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BECAUSE WE WANT PUT[1. CALL SESSION TO ORDER]
IT IN AI AND WE'RE START, OH, I'LL TELL TO TELL YOU LATER.CALL COUNCIL WORK SESSION FOR THURSDAY, JULY 16TH, THE 26TH.
TO ORDER START ROLL CALL CUSTOMER REYNOLDS.
HERE, CUSTOMER ZETA
[4.1. Consideration and possible action regarding the use of Hotel Occupancy Tax funds for Fiscal Year 2027. (Cheney Gamboa)]
CONSIDERATION POSSIBLE ACTION REGARDING THE USE OF HOTEL OCCUPANCY TAX FUNDS FOR FISCAL YEAR 2027.IS DAVID GONNA MAKE THAT THING WORK? I DON'T KNOW BECAUSE AT SIX O'CLOCK YOU BOLTED.
GET IT YET NOW THEY CUSTOMERS.
SO ONE CUSTOMER, REYNOLDS, MAY I SIT NEXT TO YOU? YOU HELLO? I WALK THE MEDIA.
WHY DIDN'T YOU HAVE TO SHARE? I JUST WENT THROUGH.
LUCKILY WE HAD ONE
AND TO BE VERY HONEST WITH YOU, IF WE DON'T HAVE A QUORUM AT 6 0 1, WE CALLED A MEETING.
WE HAD A, A SITUATION WHERE PEOPLE KEPT SHOWING UP LATE RUN IN.
AND SO ONE DAY TO SIX 30, I WAS LIKE 6 0 1.
AS THEY'RE WALKING IN, AS THEY'RE WALKING IN, WHAT HAPPENED TO THE COLLEGE TRUCK? WELL, IT WAS A STATEMENT.
THIS IS THE LAST TIME YOU'RE ALLOWED TO BE LATE.
I WAS IN THE WAITING ROOM AT 5 45.
OH, THERE WAS A I'M JUST SAYING WE DID, WE DID CALL THAT MEETING AND WE THAT WAS A YEAH, BUT IT, IT WAS A STATEMENT STOPPER.
THERE WEREN'T, THERE WEREN'T MANY LATE PEOPLE AFTER THAT.
SAW UP THERE WAS IN THE LOBBY.
DID Y'ALL SNEAK UP HERE? YOU ALREADY HERE AGAIN? I THOUGHT MIKE, COME UP.
IF YOU'RE EARLY ON TIME, IF YOU'RE ON TIME, YOU'RE LATE.
AND IF YOU'RE LATE, YOU'RE LEFT.
WE DID TELL JOE ABOUT THE 6 0 1 AND THAT ONE MINUTE.
THAT WAS A BUDGET MEETING THAT TOOK FIVE VOTE COURT.
YOU ARE WE STILL WAITING ON DAVID? YES.
IT NEEDS TO BE WE'LL GET, GET THE BAGS.
WE LOVE IT BECAUSE HE STARTS HIS CAR, THE POLICE OFFICER SUDDEN ARE DRIVING.
THEY'RE LOOKING FOR KIDS THAT WERE DRIVING LIKE WADDLING, YOU START THIS CAR, THERE'S AN ECHO ONE THAT THEY TAKE OFF UP THERE AND LIKE IT'S BECAUSE YOU DIDN'T PUT YES CAMERA YOUR HEAD AND IT'S, YEAH.
I DUNNO,
WE BUMP THIS TO THE NEXT, UH, BUTTON MEETING DAY.
I MEAN HIT YOUR WINDOW WORK SESSION.
ANYBODY IN THAT POSITION OF I THINK
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TOMORROW, YOU KNOW, WE GOT A RED JAMES IS GETTING NERVOUS.YOU DON'T WANT US RECESSING THIS MEETING UNTIL TOMORROW? NO, THANK YOU.
OR
SO, UH, SO THIS IS THE ANNUAL HOT FUNDS, UH, CONSIDERATION FOR COUNCIL, UM, FOR AWARENESS FOR OUR NEW COUNCIL AT, WE'RE, WE DO THIS ONCE A YEAR.
IT'S BASED ON, UM, THE PREVIOUS FISCAL YEAR'S ACTUAL HOT REVENUES.
SO THIS IS BASED OFF OF FFY 20 SEVENS HOT FUNDS.
WHAT WE STARTED THIS YEAR WITH.
UM, AND WE ACCEPT APPLICATIONS, UH, ONE TIME A YEAR.
AND THEN WE HAVE AN INTERNAL REVIEW COMMITTEE THAT'S MADE UP OF MYSELF, THE PARKS DIRECTOR, FINANCE DIRECTOR, AND THEN A DESIGNEE FROM THE CITY MANAGER'S OFFICE THAT, UH, FOR THE TWO YEARS WE'VE DONE IT HAS BEEN MS. KATE MORIARTY.
UM, SO WE GET THE APPLICATIONS IN AND WE REVIEW THOSE, UM, AND SCORE THEM ON OUR LITTLE FORM.
AND THAT'S ALSO MADE PUBLIC SO EVERYONE KNOWS EXACTLY WHAT THEY'RE GETTING SCORED ON AND WHAT THE REQUIREMENTS ARE AND THINGS LIKE THAT TOO.
UM, SO WE RECEIVED FIVE APPLICATIONS THIS YEAR.
WE HAVE THE TRAIL OF LIKES, UM, WHICH IS A CITY OF HU EVENT, OLD TIME DAYS FROM THE CHAMBER LIVE AT THE CO-OP, WHICH IS A NEW, UH, PROPOSED EVENT FROM CITY OF HU AS WELL.
UH, THE HOLIDAYS IN HU, THE HIPPO CLAUS CRAWL EVENT, UM, FOR CITY OF HU AND THEN A VISITOR CENTER REQUEST FROM THE CHAMBER.
SO THOSE ARE THE FIVE THAT WE RECEIVED AND EVALUATED.
SO TYPICALLY WHAT WE DO IS WE'LL GO THROUGH AND WE'LL SHOW YOU GUYS WHAT THE CUMULATIVE SCORE IS FOR EACH ONE OF THEM, THE FUNDING THAT'S BEEN REQUESTED, AND THEN THE FUNDING THAT'S BEEN RECOMMENDED BY THE IRC.
UH, AND THEN ALBERTA'S BROKEN IT OUT 'CAUSE SHE'S AMAZING WITH SPREADSHEETS AND SHE CAN TALK TO US WHAT SOME OF THESE OTHER COLUMNS ARE.
BUT YOU CAN SEE ON THE LEFT HAND SIDE, AS YOU WORK DOWN, YOU CAN SEE WHAT WAS AVAILABLE.
UM, WE DO HAVE THE 15% MAXIMUM FOR PROMOTION OF THE ARTS.
THE APPLICATION FOR LIVE AT THE CO-OP DOES FALL INTO THAT CATEGORY.
UM, AND THEN THE REMAINDER FALL INTO THE ADVERTISING MARKETING TO ATTRACT TOURISM.
UM, SO OUR RECOMMENDED AMOUNT IS THERE AND THEN THE REMAINDER OUT OF WHAT WAS AVAILABLE TO BEGIN WITH, UH, IS SHOWN THERE AS WELL.
SO WITH THAT, ALBERT, DID YOU WANNA TALK THROUGH ANYTHING? NOT UNLESS THERE'S REAL, I GUESS ANY QUESTIONS? UM, AS CHANEY SAID, THE AMOUNT REQUESTED IN TOTAL IS THE $234,057 AND 83 CENTS.
UM, THE INTERNAL COMMITTEE IS RECOMMENDING $184,057 AND 83 CENTS.
UM, THE, THE FAR RIGHT COLUMNS, UM, JUST TAKES THAT SAME AMOUNT, BREAKS IT INTO THE CATEGORIES THAT, UM, FOR STATE LAW AS HOW THEY BREAK OUT, UM, YOUR HOT TAX, UM, UH, EXPENDITURES.
AND HERE YOU, THE MAXIMUM, UM, THAT YOU CAN, UH, THAT YOU CAN SPEND ON PROMOTION OF THE ARTS IS 15%.
UH, THERE IS A SEPARATE CATEGORY FOR THE VISITOR CENTER, WHICH WAS, UM, THROUGH THE CHAMBER, BUT RIGHT NOW WE DO NOT HAVE THAT INCLUDED BASED ON DISCUSSION WITH, UH, OUR ATTORNEY.
AND WE CAN GO INTO THAT A LITTLE BIT FURTHER.
THE LAST OR THE SECOND TO THE LAST COLUMN IS ADVERTISING AND MARKETING.
AND SO FOR THOSE PROGRAMS, IT'S MAINLY WHAT THEY ARE, WHICH IS THE TRAIL OF LIGHTS, THE OLD TIME DAYS, THE CRAWL.
AND THOSE TOTALED THE $154,057 AND 83 CENTS.
ONE THING TO, SORRY, I WAS JUST SAY ONE THING THAT, UM, TO POINT OUT IS THAT, UH, PREVIOUSLY COUNCIL DIRECTION WAS TO KEEP 25% OF THE ANNUAL HOT REVENUES SET ASIDE FOR A FUTURE VENUE.
WHETHER THAT BE A BIG, NICE VENUE LIKE WHAT WAS THE RUSTIC VOTE? WHAT WAS THE ONE THAT CLOSED OVER HERE? I THINK WE'RE JUST TALKING ANY VENUE.
BUT SO I WAS TRYING TO GIVE SOME, SOME EXAMPLES.
SO THAT'S, THAT'S THAT ALLOCATION THERE.
SO, SO THIS SECTION, UM, WE ENDED, UH, AT A 9 30 25 OR TEN ONE TWENTY SIX FOR EASE FOR CHENEY
UM, AND WE'RE STARTING THE YEAR WITH 340,636 FROM HOTEL ASSESSMENTS.
WE TOOK 25% STRAIGHT OFF THE TOP
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TO RESERVE FOR A FUTURE VENUE THAT LEAVES US THE 255,000 4 77 AVAILABLE FOR FUNDING THIS YEAR.SO, UM, THESE ARE JUST THE MINIMUMS HERE.
SO WHAT IF WE FUND THE 184, WHICH IS THOSE THAT WE'VE RECOMMENDED, THAT LEAVES YOU THE 71,419, UM, IN A BIGGER GRAND TOTAL FUND BALANCE? UM, WE'RE STARTING THE YEAR WITH 1,000,003, 9 6, 767.
WE HAVE EXPENDITURES PROJECTED THIS YEAR AT 140,000 7 0 7.
AND IF WE TAKE OUT THE 184 THAT WE'RE RECOMMENDING FOR 27, YOU WOULD HAVE A FUND BALANCE OF 1,000,072.
BUT KEEP IN MIND, THAT'S NOT PROJECTING ANY REVENUES.
THIS IS WORST CASE SCENARIO IF YOU GOT NO REVENUES AT ALL, UM, WHICH IS NOT LIKELY, BUT THAT'S WHAT YOUR FUND BALANCE WOULD BE AFTER COVID.
AND UM, EVERYTHING WHEN WE BUDGET, IT'S B IT'S BASED ON WHAT WE ACTUALLY HAVE.
IT'S NOT ANTICIPATING OR PROJECTING ANY REVENUES.
IT'S BASED ON WHAT YOUR ACTUAL, UH, VALUES ARE.
SO THE THE THREE, THE THREE 40 AVAILABLE, 3 46 36, THAT INCLUDES WHATEVER WE HAD LEFT OVER FROM THE PREVIOUS YEARS, UH, OR THAT 25% FROM PREVIOUS YEARS.
THAT WAS JUST THE ASSESSMENT FROM HOTELS THAT WE RECEIVED FROM.
BUT THAT'S JUST THIS CURRENT PERIOD.
SO WHAT WAS THE, THE INCOMING BALANCE? DID WE HAVE ANYTHING LEFT OVER FROM PREVIOUS YEAR? THAT'S THIS MILLION 3 96.
SO THIS IS JUST YOUR REVENUES FOR THAT ONE YEAR? NO, I, YEAH, ONE YEAR.
AND NOT PROJECTING ANY FUTURE YEARS, IT'S JUST YOUR ACTUAL WAS 340 ADDITIONAL REVENUES LAST YEAR.
YEAH, MY QUESTION, I JUST MISSED IT WITH PHOTOS.
THE TOP RIGHT, THE 68 OR THE TOP RIGHT, THAT'S ALL, THAT'S ADVERTISING EXPENSE FOR THE DIFFERENT DEALS, RIGHT? THAT'S THE TOTAL PROGRAM.
BUT IT'S WOULD BE IN THE ADVERTISING MARKETING CATEGORY OF, OF HOW WE WOULD REPORT THOSE EXPENDITURES TO THE STATE.
THAT'S WHERE MOST EVENTS FALL BECAUSE IT'S ADVERTISING AND PROMOTION OF TOURISM.
AND WE'RE REQUIRED TO SPEND THIS MINIMUM HERE.
WE HAVE TO, WE MIN THAT'S OUR MINIMUM EXPENSE.
WE HAVE TO SPEND AT LEAST THAT OF COURSE WE'RE PROPOSING 1 54.
SO SPENDING $68,000 ON A TRAIL LIGHTS WITH ALL THE, THE A HUNDRED SOMETHING THOUSAND DOLLARS IN PROGRAMS, WE, WE PAY TO FIGURE OUT HOW MANY PEOPLE STAY THE NIGHT.
CAN YOU GUYS LET US KNOW HOW MANY HOTEL STAYS WE'RE GETTING OUTTA THAT 68 GRAND BECAUSE FIND IT A LITTLE HARD TO BELIEVE THAT PEOPLE ARE COMING DRIVING FROM OUT OF TOWN TO SEE OUR TRAVEL LIGHTS AND BOOKING A ROOM AND EATING AT A RESTAURANTS.
I'M JUST TRYING TO UNDERSTAND LIKE THAT ONE, UH, FULL TIME DAYS.
UM, YOU GUYS HAVEN'T ASKED MY OPINION ON THIS, BUT I'LL JUST GIVE IT OLD TIME DAYS.
I'M CONCERNED ON A $50,000 REQUEST BECAUSE THAT'S A 20 YEAR PROGRAM.
AND SO I DON'T MIND BEING A PARTNER WITH SOME, BUT I THINK WORKING ON A LOT OF PARTNERSHIP WITH THE CHAMBER TO WHERE IT'S LIKE, UM, $50,000 IS A LOT.
UM, IN MY MIND THERE, I HAVE NO IDEA WHAT LIGHT AT THE CO-OP IS, BUT WHAT IS THAT? YOU GUYS ARE PROVEN.
IT'S, IT'S A NEW, UH, SERIES THAT WE WANTED TO, THAT COMMUNICATIONS WANTED TO START WITH OUR BIG CHANNEL.
UM, IT WOULD INCLUDE HAVING, I THINK WE SAID FOUR CONCERTS OUT ON THE CO-OP WITH BLACK MUSIC AND SEEING THEM SO THAT HOPEFULLY THEY WOULD HAVE A REGIONAL DRAW STAY AND WE CAN STREAM IT TO BANK GENERAL.
I'D LIKE TO REEVALUATE 30,000 ON THAT ONLY BECAUSE THAT'S A LOT OF MONEY.
UM, AND THEN, UH, HOLIDAY AND HOW WE'VE HAD, WE TALKED BEFORE, WE HAD THE WHOLE THING ABOUT THE NONPROFITS TAKING OVER.
BUT IF WE'RE SPENDING $36,000 FOR BUSINESSES TO GIVE AWAY FREE BOOZE, I'M STILL TRYING TO FIGURE OUT HOW THE CITY IS ABLE TO SPEND $36,000 ON A PUB CRAWL WHEN OTHER THAN LABOR AND ADVERTISING, THERE'S REALLY, YOUR LOCAL BUSINESSES ARE GIVING ALL AWAY.
I MEAN, THERE'S A REIMBURSEMENT OF A COUPLE HUNDRED DOLLARS, BUT, SO THINGS LIKE THAT, I MEAN, AND HERE'S WHERE I'M GOING WITH THIS.
I DON'T MIND THE VISITOR CENTER I'M ON THE FENCE OF NOW, BUT I DON'T MIND THAT BECAUSE WE DO NEED SOMETHING.
BUT OTHER CITIES TAKE THEIR HOT FUNDS AND THEY INVESTED IN MAJOR STUFF.
ROUND ROCK, REBUILT THE, THE DELL DIAMOND
AND SO WE HAVE AN AMPHITHEATER WE CAN'T USE 'CAUSE IT NEEDS, IT NEEDED A MILLION SOMETHING IN IMPROVEMENTS.
WE ASKED THAT QUESTION LAST YEAR.
UM, BUT UNFORTUNATELY IMPROVING FACILITIES
[00:15:01]
LIKE AN AMPHITHEATER SPECIFICALLY IS NOT ELIGIBLE.AGAIN, 'CAUSE AGAIN, SOMEHOW THEY'RE GONNA HAVE WOULD TO GET IN THERE.
THEY'RE OUT FILLED WITH HOT FUNDS, BUT THERE'S MONEY YOU CAN SPEND ON HOT FUNDS.
YOU AND I FEEL LIKE IF WE SPEND IT AT ALL THESE EVENTS AND WE COME UP WITH MORE EVENTS, WE'RE NOT GOING TO HOT FUNDS.
AND SO IT'S ALMOST LIKE A, LIKE A, AN INVESTMENT ACCOUNT TO WHERE YOU SPEND IT EACH YEAR AND YOU REALLY DON'T GROW IT.
AND THEN WE REALLY DON'T GET TO INVEST IN ANYTHING THAT'S REALLY GONNA BE SIGNIFICANT TO THE CITY.
AND IT'S NOT SAYING SOME THESE AREN'T IMPORTANT EVENTS, BUT IT'S EASY TO SPEND 30,000 AND 40,050 AND THEN YOU GET IT'S $200,000 AND BUDGET TIME.
WE'RE GONNA GO AND GIVE MORE MONEY TO MORE GROUPS TO PUT ON MORE EVENTS.
AND I CAN ONLY SPEAK FOR THE CALL EVENT 'CAUSE THAT'S THE ONLY ONE THAT'S IN MY DEPARTMENT.
BUT THE INTENT THERE IS TO GET THAT TO BE A PROFITABLE EVENT SO THAT IT IS ATTRACTIVE TO THE NONPROFITS BECAUSE TYPICALLY THEY'RE GONNA WANT EVENTS THAT THEY CAN USE AS FUNDRAISERS.
AND RIGHT NOW, BECAUSE OF WHERE THIS EVENT HAD STARTED, IN ORDER TO MAKE IT PROFITABLE WITH THE CURRENT PROGRAMMING, THE TICKET PRICE WOULD HAVE TO GO UP EXPONENTIALLY.
AND SO WE'RE TRYING TO KIND OF TAPER THAT ALONG WITH IT AND SEEK OUT SPONSORSHIPS.
SO RIGHT NOW WE HAVE FROST BANK, UM, TENTATIVELY COMMITTED FOR THE BIP COMPONENT SPONSORSHIP.
SO WE ARE TRYING TO OFFSET SOME OF THOSE COSTS, BUT IT'S JUST NOT GUARANTEED RIGHT NOW.
SO WE HAVE TO INCLUDE IT IN THE, THE REQUEST.
BUT OUR GOAL IS TO MAKE IT PROFITABLE SO THAT IT IS ATTRACTIVE AND IS SOMETHING THAT OUR OUTSIDE AGENCIES AND NONPROFITS WANT TO TAKE ON, UM, AND WILL BE BENEFICIAL FOR THEM, WHICH IS NOT CRITERIA WE WANNA TAKE IT ON NOW.
AND I THINK AS LONG AS WE KEEP GIVING YOU $36,000, NO OFFENSE, GOVERNMENT WILL KEEP TRYING BUT NEVER FIND A SOLUTION.
'CAUSE IN THE REAL WORLD WHAT WOULD HAPPEN IS YOU'D SAY, WE'D SAY YOU GET $5,000 TO PUT ON THE SAME EVENT, FIGURE IT OUT, OR WE DON'T DO THE EVENT AND THEN ALL OF A SUDDEN PEOPLE WORK A WHOLE DIFFERENT WAY BECAUSE WE'RE LIKE, WE'RE GONNA LOSE THE EVENT IF WE DON'T HAVE THIS.
IF WE GIVE YOU 36,000 AND SAY, 'CAUSE LAST YEAR WE HAD THIS CONVERSATION AND HERE WE ARE THIS YEAR GOING, WELL, WE'RE STILL WORKING ON IT.
BUT I'M TELLING YOU, I I'M AMAZED THERE'S $36,000 SPENT OUT EVENT NOW MAY BE THE, THE FANCY, UM, THINGS WHERE PEOPLE JUST MARKET WITH A MARKER.
I MEAN THOSE COULD BE CHEAPER.
I MEAN THERE'S THINGS LIKE THAT.
BUT ANYWAY, THAT'S ENOUGH FOR ME.
I I DON'T WANNA BE A JERK ON ALL THIS, BUT I HAVE A QUESTION.
YES, THERE WAS A, AN EMAIL AT NOON CITY COUNCIL, SOME STAFF DIRECTOR, EDC CITY MANAGER OF, OF AN ADDITIONAL, WHAT IT LOOKS TO ME AN ADDITIONAL $50,000 FROM THE CHAMBER FOR VISITOR INFORMATION CENTER.
I BELIEVE THAT'S THE SAME THAT THE SAME, SAME REQUEST.
IT WAS JUST UH, CLARIFICATION.
SO WE HAD GOTTEN, UM, CLARIFICATION FROM CITY ATTORNEY ABOUT, OR CITY ATTORNEY'S OFFICE RATHER ABOUT THE VISITOR CENTER REQUEST.
UM, BECAUSE THE FIRST ONE WE'VE RECEIVED THIS IS JUST THE SAME THING.
SO WE WOULD, WE HAD FORWARDED THAT INFORMATION OVER TO THE CHAMBER SO THAT THEY COULD RESPOND AND THEY DID.
WE JUST HAVEN'T HAD AN OPPORTUNITY TO FURTHER BET THAT WITH THE NO NO PROBLEM THAT WE FORWARD THAT ON WHAT I WOULD SAY ON ON THAT IN PARTICULAR, WE DID ALSO SHARE WITH THE CHAMBER SINCE THEY'RE THE ONLY OUTSIDE OF THE CITY OF PETTO EVENT APPLICATION OR OR HOT APPLICATION RATHER.
UM, THAT TONIGHT IS JUST OUR RECOMMENDATION AND THEN DIRECTION FROM COUNCIL ON IF THERE ARE THINGS THAT WE'RE FIRM ON, YES, WE WANT TO TO INCLUDE OR NOT.
BUT NOTHING'S DONE UNTIL THE FY 27 BUDGET IS DONE.
AND SO, UM, IF THE VISITOR CENTER IS SOMETHING THAT COUNCIL COLLECTIVELY WANTS TO PURSUE MM-HMM
AND CAN YOU SHOW, HOW WOULD THEY EVALUATE IT SAID THERE'S AN EVALUATION SCORECARD FOR ALL OF THAT? YEAH, SO UM, IT'S BROKEN OUT.
IT'S A TOTAL OF A HUNDRED POINTS MAXIMUM.
SO THE CRITERIA ARE AS FOLLOWS, TOURISM IMPACT IS WORTH 30 MAXIMUM POINTS.
AND THE DESCRIPTION THERE IS IT DEMONSTRATES CLEAR POTENTIAL TO INCREASE HOTEL STAYS IN HU YOU GET FIVE POINTS PER 10 HOTEL NIGHTS GENERATED UP TO A MAXIMUM OF THE 30 POINTS.
UM, THE NEXT CRITERIA IS ALIGNMENT WITH FUNDING CATEGORIES AND THERE'S 20 POINTS AVAILABLE FOR THAT.
UH, AND THE DESCRIPTION THERE IS FITS WITHIN ONE OR MORE ELIGIBLE FUNDING CATEGORIES.
ONE CATEGORY GETS YOU 10 POINTS AND THEN EACH ADDITIONAL CATEGORY GETS YOU FIVE POINTS, UM, TO THE 20 POINT MAXIMUM.
UH, NEXT CRITERIA IS COMMUNITY IMPACT.
THE DESCRIPTION THERE IS SUPPORTS BROADER ECONOMIC AND CULTURAL BENEFITS SUCH AS ENHANCING LOCAL ATTRACTIONS, INCREASING VISIBILITY OR SUPPORTING HU'S BRAND FOR A NEW EVENT OR FACILITY.
A USE OF A LOCAL FACILITY GETS YOU FIVE POINTS AND THEN PROMOTION OR INCLUSION OF HUDU BUSINESSES IN THE PROJECT GETS YOU ADDITIONAL FIVE POINTS.
UH, THE NEXT ONE IS FEASIBILITY AND FINANCIAL NEED.
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HAS A REALISTIC PLAN AND DEMONSTRATES FINANCIAL NEED FOR HOT FUNDING, THAT WOULD BE A DETAILED PROJECT.FINANCIAL NEED OF 1% TO 50% GETS YOU FIVE POINTS.
AND THEN A FINANCIAL NEED OF 51% OR GREATER GETS YOU 10 POINTS.
AND THAT'S BASED OFF OF WHAT'S SHARED IN THE APPLICATION.
SO THEY WILL HAVE A TOTAL PROJECT, UH, DOLLAR AMOUNT AND THEN A FUNDING REQUEST.
AND THAT'S HOW WE, WE CALCULATE THAT.
UH, AND THE FINAL CRITERIA IS THE MARKETING AND PROMOTION PLAN ALSO 15 POINTS.
AND THAT IS FOR INCLUDING A DETAILED PLAN FOR MARKETING AND PROMOTING THE PROJECT TO ATTRACT VISITORS TO HUDA WITH MEASURABLE GOALS.
SO A DETAILED MARKETING PLAN GETS YOU FIVE POINTS.
IF YOU ARE USING THREE OR MORE MEDIA PLATFORMS OR OUTLETS, YOU GET FIVE POINTS FOR THAT.
AND THEN IF THERE'S AT LEAST A 60 DAY OR LONGER ACTIVE MARKETING PERIOD, YOU GET FIVE POINTS.
AND WHO'S IN CHARGE OF TRACKING THAT? DO THEY SELF REPORT? DID HE HAVE A STAFF DEDICATED TO TRACKING THAT? ALL THOSE METRICS AND NUMBERS? I THINK THE ONLY ONE THAT SEEMS THE MOST IMPACTFUL, THE TOURISM POTENTIAL, LIKE ARE THEY GETTING PEOPLE TO COME AND STAY AS THE MONEY? RIGHT.
SO WE SCORE IT JUST BASED OFF THE APPLICATION.
I MEAN WITHOUT THE EVENT HAPPENING, WE DON'T KNOW IF IT'S REAL OR NOT REAL.
UM, AND THEN EVERY PROJECT HAS TO SUBMIT A POST EVENT OR POST PROJECT REPORT AS WELL.
AND THAT'S HOW THE REIMBURSEMENT IS AUTHORIZED.
SO WE GO THROUGH ALL OF THE RECEIPTS AND INVOICES AND THINGS LIKE THAT THAT HAVE BEEN PAID FOR THAT EVENT AND ALIGN IT TO WHAT WAS UH, CLAIMED IN THE APPLICATION, WHICH IS WHAT IS IS BEING APPROVED.
SO, UM, WE'LL GO BACK THROUGH FINANCE RATHER.
I DON'T WANNA TAKE CREDIT FOR THAT.
THAT'S A NICE POINT ABOUT OUR PEOPLE STAYING IN OUR HOTELS FOR EVENTS.
HOW DO WE TRACK THAT? SO LAST YEAR WAS THE FIRST YEAR THAT WE HAD IMPLEMENTED UH, A FULL HOT FUNDS POLICY AND PROGRAM FOR EVENTS.
PREVIOUSLY WE HAD FUNDED COKE FEST WITH OUR HOT FUNDS.
AND SO, UM, LAST YEAR I, AGAIN, I CAN ONLY SPEAK FOR OUR EVENTS, UM, BUT WE WORKED WITH THE HOTELS TO BUILD, UH, ROOM BLOCKS AND THEN WE GO BACK THROUGH AS PART OF THE POST REPORT AND CHECK WITH THOSE HOTELS TO SEE, UNFORTUNATELY WE DIDN'T HAVE ANYBODY THAT USED THE ROOM BLOCK OR THE CODE, BUT WE USED PLACER AI, UH, TO LOOK AT THEIR VISITOR JOURNEY THEY CALL IT.
AND SO WE CAPTURED THE, THE DOWNTOWN AREA FOR THE CRAWL AND WHERE THEY WERE BEFORE OR DIRECTLY BEFORE OR DIRECTLY AFTER THEY WERE AT THE EVENT.
AND WE DID SHOW SOME THAT WENT TO THE HOTELS ON EITHER OR SIDE OF THAT.
SO THAT'S THE INDICATION THAT WE HAVE AGAIN, AS WE CAN GROW THESE EVENTS.
AND THAT'S PART OF THE EXPENDITURE IS TO MARKET THIS AND PROMOTE OUTSIDE OF HURO, UM, TO GAIN THOSE VISITORS AND THAT VISIBILITY AND ATTRACT THOSE, THOSE VISITORS TO HURO.
SO THAT'S, THAT'S A SIGNIFICANT OF AMOUNT OF THE, THE INTENT HERE AND THE DOLLARS THAT GO TOWARD IT.
SO CAN YOU SHOW US THE SCORE THAT YOU GAVE TRAIL OF LIGHTS SINCE THAT WAS, I JUST GONNA FOLLOW UP WITH YOUR, THERE IS A POST-PROJECT THAT THEY DO FILL OUT AFTERWARDS.
YEAH, THAT'S A SELF-REPORTING PORTION, BUT WHICH THEY EVEN ORGANIZED.
I DON'T TRUST ANYTHING IN AN EVENT PERSON PUTS OUT IF I WANNA GET MY MONEY AGAIN NEXT YEAR, I'M GONNA SAY THE SAME THING.
YOU WOULD PUT LIKE, OH IT WAS 20%.
WELL RIGHT, BUT THEY HAD 25,000 PEOPLE SHOW UP.
JUST SAY HEAD COUNT WHAT YOU INVEST, WHAT YOU GOT AND HOW DID YOU DETERMINE.
BUT I THINK IT'S GOOD TO HAVE A SO THAT THEY'RE RESPONSIBLE JUST LIKE ANY GOOD GRANT, RIGHT? YOU HAVE TO SELF REPORT, YOU GOTTA FILL IN THE DASHBOARD, RIGHT? BUT THERE HAS TO BE A WAY THAT THE GRANTOR ALSO HAS A CHECK, A CHECKS AND BALANCES SYSTEM TO VALIDATE DATA.
EVEN WITH A HUNDRED PERCENT MAYBE WE SET A GOAL OF WE WANNA VALIDATE, YOU KNOW, 70 10% OF THIS DATA SPECIFICALLY IN DOLLARS THAT THIS HAPPENED AND THIS IS MAKING US MONEY AND IS CONTRIBUTING.
HOW DO WE TRACK THAT? WE, I KNOW YOU SAID IT'S NEW, BUT DO WE HAVE LIKE A SOFTWARE IN PLACE WHERE THIS DATA IS BEING HOUSED SO THAT IT CAN BE MANAGED PROPERLY? BECAUSE IT STARTS TO ADD UP TO QUITE A BIT OF MONEY.
BUT GOING BACK TO MIKE'S REQUEST, LET'S, CAN WE SEE HOW THE TRAIL OF LIGHT WAS? SO THOSE ARE LIKE SUPER SPECIFIC NUMBERS TOO.
I MEAN LIKE WE GOT 83 CENTS ON THERE.
LIKE YEAH, HOW DO WE KNOW WHERE THEY JUST SWINGING FOR THE FENCES? OR IS THIS, I MEAN I KNOW EACH PERSON ASSUMING THAT THEY GIVE YOU LIKE AN ITEMIZED LIST, HOW I'M GONNA USE X AMOUNT OF MONEY FOR THIS, THIS, THIS, AND THIS.
LIKE GABBY WAS ABLE OR TO SAY LOOK, I'M PLANNING ON DOING FOUR EVENTS, THAT'S $7,500 EVENT.
RIGHT? SO HOW DO WE KNOW THE SUPER SPECIFIC IS BASED ON A COMBINATION OF QUOTES THAT WE RECEIVE FOR, UM, ADDITIONAL MARKETING DOLLARS AND THEN ALSO A YEAR OVER YEAR INCREASE PROJECTION FOR THE EXPENSES THAT WE ALREADY KNOW.
SO WE DO A PROJECTION BASED ON THAT.
BUT WE CREATE THAT NOT THE, NOT THE EVENT OR THE WELL, BECAUSE THAT'S OUR EVENT.
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INCREASE IN EVENT COSTS.WHAT DO YOU MEAN BY THAT? SO THERE ARE SOME THAT, BECAUSE WE'VE DONE THIS A FEW YEARS, WE CAN SEE WHAT THAT TREND LOOKS LIKE AND SO WE'LL BUILD IN AN ANTICIPATED COST OR WE'VE ALREADY REACHED OUT AND THEY'VE TOLD US WHAT THE INCREASE IS.
YEAH, SO LIKE OUR, WELL I'LL LET JEFF SPEAK TO THAT.
I MEAN, I MEAN YOU WANT, I'M LOOKING LIKE WHAT'S AN EVENT BECAUSE AGAIN, IF WE SPEND 50,001 YEAR AND WE AUTOMATICALLY SAY WELL IT'S ABOUT A 10% INCREASE, THEN IT'S 55, THEN IT'S 60 AND THEN 10 YEARS FROM NOW WE'RE SPENDING $200,000 DOING SOMETHING WHEN THE WHOLE GOAL WE'VE BEEN PUSHING STAFF TO DO IS FIND THE SPONSORSHIPS.
LIKE WHY WHEN YOU DON'T DRIVE DOWN, THERE'S NOT LIKE COVERED CHEVROLET SPONSOR TO TRAIL LIGHTS AND IT KICKED IN 10 GRAND.
I THINK IT'S BECAUSE WE'VE NEVER KNEECAP THE BUDGET TO WHERE IT'S LIKE, WELL WE, WE DON'T HAVE ANY OPTION BUT TO ASK.
AND THAT'S WHAT I'M TRYING TO SEE WHEN YOU GUYS ARE AUTOMATICALLY INCREASING COSTS.
BUT ONE OF THE, ONE OF THE WAYS THAT WE DID THAT TOO IS WE LOOKED AT COST OF ATTENDANCE.
AND SO THIS YEAR IS THE 10TH ANNIVERSARY, SO WE'RE INCREASING OUR ATTENDANCE.
WE'RE HOPING TO GET A THOUSAND PARTICIPANTS.
AND SO COST PER WHAT? A THOUSAND WHAT ADDITIONAL ATTENDEES ON WHAT? FOR THE CRAWL QUICK CALL.
I'M TRYING, I'M TRYING TO BECAUSE, SORRY.
YEAH, YEAH I HEARD A THOUSAND.
I'M LIKE, OKAY, SO $36,000 DIVIDED BY A THOUSAND IS IT COSTS US $36 A PERSON ATTENDEE TO PUT IT ON.
IS THAT ABOUT RIGHT? EFFECTIVELY? YEAH.
AND THAT'S AFTER THEY PAID WE'RE WE'RE STILL WORKING THROUGH THE TICKET PRICE AGAIN.
IT'S GONNA, WHAT? THEY'RE NOT SURE WHAT THEY PAID.
UH, IT WAS 50 FOR VIP AND 25 FOR UH, GENERAL.
SO COST $61 A PERSON TO PUT THE EVENT ON.
I'D GIVE THAT TO A CHARITY OR NONPROFIT AND SEE HOW THEY DO TO YOUR VIP AND PAY A LITTLE MORE.
I MEAN I'M, I'M JUST SAYING STUFF LIKE THAT.
I WOULD JUST DO IT BECAUSE UNTIL WE DO THAT, I DON'T KNOW HOW UH, THAT'S AMAZING.
WE SPENT $61 A PERSON AND THE PRODUCT IS BEING GIVEN AWAY BY THE BUSINESSES.
SO WE SET UP THE DECKS, WE GIVE THE PRODUCT AWAY.
YOU GUYS SUPPLY THE CARDS, THE PENS, THE SAMPLE CUPS, THE DJ, THE SWAG BAGS, THE MUG THAT ARE IN THE SWAG BAGS, UH, THE ACTIVATION.
SO LIKE LAST YEAR WE HAD HAIR TINSEL, GLITTER, FACE PAINT, SANTA'S THERE WE HAVE PHOTO BOOTHS.
UM, WE PAY FOR PARKING AND BARRICADES AND TRAFFIC LAW.
AND THOSE COULD BE SPONSORED CLEANUP.
AND YOU'RE SAYING THAT THOSE CAN SPONSORED? WELL, I MEAN, YEAH, I MEAN I'D LIKE TO KNOW LIKE AGAIN, WHEN YOU'RE SPENDING YOUR MONEY, YOU GET LIKE A GOOD BASE PAINTER WHEN YOU'RE SPENDING, IF I GET TO SPEND YOUR MONEY, I'M GETTING THE BEST FACE SPENDING MONEY THE GUY.
BECAUSE QUITE HONESTLY I'M NOT PAYING R US AND OUTTA THE EVENTS I'VE PUT ON.
I MEAN WE, WE DON'T JUST GO TO, I'M NOT SEEING YOU GUYS DO THIS, BUT AGAIN, I'M TRYING TO FIGURE OUT HOW WE GOT TO $36,000 UH, ANYWAY, BUT WE WERE GONNA HEAR ABOUT TRAIL LIGHTS.
WHAT CAN, WHAT CAN I ANSWER? WELL I GUESS UH, I WANNA KNOW IS WHAT DID THE SCORE GET FOR HEADS IN BEDS ON 12 LIGHTS? UM, INDIVIDUAL IS TRAIL LIGHTS I THINK IS IS A GREAT DEAL BUT IT GOT THE HIGHEST SCORE.
AND WHAT I HEARD CHENEY SAY IS THE BIGGEST DRIVER OF THAT SCORE IS HEADS IN BEDS.
AND THAT IS THE ONE THING THAT I WOULD ARGUE TILL THE DAY THEY DRUG ME OUTTA HERE.
NO ONE IS COMING UP HERE TO SEE A TRAIL LIGHTS AND SPEND A NIGHT AT A HOTEL ROOM.
NOW I CAN SEE LIVE AT THE CO-OP 'CAUSE YOU DRINKING AND HAVING A GOOD TIME AND YOU KNOW YOU'RE NOT GONNA DRIVE HOME.
I CAN SEE THE PUB CRAWL 'CAUSE YOU'RE LIKE, HEY, I'M GONNA BE DRINKING AND DON'T WANNA DRIVE HOME.
I CAN SEE OLD TIME DAYS DOING THAT.
UM, BUT I CANNOT SEE THE 12 LIGHTS YOU WHERE SOME SOMEONE DROVE IN FROM ALABAMA TO SEE 'EM AND THEN STAYED THE NIGHT.
BUT THAT'S WHY I WONDER WHAT SCORE YOU GUYS GAVE IT 'CAUSE IT LOOKED LIKE IT WAS HIGHER.
HONESTLY, BASED ON ALL THE OTHER EVENTS, BECAUSE I'M NOT KNOCKING YOU GUYS ON THIS, BUT WHEN YOU HAVE STAFF RATING STAFF'S PROJECTS, YOU'RE MORE APT TO GIVE YOUR PROJECTS HIGHER SCORES.
'CAUSE I DON'T WANT JEFF MAD AT ME AND JEFF'S GONNA GRADE ME ON MY DEAL OVER HERE AND YOU KNOW, SO JUST KIND OF SEE HOW YOU GUYS GRADED YOURSELVES.
CAN I COMMENT JUST ON THAT BECAUSE THAT WAS OBVIOUSLY SOMETHING THAT WE CONSIDERED ALSO BECAUSE PRIMARILY IT'S BEEN CITY EVENTS, UM, THAT, THAT ARE ELIGIBLE FOR HOT FUNDS AND APPLIED.
SO PART OF THIS IS WE HAVE TO GO OFF WITH THE APP ON THE APPLICATION JUST LIKE WE WOULD FOR THE TWO, TWO CHAMBER PROJECTS OR LAST YEAR'S HAT AND UH, HIPPO SOCIAL CLUB.
IT'S ONLY WHAT'S ON THE APPLICATION.
SO IF YOU'RE TELLING US THAT YOU'RE PROJECTING 25% OF YOUR ATTENDEES ARE GONNA STAY IN HOTELS AND THAT'S GONNA EQUATE TO YOU KNOW, 65 HOTEL NIGHTS, THEN, THEN THAT'S HOW WE'RE GRADING IT.
SO YOU SO THINK, THINK ABOUT WHAT YOU JUST SAYING.
[00:30:01]
MM-HMM.STAFF KNOWS WHAT DRIVES THE CRITERIA.
WE SAY THAT, BUT THE PUBLIC DOESN'T KNOW HALF WHAT'S GOING ON.
SO IF I ASK THE PEOPLE WHO APPLIED DID YOU KNOW BLAH BLAH BLAH BLAH, THAT IF YOU PUT 25% HERE, YOU'LL GET A HIGHER SCORE.
SO THAT'S ALL I GOTTA DO IS PUT THAT IN THERE.
YOU JUST HAVE TO BECAUSE WE'RE NOT, YOU'RE GONNA SELF-REPORT AT THE END BASED ON THE INFORMATION YOU PROVIDED.
PUT I'M NOT SAYING STAFF IS DOING THIS, BUT THE PUBLIC DOESN'T KNOW HOW TO DO THAT.
'CAUSE HOW MANY TIMES DO WE DO A, THE, WHAT DO WE CALL THE NONPROFIT FUNDING OUTSIDE AGENCY FUNDING OUTSIDE.
WE CLOSE THAT DOWN AND WHAT'S THE FIRST THING WE HEAR FROM OUTSIDE AGENCY? I DIDN'T EVEN KNOW YOU GUYS WERE GIVING MONEY, BUT THAT'S WHY I SAID IF YOU GUYS COULD SHOW US WHAT YOU GAVE EACH GROUP THE SCORES AND THEN WE CAN SEE AND THEN WE'LL KIND OF LIKE ALMOST VERIFY YOUR GUYS' THINKING.
NOT THAT WE CAN PROVE YOU RIGHT OR WRONG, BUT WE CAN SEE LIKE, WHAT DID YOU GUYS FOR? YEAH, I MEAN YOU, I DON'T KNOW IF WE HAVE THAT IN IN OUR UM, WELL THAT SAID, WHILE THEY'RE CONSIDERING THAT THERE'S NOTHING ON THE LIST, THERE'S NOTHING THAT APPLIED THAT DIDN'T GET FUNDED.
JUST THE VISITOR CENTER RIGHT NOW, JUST 'CAUSE WE'RE IN LIMBO A LITTLE BIT ABOUT LEGAL QUALIFICATIONS OR STIPULATIONS ABOUT HOW TO STRUCTURE THAT.
SO ARGUABLY EVEN IF THE THE DAYS WERE OVER CALCULATED FOR TRAIL OF LIVES, IT STILL WOULD'VE REACHED FUNDING BECAUSE THERE'S NOTHING THAT DIDN'T GET FUNDED.
OH, YOU, YOU GUYS COULD HAVE FUNDED HALF A MILLION DOLLARS BECAUSE WE HAVE 1.4 MILLION TO SPEND.
THERE WASN'T ANYTHING ELSE THAT APPLIES, IS WHAT I'M SAYING.
YOU, BUT YOU SAID, HEY, WE, WE FUNDED EVERYTHING THAT WAS SUBMITTED AND I'M SAYING EVERYTHING SUBMITTED COULD HAVE BEEN FUNDED BECAUSE WE HAVE 1.4 MILLION TO SPEND.
AND SO EVERYTHING THAT SUBMITTED GOT FUNDED.
THERE WASN'T ANYTHING THAT ANYBODY ASKED FOR THAT DIDN'T GET FUNDED IN THIS RECOMMENDATION.
WE ONLY HAD LIKE THE FOUR REQUESTS I THINK TOLD.
RIGHT? LIKE IT'S WEIRD THAT THE R WHAT WAS THE R THEY DIDN'T COME BACK AND REAPPLY.
SO THERE'S NOT, YOU'RE NOT SEEING THE UM, UM, LET TRY IT A DIFFERENT WAY.
YOU'RE SEEING EVERYTHING THAT APPLIED, YOU'RE SEEING IT AND WE ARE FUNDING OR THEY'RE FUNDING RECOMMENDING TO FUND EVERYTHING THAT APPLIED.
SO THERE ISN'T ANYTHING THAT, I KNOW WHAT YOU'RE SAYING DIDN'T MAKE THE LIST.
I GUESS I'M BEING AROUND BUSH ABOUT IS NOT THAT ON SOCIAL MEDIA EVERY DAY.
BUT I DIDN'T EVEN KNOW WE HAD AN OPEN WINDOW FOR THIS.
SO THAT MAKES ME WONDER LIKE HOW DID I MISS THAT? DID YOU GUYS KNOW OTHER CUSTOMERS? DID YOU KNOW THERE WAS A A FUNDING TIME? WELL, I DID SEND AROUND AN EMAIL TO, TO TELL YOU GUYS THAT I WAS EXTENDING IT TWO MORE WEEKS BECAUSE WE HAD SUCH A LOW TURNOUT AND I ASKED YOU GUYS TO PUSH ON SOCIAL MEDIA FOR THAT TWO WEEK EXTENDED WINDOW.
I WANTED US THAT EMAIL FROM YOU.
BUT SO I GUESS WHAT DID WE DO TO GET THE INFORMATION OUT TO PEOPLE? DO WE JUST DO LIKE A, A FACEBOOK BLAST OR? YEAH, I MEAN WE, WE DO OUR TYPICAL THING.
SO I, I AND ABBY CAN CONFIRM, BUT UM, IT'S GONNA BE IN THE, THE HU LETTER THAT WE SEND OUT.
SOCIAL MEDIA AND WEBSITE IS USUALLY WHERE WE POST.
NOW GRANTED, THIS IS ONLY NOT THE MOST RECENT ONE, BUT THE NEWSLETTER REPORT YOU DID SOMETHING LIKE A POLL, RIGHT? JUST SAY WHAT WOULD YOU GUYS LIKE TO SEE? WELL, SO, SO THERE'S A COUPLE THINGS THAT ABOUT THIS AND CHENEY ALLUDED TO IT.
THIS IS REALLY LIKE THE FIRST REPEAT YEAR OF THE PROCESS.
SO THESE EVENTS THAT WE'RE TALKING ABOUT TRAIL OF LOTS, FOR EXAMPLE, WERE FUNDED BY THE GENERAL FUND AND THREE YEARS AGO THE COUNCIL VOTED TO MOVE THEM OVER INTO HAW.
SO, SO WE WERE PAYING FOR IT WITH TAX DOLLARS AND THEN IT GOT MOVED OUTTA TAX DOLLARS INTO HOTEL OCCUPANCY TAX AND THAT WAS, THAT WAS COUNCIL DOING THAT TO BE, YOU KNOW, PROTECTIVE OF THE TAX RATE.
SO IT GOT MOVED OVER AND THEN THE LEADING UP TO, TO LAST YEAR DOTIE POINTED OUT, HEY, YOU HAVE A PROCESS THAT HAD BEEN ADOPTED THAT YOU'RE SUPPOSED TO USE TO AWARD POT FUNDS.
IT'S NOT JUST SUPPOSED TO BE JUST BUDGET THINGS AND THEY GET FUNDED.
SO, SO WE HAD TO DEPLOY A PROCESS LAST YEAR KIND OF ON SHORT NOTICE ARGUABLY, BUT WE DID, AND THAT'S WHEN WE GOT THE APPLICATIONS FOR THE ARC FUND, YOU KNOW, FOR THE ARTS, THE, THE HOOD OF ARTS AND THE OTHER FOLKS.
SO THIS IS REALLY KINDA LIKE THE FIRST NEXT YEAR OF, OF LIKE, OKAY, WE ACTUALLY HAD THE PROCESS IN PLACE AND NOW WE'RE DOING STUFF.
GRANTED I EXPECTED, YOU KNOW, SOME FOLKS THAT APPLIED LAST YEAR TO COME BACK THE, THE HU HEARTS IS A GOOD EXAMPLE, BUT MAYBE THEY TOOK TO HEART WHAT WE WERE, YOU KNOW, KIND OF WHAT THEY WERE BEING TOLD IS LIKE, HEY, YOU GUYS NEED TO GET YOUR OWN SEED MONEY AND KIND OF DO YOUR OWN THING.
SO, SO MAYBE THAT'S WHY THEY DIDN'T DO IT.
I DON'T KNOW WHY THEY DIDN'T DO IT.
THAT'S WHAT I'M SAYING TO THE GOVERNMENT NOW IS YOU GUYS GOT YOUR SEAT MONEY AND WELL THE
[00:35:01]
CAN'T CAN'T GET UP ON THE PUBLIC AND SAY, HEY YOU GUYS TOTALLY, TOTALLY AGREE SOME MONEY, BUT YOU GOTTA START EARNING YOUR OWN MONEY TO GET IT GOING.THE THINGS YOU GOTTA KNOW ABOUT TRAIL OF LIGHTS THOUGH, IS THAT, SO THAT ONE IS CITY OPERATED, BUT THE BULK OF THAT EXPENSE IS US BUYING THE DISPLAYS THAT GO OUT THERE AND WE OWN THOSE.
SO, SO IF WE, IF WE DON'T ADD ANY MORE EXHIBITS THAN WHAT WE HAD LAST YEAR, RIGHT, THE, THE COST WOULD GO DOWN.
SO IT'S NOT THAT IT'S, WE'RE JUST, IT'S NOT THAT WE'RE JUST LIKE SPENDING THE MONEY AND THEN NOT REALLY DOING ANYTHING.
IT'S LIKE THAT ONE IS A BIG EXPENSE OF LIKE FOUR 40 SOMETHING GRAND, 42,000, 42,000 OF THAT NUMBER IS BUYING THE DISPLAYS THAT WE THEN OWN THAT WE CONTINUE TO EXPAND AND MAKE BIGGER AND, AND THAT SORT OF STUFF.
SO ARGUABLY THE ACTUAL OPERATION COST OF THAT IS MORE LIKE 20 GRAND.
SO MANY MORE DISPLAYS THAN WE GET WITH THE 42,000.
I DON'T KNOW THE ANSWER TO THAT.
IT'LL, IT'LL VARY DEPENDING ON WHAT'S IN SIZE, WHAT'S IN STOCK AND WHAT THE SIZES ARE.
BUT WE'LL PROBABLY GET ANOTHER, UH, 10 OR 15 MORE DISPLAYS.
HOW MANY DISPLAYS WE HAVE NOW? PROBABLY ABOUT 30.
UM, ME PERSONALLY, I WANNA CONTINUE TO SEE THESE THINGS FUNDED.
I THINK THERE'S A LOT OF ON THE, UM, COMMUNITY IMPACT PIECE THAT WE SHOULDN'T TAKE FOR GRANTED, BUT WE JUST, WHERE I'M STUCK IS HOW DO WE MAKE SURE THAT WE'RE TRACKING LIKE NOT EVEN YOU GUYS, LIKE HOW DO WE MAKE SURE THAT WE'RE TRACKING SO THAT WE CONTINUE TO FUND THESE THINGS SO THEY DON'T GET, YOU KNOW, NOT FUNDED AND MAKE SURE THAT WE'RE BEING GOOD STEWARDS EVEN THOUGH IT'S NOT DONE THAT WE'RE DOING IT.
UM, THAT WE HAVE A GOOD MECHANISM, A CLEAR MECHANISM IN PLACE TO TRACK IT SO THAT AS WE MAKE ADJUSTMENTS, WE MAKE SURE WE'RE FUNDING THE RIGHT THINGS AND THEN WE CAN PULLED ONTO A BIGGER PORTION FOR WHATEVER 25% IS BEING HELD.
WE WANNA GROW THAT IN THE FUTURE, BUT WE HAVE A CLEAR PLAN FOR IT.
IT DOESN'T SEEM TO BE A VERY CLEAR TRACKING MECHANISM IN PLACE YET.
MAYBE BECAUSE THIS'S THE FIRST YEAR MM-HMM
BUT I DON'T WANNA SEE ANY OF THESE THINGS GO AWAY.
YOU KNOW, I THINK IT'S IMPORTANT THAT WE MAINTAIN THEM AND THAT WE GROW THEM.
I WOULD LOVE TO SEE THE TRAIL OF LIGHTS THING GROW.
I MEAN THE ONE IN AUSTIN, EVERY SINGLE DISPLAY HAS A SPONSOR, RIGHT? THEY DO IT THEMSELVES.
I'D LOVE TO GET TO THAT POINT WHERE THEY WANNA SPONSOR OUR DISPLAYS AND MAKE IT EVEN COOLER.
WHENEVER YOU GET ENOUGH FOOT TRAFFIC YEAH, THEY START ATTRACTING.
AND THIS LAST YEAR, UH, JEFF WAS REPORTING THAT THEY HAD 6,700 VISITORS AND THEY, THEY PUNCH LIKE AS PEOPLE COME THROUGH.
SO ROUGHLY 6000, 6700 VISITORS TO THAT EVENT, THAT'S STARTING TO GET TO A NUMBER WHERE, YOU KNOW, PEOPLE ARE GONNA START PAYING ATTENTION BUT WHEN YOU HIT THAT 10 GRAND, YOU KNOW, 10,000 VISITORS, THEN YOU START SEEING BUSINESSES WANTING TO DO MORE.
NOW SOME JUST WANNA DO IT FOR COMMUNITY, THEY'RE NOT REALLY CARING.
SO EVERY DISPLAY AUSTIN HAS THE SPONSOR.
YEAH, THE BIG, THE BIG TRAIL OF LINES IN AUSTIN, ALL THAT.
THEY ALL HAVE THEIR COMPANY WHO SPONSORED.
HEV, UM, WHATEVER THE STUFF SPARKING.
WHAT IS OUR MARKETING PUSH TO GET SPONSORS? WHAT, WHAT DO I DON'T KNOW, YOU GUYS SEND US THE INFORMATION YOU SENT LAST YEAR OUT TO THE BUSINESS COMMUNITY TO GET SPONSOR.
YEAH, WE DEFINITELY, WE DEFINITELY SEEK ADDITIONAL, I DON'T KNOW WHY, TO ME YOU DON'T GROW IT.
YOU DON'T GROW SPONSORSHIPS BASED ON ATTENDANCE AND THAT'S ALL BEEN DIFFERENT WITH YOU.
YOU GROW YOUR REVENUE OFF THE SPONSORS.
YOU COULD HAVE A HUNDRED PEOPLE GO THROUGH THERE AND I BET YOU GET $50 A DISPLAY SPONSORSHIP, YOU GET TO A THOUSAND, NOW IT'S 250 AND YOU GET TO 10,000.
OH YOU'RE TALKING ABOUT JUST, HEY, HEY 50 BUCKS AND PUT YOUR NAME UP.
I THOUGHT, I THOUGHT Y'ALL WERE MEANING LIKE, HEY WE NEED YOU TO PAY $4,700 SO WE CAN HAVE THAT DISPLAYED.
WELL IT'D BE GREAT TO GET TO THAT POINT, BUT TO ME YOU'VE GOTTA START SOMEWHERE AND IF YOU'RE WAITING TO GET TO 10,000 ATTENDEES OR 20 AND THEN GO, I NEED $5,000 TO SPONSOR YOU, WELL THAT, THAT'S GONNA BE TOUGHER THAN I'VE BEEN DOING IT FOR 10 YEARS AND YET GRADUALLY GETS UP.
BUT MORE AND MORE PEOPLE LOOK AT IT TRACKING WHAT YOU SAYING.
YOU'VE GOT 30 DISPLAYS AND A HUNDRED BUCKS A PIECE.
AND IF YOU'RE TELLING 'EM YOU COULD BUY 15 DISPLAYS FOR 4,200, WHICH IS ABOUT 3000 A DISPLAY, THEN JUST A HUNDRED DOLLARS ON EVERY SPONSOR.
AND THAT'S ONE DISPLAY A YEAR THAT WE GET ON.
AGAIN, THIS IS THE, THIS IS THE BUSINESS SIDE WHERE THE PRIVATE PEOPLE ARE THINKING LIKE HOW DO I GROW REVENUES? AND THAT'S ALL I'M TRYING TO GET YOU GUYS AT IS, UH, YEAH THAT MAKES A LOT MORE SENSE.
I WHAT WHAT WE SPENT LAST YEAR ON TRAIL LIGHTS OR WHAT, WHAT'S THE LAST THREE YEARS OF TRAIL LIGHT SPENDING BECAUSE NOW I'M INTERESTED IF WE'RE GETTING, IF WE ONLY HAVE 30 DISPLAYS, WE'RE GONNA BUY 15 THIS YEAR, ONLY THE THIRD.
IT IS ONLY THE THIRD YEAR OPEN UP THE BUSINESSES IN THIS NUMBER GOES DOWN NEXT YEAR BECAUSE THE NUMBER OF PEOPLE THAT ARE RESPONSIBLE, IT GOES DOWN THIS YEAR.
ALL YOU GOTTA DO IS SAY JEFF, YOU GET 20,000 AND TO KEEP DOING IT, YOU GOTTA HAVE TO GET 20,000 SPONSORSHIPS BECAUSE WE TELL ALBERTA ALL THE TIME LIKE, HEY, YOU SIGNED UP FOR THE JOB, YOU HAVE TO FIGURE OUT HOW TO MAKE THE BUDGET WORK AT A CERTAIN TIME AND WE DON'T WANNA HEAR ANY EXCUSES.
[00:40:01]
AND SO THEN ALBERTA AND WE TELL THE CHIEF OF POLICE WHAT WE DON'T WANT, CRIME CANNOT GET MORE OF THIS AND YOU NEED TO FIGURE IT OUT.AND SO THEN HE HAS TO FIGURE THAT OUT AND I THINK WE'LL DO THE SAME THING WITH THE OTHER DEPARTMENTS AND GO, JUST LIKE THE CHIEF ASKED FOR MONEY, SAY 60 EIGHT'S GREAT, WE'RE GONNA GIVE YOU HALF THAT AND YOU GO OUT AND WORK YOUR COMMUNITY AND YOU WORK THE BUSINESS PEOPLE AND GET 'EM TO PAY $200 OR WHATEVER AND YOU CAN GET MORE DISPLAYS.
AND I THINK IF WE GET A LITTLE BIT TOUGHER WITH EVERYBODY AND IT'S EQUAL, I THINK WE'RE GONNA SEE SOME INNOVATION COME OUT OF CITY HALL WHERE IT'S LIKE, HEY COUNCIL, IF YOU'RE OKAY WITH IT, WHEN YOU DRIVE IN, THERE'S A HUGE THING THAT WRAPPED AROUND THAT SAYS WHATEVER.
AND WE'RE LIKE, YOU GOT 20 GRAND FOR THAT.
EVEN A MILE MARKER OR SOMETHING LIKE THAT.
IT'S LIKE IF YOU CAN BRING IN, YOU KNOW, $20,000 WORTH OF REVENUE ON CERTAIN AMOUNT OF PEOPLE, THEN YOU'LL GET TO THIS NUMBER.
IF YOU BRING IN, YOU KNOW, 20 DIFFERENT UH, VENDORS WHO WANNA SPONSOR THIS THING, THEN YOU CAN GET TO THIS.
AND THEN EVENTUALLY WE TOLD THOSE PEOPLE, WE SAID, LOOK, WE'RE NOT GIVING Y'ALL THAT MONEY BUT BUT WE SAY LIKE DOLLAR FOR DOLLAR OR SOMETHING, YOU RAISED 20 GRAND, WE'LL GIVE YOU 20.
AND SO THEY HAD TO GO OUT AND HUFF IT AND THEY'RE GONNA
THEY'RE GIVING THAT'S YOU SAY UP TO 20 GRAND.
HOW FROM THE, UM, SO THE HOLIDAYS AND HU CRAWLS ON THERE, BUT NOT THE BIG ONE THAT WE HAD ADAM MORGAN LAST YEAR THAT WE PARTNERED SOMEHOW WITH THE URBAN BLUE MARKETS DEMAND AND THE VENDORS OH.
WAS A HUGE EVENT THAT WE ENDED THERE AS A BUSINESS AND IT WAS HUGE AND IT WAS, I MEAN IT WAS WELL ATTENDED.
IS THERE, IS THAT SOMETHING THAT WOULD BE MOVING INTO THIS MM-HMM
BECAUSE NO, IT WOULD NEVER MOVE.
IT, IT, IT IS ONLY A SINGLE NIGHT AND ONE OF THE REQUIREMENTS IS IT HAS TO BE A MULTI, MULTI-DAY EVENT.
THAT MAKES THAT, THAT'S GENERALLY WHERE THE HEAD OF BED CATEGORY COMES FROM.
BUT THE CRAWL IS THAT
YOU'RE GONNA BE MORE INCLINED TO SPEND THE NIGHT IF YOU'RE OUT LATE, I HOPE.
'CAUSE OTHERWISE THE POLICE DEPARTMENT GETS A SURGE IN REVENUE AND WE TRYING TO, YOU SAID THE VISITOR CENTER REQUEST STILL BE EVALUATED.
SOMETHING THAT WOULD, THAT WE'RE TRYING TO FIGURE OUT, DOES THAT PROPERLY FALL? YEAH.
DOES IT PRODUCE YEAH, WELL IN, IN VISITOR CENTER LIKE ALBERTA REFERRED TO, IT'S IN ITS OWN CATEGORY.
IT'S NOT A, NOT SO MUCH ABOUT DIRECT HEADS AND BEDS BECAUSE THERE'S AN EVENT THAT'S A, A FULL YEAR ROUND EFFORT TO SUPPLY VISITORS TO HU WITH INFORMATION ABOUT OUR BUSINESSES AND HOPEFULLY THEY'RE COMING TO STAY IN HOTELS AND AND THAT'S WHY THEY'RE HERE.
AND SO THEY WANT THAT INFORMATION SO THAT THEY CAN MAKE A WEEKEND OF IT OR, OR WHAT HAVE YOU.
SO YES, IT'S STILL BEING EVALUATED TO ADDRESS YOUR QUESTION.
SO WE GOT THAT INFORMATION BACK FROM THE CHAMBER AFTER OUR INITIAL, UH, RESPONSE FROM LEGAL AND THEN WE'RE LOOKING AT WHAT THEY RESPONDED WITH TO SEE HOW, HOW AND IF AND WHEN WE CAN AND IF IT DOESN'T STAY UNDER HERE, WHERE, WHERE WOULD IT GO? HOW WOULD IT BE FUNDED? THE CHAMBER WOULD JUST HAVE TO DO IT IF THAT'S THE, THE ENTITY THAT WANTED TO PROCEED WITH IT OR IF THERE'S ANOTHER COMP BUSINESS THAT WANTED TO GENERAL REVENUE.
WE'VE HEARD FROM CUSTOMERS THAT AND I WHAT ABOUT YOU GUYS WANNA ANY INPUT? DEFINITELY WANNA SEE SCORING INFORMATION AND YEAH, I MEAN IT REALLY DRIVES ME CRAZY THAT WE PAY $36 A PERSON FOR THE CRAWL.
UM, BUT YOU DID EARN AND HER YEAH, I'M GONNA, I'M GONNA DO A HER YOU'RE AN HERB AND I THINK THE CRAWL SHOULD MAKE MONEY.
UH, I AGREE WITH YOUR COMMENT ABOUT OLD TIME DAYS.
UH, IT'S BEEN AROUND LONG ENOUGH IT SHOULD BE MAKING MONEY OR I DON'T THINK BOND DISH SHOULD HAVE SOLID SPONSORSHIPS.
UM, LIVE AT THE CO-OP, NOT ONLY HEARING WHAT I HEARD ABOUT CONCERTS.
BUT IF YOU WANT REALLY GOOD ARTISTS THEN YEAH, YOU'RE GONNA NEED 30 GRAND.
BUT YOU ALSO TO GET SPONSORSHIPS FOR THAT, FOR A LOT OF THAT, UM, JUST THE OH, TRAIL LIGHTS WILL COMMENT.
I I HAVE THE SAME AMAZON PLAYABLE IN MY YARD SO I DON'T, I'M NOT A BIG FAN OF THAT.
I MEAN IF WE'RE GONNA SPEND 68 GRAND, WE NEED TO GET MORE THAN 15
[00:45:01]
DISPLAYS.WE NEED LIKE SOME SOMETHING WE NEED TO FIND SPONSORSHIPS FOR THAT ONE COVERT OR SOMEBODY NEEDS TO PUT IN, THEY NEED TO PUT IN 50 GRAND ON TOP OF MAYBE WE PUT IN 50 GRAND OR SOMETHING AND REALLY JUICE THAT THING UP.
UH, IN MY OPINION, IT WAS FUN.
I WENT OUT THERE LAST YEAR, IT WAS THE FIRST TIME I WENT AND IT WAS FUN.
THEY HAD, THEY HAD BLAST EXCEPT THEY WERE COLD AND I WOULDN'T BUY ALL THE THINGS FOR THE KIDS SO THEY WERE COMPLAINING BUT
I, YOU SEE WHERE I GET IT FROM.
IT'S NOT YEAH, THEY'RE LIKE, DAD, I WANT A BAG OF DORITOS WITH CRAP THROWN ON TOP.
UM, BUT A LOT OF PEOPLE WERE BUYING 'EM SO I THINK JIM WAS EVEN EATING A BAG OF DORITOS OUT THERE.
BUT I MEAN IF WE'RE GONNA DO THAT, THAT NEEDS TO BE JUICED UP.
BUT THAT ONE, THAT ONE I'M MEAN ALL OF THESE COULD TAKE SPONSORSHIPS A HUNDRED PERCENT.
THEY NEED TO HAVE SPONSORSHIPS.
JEFF, DO WE HAVE A LOT OF VENDORS THAT GO OUT THAT DO THE 12 LIGHTS? YEAH.
UM, YEAH WE USUALLY PARTNER WITH UH, ONE GROUP, NONPROFIT GROUP TO OR BUSINESS TO SELL PRODUCTS OUT THERE AND WE INVITED OTHER NONPROFITS TO COME OUT, HAVE A BOOTH OR SELL DIFFERENT ITEMS. HOW MUCH DO WE GET OUTTA THAT AND SEND? WE DON'T GET ANYTHING.
WE JUST, THEY THEY COLLECT WHAT THEY COLLECT.
IT'S A FREE OPPORTUNITY FOR THEM TO PARTICIPATE.
WELL THERE'S ANOTHER REVENUE SOURCE.
OR EVEN THE BUSINESSES THAT ARE CLOSE TO IT, RIGHT? LIKE SO IF YOU'RE HAVING THIS RIGHT HERE LIVE AT THE CO-OP, THEN YOU COULD PROBABLY GET THE LEASE GOES TOPNOTCH.
THOSE GUYS THAT WANNA DO IT BECAUSE THEY'RE GONNA GET A LOT OF REVENUE THAT DAY ANYWAY.
PEOPLE MIGHT NOT WANT TO EAT THERE.
THEY'RE GONNA EAT TO THE RESTAURANTS.
ABBY, CAN YOU HEAR A LITTLE BIT MORE ABOUT THE LIVE AT THE CO-OP EVENT? YEAH.
OR IS IT, IS THERE SOMETHING THAT WE SHOULD BE ABLE TO READ IT OR SEE IT WITH THE IDEAS? UM, I'M NOT SURE IF THEY'RE GONNA PROVIDE YOU OUR APPLICATIONS, BUT YEAH, WE PLAN FOR IT TO BE FOR A FOUR PART CONCERT SERIES AND UM, THERE'S A KIND OF A DIFFERENT THEME FOR EACH NIGHT TO HOPEFULLY DRAW, YOU KNOW, REGIONAL PEOPLE THAT WOULD LIKE TO COME SEE SOMETHING SPECIFIC.
UM, ARE THESE FOUR SEPARATE NIGHTS OR LIKE THE CONSECUTIVE OR FOUR SEPARATE NIGHTS? I THINK ONCE A MONTH WE HAVE REQUEST.
THEY WERE QUARTERLY, I THINK QUARTER APPLICATIONS.
ONCE QUARTER LIKE ONCE A QUARTER I THAT LITTLE STAGE RIGHT THERE.
AND THAT'S IN THE CO-OP? YES MA'AM.
I MEAN YOU GET REALLY GOOD BANDS, YOU'RE GONNA NEED OVERFLOW PARKING, WHICH IS GOOD.
THAT WOULD DRIVE PEOPLE WOULDN'T IT INITIAL WOULDN'T THAT MEAN WOULD BE DRIVE PEOPLE DOWN THAT CORRIDOR TOWARDS DOWNTOWN TOO.
I MEAN ANYTIME WE CAN BRING LIVE MUSIC, WE'RE GONNA BRING PEOPLE FROM OUTSIDE OF TOWN.
SO THAT'S, I'M GLAD TO SEE ITS FOCUS ON HAVING LIVE CONCERTS AND THAT DRAWS PEOPLE NO MATTER WHAT, WHAT KIND OF MUSIC.
THE GROUP HAVE IS NOW IF YOU CAN FIGURE OUT HOW ROUND ROCK WAS ABLE TO FUND THEIR EXPANSION.
MAYBE THEY BROKE THE LAW DOING IT, BUT SAND BASEBALL.
YEAH, A BASEBALL, IT'S BECAUSE IT'S A SPORTS VENUE BECAUSE IT'S, IT'S A, IT'S A WHOLE OTHER CATEGORY.
SO, SO IF WE TURN, AND AGAIN, I, I'M NOT TRYING BREAK THE SPORTS VENUE, EVEN THIS 80, I'LL GO 84 'CAUSE I'M PRETTY SURE I DON'T GET A TICKET BUT NEED TO KNOW WHAT WE NEED TO DO AT THAT PLACE TO MAKE IT RIGHT.
AND IF IT'S LIKE LOOK IT'S KIND OF SHAPED LIKE A BASEBALL FIELD.
CAN YOU HAVE, WHERE ON IS CAN YOU HAVE THAT STOP? TELL ME CAN YOU TURN THAT INTO A WHOOP BALL UM, STADIUM THAT LATER ON CAN BE USED FOR DIFFERENT OTHER VENUES AND DIFFERENT THINGS.
I THINK YOU CAN BECAUSE I THINK YOU'RE GOING TO USE THE HOT FUNDS TO UM SURE.
EVENT A FACILITY BUT AND THEY DON'T REALLY, WE'LL HAVE TO RESEARCH FACILITY BUT I THINK IT MIGHT QUALIFY.
WE CAN ALSO ALSO ASK THE ER'S OFFICE TOO.
YEAH, I'D LIKE TO SEE THAT BECAUSE I'D LIKE TO SEE US NOT SPEND A MILLION ON THE IMPROVEMENTS BUT TO BE ABLE TO GO OUT AND SAY OKAY WE USE SOME OF OUR BONDING CAPACITY FOR PARKS AND WE SAY, BUT BY USING THAT $5 MILLION TO FIX THE, THE RIGGINGS AND FIX ALL THAT, IT'S GONNA COST X AMOUNT OF YEAR IN DEBT SERVICE THAT I THINK THIS FUND, AS LONG AS YOU GUYS PROBABLY DO THIS, PAYS THAT DEBT SERVICE AND WE GET THE IMPROVEMENTS TODAY.
SO WE CAN GO BACK TO HAVING EVENTS AND CONCERTS AND THINGS LIKE THAT WHICH WOULD PUT HEADS AND BEDS AND THEN AS PART OF THAT, IF THERE'S A WAY TO, BECAUSE YOU WANNA SEE IT, YOU WANNA SEE REAL SPONSORSHIPS OUT THERE.
YOU GET SOMEONE TO SPONSOR THE PARK BUT NO ONE'S GONNA SPONSOR THE PARK WHEN IT JUST, WE JUST GROW GRASS AND CUT IT ONCE A MONTH.
SO YOU TO YOUR POINT, WE HAD A, LIKE WHAT THEY SAYING, OUR VISITOR CENTER COMES WITH PLANT VOLLEYBALL COURTS, OUR VISIT CENTER COMES WITH A MULTIPURPOSE SPORTS FIELD.
THEN THAT'S HOW WE WOULD BE ABLE TO QUALIFY.
'CAUSE THAT WOULD BE REALLY COOL TOO.
IF IT'S USED TO MUSIC VENUES I THINK YOU CAN GET WOULD QUALIFY.
BUT WHAT WE'LL DO IS LOOK AT UH, THE, EXCEPT THE UM, PROVISION IN THE LAW THAT ALLOWS IT AND
[00:50:01]
THEN TALK TO THE COMPTROLLER'S OFFICE AND GIVE THEM SOME SPECIFICS TO GET SOME GUIDANCE.I THE WAY OF GETTING ANOTHER SPORTS FACILITY HERE FUNDED BY AND THEN THEY WOULD GET RENTED OUT FOR TOURNAMENTS ANYWAY DEPENDING ON WHAT IT IS.
OR SOCCER SPORT BIGGER AND SOCCER.
IT'S A PRETTY LARGE COMMUNITY THAT LIVES AROUND HERE THAT YEP.
THEY JUST BUILT THOSE ADDITIONAL FIELDS IN ROUND ROCK SPECIFICALLY FOR CRICKET.
I I THINK THAT WAS PRIVATELY FUNDED BUT IT WAS A PARTNERSHIP.
WHY COULDN'T OUR POSITIONER COME WITH SOME, WHETHER IT'S MUSIC OR SPORTS REALLY HIT I ALRIGHT, UM, YOU WANT ANY ACTION OR HAVE YOU GUYS GOT ENOUGH INPUT TO WHERE I COULD MAKE THE MOTION NOW BUT IT'S JUST GONNA MAKE EVERYBODY MAD AT ME AND I'M NOT TRYING TO KILL CHRISTMAS BUT I DO THINK IN JULY.
I I DO THINK WE PROBABLY NEED TO COME BACK, SHARPEN SOME PENCILS AND MAYBE COME UP WITH A PLAN TO WHERE EVERYBODY, TO ME, EVERY CITY EMPLOYEE THAT WANTS TO HAVE AN EVENT SHOULD PRESENT TO US THE EVENT AND US DO THE SCORING BY THE BUDGET REQUEST AND HOW ARE YOU SPENDING MONEY, WHAT'S YOUR PLAN TO MAKE IT NOT COST MONEY AND TURN IT PROFITABLE? AND IF YOU CAN'T DO IT THEN I THINK WE NEED TO DECIDE LIKE I DON'T THINK TRAIL LIGHTS WILL EVER MAKE MONEY MAYBE, BUT I THINK WE NEED TO DECIDE AS A COUNCIL WHICH ITEMS ARE WE OKAY SPENDING MONEY ON EACH YEAR AND WHICH ONES ARE WE SAYING HEY, YOU KNOW, GIVING OUT LIQUOR TO EVERYBODY FOR FREE MAYBE IS NOT WHAT WE SPEND ALL OUR MONEY ON.
MAYBE WE PUMP MORE MONEY INTO SOME OTHER EVENT.
I JUST WANNA MAKE SURE THAT WE HAVE A GOOD MECHANISM FOR TRACKING THAT.
SO THAT IT'S ALL CLEAR AND AND CONSISTENT HOW WE TRACK THE RETURNS AND THE INVESTMENTS.
UM, 'CAUSE I FEEL I DO WANNA SEE ALL OF THESE GROW
WELL THEY CAN JUST START MAKING MONEY AT LEAST OFFSET THE COST.
SO IT SOUNDS LIKE I, I'VE LISTENED TO THE CONVERSATION.
I FEEL LIKE WE NEED TO PROVIDE MORE DETAIL WHICH IS FINE 'CAUSE WE STILL HAVE THE DETAIL IN THE VISITOR CENTER TOO.
SO KIND OF PACKAGING ALL THAT UP SO THAT YOU GUYS CAN SEE THE INFORMATION THAT YOU'VE REQUESTED.
UM, BUT IF Y'ALL ARE WANTING TO MAKE CHANGES TO THE POLICY, THAT'S GONNA BE A WHOLE SEPARATE ITEM.
SO LIKE THE SCORING, LIKE WHO SCORES AND WHO DOES WHAT AND WHAT NOT ONLY CHANGE.
YEAH, I CAN JUST SAY NO FOR ME.
UM, BUT I DO WANNA SEE THE SCORING, LIKE TO SEE HE'S SCORING LAST YEAR AND THIS YEAR TO SEE HOW YOU GUYS ARE SCORING HEADS AND BEDS, UM, SINCE THAT'S A PRIMARY DRIVER OF IT.
AND THEN I WOULD SAY ANY OTHER ACCOUNTS MEMBERS THAT WANT INFORMATION JUST GIVE TO YOU GUYS AND I MEAN YOU GUYS GONNA HAVE TO SHARK TANK A LITTLE BIT AND SHOW US WHY YOU NEED $184,000 UM, FOR EVENTS WHEN WE'RE NOT, NO ONE'S GOT ANY SPONSORS AND WE'VE BEEN PUSHING THIS FOR A COUPLE YEARS AND AT SOME POINT LIKE WE'RE TRYING TO SAVE MANAGER, I THINK YOU GOTTA BETTER SAY 50 BUCKS AND BETTER NOTHING.
UM, AND UM, AND THEN WE GROW UP FROM THERE.
BUT I THINK THAT FOR ME THE BIG TOP ONES ARE GONNA BE THE TOURISM POTENTIAL, THE COMMUNITY IMPACTS FOR UM, THE FEASIBILITY PLAN, WHICH IT'S BEING PLANNED WELL WITH THAT.
AND WITHIN THAT CONVERSATION,
I THINK
SEE
SOMEONE GO, NO, NO, NO, IT CAN MAKE MONEY, WE JUST GOTTA GET THE RIGHT SPONSORSHIP.
THINK IT'S, THINK IT DEFINITELY SANTA WORKSHOP PUT ON TERRY.
IT'S SO EARLY BUT YEAH, I THINK JIM'S GONE AT 6 53.
ANYBODY WANNA DO ANYTHING? ALRIGHT THEN WE'LL ADJOURN AT 6 53.