOOKS LIKE MM-HMM . FOR PEOPLE THAT ARE HERE ALREADY TOO, THAT KIND OF SERVES A DUAL PURPOSE. 'CAUSE THEN IT'S ALSO ATTRACTING, BUT ALSO MM-HMM. KIND OF MEETING AN EXPECTATION OR, OR SUPPORTING THAT EXPECTATION MM-HMM. OF, OF WHO'S HERE TOO. I FEEL LIKE YOU NEED A WHILE. EXPAND BUSINESSES, COMMA, WHILE ALL THAT STUFF YOU JUST, WHILE PRIORITIZING PROJECTS AND INITIATIVES THAT ENHANCE HOW A SMALL TOWN FIELD WHILE EMBRACING OPPORTUNITIES FOR PROGRESS. I DON'T, UM, SEE, UH, WE HAD YOU HERE FOR A REASON. OH, THERE'S A PARK THING TOO THAT I HAVE HERE. SO JUST BECAUSE WE'RE TALKING ABOUT PARKS, HOSPITALS, SCHOOLS. YEAH. IT'S A WHOLE GAP. AND SO WE COULD MAYBE TALK, LIKE, TALK ABOUT QUALITY OF LIFE WITHOUT SAYING, BUT PROJECTS THAT'S SUPPORT A VIBRANT COMMUNITY. OR COULD YOU EVEN JUST TRANSITION IT RIGHT THERE? SAY, UM, 'CAUSE KIND OF MELDING IN, UM, BOARD MEMBER THOMPSON'S POINT IS THAT IF WE'RE COLLABORATING WITH STAKEHOLDERS, ATTRACT, RETAIN, AND EXPAND BUSINESSES IN SUPPORT OF YEAH. FOR LIKE, IF WE ARE DOING ALL OF THAT IN AN EFFORT TO ALSO BE ABLE TO PROVIDE QUALITY OF LIFE. [01:30:01] 'CAUSE THAT'S A GREAT POINT. MM-HMM . NOT EVERYTHING IS A PARK AND AN EVENT FOR QUALITY OF LIFE. IT'S ARE WE BRINGING HEALTHCARE SERVICES? RIGHT? DO WE HAVE, YOU KNOW, DO WE HAVE MOVIE THEATERS? WHERE'S MEN CHEESE? YOU KNOW, THOSE SORTS OF THINGS. YOU AND MINCHI, LIKE, YOU KNOW, WHILE PRIORITIZING PROJECTS AND INITIATIVES, ENHANCING HU'S, SMALL TOWN FEEL. I DON'T KNOW IF THAT'S WHAT YOU WOULD SAY. OR, OR HOW ABOUT WHILE PRIORITIZING PROJECTS THAT SUPPORT THE CAPITAL V VISION AND THEN IT TIES IT BACK TO QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. ALL THAT STUFF THAT WE'VE BEEN TALKING ABOUT. HMM. WITH, WHILE NOT BEING OVERLY WORDY, THE ONLY THING I WOULD DO IS MAYBE INSTEAD OF SAYING EXPAND BUSINESS, SAY EXPAND BUSINESS INVESTMENT, MAKE IT BROADER, ATTRACT, RETAIN, AND EXPAND BUSINESS. INVESTMENT INVESTMENT OR JUST INVESTMENT OR INVESTMENT. JUST THAT'S ALL OF IT. IT CATCHES IT. YEAH. BECAUSE THEN YOU'RE DIVERSIFYING YOUR TAXES, RIGHT? YOU'RE DIVERSIFYING YOUR TAX BASE. YOU'RE ASKING PEOPLE TO RISK THEIR CAPITAL HERE. MM-HMM . SO IN Y'ALL'S RESEARCH WITH WHAT A MISSION SHOULD BE, HOW SPECIFIC DO YOU WANT TO BE? BECAUSE YOU COULD VERY WELL PUT IN HERE PRIORITIZING PROJECTS AND INITIATIVES SUCH AS NO, NO, NO, NO, NO. I DON'T THINK WE MENTIONED THAT. THAT'S GONNA GO INTO YOUR GOALS. I JUST FEEL LIKE IF WE PUT QUALITY OF LIFE BACK IN, REMEMBER ARE YOU'RE GONNA DO GOALS AND THEN YOU'RE GONNA DO OBJECTIVES AFTER THAT. MM-HMM . AND THEN YOU'RE GONNA DO STRATEGIES TO SUPPORT THE OBJECTIVES AND THE GOALS. WHAT IF WE, WHAT IF WE PUT IN HERE PR, UH, SUPPORTING OR PRIOR WHILE PRIORITIZING QUALITY JOB OPPORTUNITIES, UM, FOR LOCAL CITIZENS OR FOR CITIZENS TO BE ABLE TO WORK LOCALLY AND HAVE THE OPTION TO, UM, REPLACE, UM, LIKE COMMUTING TIME OR FAMILY OR, OKAY. I WAS JUST TRYING TO THINK THROUGH WHAT A SYNONYM FOR QUALITY OF LIFE. RIGHT. OKAY. HOW ABOUT THIS? HOW ABOUT SATISFACTION, LIKE PRIORITIZING PROJECTS AND INITIATIVES THAT ENHANCE QUALITY OF LIVING FOR HUS CITIZENS? IS THAT TOO CLOSE TO QUALITY OF LIFE? ? I, I, I MEAN IF YOU LOOK AT THE MISSION AND VISION OF HU ISD, IT DOES REPEAT A LITTLE BIT. ONE'S ASPIRATIONAL, ONE'S INSPIRATIONAL. I MEAN, WHILE EMBRACING OPPORTUNITIES FOR PROGRESS, PRIORITIZING PROJECTS AND INITIATIVES THAT ENHANCE QUALITY OF LIVING FOR HUDU CITIZENS WHILE EMBRACING OPPORTUNITIES FOR PROGRESS. I LIKE THAT. I LIKE THAT. BECAUSE WE ARE, THAT'S, THAT'S WHAT THESE BUSINESSES, THAT'S WHAT WE ARE CHARGED AT DOING IS ENHANCING QUALITY OF LIFE BY BRINGING IN BUSINESSES, ATTRACTING BUSINESSES, RETAINING BUSINESSES. AND THAT'S ALL FOR JUDO CITIZENS. SO WHAT WAS THE SECOND HALF OF THAT YOU SAID? WHILE EMBRACING OPPORTUNITIES FOR PROGRESS. WHILE EMBRACING OPPORTUNITIES FOR, FOR PROGRESS. SO, YEAH. SO LIKE, LIKE BRIAN WAS SAYING ABOUT ROADS AND, YOU KNOW, LESS COMMUTE TIMES AND YOU KNOW, WHAT'S, WHAT ARE SOME THINGS THAT ARE PROGRESSING THAT ARE THEN ENHANCING THE, THE QUALITY OF THE LIVING EXPERIENCE FOR PEOPLE? I THINK THIS QUALITY OF LIFE COULD BE, YOU KNOW, KIND OF, I THINK YOU WOULD CHANGE PROGRESS BECAUSE I THINK PROGRESS COULD BE DEFINED BY DIFFERENT, DIFFERENT THINGS. PROGRESS COULD BE DEFINED BY KEEPING A LOWER TAX RATE. PROGRESS COULD BE DEFINED BY, UM, YOU KNOW, RAISING. RIGHT. COULD WE JUST NOT DO EMBRACING YEAH. I THINK I DON'T JUST LEAVE THAT. YEAH. I DON'T THINK YOU WANT TO EMBRACE 'CAUSE IT'S JUST, IT JUST LEAVES IT TOO OPEN-ENDED. YEAH. AND THEN SAY, WHAT ABOUT PRIORITIZING PROJECTS FOR COMMUNITY CENTERED GROWTH AND INITIATIVES THAT ENHANCE PEDO CITIZENS QUALITY OF LIVING. BUT THEN IF YOU TAKE AWAY YOUR, IF YOU PUT IN PROJECTS, YOU'RE, YOU'RE KIND OF LIMITING YOURSELF, IN MY OPINION, TO JUST TO, JUST TO BEING IN PURSUIT OF EMPLOYMENT OPPORTUNITIES. IF YOU TALK, IF YOU START GOING INTO RIGHT SPECIFIC SPECIFICITIES, I THINK THAT'S WHERE YOU KIND OF RUIN OR NOT RUIN, BUT YOU KIND OF START TO, YOU KNOW, FUNNEL IT DOWN. AND I DON'T KNOW IF WE WANNA PIGEONHOLED OURSELVES TO, TO THAT. THAT'S MY OPINION. JUST MY OPINION. ALSO, I'D LIKE TO, UM, REVISIT THE FIRST COUPLE OF SENTENCES. 'CAUSE I THINK THAT IT'S A LITTLE WORDY. HOW CAN WE, UM, CO COMBINE SOME OF THAT, LIKE TO SUPPORT HOW THOSE GROWTH CULTIVATE GROWTH CULTIVATING [01:35:01] OPPORTUNITIES AND BECOMING REGIONAL, UM, EMPLOYMENT DESTINATION COLLABORATION. WHAT IF WE CAN JUST LIKE, SCRATCH SOME OF THIS, LIKE IT AND USE LIKE ONE WORD THAT KIND OF EMBRACES ALL OF IT. WELL, YOU COULD TAKE SUPPORT HU'S GROWTH OUT AND JUST START WITH, TO CULTIVATE OUR MISSION IS TO CULTIVATE 'CAUSE YOU SAY HU LATER ON IN THE SENTENCE. OKAY. IF YOU TOOK THAT OUT TO CULTIVATE OPPORTUNITIES IN PURSUIT OF, AND YOU DON'T HAVE TO SAY OF BECOMING, YOU COULD SAY, TO CULTIVATE OPPORTUNITIES IN PURSUIT. WELL, YOU DO WANT, YOU WANNA MAKE THAT A BOLD CLAIM. WE WANNA BECOME A REGIONAL EMPLOYMENT DESTINATION. HOW ABOUT TO CULTIVATE OPPORTUNITIES OR CULTIVATE OPPORTUNITIES TO BECOME A REGIONAL EMPLOYMENT DESTINATION? WELL, SOMEBODY LIKED THE WORD PURSUIT EARLIER. YEAH. I THINK BRIAN REALLY LIKED THE WORD PURSUIT. I THINK WE, I THINK I LIKE IT TOO. IN PURSUIT OF BECOMING A REGIONAL EMPLOYMENT DESTINATION, COLLABORATION WITH STAKEHOLDERS TO ATTRACT, RETAIN, AND EXPAND BUSINESSES WHILE PRIORITIZING PROJECTS AND INITIATIVES THAT ENHANCE QUALITY OF LIVING FOR HU CITIZENS. I DON'T KNOW. MAYBE YOU JUST MAKE IT QUALITY OF LIFE AND CALL IT A DAY OR I DON'T KNOW. WHAT DO YOU THINK ? DO YOU THINK QUALITY OF LIVING SOUNDS WEIRD? I LIKE QUALITY OF LIVING BECAUSE YOU LIKE IT. OKAY. QUALITY OF LIVING. AGAIN, THAT'S WHAT WE ARE CHARGED TO DO. OR AT LEAST THAT'S MY INTERPRETATION. MM-HMM . ON THE COUNCIL. RIGHT. OF WHAT THE EDC IS SUPPOSED TO DO. QUALITY OF LIFE IS THE DREAM. THE WORK WE DO IS TO QUALITY OF LIVING. BECAUSE QUALITY OF LIVING COULD ENCOMPASS LIVE, WORK, AND PLAY HERE IN HERE IN THE CITY. WE WOULD DELETE FOR HU CITIZENS BECAUSE THAT'S NO, NO, NO. I THINK, I THINK YOU KEEP HU CITIZENS BECAUSE THAT PUTS A, THAT PUTS A PURPOSE TO WHAT QUALITY OF LI WHAT QUALITY OF LIVING BRINGS HU INTO THE RIGHT MISSION STATEMENT. YEAH. HMM. OR IF YOU COULD, I THINK, OR YOU COULD SAY FOR HU HIPPOS INSTEAD OF CITIZENS, BECAUSE THAT'S WHAT WE ARE HIPPOS. WELL, SINCE CHENEY WANTS TO BUILD A 5K, WE'RE GONNA HAVE THE HIPPO TROT. I THINK THINK YOU CHANGED CITIZENS TO HIPPOS. A HIPPO TROT. I LOVE THAT. HEY, I, I'M GONNA REREAD THIS REAL QUICK AND SEE IF, IF WE LIKE IT OR, UM, WHEN IT CHANGE THE VISION, THINGS START WITH VISION. OKAY. STARTING WITH THE VISION POSITION HEDO AS AN INNOVATIVE CONNECTED COMMUNITY BY PROMOTING ECONOMIC GROWTH, QUALITY OF LIFE AND SUSTAINABLE DEVELOPMENT. YES. MISSION TO CULTIVATE OPPORTUNITIES IN PURSUANT OF BECOMING A REGIONAL EMPLOYMENT DESTINATION IN COLLABORATION WITH STAKEHOLDERS TO ATTRACT, RETAIN, AND EXPAND BUSINESSES WHILE PRIORITIZING PROJECTS ENHANCE QUALITY OF LIVING FOR HATO CITIZENS. DO WE LIKE THAT IT'S AND INITIATIVES? DO YOU WANNA CHANGE THAT TO INCENTIVES? OH, SORRY. INITIATIVES. SORRY. OKAY. MY BRAIN JUST WENT TO INCENTIVES. WE COULD, IF WE WANNA TRY TO CUT ANY WORDS OUT, UH, WE COULD CHANGE, TAKE OUT REGIONAL AND JUST BE AN EMPLOYMENT DESTINATION. I LIKE THAT. YEAH. WE COULD ALSO TAKE OUT AND INITIATIVES AS WELL AND JUST DO PRIORITIZING PROJECTS. I MEAN, OUR PROJECTS AND INITIATIVES, DIFFERENT THINGS. I WOULD SAY THEY'RE DIFFERENT. I THINK THEY ARE. YEAH. OKAY. BY BECOMING AN EMPLOYMENT DESTINATION TO CULTIVATE. SO DOES THAT SEEM TO BE LIKE THE OVERARCHING GOAL IS TO BECOME AN EMPLOYMENT DESTINATION? I, I THINK SO. WE WANT EMPLOYMENT. WE WANT OPPORTUNITIES TO SEE US AS A DESTINATION AMONG ALL OF OUR DIFFERENT NEIGHBORING CITIES. WE WANT HURO TO BE THE EMPLOYMENT DESTINATION. AND SO I I I THINK THIS, IF, IF I READ THIS, I THINK COMING INTO THE EDCI UNDERSTAND WHAT, WHAT OUR PURPOSE IS, WHAT WE'RE TRYING TO ACHIEVE. UM, THAT'S JUST AGAIN, MY, MY POINT OF VIEW. SO WHEN WE THINK OF GEORGETOWN OR TAYLOR OR, YOU KNOW, ROUND ROCK, DO WE THINK OF THOSE CITIES AS EMPLOYMENT DESTINATIONS OR DO THEY HAVE A COMPLETELY DIFFERENT, THEY'RE CERTAINLY SELLING THEMSELVES AS THAT GEORGETOWN'S A LITTLE UNIQUE BECAUSE YOU'VE GOT LIKE TWO COMMUNITIES THERE. YOU'VE GOT THE YOUNGER VIBRANT, UH, CURRENTLY WORKING AND THEN YOU'VE GOT THE ACTIVE SENIORS AND, AND, AND THEIR COMMUNITY AS WELL. AND IF YOU LOOK AT HUDU, WE HAVE A LOT OF LAND . YES. WE HAVE A LOT OF LAND. AND SO GO IN A LOT OF DIFFERENT DIRECTIONS AND RIGHT. AND I THINK IF YOU LOOK AT, YOU KNOW, NOT DOWNING OUR NEIGHBORS, UM, BUT IF YOU LOOK AT OUR NEIGHBORS, YOU KNOW, THEY HAVE OPPORTUNITIES THERE AND PEOPLE TRAVEL TO THOSE OPPORTUNITIES TO, TO SPEND MONEY AND TO TO WORK. AND SO YOU DON'T, I MEAN, WE'RE GETTING THERE, BUT I DON'T, I THINK WE DON'T HAVE AS MANY OPPORTUNITIES AS OUR NEIGHBORS. AND BECAUSE OF THAT, [01:40:01] YOU KNOW, BEING IN PURSUIT OF THIS BECOMING THE EMPLOYMENT DESTINATION, I THINK THERE THAT LEAVES KIND OF WHAT YOU WERE TALKING ABOUT EARLIER WITH THE, THE, WHAT ARE THE POSSIBILITIES IN THE FUTURE? WELL, US GETTING RID OF ALL THIS LAND AND SELLING IT SO THAT WE BECOME THE EMPLOYMENT DESTINATION MM-HMM . AND WE'RE PRIORITIZING PROJECTS AND INITIATIVES THAT ENHANCE THE QUALITY OF LIFE OF LIVING FOR HEAD OF CITIZENS. RIGHT. SO IT'S LIKE, HERE'S THE BUSINESS ASPECT AND THEN HERE'S ALSO THE, YOU KNOW, THE PERSONAL AND THE DOING SOMETHING FOR THE CITIZENS. THE PEOPLE WHO LIVE HERE AND PAY TAXES HERE MAKE THEIR LIFE BETTER. MAY I MAKE ONE MORE SUGGESTION? INSTEAD OF SAYING IN COLLABORATION, REPLACE WITH, BY FOSTERING COLLABORATION. 'CAUSE I REALLY WANT THIS EDC TO BE THE PROACTIVE FRONT FACING LEADER IN OUR OWN WAY. EAST WILLIAMSON COUNTY MINDSET AND, AND REALLY PROMOTE COLLABORATION THAT IS MISSING IN OUR COMMUNITY. WELL, IN PURSUIT IS, IS ANOTHER WORD FOR, AND THAT'S WHAT I PURSUING, LIKE THE WAY WE'VE GOT IT WRITTEN. WE'RE CULTIVATING OPPORTUNITIES, PURSUING, BECOMING BY FOSTERING COLLABORATION WHILE PRIORITIZING THAT MAKES US MORE ACTION ORIENTED INSTEAD OF BEING DRIVEN BY OUTSIDE STAKEHOLDERS. MM-HMM . WE, I LIKE THAT. BE THE PEOPLE THAT PARTNER US AND PULL US TOGETHER. MM-HMM. I STILL THINK YOU CHANGED CITIZENS TO HIPPOS. . CAN I OFFER ONE, UM, DEVIL'S ADVOCATE QUESTION MM-HMM . SO IN THE PURVIEW OF THIS BOARD, YOU GUYS ARE TALKING ABOUT THE LAND THAT YOU OWN, KNOWING THAT A VERY LARGE AMOUNT OF THE LAND AT THE MEGA SITE IS GOING DATA CENTER, WHICH IS NOT EMPLOYMENT FOCUSED. HOW WOULD THIS BOARD THEN WORK TO EXECUTE MAKING HU AND EMPLOYMENT CENTER? WELL, THE DRAW, FIRST OF ALL OF SAMSUNG, THE WHOLE TEXAS ONE 30 CORRIDOR AND ALL THE INDUSTRIES THAT ARE COMING, EVEN THOUGH THE LAND WE MANAGE CURRENTLY OR HAVE A SAY WON'T PRODUCE THE LAND ITSELF MM-HMM . THE DIRECT LABOR, IT'S GONNA HAVE AN IMPACT. AND THERE'S SECONDARY AND TERTIARY BUSINESSES THAT ARE GONNA COME AS A RESULT OF THAT AS WELL. UNDERSTOOD. I THINK, UM, ONE THING TO KEEP IN MIND, AND MAYBE THIS IS SOMETHING THAT GETS MASSAGED A LITTLE BIT AS YOU WORK THROUGH GOALS, AND WHEN YOU START TO SEE LIKE, OH, WELL, IF WE'RE GONNA TRY AND EXECUTE THESE THINGS THAT ACTUALLY SUPPORTS THIS, OR MAYBE WE'LL RE REWORK THIS. BUT I WILL TELL YOU THAT, UM, WE HAVE THREE APPROVED DATA CENTER CAMPUSES WITHIN THE CITY OF HU CITY LIMITS, AND WE HAVE AT LEAST FIVE THAT ARE PENDING IN THE ETJ AND COUNTY. WELL, THERE'S ALSO THE DATA CENTERS ARE LIKE DATA CENTERS DON'T, I MEAN YES. THE, THE WHOLE TRAFFIC, I MEAN THE WHOLE, UM, EMPLOYMENT ISSUE, UM, THAT'S THE, THAT'S THE FIRST PART. BUT THE SECOND PART, YOU KNOW, PRIORITIZING PROJECTS THAT ENHANCE QUALITY OF LIVING. I MEAN, THOSE DON'T BRING A LOT OF EXTRA TRAFFIC AND OUR ROADWAYS ARE STILL CATCHING UP. RIGHT. TO OUR GROWTH. SO THAT IS, YOU COULD ARGUE THAT THAT IS A QUALITY OF LIFE, UM, ENHANCEMENT BY BRINGING IN BUSINESSES THAT TAKE UP LESS SPACE ON THE, ON THE ROAD AND DIVERSIFYING THE TAX BASE, RIGHT? MM-HMM . AND A DIVERSIFICATION OF THE TAX BASE. AND, AND I, AND I LOOK AT THE COTTONWOOD PROJECT AS TO SOME OF THIS STUFF, IMPROVING QUALITY OF LIVING MM-HMM . UH, TYPE ASPECTS. SO, YOU KNOW, LIKE I SAID, WE HAVE LAND AND MAYBE THE MEGASITE NOT THAT PLACE. UH, AND LIKE HENRY SAID, THE SECONDARY AND UH, THIRD LEVEL SUPPORT SYSTEMS THAT ARE GONNA BE COMING IN HERE, I THINK THIS FITS REALLY WELL WITH WHAT WE'RE GONNA BE TRYING TO DO AT, AT THE COTTONWOOD PROPERTIES. I KNOW WE'RE THE, THE MEGA SIDE IS A BIG TARGET FOR PEOPLE, BUT THAT'S NOT ALL WE DO. RIGHT. RIGHT. WE WERE JUST BLESSED THAT WE INHERITED, UH, SOMEBODY ELSE'S VISION TO BUY A BIG CHUNK OF LAND MM-HMM . AND COBBLE TOGETHER THIS OPPORTUNITY. NOT MANY COMMUNITIES THAT DO THIS. RIGHT? YES. LAND OWNERSHIP IS U IS FAIRLY UNIQUE TO THIS, THIS CORPORATION. THERE'S NOT A LOT OF EDCS THAT OWN LAND. SO, AND, AND IF THAT DRIVES, DRIVES MORE REVENUE BACK INTO OUR COFFERS TO GO DO A RINSE AND REPEAT, WHICH IT MAY NOT. NO. WELL, I MEAN THE LAND SALES WILL, BUT ONCE THOSE ARE DONE, YOU GUYS DON'T GET ANYTHING FROM PROPERTY TAXES. SO, NO, I KNOW THAT. BUT, BUT IT'S A, BUT YOU KNOW, CHALLENGE, WE WON'T TALK ABOUT IT AS WE TALK ABOUT IN CLOSED SESSION, BUT OTHER OPPORTUNITIES MM-HMM . THAT COULD BE REINVESTED IN LAND. YES. THERE YOU GO. WELL, AND MAYBE THAT'S PART OF OUR STRATEGIC OBJECTIVES, RIGHT. SO, YOU KNOW, AS LONG AS THE MISSION AND VISION STATEMENT CAN CORRELATE WITH WHAT WE'RE TRYING TO DO STRATEGICALLY, THEN I THINK IT'S GOOD. THAT'S JUST MY OPINION. I MY OPINION LIKE IT. OKAY. YOU WANNA TAKE A VOTE? ARE WE VOTING FOR IT? FOR THE, FOR THE, SO, UM, I DON'T KNOW WHY NOT? WELL, WE CHANGE, I THINK THAT'S OUR NEXT STEP AS YOU GUYS DIVE INTO THE GOALS AND THINGS LIKE THAT. AND SO THEN YOU HAVE TO COME BACK AND REDO IT. THAT'S ALSO BECAUSE WE CAN ALWAYS COME BACK AND REVISIT IT. YES. AND START SEEING [01:45:01] DYNAMIC. ABSOLUTELY. CAN. RIGHT. THAT'S WHAT I'M SAYING. WE HAVE LIVING BREATHING SENSE AT THIS POINT. RIGHT. SO BRIAN? YES. MM-HMM . YES. OF TERRENCE HENRY, DO YOU HAVE ANYTHING TO ADD TO THIS? EXCEPT I WOULD, I WOULD GET RID OF CITIZENS AND PUT HIPPOS. Y'ALL SHOW I SECOND THAT. I MEAN, THAT'S WHAT I PUT IN WHEN I TYPED IT IN HERE FOR MY OWN USES. I PUT HIPPOS JUST FOR 'CAUSE I THOUGHT IT WAS CUTE. LET'S DO THAT. LET'S JUST, OR FELLOW HIPPOS. I MEAN THE CITY MARKETS WITH THE HIPPO, RIGHT? THE EDC MARKETS WITH THE HIPPO. AND WE JUST, I'D LIKE TO MAKE IT KNOWN THAT WE JUST GOT OUR STREET SIGNS THAT HAVE HIPPOS ON THEM. THINK SO. I'M, I'M JUST GONNA THROW THIS OUT THERE. THERE ARE FAMILIES IN HUDU THAT DON'T GO TO HU ISD AND THEY ARE NOT HIPPOS. SO I'M SAYING THE CITY MARKETS WITH HIPPOS. . THAT'S A GOOD ONE, RIGHT? WE DO. I'M JUST SAYING, I DON'T HAVE ANY KIDS AT THE SCHOOL AND I'M A HIPPO. OKAY. AND THEN THERE ARE HIPPOS AT LIKE IN FRONT OF WALGREENS AND OTHER ESTABLISHMENTS. I JUST WANNA DO THIS TO SEE WHAT THE CITY COUNCIL'S GONNA SAY WHEN WE SHOW IT TO 'EM. . WELL, THEY, THEY DON'T HAVE ANY PURVIEW OVER THIS, SO. WELL, WE WE'RE GONNA SHOW IT TO 'EM. YEAH. YEAH. BUT WE'LL JUST TELL HIM, LOOK, WE'RE, WE'RE, WE'RE DOING THIS FOR HIPPOS. WE HAD TWO, TWO MEMBERS THAT ADVOCATED. NOPE. I SHOULD PROBABLY SAY HIPPOS MORE. IT'S A LIVING BREATH DOCUMENT. RIGHT. MORE ONE. THERE'S MORE THAN ONE OF US. THERE YOU GO. YEAH. THERE YOU GO. . WE'LL REVISIT THIS BEFORE WE, BEFORE WE HITH HUB PUB. YEAH. GET PUBLISH ON THE WEBSITE. OKAY. WELL, GREAT WORK EVERYONE. UM, IT LOOKS LIKE OUR FOOD ARRIVES. SO DO WE WANNA TAKE A PAUSE FOR A MINUTE AND THEN COME BACK TO GOALS WHILE WE'RE EATING? DOES THAT SOUND OKAY? YEP. YEP. OKAY. AWESOME. YOU KNOW, DO YOU HAVE TO DO A FORMAL RE I THINK YOU HAVE TO DO A FORMAL RECESS. OKAY. WE WILL RECESS AT 5 59 59. GOOD JOB. OKAY. THERE YOU GO. CHECK. OKAY, THE TIME IS SIX 13 AND WE ARE BACK FROM BREAK. SO WE'RE ON, UM, ITEM 3.1, DISCUSSION ON STRATEGIC PLAN FOR THE CORPORATION, INCLUDING BUT NOT LIMITED TO, MISSION, VISION, STRATEGIC, UH, STRATEGY, PRIORITIES AND INCENTIVE PROGRAM. UM, AND I BELIEVE WE WENT OVER OUR VISION, UM, AND MISSION. AND WE ARE NOW GOING TO FOCUS ON OUR GOALS AND OBJECTIVES. SO WHAT DOES THE EDC WANNA FOCUS ON IN 2025? UM, I KNOW IN PREVIOUS CONVERSATIONS WE HAD MENTIONED QUALITY OF LIFE, INFRASTRUCTURE, DOWNTOWN CONNECTIVITY, WALKABILITY, SUPPORT AND SUPPORT OF LOCAL BUSINESSES. SO, UM, A GOAL THAT I, I MEAN, AS A BOARD I'M SURE WE ALL WOULD LIKE TO HIT IS, UH, THE SPINE ROAD, LIKE THE COMPLETION OF THE SPINE ROAD ON TIME. I THINK I, I, AGAIN, I DON'T THINK GOALS SHOULD BE SO SPECIFIC UNLESS WE'RE MAKING A COMMITMENT TO CHANGE THESE QUARTERLY ANNUALLY, BI-ANNUALLY. ABSOLUTELY. JUST BECAUSE, UM, I, I, I KNOW WE HAVE A LOT OF PROJECTS, BUT AT THE SAME TIME, YOU KNOW, I THINK WE ALL HAVE DIFFERENT OPINIONS WHERE DIFFERENT PROJECTS ARE, AND IF WE END UP DOING THAT, WE CAN ESSENTIALLY DO ADOPT THE ENTIRE CIP. UM, SO I, I WOULD JUST KIND OF BE HESITANT TO, TO START CALLING OUT SPECIFIC PROJECTS. WELL, I AGREE WITH, IT'S LIKE WE NEED TO LIKE TALK ABOUT OUR CORE, LIKE THE, SINCE IT'S A STRATEGIC PLAN, RIGHT? WE DO MISSION, VISION, CORE VALUES. DO WE NEED TO DO A CORE VALUE DISCUSSION NEXT AND THEN GO INTO KIND OF WHAT OUR STRATEGIC OBJECTIVES ARE? OR DO YOU GUYS JUST WANNA SKIP OVER THE VALUES AND GO RIGHT TO OBJECTIVES? I MEAN IF, UGH, I'M NOT ABOUT TO ANSWER YOUR QUESTION. NEVERMIND. OH, YOU'RE NOT. UM, IS THAT A HARD ONE? WE CAN GO THROUGH CORE VALUES. I DIDN'T. UM, I JUST WANTED TO GO OVER A LITTLE BIT OF GOALS, UM, THAT WAY WE HAVE SOME SOMETHING TO BRING TO THE MEETING, THE JOINT MEETING WE HAVE WITH CITY COUNCIL. UM, AARON, AND TO YOUR POINT, I DO, I DO WANNA, I WAS THINKING THAT WE COULD DO BOTH LIKE OBJECTIVES AND GOALS. I WOULD LIKE TO HAVE GOALS THAT WE CAN ACTUALLY HIT EVERY YEAR AND REVISIT THEM EVERY SINGLE YEAR. SO THAT WAY WE HOLD OURSELVES ACCOUNTABLE. BECAUSE I THINK SOMETHING THAT'S MISSING ON OUR BOARD IS, UM, HAVING A GOAL THAT'S OBTAINABLE, THAT'S MEASURABLE. MM-HMM . AND SO THAT WAY WE CAN LOOK BACK THROUGHOUT THE YEARS AND BE LIKE, THIS YEAR WE ACCOMPLISH X, Y, AND Z GOALS. AND THEN I HOPE, I HOPE THAT NOT JUST WITH ME, BUT EVERY CHAIR MOVING FORWARD KEEPS THAT MOMENTUM AND THAT YEARLY WE'RE HITTING GOALS AND TARGETS. SO A SUGGESTION, I'M, I, IF I COULD ASK, OFFER A SUGGESTION. IF YOU LOOK BACK AT WHAT WE WERE GIVEN TO BY STAFF EARLIER TONIGHT, UHHUH , UM, STAFF REALLY COMES UP AND I'M NOT ADVOCATING FOR STAFF IN ANY SORT OF WAY, BUT I'M [01:50:01] JUST, THIS IS, I THINK A REALLY GOOD WAY TO REIGN IT IN, INTO, YOU KNOW, REALLY PROVIDE THE GOALS THAT YOU'RE TALKING ABOUT. UM, IF YOU LOOK AT EACH PAGE, IT HAS HU HAS IT, AND THAT'S REALLY WHAT STAFF HAS ADOPTED AS THEIR ACTION ON THE, ON THE CITY SIDE TO GO OUT FOR ECONOMIC DEVELOPMENT IS HU HAS IT. SO IF YOU LOOK AT EACH PAGE, WE HAVE HU HAS IT FOR INFRASTRUCTURE. HU HAS IT FOR BUSINESS SUPPORT. HU HAS IT FOR HIPPO SIZE SATISFACTION FOR, UH, FOR HIPPO. HAS IT FUND NEIGHBORS? I THINK IT WOULD BE WISE TO ALIGN OURSELVES WITH WHAT THE CITY STAFF IS DOING ON THE ECONOMIC DEVELOPMENT SIDE AND ADOPT HUDU HAS IT. AND THEN FROM THERE, HUDU HAS IT, WHAT IS THAT IT INFRASTRUCTURE UNDER INFRASTRUCTURE, WHAT ARE THE GOALS UNDER INFRASTRUCTURE? I THINK THAT'S WHERE YOU COULD PUT THE SPINE ROAD, THIS, THAT. SO THAT WAY YOU HAVE THAT OVERARCHING HUDU HAS IT FOR INFRASTRUCTURE, AND THEN YOU COULD GO IN THERE AND YOU COULD DOUBLE CLICK AND PUT WHAT YOU'RE TALKING ABOUT WITH THE SPECIFIC THINGS THAT WE'RE FOCUSED ON RIGHT NOW. YEAH. SO WHAT YOU'RE LAYING OUT IS, IS A GOAL STATEMENT THAT DOESN'T CHANGE, LET'S SAY FOR FIVE YEARS, BUT AS A, AS A A GROUP, WE WOULD ADOPT OBJECTIVES IN SUPPORT OF THAT GOAL AND THEN DEFINE SOME STRATEGIES, RIGHT? RIGHT. THE STRATEGIC OBJECTIVES. I MEAN, IT'S LIKE, YOU KNOW, FOR EXAMPLE, AND MAYBE WE DON'T USE THESE SPECIFICALLY, BUT FOR EXAMPLE, LEVERAGE HEAD'S, YOUNG, EDUCATED AND DIVERSE POPULATION. IS THAT SOMETHING WE CAN MEASURE AT THE END OF A YEAR OR TWO YEARS? ABSOLUTELY. DID WE OR DID WE NOT? UM, FOSTER BUSINESS GROWTH AND ALIGNMENT WITH HUDA'S VALUES, ECONOMIC DIVERSIFICATION. THAT ONE MIGHT BE A LITTLE HARDER TO MEASURE ECONOMIC DIVERSIFICATION, TO REDUCE TAX BURDEN BURDENS. I MEAN THAT'S A, COULD BE A POTENTIAL FIRST STRATEGIC OBJECTIVE. THAT'S SOMETHING WE COULD MEASURE AT THE END OF THE YEAR. BUT INSIDE OF THAT COULD BE THE SPINE ROAD AS A STRATEGY, RIGHT? LIKE AN EXAMPLE, UM, YOU KNOW, PRIORITIZE INDUSTRIAL PROJECTS SUCH AS SKYBOX PROJECT, SQL PROJECT STRAT THREE, BLAH, BLAH, BLAH, THAT CREATE JOBS AND EXPAND THE COMMERCIAL TAX BASE. PARTNER WITH DEVELOPERS LIKE MIDWAY AT THE COTTON PROPERTIES, COTTONWOOD PROPERTIES ALONG HIGHWAY 79 POSITIONING HU IS A HUB FOR INNOVATION AND GROWTH. LIKE THESE ARE ALL, WELL, ALL THAT WOULD LIVE INSIDE THE HU HAS IT INFRASTRUCTURE. YEAH. YEAH. RIGHT. LIKE THAT WOULD LIVE WITHIN THE HU STRENGTHEN HU'S TRANSPORTATION INFRASTRUCTURE, ECONOMIC DIVERSIFICATION TO REDUCE TAX BURDENS. IT'S LIKE IT HAVING, LIKE YOU SAID, THE OVERALL STRATEGIC OBJECTIVE AND THEN LOOKING AT, YOU KNOW, IS THAT A MEASURABLE GOAL AND IS THAT SOMETHING THAT WE CAN LOOK AT IN 12 MONTHS AND SAY, DID WE ACCOMPLISH THOSE THINGS OR DID WE GROW IN THAT AREA? OKAY. YOU KNOW WHAT I MEAN? RIGHT. INSTEAD OF, AND, AND MAYBE REFERENCING LIKE, LIKE THIS PROJECT OR LIKE THAT PROJECT, BUT NOT SPECIFIC TO A, YOU KNOW, THE SPINE ROAD OR WHATEVER. SO IS THAT WHAT YOU WERE TRYING TO SAY, BRIAN? I I THINK YOU'RE GETTING DOWN, I THINK YOU'RE DOUBLE CLICKING IN IN THIS TO ADD THE BULLET POINTS. OKAY. BUT I'M SAYING IT SHOULD LIVE IN UNDER HUDU. HAS IT INFRASTRUCTURE, HUDU HAS IT BUSINESS SUPPORT BECAUSE AGAIN, THESE ARE THE ACTIONABLE ITEMS. 'CAUSE WE ARE THE EDC BOARD. YES. BUT ECONOMIC DEVELOPMENT HAPPENS EVEN WHEN WE'RE NOT IN SESSION. RIGHT. BECAUSE WE HAVE CITY STAFF THAT'S FOCUSED ON THAT. AND SO IT WOULD BE WISE TO ADOPT WHAT THEY ARE ALREADY WORKING ON OR NOT WORKING ON, BUT WHAT THEIR OVERARCHING IS, IT WOULD BE WISE FOR US, IN MY OPINION, TO FALL UNDER THAT. SO THAT WAY WE LOOK UNIFORMED INSTEAD OF THE EDCS DOING THEIR OWN THING OVER HERE. CITY STAFF'S DOING THEIR OWN THING OVER HERE. MM-HMM . MM-HMM . I WOULD AGREE WITH THAT. CHANEY, WHAT DO YOU, HOW DO YOU THINK THAT THAT COULD ALIGN WITH OUR BOARD? YEAH, I THINK, UH, I THINK IT'S ALL GOOD FEEDBACK. I WOULD SAY IT'S HELPFUL TO HAVE KIND OF THOSE BUCKETS AS IT WAS BROKEN OUT A LITTLE BIT IN, IN THE HANDOUT THERE. SO IF WE HAVE THE BUCKET OF INFRASTRUCTURE, WHAT DOES THAT LOOK LIKE? WELL, RIGHT NOW WE KNOW WE HAVE THE SPINE ROAD, RIGHT? BUT WE ARE OPEN TO OTHER PROJECTS AS WELL. AND SO THAT'S WHERE THAT COLLABORATION COMES IN. WHAT, WHAT OTHER PROJECT AND INFRASTRUCTURE SHOULD WE DO? RIGHT? QUALITY OF LIFE. THAT CAN BE ALL KINDS OF THINGS. THAT CAN BE A TRAIL EXTENSION. WELL, WHICH TRAIL EXTENSION WE DON'T KNOW YET. UM, THAT CAN BE, UH, BATHROOMS AT THE SOCCER FIELD SO THAT WE CAN ATTRACT MORE TOURNAMENTS. THAT CAN BE ALL KINDS OF DIFFERENT THINGS THAT CAN, YOU KNOW, QUALITY OF LIFE CAN GO BACK TO THE HEALTHCARE IF WE WANNA RECRUIT. SO, UM, THERE'S A LOT OF DIFFERENT THINGS SUPPORTING LOCAL BUSINESSES, INVESTING IN OUR BRE PROGRAM WITH BIZ THRIVE. SO THERE'S OTHER THINGS TOO THAT ARE ALREADY PRESENT IN OUR BUDGET THAT WE ARE EXECUTING ON THAT SHOULD FEED AND ALIGN WITH WHAT THE GOALS AND OBJECTIVES ARE. AND THEN IT SHOULD ALSO INFORM YOUR BUDGET NEXT TIME. THESE ARE THE GOALS AND OBJECTIVES THAT WE'VE SET OUT. UM, AND HERE'S HOW WE'RE GONNA COMMIT RESOURCES TO SUPPORTING THOSE. SO RIGHT NOW WE'RE IN A LITTLE BIT OF A WEIRD SPOT BECAUSE WE'VE ALREADY EXECUTED THE CURRENT FISCAL YEAR'S BUDGET OR ALREADY APPROVED IT, SO NOW WE'RE IMPLEMENTING IT. THAT'S OKAY. YOU CAN MAKE IT FIT [01:55:01] RE RETROACTIVELY. YES. MM-HMM . IN OTHER WORDS, I THINK TO BOTH YOUR POINTS, ONE WAY I'VE SEEN THIS DONE IS OBVIOUSLY WITH OUR EXPERIENCES AT THE SCHOOL DISTRICT, I WASN'T ON THE BOARD. THE BOARD WROTE THE MISSION AND VISION AND THEY SET THE GOALS, STAFF THEN CAME BACK WITH ANNUAL STRATEGIES AND OBJECTIVES. HMM. ALL RIGHT. OKAY. WHICH WERE APPROVED BY THE BOARD. SO FOR EXAMPLE, IF WE STOPPED AT SETTING THE GOALS AND THEN GAVE IT TO YOU TO THEN TAKE THE HU HAS COMPONENTS MM-HMM . AND THEN BEGIN TO RETROACTIVELY BUILD WHAT'S BEEN ADOPTED IN THE BUDGET AND THEN WHAT WE WANTED, WHAT YOU'RE RECOMMENDING AS A, AS THE ADMINISTRATIVE STAFF MEMBER THAT WE SUPERVISE COMES BACK TO US FOR APPROVAL. THEN YOU'VE GOT A, YOU'VE GOT A MEASURABLE, THAT'S HOW WE CAN HELP HOLD YOU ACCOUNTABLE. WE CAN HOLD OURSELVES ACCOUNTABLE BECAUSE IT'S BEEN SHARED DYNAMIC. MM-HMM . YOU WANNA ADD ANYTHING? AND THAT'S ALSO WHAT WE USE AT THE SCHOOL DISTRICT TO JUDGE OUR ONE EMPLOYEE, WHICH IS OUR SUPERINTENDENT. SO GIVE SOME MEASURABLE GOALS, GIVE SOME DIRECTIONS, AND TO ALSO SAY THAT AS A BOARD, WE'VE DONE THE WORK, BUT ALSO GIVES CHANGE, UH, CHARGE TO GO OUT AND DO. AND THAT'S A WAY THAT COULD BE IMMEASURABLE, UH, FOR HER, HER PERFORMANCE OR JOB DUTIES. SO WOULD WE, WOULD WE GIVE GOALS, LIKE, UM, UM, ESTABLISH AN, UM, IMPLEMENT AN INCENTIVE PROGRAM? LIKE WE ALL KNOW THAT WE WANNA DO THAT. WE'VE ALL GIVEN OUR THOUGHT PROCESS AROUND IT. SO NOW IT'S STAFF TRAINING, STAFF GOING, AND I THINK CREATING A PROGRAM, BRINGING IT BACK TO US, I THINK YOU COULD LOOK THOUGH CHAIR BECAUSE YOU WANT TO, YOU WANT TO HAVE ACTUAL GOALS. RIGHT? RIGHT. AND I, I DON'T WANNA LOSE THAT COMPONENT OF IT. AND SO I THINK LOOKING AT LIKE FOR, FOR, FOR INSTANCE, INFRASTRUCTURE, WHAT THESE BULLET POINTS WE HAVE, RIGHT? WE HAVE 60 ACTIVE CAPITAL IMPROVEMENT PROJECTS, BUT THEN, YOU KNOW, LIKE KEY FOCUSES MAYBE ADDING THAT ON HERE AND THAT'S WHERE YOU PUT IN, HEY THESE, YEAH, WE HAVE THESE BULLET POINTS. THOSE, THOSE ARE OBJECTIVES. YOUR GOAL IS THE TOP OF THE PAGE. WELL, NO, THESE ARE THE SPECIFIC GOALS. LIKE WE HAVE 15 TRANSPORTATION PROJECTS THAT WE WANT TO COMPLETE. THOSE ARE OBJECTIVES TO SUPPORT INFRASTRUCTURE. RIGHT? RIGHT. IF WE SAY THAT WE WANT TO ADOPT A GOAL STATEMENT ON INFRASTRUCTURE MM-HMM . ALRIGHT. AND WE'VE GOT SOME PROJECTS THAT ARE UNDERWAY, THOSE ARE OBJECTIVES AND THEN THERE ARE STRATEGIES TO SUPPORT THAT. MM-HMM. AND THERE MAY BE SOME IN THE FUTURE. FOR EXAMPLE, IN MY FORMER WORLD, THE BOARD SAID, HENRY, A GOAL FOR YOU AS ASSISTANT SUPERINTENDENT OF OPERATION IS TO ADDRESS GROWTH, EQUITY, AND SAFETY BY MAXIMIZING BOND DOLLARS. THEN EVERY YEAR I WOULD PROVIDE THE BOARD WITH OBJECTIVES AND STRATEGIES, SOME OF WHICH WERE IN SYNC WITH UNFOLDING THE CAPITAL IMPROVEMENT PROJECTS THAT THEY HAVE TO MANAGE BY VIRTUE OF US BRINGING IT TO THEM. BUT EVERY YEAR THERE WAS SOMETHING MEASURABLE, SOMETHING THAT WAS DELIVERED. SO IN ESSENCE, WHAT WE JUST NEED TO RE-SAY IT, OR I WOULD SAY RE-SAY IT, BUT IF YOU'RE GONNA SAY, ALRIGHT, ONE OF OUR GOALS IS TO ADDRESS INFRASTRUCTURE, UH, CHALLENGES. MM-HMM . OR OPPORTUNITIES IN OUR DIS IN OUR COMMUNITY. WHAT, WHAT'S UNDERWAY NOW? YOU SAID 16 OR 17? YEAH. THAT'S ALREADY IDENTIFIED. CHECK THE BOX. UH, AND THEN WHAT OTHER INFRASTRUCTURE PRO, UH, PROJECTS DO WE WANT TO KEEP AN EYE ON THAT WOULD BECOME, SO YOU, ARE YOU SAYING UNDER THIS, THIS IS WHERE WE WOULD WRITE DOWN OUR VISION FOR THAT GOAL? HMM. NO, OUR GOAL WOULD BE AS A, AND I'M, I'M JUST THROWING, USING AS AN EXAMPLE, LET'S TAKE INFRASTRUCTURE. IF WE'RE SETTING FORTH, WHICH IS PART OF THE EDC MANDATE, THAT WE WILL FIND THAT WE WILL IDENTIFY OPPORTUNITIES TO ADDRESS INFRASTRUCTURE. MM-HMM . THAT'S THE GOAL. AND THEN THE STAFF COME BACK WITH THE OBJECTIVES AND THE STRATEGIES TO SUPPORT THAT GOAL. GOTCHA. YEAH. OKAY. RIGHT. AND SO WE ARE JUST BASICALLY GIVING A LIST OF STRATEGIC OBJECTIVES AND THEN STAFF COMES BACK WITH, AND HERE'S HOW WE'RE GONNA EXECUTE ON THESE OBJECTIVES. RIGHT. AND THEN, AND THEN WE REVIEW THAT AND WE MAKE RECOMMENDATIONS OR WE APPROVE AND WE MOVE FORWARD. CHANEY. YEAH. I WAS JUST GONNA SAY, I THINK, UM, JUST TRYING TO MANAGE TIME AND SOME PROGRESS HERE. UM, THE LIST OF AREAS THAT YOU READ OFF INITIALLY, UH, CHAIR CLANCY. I TRIED TO KIND OF JOT THOSE DOWN. SO YOU HAD QUALITY OF LIFE, INFRASTRUCTURE, DOWNTOWN SUPPORT, LOCAL BUSINESSES, CONNECTIVITY. AND SOME OF THESE ARE GONNA CROSS EACH OTHER TOO. LIKE SUPPORT LOCAL BUSINESS COULD ALSO BE DOWNTOWN. MM-HMM . EVENTS COULD ALSO BE QUALITY OF LIFE. SO SOME OF THESE, YOU'RE GONNA HIT ON TWO OR THREE AREAS BY DOING ONE THING, WHICH IS GREAT. UM, BUT IF YOU GUYS WANT TO JUST DECIDE ON WHAT THOSE CATEGORIES SHOULD BE AND JUST THAT WE WANT TO INVEST IN THESE THINGS AND PRIORITIZE THEM, THEN I CAN COME BACK [02:00:01] WITH WHAT IS IN THE BUDGET, WHAT'S IN CIP AND WOULD MAKE SENSE WITH REGARD TO DEVELOPMENT AND BRING THOSE BACK TO Y'ALL FOR CONSIDERATION. YEAH. I LOVE THAT. UM, I, I ALSO WANT TO BE MINDFUL OF TIME AND SO MY, MY QUESTION TO THE WHOLE BOARD IS, UM, THE NEXT MEETING IS JANUARY 13TH, I BELIEVE. MM-HMM . UM, AND I'M WONDERING IF EVERYONE WOULD BE COMFORTABLE AND OKAY WITH MEETING LIKE WE DID TONIGHT, UM, A COUPLE HOUR OR A COUPLE HOURS EARLIER, AND THEN DISCUSSING MORE ABOUT GOALS. 'CAUSE I REALLY WOULD LIKE TO GIVE IT A LOT OF THOUGHT AND HAVE EVERYBODY, EVERYONE HAS THE OPPORTUNITY TO SPEAK AND NOT FEEL RUSHED. MM-HMM . UM, WOULD THAT BE OKAY WITH EVERYONE? ME AT FOUR O'CLOCK, UM, JANUARY MEETING? MM-HMM . YES. CAN WE, CAN WE, WONDERFUL. UM, MAYBE BETWEEN NOW AND THEN, MAYBE JUST TRY TO GET TOGETHER A LIST OKAY. OF ALL OF THE STRATEGIC OBJECTIVES THAT MAYBE WE'RE ALL THINKING ABOUT INDIVIDUALLY AND GET THEM INTO AN EMAIL CHAIN OR WHATEVER THAT LOOKS LIKE DIRECTED TO CHAINING JUST MM-HMM . SO THAT, YEAH. JUST SO THAT THAT WAY WE CAN HAVE A KIND OF A CONCISE LIST SO WHEN WE GET HERE, WE'RE NOT, YOU KNOW, AN ANALYZING, YOU KNOW, 50 DIFFERENT THINGS. YEAH, ABSOLUTELY. OR A HUNDRED OR, BUT THE BIG FIVE ARE QUALITY OF LIFE, INFRASTRUCTURE, DOWNTOWN SUPPORT, LOCAL BUSINESSES, AND THEN CONNECTIVITY, WHICH IS ALSO QUALITY OF LIFE, RIGHT? MM-HMM . I MEAN, IT COULD BE, AND IT COULD ALSO BE, I MEAN, DEPENDING ON WHERE IT IS, IT COULD ALSO BE DOWNTOWN. IT COULD ALSO BE . SO, OKAY. RIGHT. AND IT COULD ALSO BE, IT COULD ALSO BE LIKE BUILD REGIONAL AND STATEWIDE PARTNERSHIPS. NO. THAT, THAT'S GONNA HAPPEN. WE'RE GONNA HAVE SOME OVERLAP. AND I THINK MAYBE THAT HELPS THIS BOARD PRIORITIZE THEN. SO IF WE'RE LOOKING AT A PROJECT THAT IMPACTS MULTIPLE FACETS, THEN THAT'S SOMETHING TO PRIORITIZE TOO. SO, YEAH. AND AS THINGS COME UP, UM, I, I WOULD ADVOCATE THAT Y'ALL EMAIL CHENEY, BECAUSE CHENEY CAN PUT THIS ON THE AGENDA FOR NEXT MEETING AND RIGHT. AND, AND PLUS WE DON'T WANNA WALK IN QUORUM EITHER, SO. RIGHT. I JUST HAD A QUICK, JUST A REAL QUICK QUESTION. UM, IN LOOKING AT, IN HEARING WHAT FOLKS ARE SAYING AND THEN IN LOOKING WHAT WE HAVE ON THIS PACKET, WE TALKED ABOUT INCENTIVES. THAT'S UNDER THE BUSINESS SUPPORT. WE TALKED ABOUT INFRASTRUCTURE. THAT'S UNDER INFRASTRUCTURE. WE TALKED ABOUT, UH, OUR VISION AND FOCUS. THAT'S ONE OF THE SECTIONS JUST TO PROVIDE SOME SORT OF LIKE NOT HURTING, YOU KNOW, A WHOLE BUNCH OF THOUGHTS AND IDEAS. CAN WE AGREE THAT WE STAY ON THESE, THESE DIFFERENT PARAMETERS, THE INFRASTRUCTURE OF THE BUSINESS SUPPORT? I THINK THEY DOVETAIL WITH THE LIST THAT THE CHAIR GAVE US EARLIER. RIGHT. WELL, I SEE SOME THINGS MISSING FROM THIS LIST PERSONALLY. SO IF WE'RE GONNA DO THAT AND AGREE TO A LIST BEFORE WE WELL, NO, NO, NO. I'M NOT SAYING AGREE TO THE LIST. I'M SAYING ALIGN. 'CAUSE WE HAVE, WE HAVE SOME OF THESE THAT ARE IN HERE RIGHT NOW. MM-HMM . CAN WE AGREE TO ADD THESE TO WHAT IS RIGHT HERE? I THINK I'M CONFUSED BY THE QUESTION TO THIS DOC. I LIKE THE ORDER THAT WE'RE DOING OR PURSUING. HOW DO HA IT'S UNDER, HOW DO HAS IT IF YEAH. NO, I HAVE THE DOCUMENT. I, I'M JUST CONFUSED ABOUT WHAT, WHAT YOU'RE ASKING US TO AGREE TO. I'M ASKING. COULD BE THE SANDWICH. I'M SORRY. . . SO I'M LOOKING AT INFRASTRUCTURE. THAT'S ONE OF THE POINTS HERE. I'M LOOKING AT, AT BUSINESS SUPPORT. I'M SEEING DOWNTOWN RIGHT HERE, RIGHT? I'M SEEING ALL, I'M SEEING A LOT OF WHAT WE'RE ASKING FOR AS GOALS AND OBJECTIVES. I'M SAYING, CAN WE INCLUDE THESE TO THE HU HAS MODEL? SO THAT WAY WE ARE KEEPING IT ALL TOGETHER INSTEAD OF HAVING MULTIPLE DIFFERENT, THIS IS WHAT I WANT A GOAL, THIS IS WHAT I WANT, A GOAL TYPE THING. MM-HMM . RIGHT? AND THEN THAT'S WHAT I, DOES THAT MAKE SENSE? YES, IT DOES. AND THEN AT THE NEXT MEETING WHEN WE ARE GONNA CONVENE A LITTLE EARLY AGAIN, AND THEN, UM, WE'LL GO BE, HAVE THE OPPORTUNITY TO ADD ANY ADDITIONAL THINGS THAT WE CAN, RIGHT. BECAUSE I THINK FOR, FOR RIGHT NOW, WHAT STAFF COULD TAKE AWAY IS LIKE, HEY, OKAY, I HAVE ONE FOR INFRASTRUCTURE. LET ME GO AHEAD AND ADD, YOU KNOW, IF THERE'S SOMETHING MISSING RIGHT HERE, I COULD ADD THAT INTO THE INFRASTRUCTURE THAT I HAVE INSTEAD OF JUST CREATING A WHOLE BRAND NEW THING. YEAH. NO, YEAH. WHATEVER MAKES IT I LIKE IT. BRENT, THAT'S ALL I ASKING. SOUNDS GOOD. OKAY. UM, FOR THE SAKE OF TIME, UM, THE MEETING OR THE TIME IS NOW SIX 30 AND WE ARE ADJOURNED. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.