* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting. SIX [00:00:01] O'CLOCK. WE'LL CALL THE CITY COUNCIL WORK SESSION FOR THURSDAY, JANUARY 8TH, 2026 TO ORDER ROLL CALL MAYORS HERE. MAYOR THORNTON. YES. COUNCIL MEMBER MOORE. HERE. COUNCIL MAYOR GORDON. MAYOR PORTERFIELD. HERE. COUNCILOR KING HERE. AND FOR THE HDCE. DC. JOHN CARLTON'S. NOT HERE. I SHARED HERE. . BOARD MEMBER SNYDER. HERE. BOARD MEMBER OF COURTFIELD HERE. BOARD MEMBER GORDON HERE. BOARD MEMBER MORRIS HERE. ALL TIMES 3.1. [3.1. Discussion and possible action regarding the results of the Community "Wish List" survey.] DISCUSSION AND POSSIBLE ACTION REGARDING THE RESULTS OF THE COMMUNITY WISHLIST SURVEY. EVENING MAYOR COUNCIL, HBC BOARD. UH, MY NAME IS DAVID AMSLER, EXECUTIVE DIRECTOR OF STRATEGIC OPERATIONS FOR THE RECORD. TODAY I AM, UH, PLEASED TO PRESENT YOU GUYS WITH THE RESULTS FROM OUR WISHLIST SURVEY THAT WAS TAKEN PLACE DURING NOVEMBER, UH, THROUGH DECEMBER OF LAST YEAR. SO WHY DID WE ASK THE COMMUNITY THIS? UM, WE DID THIS TO HELP INFORM THE UPCOMING EDC STRATEGIC PLAN SESSION, UH, TO GUIDE RECRUITMENT AND INCENTIVES HELP DEFINE SUCCESS FOR CITY STAFF. AND THESE RESULTS ARE DIRECTIONAL INPUT, NOT NECESSARILY COMMITMENTS TO THE COMMUNITY THAT BUSINESSES ARE GOING TO OCCUR. HERE IN THE CITY OF, UH, SURVEY OVERVIEW, WE HAD OVER 2000 COMPLETED RESPONSES, WHICH IS A NUMBER THAT WE ARE QUITE PLEASED WITH, UH, FOR . WHEN YOU GUYS, UH, WHENEVER ANYONE LOOKS AT PRESIDENTIAL POLLS TO PREDICT, UH, WHAT THE, UH, OUTCOMES OF THOSE ELECTIONS WILL BE. TYPICALLY THOSE SURVEYS ARE BETWEEN 2000 TO 3000 RESPONDENTS. UH, SO ONCE YOU GET INTO THAT THRESHOLD, YOU CAN, UH, BE QUITE CERTAIN THAT IT'S RELATIVELY STATISTICALLY SIGNIFICANT. UH, THIS SURVEY TOOK PLACE FOR ABOUT 30 DAYS AND IT WAS ONE OF OUR, UH, HIGHEST MARKETING SUCCESSES HERE AT THE CITY OF HU IN MY TIME HERE. UM, OUR VIDEO VIEWS THAT WE PUT OUT FOR THIS SURVEY REACHED OVER 136,000 INDIVIDUALS, UH, WHICH IS QUITE HIGH FOR OUR CAMPAIGNS. IT WAS CONDUCTED VIA A CURRENT SOFTWARE THAT WE HAUL HAVE CALLED Z CITY. HOWEVER, THAT SOFTWARE IS BEING REPLACED WITH QUALTRICS. THAT'S WHY I WANTED TO MENTION IT. UH, BECAUSE WE WILL NOT BE USING THIS EXACT SAME KIND OF LAYOUT IN THE FUTURE, UH, IN MULTIPLE CATEGORIES, INCLUDING DINING, ENTERTAINMENT, RETAIL, AND, UH, FAMILY HOBBY. BEST WAY TO INTERPRET THESE RESULTS, UH, THIS SHOWS RELATIVE DEMAND. THAT IS NOT A GUARANTEE THAT THESE RESULTS, UH, WILL COME TO FRUITION. IT HELPS PRIORITIZE LIMITED EEDC RESOURCES, UH, USED ALONGSIDE WITH MARKET FEASIBILITY AND SITE READINESS. AND THEN I DO WANNA MENTION, UH, IN OUR BUSINESS, THIS IS CONSIDERED A PULSE SURVEY. SO THIS IS A SHOT IN TIME SURVEY THAT WAS TAKEN ONCE THAT PEOPLE RESPONDED TO ONCE THAT IS HOW THEY WERE FEELING THAT DAY, AT THAT TIME. THEY MAY TAKE THE EXACT SAME SURVEY 10 MINUTES LATER AND JUST ADD, UH, CHICK-FIL-A AND MAYBE THEY DON'T PUT CHICK-FIL-A ON, ON THIS LIST, RIGHT? SO THIS IS NOT THE SAME AS OUR COMMUNITY SURVEY, UH, THAT WE DO BI-ANNUALLY. THAT HAS, UM, LANDMAN SAMPLING GUARANTEED. AND IT HAS A POPULATION DISTRIBUTION GUARANTEED. SO THERE ARE NO CONTROLS TO SHOW THAT THIS IS A HUNDRED PERCENT REPRESENTATIVE OF THE HU POPULATION, BUT WITH THE AMOUNT OF RESPONSES THAT WE GOT THAT HELPS OFFSET IT. SO IMPORTANT TO KEEP IN MIND. ESSENTIALLY THIS IS REALLY, REALLY GOOD DATA, BUT IT IS NOT THE WHOLE VIABLE TO, TO FAIL, UH, WHAT OUR RESIDENTS ARE ASKING FOR OVERALL. UH, NUMBER ONE AREA WAS MORE SIT DOWN DINING. UH, DEFINITELY MORE THINGS TO DO IN THE EVENING. UH, FAMILY FRIENDLY DESTINATION, UH, AND AS WE'LL GO OVER A GROCERY STORE WAS STILL SEEN AS A MAJOR GAP, UH, WHICH IS SOMETHING THAT THIS BODY AND STAFF HAS BEEN WORKING TIRELESSLY TO, UH, RECTIFY. BEGINNING WITH OUR SIT DOWN DINING, UH, RESIDENTS, UH, , UH, TRADITIONAL, UH, SIT DOWN DINING. AND THE NUMBER ONE RESULT WAS A STEAKHOUSE WITH ITALIAN CUISINE AT, UH, UH, NUMBER TWO, BUT NOT BY MUCH. SO THAT WAS DEFINITELY A ONE, A ONE B SITUATION. THEN YOU HAD SUSHI OR JAPANESE CUISINE FOLLOWED BY SEAFOOD, ASIAN FOOD, MEDITERRANEAN CUISINE, AMERICAN GRILL, MEXICAN CUISINE, BARBECUE CUISINE. UH, IN THE SURVEY ITSELF, WE ASKED, UM, GENERALITIES LIKE THIS THAT YOU COULD RANK ON A SCALE AS WELL AS ALLOWED RESIDENTS TO, UH, PUT IN WRITE-IN RESPONSES OF [00:05:01] WHAT THEIR FAVORITE BRANDS WOULD BE. SOME OF THE TOP REQUESTED BRANDS THAT CAME UP. THIS WOULD BE THE TOP FIVE FOR RESTAURANTS, WAS TEXAS ROADHOUSE, OLIVE GARDEN, LONGHORN STEAKHOUSE, PLUCKERS, AND KAVA. UM, IF YOU ARE NOT FAMILIAR WITH KAVA, 'CAUSE I DEFINITELY HASN'T SAW, I MET MY WIFE. UH, IT IS KIND OF LIKE A SALAD PLACE. UH, I ALTERNATIVE FOR FOOD, WHICH I FOUND INTERESTING FOR THAT TO BE IN THE TOP FIVE. YEAH. WHERE'D THAT FALL IN STEAKHOUSE? ITALIAN CUISINE, THE SUSHI SEAFOOD. ASIAN, I GUESS. MEDITERRANEAN. YES. AND IT'S ALSO IMPORTANT TO NOTE THAT THE, THE WRITE-IN RESPONSES WOULD BE CONSIDERED A SEPARATE DATA SET THAN THE THE RANKING. SO THE RANKING WAS A QUESTION ONE THROUGH 10 OR ONE THROUGH NINE, AND THEN THE WRITE-IN IS JUST HOW OFTEN DID THIS, THIS WRITE-IN OCCURRED? AND SO KAGO WAS THE FIFTH MOST MENTIONED. YEAH, IF YOU'RE WRITING THAT IN, YOU'RE PROBABLY SHOTGUN. THEY TYPICALLY SOME CATEGORY THAT YEAH, IT IS A SMALLER TA DATA SET. 2035 TO 1508. CORRECT. STILL AS THEY GO FURTHER IN, IT GETS SMALLER FOR THE WRITE IN RESPONSE. CORRECT. NEXT WAS OUR GROCERY STORE DEMAND. UH, THIS MAY BE IN A SLIGHTLY DIFFERENT ORDER THAN YOUR, UH, HANDOUT HERE. I THINK THIS IS TOWARDS THE BACK OF IT, BUT I THOUGHT THIS WOULD THE NEXT MOST IMPORTANT AREA FOR, UH, THIS BODY. UH, THIS IS ASKING ABOUT ALL RETAIL. AS YOU'LL NOTICE ON THE POWERPOINT GROCERY STORE, UH, STILL FAR AND AWAY COMPLETELY EXCEEDS ANYTHING. UH, THIS IS THE LARGEST, BIGGEST, UH, GAP IN BETWEEN FIRST PLACE AND SECOND PLACE THROUGHOUT THE ENTIRETY OF THE SURVEY. UH, FOLLOWED BY CLOTHING AND REPAIR STORE, HOME GOODS AND DE DECOR STORE, UH, GENERAL MERCHANDISE, ARTS AND CRAFTS, ELECTRONICS AND TECHNOLOGY, PET SUPPLY, BEAUTY AND COSMETICS, AND CHILDREN'S CLOTHING AND SPECIALTY GOODS AND HEALTH AND WELLNESS. RETAIL STORE. SOME OF THE MOST REQUESTED RETAIL BRANDS THERE. AND THIS IS IN ORDER, UH, BASED OFF THE WRITE-IN RESPONSES. TARGET, UH, CAME IN AT NUMBER ONE, THEN OLD NAVY TJ MAXX, HEB AND HOME GOODS. JUST A COMMENT, WHEN, WHEN, WHEN YOU HAVE THE 13, 11 OUT OF 2035, BUT ORAL RANKING, YOU DON'T UNDERSTAND IF MAYBE TARGET OLD NAVY, ISTJ MAXX OR LIKE 30% OF ALL THE NUMBERS. AND THEN THE REMAINDER FILL UP THE LAST, YOU KNOW, 10%. SO WE HAVE THAT DATA ON THE BACKEND, RIGHT? WELL, I'M JUST SAYING IF YOU JUST HAD THE NUMBER THERE, THEY COULD, I LIKE TO LOOK AT TIER C-I-E-R-S, LIKE MAYBE TARGET OLD NAVY, TJ MAX. YOU'RE SAYING LIKE HYPOTHE TARGET COULD BE 95%, THE OTHER NINE OR YES. LIKE FREQUENCY DISTRIBUTION. YEAH. REO, WHATEVER THE COLLEGE PEOPLE WANNA SPEAK. CALLS. THAT'S MR. GRAY. UH, NEXT WAS OUR NIGHTLIFE FOR SOCIAL VENUE BRANDS AND ENTERTAINMENTS. UH, LIVE MUSIC CAME IN IN THE FIRST PLACE. COMEDY CLUB WAS NOT FAR BEHIND, FOLLOWED BY SPORTS BARS, COUNTRY DANCE FALLS, BILLARDS AND GAME LOUNGES, KARAOKE BARS, CRAFT COCKTAIL LOUNGE AND WINE BAR, UH, WAS, UH, IN LAST PLACE. AND THEN SOME DESIRED ENTERTAINMENT CONCEPTS THAT WERE MENTIONED MOST FREQUENTLY. COULD BE DAVE AND BUSTER'S, PUNCH BOWL, SOCIAL, KEITH'S DUELING, PIANO BAR, POP, GOLF, AND . I THINK IT'S INTERESTING. PIXEL PALACE IS ON HERE BECAUSE HE LIVES IN HU AND TRIED TO DO IT. AND HU YEAH, WELL MAYBE HE HAS ANSWER. SORRY. HE WOULD'VE HAD TO ANSWER ENOUGH POTENTIALLY TO GET ON THE TOP TOWN LIST. JIM'S RIGHT. AND DAVID BUSTERS WAS 80%. YEAH, . NEXT WAS CHILDREN AND FAMILY ACTIVITIES. UH, INDOOR CLIMBING OR DENTURE FACILITY IS ALL THE RAGE THESE DAYS. UH, FAMILY ARCADE CAME IN SECOND, NOT, UH, FAR BEHIND. THEN A, UH, STEAM LEARNING CENTER OR STEM, EXCUSE ME, LEARNING CENTER, UH, INDOOR, UH, PLAYGROUND, TRAMPOLINE PARK ART OR CREATIVE WORKSHOP, MUSIC OR PERFORMING ARTS ACADEMY, YOUTH SPORTS, CHILDREN'S FITNESS OR GYMNASTICS. AND THEN, UH, TUTORING OR ACADEMIC ENRICHMENT CENTER. TOP NAME BRANDS THAT SHOWED UP IN THIS AREA WAS URBAN AIR ALTITUDE, THE LITTLE GYM, PLAY STREET MUSEUM AT MOUNT FIG MOORE. NEXT WAS OUR, UH, [00:10:01] EVERYDAY SERVICES. AND AS, UH, COUNCIL MEMBER MORRIS MENTIONED EARLIER IN THE PRESENTATION, I THINK IT'S IMPORTANT TO NOTE, UH, AS YOU GO ON TO THE NUMBER OF WRITE-IN RESPONSES, THAT IS A, THAT IS A BARRIER OF ENTRY INTO THE SURVEY TAKING. THAT'S WHY A LOT OF PEOPLE USE THE LIKELIHOOD SCALE OR JUST MULTIPLE CHOICE, UH, SO THAT AN INDIVIDUAL DOESN'T HAVE TO SIT DOWN AND TYPE SOMETHING. AS YOU'LL NOTICE WHAT WE ARE REFERRING FROM, THE NUMBER OF WRITING RESPONSES GOING DOWN DRASTICALLY, THAT THERE IS NOT AS MUCH OF A COMMUNITY SENTIMENT THAT THIS IS NEED TO HAVE RIGHT NOW. VERSUS HOW MANY OF WRITING RESPONSES WE HAVE WHEN IT COMES TO RESTAURANT AND RETAIL. ONCE YOU GOT TO THIS AREA, YOU WERE DOWN TO 367, WRITE-IN RESPONSES, WHICH WAS A SIGNIFICANT DIFFERENCE. UM, AND I THINK IT COULD BE TOO THAT PEOPLE JUST DON'T CARE WHICH SIZE PLACE IT IS. IT'S JUST IF YOU HAVE WHAT I THINK THAT, COULD THAT BE PART OF IT TOO? A HUNDRED? YOU KNOW, A HAIR SALON. IT'S HAIR SALON. AS LONG AS YOU GOT A HAIR SALON, I DON'T CARE WHO RUNS IT. IT'S, IT'S A GOOD ONE KIND OF THING THAT, THAT COULD BE PART OF IT TOO. DEFINITELY COULD PLAY INTO IT. YES, SIR. UH, TOP AREAS WERE MASSAGE AND WELLNESS, FITNESS, UH, SPECIALTY HEALTH SERVICES, HAIR SALON AND BARBER SERVICES, UH, CHILDCARE, NAIL SALON, PET BOARDING FACILITIES, PET GROOMING SERVICES, LAUNDRY SERVICES. AND THEN DRY CLEANING AND GARMENT CARE CAME IN LAST PLACE ON THAT ONE. SOME OF THE NAME BRANDS THAT WERE MENTIONED HERE WAS MASSAGE ENVY, PLANET FITNESS, EUROPEAN WAX CENTER, EXCUSE ME, THE JOINT AND VEEVA DUST SPOT. SOUNDS LIKE, LIKE A GREAT TIME, HONESTLY. DUST SPOT. AND THEN WE ASKED AN ADDITIONAL QUESTION TOWARDS THE END OF THE SURVEY. UM, IS THERE ANYTHING ON HERE, UH, THAT YOU AS A COMMUNITY AREN'T SEEING THAT YOU, YOU WANT TO WRITE IN, UH, IN THIS AREA? A LOT OF COMMUNITY AMENITIES, UH, WERE THE FOCAL POINT OF THAT PRESENCE. UM, DEFINITELY NOT A NUMBER TO COMPLETELY IGNORE, BUT NOT AS SIGNIFICANT AS SOME OF OUR RETAIL. BUT RECREATION CENTER, AQUATIC CENTER, TRAILS, SPORTS FIELD, SENIOR CENTER, ALL OF THOSE HAD, UH, QUITE A FEW MENTIONS, UH, ALTOGETHER, I THINK IT WAS AROUND 200 OR 300 MENTIONS IN THAT AREA. WHEN, WHEN LOOKING AT, YOU KNOW, I KNOW THIS IS JUST A GUIDANCE, IT'S NOT LOOKING FORWARD, BUT LIKE SOME OF THESE THINGS AND WHEN IT COMES TO AMENITIES, LIKE HAVING A AQUATIC CENTER POOL AND A REC CENTER COULD BE A COMBO AT ONE LOCATION WHERE THERE'S ONE BUILDING OR TWO SEPARATE FACILITIES ON THE SAME SIDE, WHICH WOULD PRODUCE CIP COSTS AT LEAST FOR LAND, MAYBE EVEN DESIGN IF IT'S, IT LOOKS LIKE, YOU KNOW, IF YOU COMBINE AQUATIC POOL AND THE REC CENTER AND THAT'S A SIGNIFICANT INTEREST, WHETHER IT COMBINED PARK BOARD TO BE ON BOARD WITH THAT, I WOULD JUST SAY WHETHER IT'S COMBINED OR NOT, IT'S IMPORTANT TO THEM OR THEY WOULD'VE MET THE BOB MENTIONED. SO WHETHER IT'S COMBINED OR NOT, I THINK THAT'S WHAT I'M SAYING. IT IS. IT SHOWED UP IN OUR COMMUNITY SURVEYS EACH OF THE PAST TWO YEARS. I WANNA SAY ONE OF THE HIGHEST RATED THINGS, UH, CALIFORNIA, TEXAS AND FLORIDA ARE THE BIGGEST SWIMMING STATES IN THE UNITED STATES. WE HAD AN AQUATIC CENTER WE COULD POST UP THERE ON MONDAY. HOW IT GOES AROUND RIGHT NOW, THERE SWIM TEAM USING THIS IN YOUR BUILDING BLOCK, UH, MOVING FORWARD. UH, STAFF'S RECOMMENDATION IS TO, UH, FOR COUNCIL MEMBERS WHO ARE ALSO ON THE EDC BOARDS, YOU MAY BE MORE FAMILIAR WITH THIS. UM, BUT USING OUR COMMUNITY SURVEY DATA, UH, IS A BUILDING BLOCK FOR HOW THE CITY COUNCIL TENDS TO BUILD THEIR STRATEGIC PLAN. UH, I WOULD RECOMMEND, UH, USING THIS IN A SIMILAR VEIN WITH A, WITH A TINGE, MORE OF PROFESSIONAL DISCRETION SINCE IT'S NOT A HUNDRED PERCENT SCIENTIFIC, UH, AS A BUILDING BLOCK INTO YOUR STRATEGIC PLAN FOR THE EDC UH, REFERENCE FOR RECRUITMENT DECISIONS. THIS IS ALSO, YOU KNOW, POTENTIALLY GOOD MARKETING THAT THE EDC COULD USE FOR SOME OF THESE BRANDS ON, HEY, YOU'RE THE NUMBER ONE BRAND THAT, UH, OUR COMMUNITY WANTS IN HERE. SO, SO WE'RE NOT JUST TALKING, THERE'S, THERE'S HARD DATA BEHIND THIS. AND THEN TO VALIDATE PERIODICALLY AND RESURVEY, UH, AS NEEDED. I WOULD SAY IF WE DO RESURVEY, ONE OF THE THINGS I NOTICED ON THE COMMUNITY SURVEY, MAYBE WE TEND TO CHANGE THE QUESTION, SOME OF THE QUESTIONS EACH YEAR, WHICH TO ME MAKES THE PROCESS NOT SEEM LIKE YEAR OVER YEAR YOU GET THE SAME RESULTS. BUT IF WE DO THIS, I THINK WE OUGHT HAVE THE SAME SET OF QUESTIONS SO WE CAN SEE HOW PEOPLE ARE CHANGING IN THE SNAPSHOTS OVER TIME. 'CAUSE IF YOU CHANGE QUESTIONS, QUESTIONS EACH TIME, I REALLY DON'T KNOW WHAT YOU GET OUTTA THAT COMPARING. YEAH. I DON'T MIND ADDING QUESTIONS. BUT YOU ALWAYS HAVE TO HAVE THE SAME HISTORICAL OR LEGACY QUESTIONS OR YOU CAN'T SEE. [00:15:01] YEAH. SO IF YOU HAVE 30 QUESTIONS FROM YEAR ONE, YOU NEED TO HAVE THE SAME 30 QUESTIONS WITH YEAR TWO GOING UP. BUT YOU CAN ADD MORE QUESTIONS. YEAH, SAME WORDS AND EVERYTHING. 'CAUSE YOU CAN TWEAK A WORD ON A GROCERY STORE. NEXT THING YOU KNOW THEY'VE, OTHERWISE YOU CAN'T SEE THE TREND. YEAH. EVERYBODY'S SHIFTING WHAT THEY WANT AND YOU'RE LIKE, OH, THEY, THEY CHANGED THEIR MIND AND IN REALITY, TWO OR THREE WORDS MADE EVERYBODY YEAH, BUT CAN WE DO THIS ANNUALLY? CORRECT. THIS WISHLIST, UH, THIS IS THE FIRST TIME THAT I'M AWARE THAT TAKING THIS DIDN'T COST ANYTHING TO DO. RIGHT. UH, IF YOU COUNT THE SOFTWARE COSTS TECHNICALLY, BUT, BUT NO. HOW DID YOU PAY THE SOFTWARE ANYWAY? SO DID, WAS THIS AN ONLINE SURVEY? YES. OKAY. SO THEN, UM, DID, DID YOU CAPTURE THE DEMOGRAPHICS? UM, SO, UH, WHEN IT COMES TO HUDDLE RESIDENTS, WE CAPTURED THE DEMOGRAPHICS. UH, WE, WE DIDN'T ASK ANY QUESTIONS IDENTIFYING GENDER OR RACE OR ANYTHING OF THAT NATURE, NATURE OR AGE. UH, WE DID ASK AGE. SO, UH, THE MAJORITY OF POPULATION, I DON'T HAVE IT PULLED UP RIGHT THIS SECOND SO I APOLOGIZE, BUT THE MAJORITY RESPONDENTS WERE BETWEEN THE AGES OF, UH, 25 AND THAT WAS ABOUT 60% OF OUR RESPONDENTS WHEN IT CAME TO HOW RESIDENTS THE, IT WAS 96% AT OUR RESIDENTS AND 4% NON HOUSE RESIDENTS. IT WOULD BE INTERESTING TO KNOW, UM, OF THAT AGE GROUP HOW THEY, HOW THE FORMS THE PRIORITY BY CUTTING OUT THAT DATA SPECIFICALLY. AND THEN THAT WOULD'VE BEEN INFERRED TO US WITH THE REST OF THE POPULATION. YOU CAN JUST PARSE IT BY AGE GROUP FOR ALL THE SALE. SO YOU CAN SEE JUST FOR ONE YOU DO FOR ALL. THEY DIDN'T DO IT, BUT THEY COULD, BUT THEY CAN GO FORWARD. BUT HE'S GOT THE INFORMATION, HE'S GOT THE DATA HE PARK, I COULDN'T DO IT. REQUEST OF THIS BODY. YES. I THINK IT'S A GOOD THING TO LOOK AT S BECAUSE WE DON'T WANNA JUST CATER TO ONE PAGE GROUP CERTAIN BACKGROUND. YEAH. BECAUSE WHILE WE ARE TRENDING LOWER AND LOWER AND LOWER, AT SOME POINT WE WILL START TRENDING. YOU CAN ONLY, YOU KNOW, YOUR AGE, AVERAGE AGE OR MEDIAN INSULIN GOES SO LOW BEFORE YOU START GOING BACK THE OTHER WAY. BUT WELL KEEP IN MIND YOU HAVE YOUNG COUPLES AND GUESS WHAT? THEY'RE NOT BABIES. AND THEN THE PARENTS ARE GONNA FOLLOW AND WANNA BE BOOKS. SO WE'RE GONNA GET THAT'S WHAT I'M SAYING, YOU CAN'T FORGET ABOUT THE, YOU KNOW, JUST BECAUSE OF MAYBE THE OVER 65 DEMOGRAPHIC OF 20%, YOU CAN'T FOCUS SOLELY ON THE UNDER 35. YOU STILL GOT 20% THAT EVENTUALLY AS WE START AGING, HOW OFTEN IS, IS UM, THIS SOMETHING WE WANT TO KEEP PUTTING OUT? TO ME THIS IS KIND OF LIKE A GOOD THING TO KEEP BEAT ON THE CITY HELPS YOU UNDERSTAND WHAT WHAT PEOPLE WANT. YOU KNOW, WHAT DO THEY WANT IN THEIR HOMETOWN? THAT'S KINDA WHAT I WAS THINKING AT LEAST TWICE A YEAR. YEAH, THAT'S WHAT I WAS ASKING THAT TO ME TWICE A YEAR. BECAUSE AS THINGS COME UP THEN IT'S KIND OF LIKE A ROAD. YOU HAVE ALL THIS TRAFFIC, YOU OPEN UP ONE ROAD, IT COMPLETELY CHANGES ALL TRAFFIC PATTERNS IN THE CITY. WELL YOU'VE GOT A SURVEY, ONE OF THESE PEOPLE HAPPENED TO BE ANNOUNCED HERE IN THE NEXT 90 DAYS. THAT COMPLETELY CHANGES EVERYTHING. AND SO THEN ALL OF A SUDDEN YOU CAN THROW AN HEB IN. NOW A GROCERY STORE IS NO LONGER A PRIORITY TO THE PUBLIC. NOW, YOU KNOW, SOME WEIRD THING IS LIKE THE NUMBER ONE MOST IMPORTANT THING. BUT IF WE KEEP GOING FOR A WHOLE YEAR ON OLD DATA, UM, SO YEAH, I'D SAY DOESN'T COST US ANYTHING. AND THAT ALSO SKEW IT FROM AWAY FROM THE HOLIDAYS. DO IT LIKE IN THE APRIL, MAY, MARCH OR APRIL. AND THEN ALSO LIKE SEPTEMBER, OCTOBER, BECAUSE IT DID FALL OVER INTO THANKSGIVING. SO THERE MAY BE LESS PEOPLE HERE. I MEAN IT MAY BE TRU HILL, BUT IF WE'RE GONNA DO IT TWICE A YEAR, IT IS MIDDLE FALL, MIDDLE OF SPRING. AS LONG AS IT IS NOT WHEN PEOPLE ARE MOVING BECAUSE OF SCHOOL. RIGHT. PEOPLE GENERALLY WILL MOVE AT THE END OF THE SCHOOL YEAR. I JUST SAYING. AND THEN BEFORE THE BEGINNING OF THE SCHOOL YEAR. I'M SAYING MARCH, APRIL AND SEPTEMBER, OCTOBER, THAT'S THREE, FOUR AND NINE. I WONDER LATER. THE LATTER PART OF SEPTEMBER, OCTOBER. YEP. PERFECT. IF I CAN JUST OFFER SOMETHING TOO. I THINK ONE, THIS IS NOT THE ONLY SURVEY THAT WE PUT OUT, BUT I WOULD WANNA CONSIDER SURVEY FATIGUE AS WELL. LIKE ARE WE DAMAGING THE RESULTS AND ENGAGEMENT ON OTHER SURVEYS THAT ARE PUTTING THIS ONE OUT SO MUCH AND VICE VERSA. SO THE TIMING OF THAT, WE THINK THAT AND THEN ALSO THE TIME IT TAKES TO EXECUTE. SO TO THE MAYOR'S POINT, IF WE SECURE ONE OF THESE THAT'S ON THE TOP LIST, I DON'T KNOW THAT THAT MEANS THAT WE NEED TO RESHUFFLE THE DECK NECESSARILY. IT JUST MEANS WE GO ON TO THE NEXT ONE, TO THE NEXT ONE, TO THE NEXT ONE. BECAUSE I THINK WE BUILD A LOT OF CREDIBILITY [00:20:01] AND BUYING FROM THE COMMUNITY, THE MORE WE CAN DELIVER ON THE THINGS THAT THEY WANT AND THEN WE GET MORE ENGAGEMENT AND MORE PARTICIPATION BECAUSE THEY'RE LIKE, WOW, MY INPUT MATTERS. MY VOICE MATTERS. THEY HEARD ME, THEY'RE EXECUTING ON THE THINGS THAT WE'VE SAID YOU WANTED. I JUST WANNA THROW CONSIDERATIONS OUT THERE TOO. I THINK IT'S A GOOD POINT. SO HOW DO WE, CAN WE LOOK AT WHAT IS THE TOTAL SURVEY CALENDAR AND THEN ALSO WHAT ARE, WHAT RESOURCES, WHAT MIGHT AFFECT AND WHAT, WHAT, WHAT POPULATION ARE WE LOOKING AT? I'M NOT PERSONALLY WORRIED ABOUT SURVEY FATIGUE BECAUSE THERE'S A 45,000 PRETTY OPINIONATED PEOPLE. AND YOU SAID YOU HAD 2000 PEOPLE RESPONDED, WHICH IS SIGNIFICANT IN MY MIND. YEAH. AND SO I THINK IF WE'RE GETTING LOW TURNOUT, THEN I THINK THAT'S SOMETHING TO LOOK AT. BUT I THINK ONE THING PEOPLE DON'T KIND OF THE CHANGE POINT, THEY DON'T THINK THEY'RE BEING HEARD. AND SO AGAIN, I THINK THAT'S WHY YOU DO IT EVERY, EVERY SIX MONTHS OR WHATEVER TO WHERE AS YOU'RE GETTING THINGS DONE, I THINK YOU DO HAVE TO RESHUFFLE A DECK. THE OTHER THING ON THIS, I THINK THIS FOR ME IS TELLING ME THERE'S, I THINK IT SHOWS THERE'S UH, SO MANY NEW PEOPLE THAT MOVE TO THE CITY BECAUSE PEOPLE WANT NAIL SALON. THAT'S LIKE THE, ONE OF THE TOP THREE COMPLAINTS IS WHY IS THERE A DENTIST, A NAIL SALON AND A CHICKEN PLACE ON EVERY CORNER, EVERY CORNER? AND SO MAYBE PEOPLE DON'T KNOW THERE'S, YOU KNOW, 25 NAIL SALONS IN THE CITY AND MAYBE SOME OF THIS INFORMATION COULD BE SHARED WITH THE CHAMBER IN TERMS OF, HEY, YOU REPRESENT THE BUSINESS COMMUNITY. MAYBE THEY'RE NOT ALL MEMBERS, BUT HERE'S SOME INFORMATION FOR Y'ALL. BECAUSE, WELL, WHEN I SAW THAT, I THOUGHT ABOUT THAT AS WELL, RIGHT? AND WHEN I LOOKED AT THE, HOW THE QUESTION WAS WORDED, IT WASN'T WHAT IN HURO DO WE NOT HAVE THE, YOU WANT TO SEE BROUGHT HERE? IT'S WHAT WE WANT AVAILABLE HERE. AND MAYBE PEOPLE WANT NAIL SALONS AND THEY'RE HAPPY THAT WE'VE GOT NAIL SALONS AND SO THAT'S WHY I RANKED HIGHER. 'CAUSE I WAS EXPECTING IT TO BE RANKED LOWER, BUT I'M THINKING, WELL, THEY'RE HAPPY WITH THE QUANTITY WE'VE GOT. MAYBE IF WE ADD TWICE AS MANY THEN IT'S GONNA BE LIKE NO, NO, WE GOT PLENTY OF THOSE. WE, I DON'T WANT ANY MORE OF THOSE. BUT THAT'S WHY I KIND OF WONDERED, YOU KNOW, WITH THE, THE WORDING OF IT, HOW IT WAS ASKED, MAYBE THAT'S, MAYBE THAT'S WHAT WAS GOING THROUGH THEIR MINDS IS I WANT IT HERE, I WANT IT AVAILABLE HERE AND I DO HAVE 'EM AVAILABLE HERE AND I'M HAPPY WITH THAT. YEAH, I COULD SEE THAT TO WHERE HOW YOU GUYS CAN USE THIS INFORMATION TO START RESTRICTING AND TAKE NAIL SALONS AWAY. BUT YEAH, HOW MANY ARE AVAILABLE? YEAH, BECAUSE EVEN LIKE MASSAGE, I THINK WE'VE GOT TWO OR THREE MASSAGE PLACES. WE ARE LOW ON FITNESS, PARA SALON AND BARBERS. I MEAN THERE'S TOP OF THEM, THERE'S LIKE SIX BARBERS. I THINK THERE'S THREE JUST IN DOWNTOWN ALONE. SO, UH, AGAIN, IT'S EITHER, IT'S EITHER THEY DON'T KNOW OR WHAT PETER'S SAYING THAT THEY'RE HAPPY WITH THE AVAILABILITY OF 'EM. AND I GUESS, YEAH, THAT'S WHAT WE GOTTA FIGURE OUT. THAT'S WHAT IT'S LIKE ABOUT THESE THINGS IS PEOPLE ANSWER AND YOU'RE LIKE, UM, THEY INTERPRET THE QUESTION WHAT DID IT ACTUALLY MEAN WHEN THEY ANSWER THIS WAY THAT YEAH, THERE'S A LOT OF BARBERS. THE THE NEXT TIME WE TAKE THIS SURVEY, UM, OR PRODUCE THIS SURVEY TO, TO KEEP IN LINE WITH NOT CHANGING THE WORDINGS AND QUESTIONS, WHICH COULD SKEW THE DATA. WE COULD ADD LIKE A SENTIMENT QUESTION. YES. FOLLOW UP TO EACH OF THESE, YOU KNOW, HOW WOULD YOU RATE YOUR, YOUR SATISFACTION ON OUR CURRENT AVAILABLE SERVICES IN THIS AREA? OR JUST A CLARIFICATION MAYBE WHERE THE SAME WORDING BUT JUST A CLARIFICATION THAT, HEY, WHEN THINKING ABOUT WHAT YOU WOULD LIKE TO SEE IN HU TO EVEN THE FOLLOWING PERSONAL AND EVERYDAY SERVICE OPTIONS. NO, I DON'T WANT TO CHANGE THE QUESTION. YOU CAN ADD A SECOND QUESTION. I THINK THAT'S, IS THAT WHAT YOU'RE SAYING SECOND? NO, NOT CHANGE THE QUESTION, BUT LIKE, LIKE THE WHOLE SURVEY, LIKE WHAT WE OH YEAH. ADD ADDITIONAL QUESTION THE QUESTION OR SOME KIND OF LIKE, I DON'T KNOW WHAT THE QUALIFIER, I WANNA SAY INSTRUCTIONS YEAH. QUALIFIER. BUT HOW THAT EFFECTIVELY CHANGES ALL QUESTIONS. SO THE QUESTION AFTERWARDS YEAH, WHATEVER BECAUSE IT, OH YOU WANT ME TO THINK OF IT THIS WAY? WELL THEN YOU JUST CHANGE YOUR INTERPRETATION OF, BUT I LIKE YOUR IDEA WHAT YOU WERE SAYING THE SECOND ONE. YEAH. WITH THE UNDERNEATH IT. YES. I THINK THAT I STILL SEE THE BASIC QUESTION AND THE CLARIFICATION JUST, AND, AND I I WILL SAY, UH, NOT NECESSARILY TO DEFEND THE POINT, BUT, BUT THE MARKETING OF THIS WAS DURING CHRISTMAS SEASON. WHAT DO YOU WISH TO SEE HERE IN THE CITY OF IDAHO? SO, SO THE LIKELIHOOD OF OF THAT I THINK IS LOWER THAN IF WE JUST KIND OF PUT THE SURVEY OUT. 'CAUSE IT WAS CALLED THE HU OF WISHLIST. WE HAD A HIPPO CLAUSE AS AS THE MARKETING THING TAKING DOWN NOTES ON WHAT HE NEEDS TO BRING HERE. SO I DO THINK THE MAJORITY OF POPULATION WAS THINKING, WHAT ARE THEY WANTING HERE? BECAUSE THAT'S THE INITIAL MARKETING PIECE THAT THEY, THEY SAW. YES. THAT'S A GOOD POINT. YEAH. THAT IF THAT'S WHAT IT SAID IN THE BEGINNING. I DIDN'T TAKE THE, I DIDN'T TAKE THE SURVEY. THE, THE THIRD PARTY APP, THE ZEN CITY NOW AND THE QUALTRICS LAYER, DOES IT HELP FORMULATE QUESTIONS OR IF YOU HAVE AN IDEA, DOES IT HELP YOU? UH, ZEN SERVE [00:25:01] THE QUESTION BETTER OR ZEN SAY NOT ENOUGH. QUALTRICS SIGNIFICANTLY MORE. OKAY, GOOD. YEAH, LET'S GO. COOL. THAT'S PROBABLY WHY YOU'RE LOOKING AT. THANK YOU. I DO AGREE THIS WOULD BE GOOD FOR MARKETING ON SOME AS TO WHERE OBVIOUSLY WE WOULDN'T WANNA SHOW CERTAIN RETAILERS THAT ARE VERY LOW THAT WE THINK ARE IMPORTANT TO THE CITY. WE WOULDN'T WANNA SHOW 'EM THAT. BUT I THINK LIKE ANY GOOD TOOLBOX WHEN IT COMES OUT TO SOMEONE YOU'RE TRYING TO GET ACROSS THE FINISH LINE TO SHOW THEM THAT HEY, YOU'RE, YOU'RE ONE OF THE TOP REQUESTED THINGS IN THE CITY OF 45,000 PEOPLE BASED ON A SURVEY. UH, I THINK THAT HELPS THEM TO COME BACK AND BE, TELL THEIR PEOPLE THAT YOU, THE CITY IS OUT PUSHING THAT PEOPLE COULD ASK FOR ANYTHING AND THEY, THEY SELECTED US. THAT'S ONE OF THE BIGGEST BENEFITS OF THIS REPORT. I WAS SURPRISED TUCKER GOT THAT HYPE TOO BECAUSE, WELL I TALKED ABOUT TUCKERS ONE DAY AND THAT DID NOT GO OVER WELL. THERE'S TOO MANY CHICKEN PLACES. THAT WASN'T THE NEW RESIDENCY, BUT ONLY ONE OF THEM HAD . I IT'S TOUGH TO JUDGE ON THOSE THOUGH BECAUSE YOU MIGHT GET 25% WHO LOVE PLUCKERS AND 25% WHO HATE IT. AND WE DIDN'T GET ANY RESPONSE FROM THOSE WHO HATE IT 'CAUSE NOBODY SAID JUST NOT FLU. RIGHT. IT'S SO, SO WE WE DID HAVE RESPONSES LIKE THAT THAT WE NOT MEANT CONTROL FOR. YEAH. YEAH. SO IF THERE WAS NEGATIVE SENTIMENT ASSOCIATED WITH THE, THE WRITING RESPONSE WE PULL UP, WE WE DID HAVE SOME OF THAT. WELL I THINK IT ALSO BACKS UP A LOT OF THINGS WE'VE BEEN PUSHING FROM A CITY AND EDC STANDPOINT. LIKE WHERE DID I SEE WHAT'S OUR GROCERY STORE THEN THE UM, THE LAST PAGE SPROUSE WAS AHEAD OF LIKE SAM'S CLUB, COSTCO, H MARK, RANDALL CENTRAL MARKET. I WAS LIKE, I THOUGHT THEY'D BE AT THE BOTTOM. AND THEN SOMEONE I GUESS MENTIONED PUBLIC, SO THEY'RE FROM THE EAST COAST BUT UM, AND PEOPLE REALLY WANNA TRADER JOE'S. I MEAN IT'S LIKE THE WHOLE GOAL DEPENDS ON TRADER JOE'S AND HEV YOU. I DON'T KNOW IF WE NEED TO WORK WITH HEV AND THE ONE THAT'S IN HU HELP A MARKETING CAMPAIGN THAT HELP CONVINCE PEOPLE IT IS IN HU BECAUSE EVERYBODY WANTS THE HEB IN HU. BUT I MEAN LIKE 12 YEARS I THINK STAR RANCH HAS A POSSIBILITY OF BEING IN THE CITY LIMITS AND ALL THAT CHANGES PEOPLE'S MINDS BECAUSE THEY ACTUALLY PAY CITY TAX. BUT WE GET SALES TAX OUT OF 'EM. WE HAVE ECONOMIC DEVELOPMENT AGREEMENTS WITH THEM AND I DON'T KNOW IF HEB REALIZES CORPORATELY THAT THAT'S NOT EVEN VIEWED AS A, A HUDDLE STORE. WE HAVE TO CROSS ONE 30 SOMETHING. WHAT? YEAH. WHAT PERCENTAGE OF OF THE TOWN LIVES WEST OF 1 35? THREE, 2%? IT'D BE MUCH BUT DAMN IF YOU OLD PEOPLE I BET IT'D BE LIKE 70, 80% OF PEOPLE DON'T THINK THAT'S FAR. THAT SERVES ER LITTLE MORE THAT I CAN GET THE RED BUT TRAIL. AND YOU BE INTERESTED TO FIND OUT FROM HV HOW MUCH COMES, 'CAUSE I KNOW THEY KEEP TRACK HOW MANY OTHER SHOPPERS ACTUALLY COME FROM PATO BECAUSE I THINK THAT WOULD HELP US. WELL WE DO BECAUSE WE HAVE TO. THERE'S NO OTHER GROCERY OPTION. YEAH. BUT AT LEAST CONVINCED THAT HEY, YOU KNOW, PEOPLE OF PATO, LIKE 80% OF YOU GUYS ARE SHOPPING HERE. IT'S WELL HAS THEIR OWN STRONG FOOT PARKWAY 30 HAS, THERE ARE FOUR UH, HV IN THAT GENERAL THREE MILE RADIUS. YEAH, BUT YOU GOT RED BUD, YOU GOT THE PALM VALLEY, YOU GOT VILLE PARKWAY. EXACTLY. IN NOR BY. SO WHERE ELSE WOULD THE HUDU RESIDENTS DOWN HERE, THIS AREA, WHERE ELSE DO WE GO TAYLOR? I JUST DON'T SEE THE, I DON'T SEE THE VALUE IN TRYING TO CONVINCE PEOPLE. IT'S IN HATO. IT'S IN HATO. WE KNOW IT. SOME PEOPLE DON'T LIKE IT. IT IS WHAT IT IS. MOVE ON. WE'RE TRYING TO GET OTHER GROCERY STORES ANYWAY, SO I DON'T KNOW WHAT VALUE THE CITY GETS THE QUESTION FROM TRYING TO CONVINCE SOMEBODY ELSE. OH IT'S REALLY A HUDDLE STORE. I AGREE. WHO CARES? IT'S NOT GONNA CHANGE. LET 'EM THINK WHAT THEY THINK AND MOVE ON. IT COULD BE IT'S THE DISTANCE AND HITTING THE TRAFFIC ONE 30. WE HAD TO CONVINCE PEOPLE WE HAVE ENOUGH NAIL SALONS, OTHERWISE WE GONNA BE OUT INCENTIVIZING THE BUSINESS. DON'T HAVE GROCERIES OUT OF THE NAIL. WELL THERE HAPPENS TO BE A NAIL SALON RIGHT NEXT TO . WELL, VERY GOOD. THANK YOU SIR. THANK YOU VERY MUCH. GREAT. CAN YOU UH, REDO WITH KIND, KIND THIS QUANTITY FREQUENCY THERE WE, YEAH, JUST A NUMBER. YOU DON'T NEED TO CHART OR [00:30:01] ANYTHING. JUST CURIOUS. THAT'D BE GREAT. BUT I MEAN, JUST TRYING TO MINIMIZE IT. IT JUST PRESSES A BUTTON. NO, YOU GOTTA NEW SOFTWARE. I'LL JUST PRESS THE BUTTON. YEAH. NEW SOFTWARE. WHEN DOES THAT COME ONLINE? UH, WE FINISHED THE PO FOUR, SO WE'RE STARTING IMPLEMENTATION IN THE NEXT SIX WEEKS. SO IT'S THREE MONTHS. MAYBE IT WILL BE SIX MONTH IMPLEMENTATION. IT'S PRETTY DIFFICULT. SO WILL YOU BE COLLECTING MORE DATA ON THE DEMOGRAPHICS WITH THE NEW, UH, THE NEW SOFTWARE IN? UH, MY, UH, YOU KNOW, PERFECT PIE IN THE SKY IDEA IS WE WOULD BE COLLECTING DATA AT EVERY SINGLE SERVICE POINT IN THE CITY. SO THAT'S, THAT'S WHERE IT WILL GO LONG TERM. UH, BUT IT'S GONNA START WITH THE WEBSITE UB AND A LOT OF OUR SURVEY TAKING, THERE'S, THERE'S WAYS TO DO IT. EVEN IN, YOU KNOW, WHEN I VISIT THE PARK A QR CODE, WE'RE CONSTANTLY COLLECTING THE DATA SO WE CAN ADDRESS RESULTS WHILE THEY'RE HAPPENING INSTEAD OF MM-HMM . ACTIVE. MM-HMM SO I USED TO WORK FOR A RESEARCH COMPANY IN UH, CHICAGO AND WE DID THE COMMERCIALS FOR SUPER VOTE. IT WAS VERY IMPORTANT FOR US TO GET ALL THAT DATA, UNDERSTAND IT WHAT POLICE CHASES AND TACO FOOD PRETTY MUCH GETS EVERYBODY ACTIVE. ANYTHING ELSE? IT'S JUST, I DON'T KNOW WHAT IT IS, BUT A NEW FOOD PLACE COMES TO TOWN, PEOPLE EXCITED, EVEN INTERVENTION ABOUT, IT'S ANOTHER FOOD PLACE AND IT'S ON THE GREASY MILE AND ALL THAT STUFF. UM, BUT THAT'S THE ONLY THING THAT SEEMS TO GET PEOPLE EXCITED. AND EVEN I WOULD SAY MORE THAN ROADS, I WOULD SAY IT'D BE LIKE POLICE CHASES, FOOD JOINTS AND THEN A ROAD. EVERYTHING ELSE IS KINDA LIKE, WHAT I DON'T UNDERSTAND WHY SOCIAL MEDIA. I WOULD SAY THAT'S A PRETTY ACCURATE EXTRA, UH, HOW ACCURATE SOCIAL MEDIA IS COMPARE TO REAL WORLD. I, BUT ANYTHING ELSE YOU WANNA TALK ABOUT? THIS, THIS ONE TAKE FROM ACCOUNTING STANDPOINT ONLY, ONLY, I DON'T KNOW IF IT REQUIRES A MOTION OR ANYTHING, BUT I'M JUST, IF I COULD GET AN UPDATED DATA, UPDATED, UH, SURVEY WITH SOME OF THE INDIVIDUAL NUMBERS, WHETHER THAT'S NEEDS TO BE A MOTION OR NOT , BUT I THINK HE'S ALREADY GOT A HALF DONE. YEAH, I SEE. HE'S CLICKING ON IT THERE. * This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.